Rock Field

Basic Information

Stock Code
2910
Industry
Food Products
Category Detail
Bento & Delivery Services
Prefecture
Hyogo Prefecture
Establishment Year
June 1972
Listing Year
February 2000
Official Website
https://www.rockfield.co.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
Nippon House Holdings, Fujiya, Morozoff, Rokko Butter, S Foods, Kakiyasu Honten, J-Oil Mills, Kanemi Foods, Kagome, Eat and Holdings, Hotland Holdings, Toel, Shinwa Holdings, Harksley

Overview

Rock Field is a major prepared food manufacturer and seller founded in 1972, operating brands 'RF1' and 'Kobe Croquette' in department stores nationwide and boasting high recognition in the food products industry.

Current Situation

Rock Field recorded consolidated sales of approximately 51.3 billion yen and net profit of approximately 1.2 billion yen for the fiscal year ending April 2024, maintaining a solid earnings base. Its mainstay brand RF1 operates around 330 stores mainly in department store basement food halls nationwide, with the Kobe Croquette brand also well-established. Factories such as the Shizuoka Factory Park and Kobe Factory feature environmentally friendly designs focused on sustainability. In recent years, it has partnered with Kagome and developed products targeting younger consumers. It promotes environmental initiatives such as ISO14001 certification and unique eco-measures like wind power generation. Looking ahead, it anticipates sales growth through channel expansion, new business formats, and strengthening local markets. It also supports employees with in-house daycare facilities and demonstrates a clear commitment to long-term growth.

Trivia

Interesting Facts

  • Factory designed by Tadao Ando is a rare eco-factory in Japan adopting wind power generation.
  • Around 330 stores nationwide leverage local embeddedness as a strength.
  • Branding of Kobe Croquette is a pioneering success in the prepared food industry.
  • Conducts community contribution activities by planting Jiro persimmon trees on factory premises for employees.
  • Provides daycare rooms centered on food education for employees' children.

Hidden Connections

  • Through partnership with Kagome, mutual cooperation in vegetable supply and joint promotion of new businesses.
  • Establishes high-value-added strategy by focusing on department store basement food halls.
  • Kobe Factory repurposes former Sogo logistics center, utilizing local assets.
  • Possesses unique operational know-how in food safety standards and environmental measures, serving as an industry model.

Future Outlook

Growth Drivers

  • Expansion of products responding to growing health consciousness
  • Sales expansion and new store openings in regional cities
  • Deepening of environmentally friendly production technologies
  • New market development through collaborations with partners
  • Brand strengthening via digital marketing utilization

Strategic Goals

  • Expand market share in prepared food sales at major department stores nationwide
  • Establish manufacturing system reducing environmental impact by over 30%
  • Significant improvement in employee satisfaction and work environment
  • Achieve operations reducing food loss by 50%
  • Create new business formats generating over 10 billion yen in annual sales

Business Segments

Manufacturing for Wholesalers

Overview
Mass manufactures and supplies prepared foods, bento, and cut vegetables to supermarkets and food service.
Competitiveness
Stable mass production at environmentally friendly factories
Customers
  • Supermarkets
  • Convenience stores
  • Food service chains
  • Department store prepared food sections
  • Restaurants
Products
  • Prepared food products
  • Various croquettes
  • Cut vegetables
  • Bento products
  • Salad products

Logistics & Store Operation Support

Overview
In addition to store operations centered on department stores, provides logistics efficiency services.
Competitiveness
Expertise in high-quality services and store strategies
Customers
  • Department stores
  • Specialty stores
  • Retailers
Products
  • Store prepared food sales management
  • Logistics optimization solutions

OEM Contract Manufacturing

Overview
Performs contract manufacturing of prepared food products for other companies' brands.
Competitiveness
Versatile product対応 capability
Customers
  • Food manufacturers
  • Retailers
Products
  • OEM supply of prepared food products
  • Processed food manufacturing

Product Development Support Services

Overview
Offers new product development support and market test services.
Competitiveness
Abundant market analysis and development expertise
Customers
  • Food development companies
  • Food service chains
Products
  • New product planning and proposal
  • Prototyping & test marketing

Competitive Advantage

Strengths

  • Strong nationwide department store sales network
  • High-quality prepared food development capabilities
  • Latest factory facilities with environmental considerations
  • Diverse brand portfolio
  • Comprehensive employee welfare and support

Competitive Advantages

  • High brand recognition and customer loyalty of RF1
  • Regional brand power of Kobe Croquette
  • Differentiation through environmentally friendly factories designed by Tadao Ando
  • Securing high-value-added sales channels centered on department stores
  • Integrated business model combining manufacturing and retail

Threats

  • Declining consumer base due to aging population and low birthrate
  • Risk of fluctuating raw material prices
  • Intense low-price competition from rivals
  • Burden of complying with strengthened food hygiene and safety standards
  • Changes in food service and retail industries

Innovations

2024: Partnership with Kagome for Salad Shop Operations

Overview
Began joint operation of salad specialty stores in collaboration with Kagome.
Impact
Contributes to new market development and product enhancement

2023: Enhanced Wind Power Generation at Shizuoka Factory Park

Overview
Upgraded and expanded existing wind power facilities to improve electricity self-sufficiency.
Impact
Succeeded in reducing environmental impact and operating costs

2022: Launch of New Health-Oriented Brand 'Green Gourmet'

Overview
Developed and launched vegetable-heavy health menus.
Impact
Contributed to acquiring younger customers

2021: Introduction of Eco-Packaging

Overview
Switched to environmentally friendly packaging materials to reduce plastics.
Impact
Contributed to improved CSR evaluation and waste reduction

2020: Jiro Persimmon Tree Planting Project Launched

Overview
Promoting greening on factory premises and local environmental conservation activities.
Impact
Leads to community contributions and improved employee satisfaction

Sustainability

  • ISO14001 certification acquisition and maintenance
  • Utilization of renewable energy through wind power introduction
  • Environmental conservation via biotope installation in factories
  • Reduction of plastic packaging and promotion of recycling
  • Work-life balance support through employee daycare facilities
  • Efficient manufacturing and sales management to reduce food loss