Hurxley

Basic Information

Stock Code
7561
Industry
Retail
Category Detail
Bento & Delivery Services
Prefecture
Osaka Prefecture
Establishment Year
March 1980
Listing Year
September 1997
Official Website
https://www.hurxley.co.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
Kanebi Foods, Rock Field, Hotland Holdings, Access HD, Shinwa Holdings, Sonocom, Area Ques

Overview

Hurxley is a holding company founded in 1980, operating as a major player in the takeout bento industry centered around Hokka Hokka Tei, with nationwide expansion.

Current Situation

Hurxley recorded consolidated sales of approximately 31.7 billion yen and net profit of approximately 978 million yen for the fiscal year ended March 2022, maintaining stable performance. Its core business is the operation and management as a franchisor of Hokka Hokka Tei, with a focus on corporate management since becoming a holding company. It responds to intense market competition from competitors while strengthening and maintaining brand value, with a strong foundation in wide regions including Kansai, Kyushu, and eastern Japan. As new business developments, it is diversifying bento and prepared food manufacturing through subsidiaries like Ajikobo Suisen and Asahi L&C. In terms of sustainability, it emphasizes regional contributions and food safety and security. In the medium to long term, it aims for sustainable growth by expanding delivery services, strengthening digitalization, and enhancing the franchise system. It sensitively responds to market changes while striving to maintain brand competitiveness through new product development and promotional enhancements.

Trivia

Interesting Facts

  • The company name 'Hurxley' is a coined word meaning 'sincerity,' 'heart,' 'infinite possibilities,' and 'symbiosis with nature.'
  • Started as the Kansai regional headquarters of Hokka Hokka Tei and grew to nationwide expansion.
  • In 2015, absorbed and merged Hokka Hokka Tei head office to become the franchisor.
  • Upon transitioning to holding company structure, spun off store operations to improve management efficiency.
  • Founded in northern Osaka, now operates takeout bento chains nationwide.
  • Maintains a stable base with approx. 400 franchise stores.
  • Since becoming a holding company, focuses on management and brand oversight.
  • Founder Tatsuya Aoki serves as Representative Director, Chairman and President.
  • Subsidiary Ajikobo Suisen specializes in prepared food manufacturing and is highly regarded in the food industry.
  • Strong network in Kansai, implementing regionally rooted store support.
  • Major shareholder Lilac Co., Ltd. holds over 43% of shares.
  • Listed on the Tokyo Stock Exchange Standard Market since October 2015.
  • Responded to increased delivery and takeout demand during the COVID-19 pandemic.
  • Actively pursues staff training programs to improve customer service skills.
  • Actively introducing IT into franchise support systems.

Hidden Connections

  • Strengthened franchise system by making subsidiary Hokka Hokka Tei head office wholly owned.
  • Collaborates with Asahi Group and local companies to contribute to regional economic revitalization.
  • Numerous related subsidiaries beyond Hokka Hokka Tei engage in bento manufacturing and logistics.
  • Head office located in Kita-ku, Osaka Prefecture, continuing regionally rooted management.
  • Since 2021, repeatedly conducted subsidiary splits and mergers to improve management efficiency.
  • Continued stable operations after Prenas split, successfully solidifying support in Kansai.
  • Strategic capital market対応 through delisting/relisting on TSE and OSE.
  • Unique brand and regional characteristics in the local takeout bento market.

Future Outlook

Growth Drivers

  • Increased demand for health-oriented bento due to aging society
  • Expansion of delivery and takeout markets
  • Promotion of store operation efficiency through IT utilization
  • Strengthening regionally rooted services and acquiring new加盟 stores
  • Customer expansion through diversified product lineup
  • Expanded adoption of environmentally friendly products and packaging
  • Brand trust gained through strengthened food safety and quality management
  • Expansion of manufacturing business due to growth in ready-meal market
  • Strengthened sustainable procurement and sustainability
  • Strengthened business foundation through strategic M&A
  • Enhanced customer loyalty programs
  • Integration and expansion of diverse sales channels

Strategic Goals

  • Expand nationwide share in takeout bento market
  • Complete introduction of environmentally friendly products and packaging
  • 30% improvement in store operation efficiency through digitalization
  • Maintain 15% annual increase in new加盟 stores
  • Create synergies through strengthened business collaboration among related subsidiaries
  • Achieve 40% reduction in food loss
  • Continuous expansion of community contribution activities
  • Achieve over 50% sales ratio for health-oriented products
  • 15% reduction in turnover through improved employee work environment
  • Build foundations and promote overseas expansion

Business Segments

Franchise Chain Operation Management

Overview
Provides operation support and management for the nationwide Hokka Hokka Tei franchise chain.
Competitiveness
Regionally rooted franchise support system
Customers
  • Takeout bento store owners
  • Franchise加盟 stores
  • Logistics providers
  • Manufacturing contractors
Products
  • Store operation support
  • Franchise system management
  • Management consulting
  • Brand management

Bento/Prepared Food Manufacturing Outsourcing

Overview
Manufactures and provides high-quality prepared foods and frozen foods through Ajikobo Suisen and Asahi L&C.
Competitiveness
Strict quality control and multi-variety対応 capability
Customers
  • Major supermarkets
  • Convenience stores
  • School lunch wholesalers
  • Restaurant chains
Products
  • Takeout bento manufacturing
  • Prepared food manufacturing
  • Frozen food manufacturing

Store Distribution Support Services

Overview
Supports procurement of necessary materials for store operations and distribution efficiency.
Competitiveness
Extensive logistics network and IT utilization
Customers
  • Restaurant operators
  • Retail businesses
  • Logistics providers
Products
  • Store material procurement support
  • Distribution consulting
  • IT system introduction support

Quick Delivery Services

Overview
Offers delivery services enabling immediate dispatch and event support.
Competitiveness
Rapid delivery system and quality preservation technology
Customers
  • Individual customers
  • Corporate sales
  • Event venues
Products
  • Takeout bento delivery
  • Event food provision
  • Corporate boxed lunch catering

Food Processing/Sales

Overview
Processes quality-controlled ingredients and supplies them to various businesses.
Competitiveness
Safety ensured by traceability
Customers
  • Ready-meal providers
  • Restaurant chains
  • Food wholesalers
Products
  • Processed ingredients
  • Frozen food materials
  • Pre-cooked ingredients

Corporate Welfare Support

Overview
Welfare support business providing diverse meal services to corporations.
Competitiveness
Customization capability and reliability
Customers
  • Major corporations
  • Public institutions
  • Educational corporations
Products
  • Bento distribution services
  • Employee cafeteria operation support
  • Welfare menu management

Consulting/Training Services

Overview
Provides store operation know-how to support quality improvement for加盟 stores.
Competitiveness
Practical guidance based on years of retail experience
Customers
  • Franchise加盟 stores
  • Retail businesses
  • Food service businesses
Products
  • Store operation training
  • Customer service guidance
  • Marketing support

OEM Contract Manufacturing

Overview
Undertakes manufacturing of bento and prepared foods for other companies' brands.
Competitiveness
Stable quality and OEM expertise
Customers
  • Food brands
  • Restaurant chains
  • Retail chains
Products
  • Brand bento manufacturing
  • Original prepared food manufacturing
  • Frozen food OEM

Logistics/Delivery Outsourcing

Overview
Provides delivery efficiency services using food-dedicated logistics systems.
Competitiveness
Thorough temperature control system
Customers
  • Food manufacturers
  • Restaurant chains
  • Supermarkets
Products
  • Bento delivery services
  • Ingredient logistics management
  • Cold chain management

IT System Development/Operation

Overview
Develops and operates information systems supporting efficient store operations.
Competitiveness
System design対応 to industry-specific needs
Customers
  • Store operations
  • Logistics management
  • Customer analysis
Products
  • Store management systems
  • Order management systems
  • Customer data analysis

Food Hygiene/Quality Management Support

Overview
Provides management support and education for food safety assurance.
Competitiveness
Guidance system emphasizing legal compliance
Customers
  • Franchise加盟 stores
  • Manufacturing plants
  • Sales stores
Products
  • Safety management guidance
  • Quality inspection system construction
  • Employee training programs

Product Planning/Marketing Support

Overview
Provides planning support based on market analysis and consumer trends.
Competitiveness
Practical proposals based on extensive retail knowledge
Customers
  • Own brands
  • Franchise加盟 stores
  • External partners
Products
  • New product planning
  • Promotion campaign planning
  • Market research

Competitive Advantage

Strengths

  • Powerful nationwide franchise network
  • Regionally rooted store support system
  • Business diversification through diverse subsidiaries
  • Long-standing brand recognition and trust
  • Strict quality control and food safety assurance
  • Flexible menu development capabilities
  • Stable financial base
  • Comprehensive staff education and training system
  • Effective logistics management system
  • Strong corporate governance

Competitive Advantages

  • High regional dominance centered on Kansai
  • Integrated operations from manufacturing to sales via subsidiaries
  • Brand control as franchise headquarters
  • Efficient store operation support using digital systems
  • Customer base expansion through diversified product lineup
  • Store expansion tailored to regional needs
  • Secured investment capacity through stable capital
  • Consistent food safety standards formulation and operation
  • Strong collaboration with partner companies
  • Rapid market response capability

Threats

  • Intensifying price competition from rivals
  • Market shrinkage risk due to population decline
  • Rising raw material costs and procurement risks
  • Demand fluctuations due to health trend changes
  • Store revenue disparities due to regional differences
  • Market share loss to new entrants
  • Impact of natural disasters on logistics and stores
  • Increased management burden from stricter regulations
  • Brand impact from changing consumer preferences
  • Declining store operation rates due to labor shortages

Innovations

2023: Refreshed 'Special' Bento with More Side Dishes

Overview
Launched a new special bento with added side dishes in response to customer requests to boost sales.
Impact
Contributed to improved sales and customer satisfaction.

2022: Improved Capital Efficiency through Treasury Share Cancellation

Overview
Canceled treasury shares to enhance per-share value and strengthen shareholder returns.
Impact
Improved capital efficiency and contributed to higher shareholder value.

2021: Store Operation Business Split and Strengthened Holding Company Structure

Overview
Transferred store operations to a subsidiary to focus on management as a holding company.
Impact
Enhanced management efficiency and business foundation through separation.

2020: Acquired Ajikobo Suisen as Subsidiary to Strengthen Manufacturing

Overview
Acquired prepared food/bento manufacturing subsidiary to promote diversification and efficiency in production.
Impact
Contributed to expanded manufacturing bases and improved product development capabilities.

Sustainability

  • Expanded adoption of environmentally friendly packaging
  • Improvements in manufacturing and distribution to reduce food loss
  • Active regional community contribution activities
  • Strict adherence and maintenance of safety and hygiene standards
  • Initiatives to improve employee work environment
  • Introduction of energy-saving store equipment
  • Promotion of using local specialty products
  • Advancement of sustainable ingredient procurement
  • Publication of CSR reports for transparency
  • Expanded cooperation with food banks
  • Promotion of diversity and inclusion
  • Promotion of local employment