Hiramatsu

Basic Information

Stock Code
2764
Industry
Retail
Category Detail
Restaurants
Prefecture
Tokyo
Establishment Year
April 1982
Listing Year
March 2003
Official Website
https://www.hiramatsu.co.jp/
TSE Information
TSE Information
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Overview

Hiramatsu is a core company in the dining and hospitality industry, known for its high-end French restaurants, hotels, and wedding business founded in 1982.

Current Situation

Hiramatsu recorded net sales of approximately 9.9 billion yen in the fiscal year ended March 2020, but operating profit, ordinary profit, and net profit were in the red, making management improvement a challenge. Centered on its mainstay high-end restaurant business, it is pursuing a diversification strategy including hotels, weddings, catering, and wine sales. Its Paris location has earned a Michelin one-star rating, strengthening its brand. Since 2016, it has fully entered the hotel business, opening luxury hotels in Tsu Kise, Hakone, and Atami. In 2021, Maruhan became the top shareholder, with expectations for financial stabilization. Taking into account the harsh market environment and the impact of the COVID-19 pandemic on dining and lodging industries, it is working on medium- to long-term profit recovery and brand value enhancement. Moving forward, it aims to expand its revenue base through high value-added services and strengthened overseas expansion.

Trivia

Interesting Facts

  • Founder trained in France and became the first Japanese chef to earn a Michelin star in Paris.
  • In 2007, collaborated with Paul Bocuse to open a restaurant at the National New Museum in Tokyo.
  • In 2021, Maruhan Group became the top shareholder, establishing a capital relationship.
  • Diversified business from high-end restaurants to hotels and weddings domestically and internationally.
  • Featured on TV Tokyo's 'Cambria Palace' as a prime example of luxury business.
  • Operates luxury auberge hotels in Kise, Hakone, and Atami.
  • Delivers high value-added services through fusion of cuisine and hospitality.
  • Has an employee stock ownership plan to enhance employee ownership mindset.
  • Actively promotes Japanese and international food culture.
  • Incorporates sukiya-style architecture blending Japanese and Western elements in hotel operations.

Hidden Connections

  • Rare Japanese company collaborating with French cuisine legend Paul Bocuse at the National New Museum.
  • Capital alliance with Maruhan Group advancing diversification between gaming and dining industries.
  • Close ties with complex facility operators and attire rental industry through wedding business.
  • Paris Michelin-starred store linked to founder's strong French training experience.
  • Strong resort hotel operations fostering close relationships with regional tourism promotion.

Future Outlook

Growth Drivers

  • Recovery and expansion of demand for high-end dining and lodging
  • Increased customer traffic from inbound tourism resumption
  • Diversification and premiumization of wedding demand
  • Management foundation strengthening and new business creation through capital alliances
  • Utilization of online sales and digital marketing

Strategic Goals

  • Strengthen luxury restaurant brand domestically and internationally
  • Nationwide expansion and revenue stabilization of hotels and resorts business
  • Diversification and quality enhancement of wedding-related services
  • Thorough sustainability management and improved social evaluation
  • Innovation in customer experience through digital technology adoption

Business Segments

Food and Beverage Industry Services

Overview
Provides a variety of services to the dining and hospitality industries.
Competitiveness
High-end orientation and close customer service capabilities
Customers
  • High-end Restaurant Chains
  • Hotel Operators
  • Event Operators
  • Corporate Catering
Products
  • Catering Services
  • Wedding Planning
  • Restaurant Operations Consulting

Wine Wholesale

Overview
Wholesale supply of high-quality wines to professional customers.
Competitiveness
Direct imports from Europe and proprietary selection expertise
Customers
  • Restaurants
  • Retail Wine Shops
  • Hotel Bars
  • Corporate Events
Products
  • Selected Wines
  • Limited Imports
  • Brand Wines

Bridal Business Support

Overview
Operational support and product provision to wedding-related businesses.
Competitiveness
Integrated support based on industry expertise
Customers
  • Wedding Venues
  • Attire Rental Companies
  • Wedding Food Suppliers
Products
  • Wedding Plan Support
  • Attire Management Systems
  • Wedding Menu Development

Hotel Operator Marketing Support

Overview
Supports customer acquisition and service improvement in the lodging industry.
Competitiveness
Accumulated know-how in resort operations
Customers
  • Luxury Hotels
  • Resort Facilities
  • Ryokan Chains
Products
  • Marketing Support
  • Event Planning
  • Accommodation Plan Development

Competitive Advantage

Strengths

  • Strong trust as a luxury brand
  • Expansion of high-end dining outlets domestically and internationally
  • Diversified business portfolio
  • Founder's unique culinary philosophy
  • Strengthened management foundation through capital stabilization

Competitive Advantages

  • Japan's first high-end restaurant listed on JASDAQ
  • Brand value enhancement through Michelin star awards
  • Business development leveraging synergies with hotel operations
  • Diverse catering services for corporate clients
  • Unique menus fusing French and Japanese cuisine

Threats

  • Ongoing impact of COVID-19 on dining and lodging industries
  • Increasing domestic and international luxury dining competitors
  • Uncertainty in consumer spending on dining out and travel
  • Risk of fluctuating raw material prices
  • Talent acquisition and rising labor costs

Innovations

2021: Capital and Business Alliance with Maruhan Group

Overview
Strengthened capital structure through third-party allotment to Maruhan Group.
Impact
Expected to stabilize financial base and enable future business expansion.

2020: Full-Scale Launch of Hotel Business

Overview
Opened The Hiramatsu Hotels & Resorts in Kise and other locations to promote diversification.
Impact
Contributes to creating new revenue sources and establishing brand.

2023: Overhaul of Online Reservation System

Overview
Advanced digitalization of reservation management to improve customer convenience.
Impact
Improves reservation management efficiency and customer satisfaction.

Sustainability

  • Promotion of local sourcing for ingredients
  • Food loss reduction measures
  • Improvement in store energy efficiency to reduce environmental impact
  • Cultural and tourism promotion activities in collaboration with local communities
  • Work environment improvements considering employee well-being