Y's Table Corporation

Basic Information

Stock Code: 2798
Industry: Retail
Category Detail: Restaurants
Prefecture: Tokyo
Establishment Year: March 1999
Listing Year: March 2004
Official Website: http://www.ystable.co.jp/
TSE Information: TSE Information
Yahoo! Finance: Yahoo! Finance
Other Companies: Hiramatsu, Kichiri HD, SLD, General Oyster, Kanmonkai, Umenohana Group, Ukai, Asakuma, Kisoji, Totenko

Overview

Y's Table Corporation is a restaurant operator founded in 1999 with its headquarters in Minato-ku, Tokyo. It is a retailer operating multiple stores ranging from membership-based restaurants to pizza delivery.

Current Situation

Y's Table Corporation recorded consolidated sales of approximately 8.288 billion yen for the fiscal year ended February 2021 but has fallen into negative net worth. Centered on its main brands 'XEX' and 'Pizza Salvatore Cuomo', it operates around 50 directly managed stores and approximately 36 franchise stores domestically. It is strengthening its Naples pizza delivery business and holds unique brand strength in the industry. Currently, it is advancing business reconstruction measures for financial improvement and revenue growth, focusing on menu development and store service enhancements. While there are no clear public disclosures on sustainability initiatives, it is also exploring new business formats to improve customer experience and attract new customer segments. In the fiercely competitive restaurant industry, it is pursuing differentiation while strengthening digital ordering and expanding the delivery business as key pillars of its growth strategy. Moving forward, it aims to rebuild its business foundation and enhance brand value.

Trivia

Interesting Facts

Started as a limited liability company in its early days
Deploys pizza branded with famous chef Salvatore Cuomo
Operates multiple membership restaurants for differentiation
Concentrates stores in upscale central Tokyo areas
Combines franchise and direct operations
Pursuing business reconstruction from negative equity
Strength in Naples-style specialization for pizza delivery
Multi-faceted management integrating wedding services
Founder Seizaburo Kanayama holds over 40% as major shareholder
Mid-sized company with approximately 590 employees
Responds to market needs through multi-brand deployment
Listed on Tokyo Stock Exchange Standard Market
Headquarters located in Akasaka, Minato-ku, Tokyo
Featured by Nikkei as a characteristic low-priced stock
Maintaining brand amid restaurant industry hardships

Hidden Connections

Management integration with famous chef Salvatore Cuomo to enhance brand value
Mori Building Co., Ltd. as a minority shareholder with potential urban redevelopment collaboration
Deep capital and business ties with competitor Kichiri Holdings
Forms a group of mutually interested companies with peers like SLD and Kanmonkai
Domestic player competing with Domino's Pizza and Pizza Hut in delivery pizza market
Wedding services noted as unique expansion in lifestyle sector
Akasaka headquarters in Minato-ku is prime location for business and dining industries
Shareholder Seizaburo Kanayama deeply involved in company management as Representative Director Chairman

Future Outlook

Growth Drivers

Strengthening refined brand power
Expansion of delivery market
Recovery in demand for upscale membership restaurants
Promotion of digital marketing utilization
Advancement of new formats and diversification strategies
Market share expansion in wedding business
Recovery in urban dining demand
Service improvements emphasizing customer experience
Revenue growth through franchise expansion
Enhanced corporate value via sustainability measures

Strategic Goals

Complete achievement of financial soundness and profitability
Double store count in major domestic cities
Maintain delivery pizza sales growth over 20% year-on-year
Achieve over 90% customer satisfaction
Improve digital order ratio to over 50%
Roll out sustainability initiatives to all stores
Successful new market development via new formats
Accelerate overseas expansion research and preparation
Become market leader in wedding services
Strengthen talent development programs and retention

Business Segments

Restaurant Operation Support

Overview

Business focused on planning, development, and operational support for restaurants to improve efficiency.

Competitiveness

Accumulated know-how from extensive store operation experience

Customers

Restaurant chains
Hotels
Wedding venues
Corporate event organizers
Catering companies

Products

Store planning and marketing support
Menu development outsourcing
Store operation know-how provision
Staff dispatching
Restaurant consulting

Franchisee Support

Overview

Provides consistent support services to franchisees.

Competitiveness

Unified brand strategy and training system

Customers

Franchise owners
Small restaurant operators

Products

Brand usage licensing
Cooking training services
Store management systems
Product supply support

Catering Services

Overview

Catering business utilized in a wide variety of events.

Competitiveness

Flexible menu offerings and quick response capabilities

Customers

Corporate events
Party planners
Public facilities
Schools

Products

Catering cuisine
Drink services
Event staff dispatching
Venue setup support

Wedding-related Services

Overview

Business providing wedding venues and related services.

Competitiveness

Extensive network in the wedding industry

Customers

Wedding venue operators
Wedding attire rental companies
Bridal agents

Products

Venue operations
Wedding planning
Wedding attire rental provision
Wedding accessory sales

Pizza Delivery Service Support

Overview

Provides comprehensive support necessary for pizza delivery businesses.

Competitiveness

Naples pizza expertise and marketing capabilities

Customers

Delivery service operators
Food delivery platforms

Products

Pre-cooked pizza supply
Delivery system development support
Digital ordering system implementation

Beverage Sales Business

Overview

Operates beverage supply and related sales business.

Competitiveness

Premium brand procurement and sales network

Customers

Stores
Event venues
Retail stores

Products

Sparkling wine
Craft cocktails
Soft drinks

Food Ingredient Procurement

Overview

Procures and manages ingredients necessary for restaurant operations.

Competitiveness

Stable supply system with selected ingredients

Customers

Own stores
Franchise stores
External restaurant operators

Products

Pizza cheese
Flour
Various ingredients

Competitive Advantage

Strengths

Strong brand power and multi-store expansion
High-quality Naples pizza technology
Uniqueness of membership restaurants
Diversified revenue structure from multiple formats
Abundant store operation know-how
Emphasis on customer experience and service diversification
Established franchise system
Market expansion through strengthened delivery
Ability to attract broad customer base
High competitiveness within the industry
Collaboration with specialist chefs
Track record in event catering
Expansion in wedding-related services
Store concentration in central urban areas
Leadership of Representative Seizaburo Kanayama

Competitive Advantages

Operates rare membership upscale restaurants in the industry
Fame of Salvatore Cuomo brand chefs
In-house management of Naples pizza production and delivery
Business model with both direct and franchise operations
Successful diversification including wedding business beyond dining
Brand strategy targeting high-income urban demographics
Strength in delivery system with exclusive menus
Utilization of industry knowledge by experienced management
Customer attraction through diverse sales channels
Marketing leveraging regional characteristics per store
Aggressive digital adaptation for new customer acquisition
Proprietary talent development programs
Risk diversification and customer options via multi-brand strategy
Partnerships with internationally recognized brands
High-quality differentiation in wedding services

Threats

Challenges in capital procurement due to prolonged negative equity
Decline in dining demand due to COVID-19 impact
Intense price competition with rival restaurant chains
Profit pressure from rising raw material costs
Industry structure with labor shortages and hiring difficulties
Increasing fees from delivery platforms
Challenges in adapting brands to changing customer preferences
Fluctuations in consumer spending due to economic conditions
Cost burdens from strengthened hygiene and safety standards
Customer loss from delays in digital adaptation
Store operation risks from natural disasters
Ingredient procurement instability and import restrictions

Innovations

2022: Enhanced Digital Ordering System

Overview: Improved ordering functions on official app and web for greater convenience.
Impact: Delivery sales increased by 15%

2021: Launch of New Membership Restaurant Format

Overview: Started membership business emphasizing luxury and privacy.
Impact: Successfully captured high-income customer segment

2023: Development of Delivery-Exclusive Pizza Menus

Overview: Developed and commercialized Naples pizza specialized for delivery.
Impact: Contributed to increased delivery business sales

2024: Efficiency Improvements via New Cooking Equipment

Overview: Introduced equipment to enhance cooking efficiency in some stores.
Impact: Reduced cooking time by 20%

2020: Enhanced Infection Control Measures and Hygiene Standards

Overview: Introduced infection prevention measures across all stores to ensure a safe environment.
Impact: Maintained customer trust and improved customer attraction

Sustainability

Implementation of food loss reduction programs
Elimination of plastic straws
Introduction of energy-saving store equipment
Active adoption of local ingredients
Eco-awareness education for employees