Super Value

Basic Information

Stock Code
3094
Industry
Retail
Category Detail
Specialty Stores & Drugstores
Prefecture
Saitama Prefecture
Establishment Year
March 1996
Listing Year
February 2008
Official Website
https://www.supervalue.jp/
TSE Information
TSE Information
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Overview

Super Value is a specialty retail store founded in 1996, operating combined home center and food supermarket stores mainly in the Tokyo metropolitan area, and as a consolidated subsidiary of the OIC Group, it provides community-rooted, lifestyle-oriented services.

Current Situation

Super Value recorded net sales of approximately 6.8 billion yen in the fiscal year ended February 2023, while posting a net loss of approximately 190 million yen. Centered in Saitama Prefecture, it has expanded operations to Tokyo and Chiba Prefecture, operating combined home center and supermarket stores to provide highly convenient services to local residents. In 2022, it entered into a capital and business alliance with Ropia Holdings to become part of the OIC Group, strengthening its management foundation. Recently, it has been promoting collaboration store conversions with Ropia and its group subsidiary Akidai, advancing store renewals and operational reforms. In the food sector, it has reviewed the handling of credit cards and point cards to strengthen services tailored to regional characteristics. Moving forward, it aims to expand growth drivers and improve operational efficiency by leveraging the Ropia Group's strategies. Emphasizing sustainable management and regional contributions, it is pursuing diverse business formats and enhanced customer attraction to respond to intensifying competition in the domestic retail market.

Trivia

Interesting Facts

  • Listed on the Tokyo Stock Exchange JASDAQ on February 15, 2008.
  • Capital and business alliance with Ropia Holdings implemented in 2022.
  • Head office located on the second floor of Value Plaza Ageo Atago store.
  • Regionally focused with stores mainly in Saitama Prefecture, Tokyo, and Chiba.
  • Adopts combined home center and supermarket store format.
  • Collaboration stores utilize 100-yen coin carts for unique operations.
  • Leverages group synergies as a consolidated subsidiary of OIC Group.
  • Approximately 377 employees (as of March 2023).
  • Growing as a mid-sized specialty retailer with net sales of approx. 6.8 billion yen.
  • Actively advancing store renovations and integrations with Ropia and Akidai.
  • Implemented partial discontinuation of point cards and credit card handling.
  • Numerous competing home centers and food supermarkets exist domestically.
  • History began with furniture stores.
  • Also engages in regionally focused food wholesaling.
  • Ongoing new business format rollouts accompanying store renewals.

Hidden Connections

  • As a core OIC Group company, advances product supply collaboration with Ropia and Akidai.
  • Started as a subsidiary of Okawa Furniture, transitioned formats, and became independent.
  • No business relation to similarly named companies like CGC Group in other regions.
  • Differentiates from major players through regionally focused home center model.
  • Store renewals progressing as part of Ropia Group's growth strategy.
  • Partial innovations in cashless operations shared within the group.
  • Continues community-rooted social activities in Ageo City.
  • Maintains unique growth strategy specialized in Tokyo metropolitan area rather than nationwide expansion.

Future Outlook

Growth Drivers

  • Leveraging strengths of combined home center and food supermarket model
  • Deepening capital and management support from Ropia Group
  • Increasing regional demand in Tokyo metropolitan area focus
  • Enhanced customer attraction and competitiveness through store renewals
  • Efficiency gains via logistics systems and IT utilization
  • Expanding consumer interest in environmental and sustainable products
  • Market expansion through strengthened regional trust and collaborations
  • Diversified services responding to consumer convenience needs
  • Expansion of new payment and cashless options
  • Optimization of digital marketing and customer analysis
  • Consideration of store expansion into provincial cities
  • Enhanced focus on food safety and security

Strategic Goals

  • Increase stores in Tokyo metropolitan area by 30%
  • Maximize synergies within OIC Group
  • Double food sector net sales
  • Cumulative sustainability-related investments exceeding 5 billion yen
  • Achieve customer satisfaction over 90%
  • Optimize cashless and cash hybrid operations
  • Set target of over 30% food loss reduction rate
  • Expand social contributions through strengthened regional collaborations
  • Significantly advance IT and labor-saving store operations
  • Develop and roll out products for diverse lifestyles

Business Segments

Retail Equipment & Fixtures for Stores

Overview
Provides equipment and fixtures to support store operations for retailers.
Competitiveness
Rapid response through regional closeness
Customers
  • Retail stores
  • Supermarket operators
  • Home center operators
Products
  • Store fixtures
  • Display shelves
  • Shopping carts
  • Security systems
  • Store lighting

Food Wholesaling

Overview
Food wholesale services tailored to diverse business types in the Tokyo metropolitan area.
Competitiveness
Robust food safety management system
Customers
  • Food supermarkets
  • Restaurants
  • Food service chains
  • School lunch providers
Products
  • Fresh foods
  • Processed foods
  • Frozen products
  • Beverages
  • Deli items

Logistics Services

Overview
Achieves optimized store operations through efficient logistics support.
Competitiveness
Wide-area logistics network via OIC Group collaboration
Customers
  • Group companies
  • Retail stores
  • Delivery providers
Products
  • Logistics warehouse management
  • Delivery operations
  • Inventory management systems

Product Planning Consulting

Overview
Supports optimal product planning and store design for target customers.
Competitiveness
Consulting closely attuned to regional needs
Customers
  • Retail companies
  • Food & beverage companies
Products
  • Promotion planning
  • Market research
  • Store renovation proposals

Environmental & Energy-Saving Support

Overview
Provides solutions to reduce environmental impact.
Competitiveness
Proposal strength based on track record
Customers
  • Store operators
  • Building management companies
Products
  • LED lighting installation
  • Energy-saving equipment introduction
  • Waste recycling

IT System Provision

Overview
Offers IT support services aimed at improving sales efficiency.
Competitiveness
Comprehensive user support system
Customers
  • Retail operators
  • Small and medium enterprises
Products
  • POS systems
  • Sales management software
  • Online ordering systems

Competitive Advantage

Strengths

  • Regionally focused store network centered in the Tokyo metropolitan area
  • Combined home center and food supermarket business model
  • Strengthened management base through capital and business alliance with Ropia Group
  • Improved customer satisfaction through diverse product lineup
  • Swift operations and customer response rooted in local community

Competitive Advantages

  • Unique appeal from fusion of food supermarkets and home centers
  • Efficient operations leveraging OIC Group's logistics and procurement power
  • Store expansion and renovation speed responsive to regional needs
  • Cost reductions and sales efficiency improvements via Ropia-style operations
  • Product development and promotion synergies within the group

Threats

  • Risk of market share decline due to intensifying competition with major retailers
  • Impact from changes in consumer behavior and rapid e-commerce growth
  • Cost pressures from rising raw material and logistics expenses
  • Risk of store operation restrictions due to pandemics or disasters
  • Concerns over declining customer retention rates from point card discontinuation

Innovations

2024: Promoting Ropia Store Collaboration Renewals

Overview
Advancing rollout of new collaboration stores with Ropia and Akidai, along with operational reforms.
Impact
Achieves improved customer attraction and operational efficiency.

2023: Business Base Strengthening via Capital Alliance

Overview
Integrated supply chain and management base by joining OIC Group.
Impact
Contributes to procurement cost reductions and management efficiency.

2024: IT Introduction for Logistics Efficiency

Overview
Utilizes IT in logistics systems to improve inventory management and delivery efficiency.
Impact
Successfully reduced logistics costs by approx. 10%.

2023: Introduction of Ropia-Style Operations

Overview
Implemented cashless/point card restrictions and 100-yen coin carts in food sector.
Impact
Realized efficient cash management and reduced checkout issues.

2022: Store Digital Signage Introduction

Overview
Introduced digital displays for in-store guidance and promotions.
Impact
Enhanced customer guidance and sales promotion effects.

2023: Strengthened Local Product Planning

Overview
Focused on procurement and sales of regional products to bolster community ties.
Impact
Expanded support from local customers.

2024: Switch to Sustainable Packaging Materials

Overview
Gradually switching store packaging materials to eco-friendly types.
Impact
Promotes reduction in environmental impact.

2024: Customer Management System Renewal

Overview
Renewed system to enhance customer analysis and optimize sales strategies.
Impact
Improved marketing efficiency and customer satisfaction.

2023: New Business Format Development & Test Stores

Overview
Testing new store models to develop new customer segments.
Impact
Acquired new customers and accumulated store operation know-how.

2022: SDGs Training Program Implementation

Overview
Introduced sustainability education for employees to raise awareness.
Impact
Strengthened internal awareness sharing and sustainability initiatives.

Sustainability

  • Promotion of switch to eco-friendly packaging materials
  • Active introduction of energy-saving equipment in stores
  • Food loss measures aimed at reducing waste ingredients
  • Regular regional cleanup activities and tree-planting events
  • Sustainability education programs for employees
  • Strengthened sustainable procurement through collaboration with local farmers
  • Store equipment upgrades to reduce water usage
  • Enhanced in-store sorting of recyclable resources
  • Increased participation in community support projects
  • Setting and management of CO2 emission reduction targets
  • Sustainability collaboration with Ropia Group
  • Publication and compliance with sustainable resource utilization policy