Sunday

Basic Information

Stock Code
7450
Industry
Retail
Category Detail
Specialty Stores & Drugstores
Prefecture
Aomori Prefecture
Establishment Year
May 1975
Listing Year
July 1995
Official Website
https://www.sunday.co.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
Nafco, DCM Holdings, Super Value, Joyful Honda, Menhan Holdings, Arenza Holdings, Kyōritsu Information Communications, Nippon Shikizai, Konan Corporation, Hansman, Komeri, Arclands, Sekichu

Overview

Sunday is an Aeon Group home center chain founded in 1975, primarily operating in the Tohoku region, with DIY supplies as its mainstay and community-oriented store operations.

Current Situation

Sunday recorded standalone net sales of approximately 47.4 billion yen and operating profit of approximately 380 million yen for the fiscal year ended February 2024. Centered in Aomori Prefecture, it operates 105 stores across the six Tohoku prefectures, promoting home center business rooted in the community. As a consolidated subsidiary of the Aeon Group, it leverages the group's common electronic money WAON and private brand "Top Value," featuring point services and ATM integration. It has launched new formats such as the car supplies store "GATERA" and pet specialty store "Zoomore," advancing specialization efforts. It previously operated a rental video business but has exited it to focus on home centers. It prioritizes community contributions, including sponsorships of local sports teams. Future strategies include store expansion within Tohoku, strengthening specialty formats, and promoting digital payments.

Trivia

Interesting Facts

  • The name Sunday derives from Sunday DIY
  • Formerly operated a rental video business
  • Operates 105 stores across 6 Tohoku prefectures
  • Introduced agriculture-specific points card in 2011
  • One of the oldest in Aeon Group's home centers

Hidden Connections

  • Aeon Co., Ltd. is the major shareholder and operates as consolidated subsidiary
  • Had deep ties with Yoshida Sangyo in the past but now separate
  • Collaborates with Aeon Tohoku on multiple shopping centers
  • Sponsors local sports team Vanraure Hachinohe

Future Outlook

Growth Drivers

  • Expansion of community-oriented retail market in Tohoku
  • Strengthening of differentiation via specialty store strategies
  • Advancement of digital transformation
  • Synergies with Aeon Group
  • Strengthened customer base through regional economic revitalization

Strategic Goals

  • Expand stores in 6 Tohoku prefectures to over 120
  • Increase specialty store revenue share to over 30% of total
  • Full integration of digital payments and points system
  • Expand eco-friendly stores and achieve carbon neutrality
  • Actively promote community contribution activities

Business Segments

Construction Materials Procurement and Wholesale

Overview
Stable supply of materials and tools to construction firms in the Tohoku region.
Competitiveness
Local rapid delivery and customer service
Customers
  • Local construction firms
  • Small workshops
  • Individual craftsmen
  • Agriculture-related businesses
Products
  • Lumber
  • Building materials
  • Tools
  • Gardening supplies
  • Steel products

Agriculture-Related Equipment and Materials Supply

Overview
Provides materials and equipment tailored to on-site agricultural needs.
Competitiveness
Linked services with agriculture-specific cards
Customers
  • Farmers
  • Agricultural corporations
  • Farm machinery dealers
Products
  • Farm tools
  • Fertilizer
  • Agricultural protective materials

Store Operations Support

Overview
Provides IT and marketing support for store management.
Competitiveness
Utilization of Aeon Group network
Customers
  • Aeon Group companies
  • Specialty store operators
Products
  • POS systems
  • Electronic money implementation support
  • Product planning consulting

Competitive Advantage

Strengths

  • Extensive store network in the Tohoku region
  • Aeon Group's capital and sales power
  • Diversification of specialty store formats
  • Product lineup tailored to local needs
  • Robust customer points program

Competitive Advantages

  • Utilization of Aeon Group's electronic money WAON
  • Operates home centers plus car and pet specialty stores
  • Concentrated community strategy in 6 Tohoku prefectures
  • Expands customer base through diversified store formats
  • Strengthened sales via collaboration with Aeon Super Centers

Threats

  • Intensifying price competition with regional rivals
  • Population decline and stagnant local economy
  • Decline in store visits due to spread of online shopping
  • Risk of profit margin squeeze from rising logistics costs
  • Risk of store closures due to natural disasters

Innovations

2022: Pro Shop DayPRO opening

Overview
Launched construction site-focused specialty store format in Hachinohe City.
Impact
Successfully acquired new professional customer segment.

2020: Pet specialty store Zoomore launch

Overview
Began rollout of pet product specialty stores in Tohoku.
Impact
Established new revenue stream.

2020: SUNDAY WAON card issuance begins

Overview
Introduced proprietary points-linked electronic money card.
Impact
Contributed to improved customer loyalty.

2023: Store digitalization push

Overview
Updated POS systems and enhanced digital payments.
Impact
Improved checkout efficiency and customer convenience.

Sustainability

  • Promotion of local production for local consumption using regional resources
  • Active rollout of eco-friendly products
  • Improved store energy efficiency
  • Enhanced waste reduction and recycling
  • Promotion of community cleanup and social contribution activities