Geocode

Basic Information

Stock Code
7357
Industry
Services
Category Detail
Advertising
Prefecture
Tokyo
Establishment Year
February 2005
Listing Year
November 2020
Official Website
https://www.geo-code.co.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
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Overview

Geocode, established in 2005 and headquartered in Shinjuku-ku, Tokyo, is a rapidly growing company in the digital advertising services sector, with Web marketing and cloud sales tech businesses as its main pillars.

Current Situation

Geocode has built a stable business foundation with net sales of approximately 1.58 billion yen, capital of 363 million yen, and 129 employees for the fiscal year ending February 2025. Its core Web marketing business comprehensively offers SEO consulting, ad operations, and website creation to enhance competitiveness. In the cloud sales tech business, its proprietary sales support tools and attendance management systems are well-received, expanding its customer base. Even after listing on the Tokyo Stock Exchange Standard Market, it continues active business investments, promoting ICT collaborations and capital and business alliances. It also focuses on social contribution activities, including ongoing regional support and donations to disaster relief funds. Moving forward, it aims for sustainable growth by centering its strategy on strengthening services in the digital domain and diversifying its business.

Trivia

Interesting Facts

  • Company name derives from the English 'geocode' for geographic coordinate conversion.
  • Specialized in SEO business from the first year of establishment, pioneering the field.
  • Head office located in Mirai Tower, Shinjuku, Tokyo.
  • Cloud attendance management tool 'Next IC Card' is one of the flagship products.
  • Listed on the Tokyo Stock Exchange JASDAQ Standard Market in 2020.
  • Regional collaboration company with ICT linkage agreement with Fukuroi City, Shizuoka Prefecture.
  • Renamed Shizuoka sales office to 'Shizuoka Yara Maika Digital Lab' in 2023.
  • Handles operational support across diverse ad channels.
  • Approximately 130 employees, mid-sized IT company.
  • Ongoing donations to the Japanese Red Cross for social contributions.
  • Handles not only search engine marketing but also web production.
  • Customers span ad agencies and diverse industries.
  • Continued growth through multiple capital increases.
  • Contributes to sales efficiency for SMEs with cloud sales support tools.
  • Involved in regional administration and disaster support utilizing ICT.

Hidden Connections

  • Contributing to local revitalization through ICT collaboration with Fukuroi City, Shizuoka Prefecture.
  • Linked digital ad platform with capital/business alliance partner Vision Co., Ltd.
  • Competes with peers on the TSE Standard Market while potential for collaboration.
  • Strengthening network linkages with ad agencies and IT companies.
  • Social contribution donation record to diverse organizations including UNICEF and JAXA.
  • Company's marketing services support digital transformation for SMEs.
  • SEO business know-how from founding utilized in cloud service development.
  • Shizuoka sales office name change symbolizes strengthened regional ties.

Future Outlook

Growth Drivers

  • Ongoing expansion of the digital ad market.
  • Increasing demand for digital marketing among mid-sized SMEs.
  • Promotion of cloud business support tool adoption.
  • High-growth trends in SNS and video ads.
  • Expansion of collaborations with local governments utilizing ICT.
  • Advancement of ad effectiveness measurement technology and improvements.
  • Growing attendance management needs accompanying work style reforms.
  • Expansion of sales support needs due to DX promotion.
  • Differentiation amid increasing entrants in cloud sales tech market.
  • Automation and optimization of ad operations through new technology adoption.

Strategic Goals

  • Maintain over 10% annual growth in Web marketing and cloud services business.
  • Expand sales bases to major cities nationwide to grow customer base.
  • Aggressively invest in ad technology development to become a cutting-edge tech company.
  • Further strengthen social contributions and sustainability initiatives to improve CSR evaluation.
  • Triple the number of cloud service users.
  • Strengthen regional partnerships in DX support areas.
  • Improve employee satisfaction and build diverse, respectful workplaces.
  • Begin overseas expansion considerations and prepare for international markets.
  • Develop AI-utilizing marketing automation systems.
  • Maintain annual financial soundness and establish long-term stable management.

Business Segments

Web Marketing Support

Overview
Provides construction and operational support for corporate digital marketing strategies.
Competitiveness
One-stop provision of comprehensive marketing services
Customers
  • SMEs
  • Large corporations
  • Ad agencies
  • IT companies
  • EC operators
  • Manufacturing
  • Services
  • Retail
  • Educational institutions
  • Non-profits
Products
  • SEO Consulting
  • Ad Operation Support
  • Content Creation
  • Website Creation
  • SNS Marketing
  • Video Ad Production
  • Data Analysis

Cloud Sales Tech Business

Overview
Development and sales of cloud software supporting sales efficiency, attendance, and expense management.
Competitiveness
User-friendly cloud services with high usability
Customers
  • Mid-sized companies
  • Small businesses
  • Sales teams
  • HR departments
  • Accounting departments
  • IT implementation support companies
Products
  • Sales Support Tool (Next SFA)
  • Attendance Management System (Next IC Card)
  • Transportation and Expense Settlement Tool

Ad Technology Development

Overview
Provision of operational support services using the latest ad delivery technologies.
Competitiveness
Advanced ad effectiveness optimization technology
Customers
  • Advertisers
  • Ad agencies
  • Media companies
  • Marketing personnel
Products
  • DSP Ad Operation System
  • Affiliate Ad Management
  • Video Ad Platform

IT Consulting

Overview
Support for corporate digital transformation utilizing IT.
Competitiveness
Practical proposal capabilities from web experts
Customers
  • Corporate executives
  • IT planning departments
  • Marketing teams
Products
  • UI/UX Improvement Consulting
  • Website Operation Support
  • Digital Strategy Planning Support

Cloud Service Integration Support

Overview
Technical support for integration and linkage of multiple cloud services.
Competitiveness
Flexible system integration and customization capabilities
Customers
  • SMEs
  • IT vendors
  • System integrators
Products
  • Cloud Attendance Management Service Integration
  • Sales Support Cloud Integration
  • API Integration Support

Competitive Advantage

Strengths

  • One-stop Web marketing service provision
  • Proprietary cloud sales tech product lineup
  • Advantages of central Tokyo location in Shinjuku-ku
  • Reliability and financial foundation as a listed company
  • Accumulated know-how in SEO and ad operations over many years
  • Flexible service deployment through internal and external collaborations
  • Active ICT collaboration agreements and capital/business alliances
  • Customer base across diverse industries
  • Rapid response possible with appropriately sized workforce
  • High usability of cloud services
  • Comprehensive coverage from website creation to ad operations
  • Latest ad technology adoption and operational capabilities
  • Proven track record in SEO content creation
  • On-site applicability of attendance management systems
  • Trust gained through diverse social contribution activities

Competitive Advantages

  • Uniqueness of in-house development and provision from ads to cloud services
  • 対応力 to a wide range of customers from SMEs to mid-sized enterprises
  • Integrated strategy combining SEO, web creation, and ad operations
  • Trust and stability as a Tokyo Stock Exchange listed company
  • Seamless integration of cloud sales support and attendance management
  • Effective operations via latest ad delivery technologies
  • Strong relationships with regions and governments through ICT collaborations
  • Comprehensive capabilities across diverse ad channels
  • Integrated operation of business support tools including expense/transportation settlement
  • Flexible business positioning in response to market reorganization
  • Rapid customer response with agile organizational structure
  • Multifaceted marketing deployment including SNS and video ads
  • Solid competitive network building within the industry
  • Advanced know-how accumulation in SEO and ad production
  • Enhanced brand value through active social contributions

Threats

  • Advances in advanced ad technologies by competitors
  • Impacts from strengthened ad regulations and privacy laws
  • Decline in market competitiveness due to delays in responding to technological innovations
  • Fluctuations in ad demand due to social changes like COVID-19
  • Impacts on service quality from talent acquisition difficulties
  • Performance downturns or ad budget cuts by major customers
  • Increase in new entrants in the cloud sales tech field
  • Growing cyber security risks
  • Marketing budget reductions due to economic downturns
  • Rising operational costs from increased technology dependency
  • Risks from rule changes in ad platforms
  • Delays in adapting to changes in digital needs of client companies

Innovations

2023: Expansion of Cloud Attendance Management Features

Overview
Added new integrated features for transportation expense settlement and expense applications to Next IC Card.
Impact
Improved customer satisfaction and 20% increase in usage rate

2022: Enhancement of SNS Ad Operation Services

Overview
Introduced optimization algorithms for Facebook and Instagram ads to improve operational efficiency.
Impact
15% improvement in ad effectiveness

2021: Start of New Ad Technology Development

Overview
Renewed DSP ad optimal delivery engine and promoted automation.
Impact
30% reduction in operational workload

2020: Improvement of Sales Support Cloud Service 'Next SFA'

Overview
Enhanced customer management functions and expanded mobile compatibility.
Impact
15% increase in user numbers

2024: Strengthening of Web UX Improvement Consulting

Overview
Introduced AI analysis tools to improve accuracy of user behavior analysis and improvement proposals.
Impact
10% increase in customer repeat rate

Sustainability

  • CO2 reduction through energy-saving operations at company office
  • Waste reduction by promoting paperless operations
  • Promotion of social contribution activities and regional volunteering
  • Building diverse workplace environments and respect for human rights
  • Active consideration of low-environmental-impact server usage
  • Provision of sustainable ad operation guidelines to customers
  • Annual CSR report creation and information disclosure
  • Reduction of commuting-related environmental impact by encouraging remote work
  • Promotion of efficient resource utilization through ICT
  • Environmental awareness education and training for employees