SFP Holdings

Basic Information

Stock Code
3198
Industry
Retail
Category Detail
Restaurants
Prefecture
Tokyo
Establishment Year
November 2010
Listing Year
December 2014
Official Website
https://sfpdining.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
Yakiniku Sakai Holdings, J Group, DD Group, Kaifan, AP Holdings, Chimney, Eternal Hospitality Group, Yoshix, Kushikatsu Tanaka Holdings, Watami, Daisho

Overview

SFP Holdings is a mid-tier company in the izakaya industry established in 2010, operating restaurant chains such as 'Isomaru Suisan' and 'Toriyo', and boasting high recognition and growth in urban areas.

Current Situation

SFP Holdings recorded net sales of approximately 29.1 billion yen and net profit of approximately 1.7 billion yen in the fiscal year ended February 2024, maintaining steady performance. Its core izakaya business continues to draw strong customer traffic centered on popular brands like 'Isomaru Suisan' and 'Toriyo Shoten'. Headquartered in Setagaya-ku, Tokyo, it has major subsidiaries including Joe Smile and Cluke Dining, leveraging group synergies as a consolidated subsidiary of Create Restaurants Holdings. Amid intensifying competition in the restaurant industry and fluctuations in raw material prices, it strives to maintain competitiveness through efficient store operations and menu development. It is actively expanding 24-hour operation stores and stores in regional cities to build a foundation for future growth. It is also listed on the Tokyo Stock Exchange Prime Market, securing a stable funding base. The company has introduced the latest safety and hygiene measures along with customer satisfaction initiatives, aiming for sustainable growth. Moving forward, it plans to focus on developing new business formats to accommodate diverse preferences and strengthening digital marketing.

Trivia

Interesting Facts

  • Founder Ryosaku Samukawa started with a specialty fried chicken wings shop.
  • 24-hour izakaya format is a rare initiative in the industry.
  • Major subsidiaries operate sushi formats in addition to izakaya.
  • Major shareholder Create Restaurants is a leading domestic restaurant holding company.
  • As of end-February 2023, consolidated employees number approximately 1,017.
  • 'Isomaru Suisan' features a style of grilling fresh shellfish yourself.
  • Joe Smile and Cluke Dining are subsidiaries handling izakaya formats.
  • Featured on TV Tokyo's 'Cambria Palace'.
  • Headquartered in Setagaya-ku, Tokyo.
  • Market changed to Tokyo Stock Exchange First Section in 2019, strengthening capital base.
  • Established in-house repair company for restaurants to cut costs.
  • Fried chicken wings remain enduringly popular as signature product.
  • Grew to 50 stores in 9 years.
  • Stabilizing performance through diversified restaurant chain formats.
  • Strong commitment to using domestic ingredients within restaurant industry.

Hidden Connections

  • Strong business collaboration with major shareholder Create Restaurants Holdings.
  • Fried chicken wings know-how highly regarded in industry, influencing others.
  • Contributes to local lifestyles through development of 24-hour stores.
  • Holds holding company function bundling multiple formats centered on izakaya.
  • Subsidiary Joe Smile has deep ties to Kumamoto izakaya chain.
  • Brand Isomaru Suisan manages quality with in-house logistics for fresh seafood.
  • Gained attention on 2016 'Cambria Palace' broadcast, evaluated as fresh wind in restaurant industry.
  • New entry into restaurant maintenance business, demonstrating group synergies.

Future Outlook

Growth Drivers

  • Recovery and expansion of restaurant demand in central urban areas
  • Increased customer traffic through new formats for younger demographics
  • Ongoing growth in takeout and delivery markets
  • Customer expansion via strengthened health-oriented menus
  • Enhanced customer touchpoints through digitalization
  • Stable revenue base from regionally focused stores
  • Expansion of brands and business domains via M&A
  • Brand value enhancement through sustainable ingredient procurement
  • Sustained implementation of customer satisfaction initiatives
  • Revenue diversification through diverse sales channels
  • Talent securing through staff development and work environment improvements
  • Strengthened market competitiveness through planning new restaurant formats

Strategic Goals

  • Achieve net sales over 50 billion yen
  • Even store deployment across major cities nationwide
  • Realize over 70% sustainable ingredient ratio
  • Complete digital transformation
  • Maintain customer satisfaction over 90%
  • Significantly improve employee satisfaction to increase retention
  • Become innovation leader in restaurant industry
  • Systematic strengthening and expansion of social contribution activities
  • Achieve environmental load reduction targets and expand certifications
  • Realize group total net sales over 70 billion yen

Business Segments

Restaurant Management Support

Overview
Services supporting business operators in the restaurant industry with management efficiency and service improvements.
Competitiveness
High satisfaction from extensive store operation experience and regionally tailored support.
Customers
  • Restaurant chain operators
  • Food court operators
  • Event organizers
  • Commercial facility managers
  • Retailers
Products
  • Store operation know-how provision
  • Menu development support
  • Ingredient procurement support
  • Staff training programs
  • Hygiene management consulting

Ingredient and Supplies Sales

Overview
Business stably supplying high-quality ingredients and consumables to restaurants.
Competitiveness
Stable procurement centered on domestic ingredients and rapid delivery network.
Customers
  • Izakaya operators
  • Restaurant chains
  • Hotels
  • Catering companies
  • Event operators
Products
  • Fresh fish and seafood
  • Meat products
  • Seasonings and sauces
  • Tableware and kitchen utensils
  • Hygiene supplies

Store Franchising

Overview
Business supporting store expansion through izakaya brand franchising.
Competitiveness
Flexible franchising model based on proven success records.
Customers
  • Individual investors
  • Small and medium enterprises
  • Aspiring restaurant owners
  • Commercial facility owners
Products
  • Brand usage rights
  • Store design support
  • Management guidance
  • Marketing support
  • Royalty management

Cooking Equipment Maintenance

Overview
Provides maintenance and repairs for cooking equipment to support store operations.
Competitiveness
Rapid response and technical expertise leveraging long years of store operation knowledge.
Customers
  • Directly operated stores
  • Franchise owners
  • Restaurant chains
Products
  • Kitchen equipment maintenance and inspection
  • Repair services
  • Equipment upgrade proposals

Food Development Outsourcing

Overview
Undertakes development support for restaurant products and menus to drive new business.
Competitiveness
Ability to meet market needs through collaboration with chefs.
Customers
  • Restaurant companies
  • Food manufacturers
  • Retailers
Products
  • Flavor development
  • New product development
  • Prototype creation
  • Quality control support

Logistics and Delivery Services

Overview
Business handling efficient logistics and delivery for group stores and affiliates.
Competitiveness
Delivery route design optimized for store network.
Customers
  • Group company stores
  • Franchise stores
  • Suppliers
Products
  • Ingredient delivery
  • Supplies delivery
  • Warehouse management

Competitive Advantage

Strengths

  • Diverse lineup of popular restaurant brands
  • High store recognition in central urban areas
  • Collaboration as subsidiary of Create Restaurants
  • Powerful signature menus like fried chicken wings
  • Customer attraction boosted by 24-hour stores
  • Quality enhancement through active use of domestic ingredients
  • Abundant restaurant operation know-how
  • Solid financial base and stable profitability
  • Regionally focused store expansion
  • Comprehensive staff training system
  • Diverse menu lineup
  • Active launch of new brands and formats
  • Menu development attuned to customer needs
  • Multi-channel sales including direct and EC
  • Efficient store operation structure

Competitive Advantages

  • Strong brand power in urban izakaya market
  • Utilization of Create Restaurants Group's promotion and logistics infrastructure
  • Competitive edge over rivals through differentiated strategies like 24-hour operations
  • Customer base expansion via extensive menu variety
  • Reduced exchange rate fluctuation risk through stable domestic ingredient procurement
  • Rapid rollout of new formats to adapt to market changes
  • Proactive development of multifaceted sales channels
  • Maintained service quality through high-caliber staff training
  • Revenue stability from nationwide expansion of major brands
  • Accelerated growth via successful store franchising
  • Customer loyalty from powerful signature menus
  • Business domain expansion through aggressive M&A strategy
  • Flexible menu refresh capabilities considering market trends
  • Ongoing investment in customer satisfaction improvement
  • Enhanced customer touchpoints using digital tools

Threats

  • Revenue pressure risk from business suspensions like during COVID-19
  • Cost increases from rising raw material prices or exchange fluctuations
  • Intensifying competition in restaurant chain industry
  • Rising labor costs and hiring difficulties due to labor shortages
  • Stricter food safety and hygiene regulations
  • Challenges adapting formats to changing consumer preferences
  • Risk of declining dining-out demand during economic slowdowns
  • Impact from competitors expanding large-scale stores
  • Brand damage from hygiene incidents or food issues
  • Emergence of major players in EC and delivery markets
  • Efficiency declines from delays in new technology adoption
  • Logistics disruptions from geopolitical risks or natural disasters

Innovations

2024: Introduction of Digital Customer Management System

Overview
Introduced AI-powered management system to strengthen marketing tailored to customer preferences.
Impact
Improved customer loyalty and increased promotional effectiveness.

2023: New Openings of 24-Hour Stores

Overview
Expanded 24-hour izakaya stores mainly in urban areas to boost customer traffic.
Impact
10% increase in sales, improved customer convenience.

2022: Implementation of QR Code Payment System

Overview
Introduced cashless payments across all stores to enhance convenience.
Impact
Faster payments and higher customer satisfaction.

2021: Promotion of Low-Calorie Menus

Overview
Expanded development of low-calorie menus in response to growing health consciousness.
Impact
Acquired new customer segments and improved brand image.

2020: Initiation of Energy Efficiency Measures for Stores

Overview
Promoted cost reductions through energy-saving equipment and operational improvements.
Impact
10% reduction in store operating costs.

Sustainability

  • Promoting utilization of surplus ingredients to reduce food loss
  • Advancing local production for local consumption through active use of domestic ingredients
  • Strengthening efforts for energy and resource conservation in stores
  • Strict adherence to food safety standards and quality control
  • Participation in community environmental protection awareness activities
  • Use of alternative materials to reduce single-use plastics
  • Improving employee work environment and advancing work-style reforms
  • Initiating review of sustainable fishery resource procurement
  • Supporting regional revitalization through participation in local events
  • Promoting recycling of beverage containers