Kushikatsu Tanaka Holdings
Basic Information
- Stock Code
- 3547
- Industry
- Retail
- Category Detail
- Restaurants
- Prefecture
- Tokyo
- Establishment Year
- March 2002
- Listing Year
- September 2016
- Official Website
- https://www.kushi-tanaka.co.jp/
- TSE Information
- TSE Information
- Yahoo! Finance
- Yahoo! Finance
- Other Companies
- Yakiniku Sakai Holdings, DD Group, Kaio, A&P Holdings, Chimney, Eternal Hospitality Group, SFP Holdings, Yoshix Holdings, Yamaokaya, F&L C, Watami, Hayde Hidaka, Daisho
Overview
Kushikatsu Tanaka is a kushikatsu specialty restaurant chain founded in 2002, primarily operating in the Kanto region, and is a growing company spreading the traditional Osaka kushikatsu flavor nationwide.
Current Situation
Kushikatsu Tanaka recorded sales of approximately 10 billion yen in FY2019, achieving operating profit of about 600 million yen and net profit of about 450 million yen. Centered in the Kanto region, it operates over 120 stores, offering kushikatsu as the mainstay along with other regional dishes and izakaya menus. It has adopted a holding company structure for management, spinning off the restaurant operations to improve efficiency. Although it experienced temporary closures in 2020 due to COVID-19, it maintained business continuity through takeout and delivery services. Moving forward, it plans aggressive store expansion aiming for 1,000 stores nationwide, accelerating entry into the Kansai region and local areas such as Osaka and Okinawa. It is also advancing operational efficiency through IT implementation and strengthening online sales, while continuing to deliver flavors and services supported across a wide age range. In addressing social issues, it has reinforced employee safety management and scandal prevention systems. In the long term, it is considering overseas expansion and new business formats, strengthening its corporate structure for sustainable growth.
Trivia
Interesting Facts
- Founder Tsuneji Nuki started restaurant business individually in 1998
- Secret kushikatsu recipe inherited from Yoei Tanaka's father
- Succeeded in popularizing kushikatsu in cities outside Osaka
- Gained attention through naming rights with Hiroyuki Miyasako
- Changing room voyeurism incident revealed at company-owned and FC stores
- Experienced temporary closure of all stores due to COVID-19
- Launched tabletop fryer product for takeout
- Expanded to 15 stores in Osaka by 2022
- Introduced restaurant support app for operational efficiency
- President and Representative Director is Hisao Sakamoto, former Shin Nihon Audit Corporation
Hidden Connections
- Founder has background from Toyota Transportation
- Provides franchise expansion know-how to numerous restaurant operators
- Maximized management efficiency through transition to holding company
- Business support app realized through joint venture with Informart
- Hiroyuki Miyasako's promotional participation achieved via crowdfunding
- Low ownership ratio by employee shareholders
- Example of restaurant chain focusing on preserving and promoting local traditional cuisine
Future Outlook
Growth Drivers
- Aggressive store opening strategy for 1,000 stores nationwide
- Expansion of products appealing to younger demographics
- Continued growth in takeout and delivery demand
- Operational efficiency promotion through IT
- Business diversification via multi-regional expansion
Strategic Goals
- Establishment of 1,000-store network
- Promotion of sustainable ingredient sourcing
- Strengthening of franchise system
- Initiation of overseas market expansion
- Enhancement of customer experience through IT utilization
Business Segments
Franchisee Support
- Overview
- Provides various services to support the business success of franchisees.
- Competitiveness
- Powerful brand preserving traditional flavors
- Customers
-
- Sole proprietors
- Small and medium enterprises
- Restaurant owners
- New business starters
- Local governments
- Products
-
- Store development support
- Menu development assistance
- Marketing support
- Store operation manual provision
- Training services
Bulk Ingredient Supply
- Overview
- Supplies high-quality dedicated ingredients to stores to maintain stable quality.
- Competitiveness
- Consistent quality control and stable supply system
- Customers
-
- Company-owned stores
- Franchise stores
- Other restaurant chains
- Wholesalers
- Products
-
- Kushikatsu ingredients
- Condiments
- Beverages
- Processed foods
Store Operation System Provision
- Overview
- Provides IT solutions to promote operational efficiency in restaurants.
- Competitiveness
- Flexible IT services tailored to the restaurant industry
- Customers
-
- Company-owned stores
- Franchise stores
- Restaurant chains
- Products
-
- POS system
- Business support app
- Process visualization tools
Advertising and Promotion Support
- Overview
- Deploys advertising services to enhance brand image and attract customers.
- Competitiveness
- Effective rollout leveraging Kushikatsu Tanaka's recognition
- Customers
-
- Franchisees
- Restaurant-related companies
- Event organizers
- Products
-
- Advertising planning
- Marketing support
- Campaign planning
Product Development Support
- Overview
- Supports new product development and improvements to existing menus.
- Competitiveness
- Fusion of traditional recipes and market data
- Customers
-
- Franchisees
- Manufacturers
- Products
-
- Menu product planning
- Taste testing
- Ingredient proposals
Competitive Advantage
Strengths
- Reproduces traditional Osaka kushikatsu flavors
- Stable store network centered in Kanto
- Strong brand image
- Efficient management via holding company structure
- Broad customer base through diverse menu offerings
Competitive Advantages
- Growth strategy aiming for 1,000 stores nationwide
- Franchise support and know-how provision
- Pricing and products appealing to younger demographics
- Operational efficiency through IT implementation
- Risk diversification via multi-regional expansion
Threats
- Social changes such as COVID-19
- Intensifying competition in the restaurant industry
- Brand risks from employee misconduct
- Fluctuations in ingredient prices
- Store operation challenges due to labor shortages
Innovations
2021: Launched home-use tabletop fryer
- Overview
- Began mail-order sales of tabletop fryers and frozen kushikatsu sets for home use.
- Impact
- Opened up new demand for home kushikatsu consumption
2022: Launched V-Manage business support app
- Overview
- Collaborated with joint venture Restartz to release an app for visualizing restaurant business processes.
- Impact
- Achieved improved efficiency and quality in store operations
2020: Strengthened takeout and delivery services
- Overview
- Expanded takeout and delivery in response to COVID-19 impact.
- Impact
- Contributed to maintaining certain performance levels
2020: Generated buzz through naming rights acquisition
- Overview
- Limited-time operation of 'Kushikatsu Miyasako' by Hiroyuki Miyasako to boost recognition.
- Impact
- Enhanced brand image and increased foot traffic
Sustainability
- Strengthened employee hygiene management
- Promoted store environmental beautification
- Enhanced collaboration with local communities
- Exploring sustainable ingredient sourcing
- Advancing improvements in working environment