Properst
Basic Information
- Stock Code
- 3236
- Industry
- Real Estate
- Category Detail
- Real Estate & Housing
- Prefecture
- Tokyo
- Establishment Year
- December 1987
- Listing Year
- December 2006
- Official Website
- https://www.properst.co.jp/
- TSE Information
- TSE Information
- Yahoo! Finance
- Yahoo! Finance
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Overview
Properst is a comprehensive real estate developer based in Minato-ku, Tokyo, established in 1987, specializing in high-design apartment development and asset revitalization businesses.
Current Situation
Properst has maintained a stable sales base in fiscal 2023, particularly receiving high market acclaim for design apartment development in the Tokyo metropolitan area. After overcoming past management crises, it achieved financial soundness through debt reduction and capital alliances. Its major shareholder is the Shinoken Group, and backed by strengthened capital, it is expanding into land redevelopment and real estate renovation. In recent years, it has focused on asset revitalization businesses to enhance real estate asset values, differentiating itself with unique design apartments even in competitive environments. Environmentally, it is considering the introduction of sustainable development methods and promoting management strategies aimed at long-term growth. In the medium to long term, it envisions diverse real estate services, improving customer satisfaction through community-focused development and high-quality apartments. In addition, it offers innovative services in the asset regeneration field, flexibly responding to fluctuating market conditions.
Trivia
Interesting Facts
- Started as a real estate appraisal office at its founding.
- Company name is a coined term from 'property' (assets) and 'trust' (trust).
- Achieved 1st place in the 2007 used apartment price fluctuation ranking.
- An exceptional company that maintained its listing while filing for civil rehabilitation in 2010.
- Major shareholder is major real estate firm Shinoken Group, with strong capital ties.
- Insists on individual designs rather than series for its own apartments.
- Head office located in central Tokyo's Kasumigaseki, strong in urban core development.
- High mobility due to lean elite staff.
- Has history of overcoming financial crises including seizures.
- Strengthened capital base through third-party allotment and restarted business expansion.
Hidden Connections
- Receives strong support in technology and funding through capital alliance with Shinoken Group.
- Many opportunities to participate in government-related projects due to Kasumigaseki location.
- Increasing joint ventures with partners in real estate regeneration field.
- Strengthened risk management system leveraging lessons from past civil rehabilitation.
- Initial appraisal business experience utilized in asset value analysis for development.
- Deep networks with funds and investment corporations in asset revitalization business.
- Differentiates from competitors with niche strategy specialized in design apartment market.
- Unlike peers, develops properties with strong individual characteristics without product series.
Future Outlook
Growth Drivers
- Growing housing demand and design orientation in Tokyo metropolitan area
- Growth in asset revitalization and renovation markets
- Sustainable architecture responding to strengthening environmental regulations
- Synergy enhancement with major shareholder Shinoken Group
- Sales and management efficiency improvement using digital technology
- Revenue expansion from increasing redevelopment projects in central Tokyo
- Product development responding to diversifying customer needs
- Barrier-free designs corresponding to aging society
Strategic Goals
- Achieve over 70% sustainable architecture ratio
- Increase annual apartment development units in Tokyo metropolitan area
- Double sales in asset revitalization business
- Improve recognition as model company for regional contributions and environmental considerations
- Business expansion through strengthened collaboration with Shinoken Group
- Introduce sales innovations via digital platforms
Business Segments
Real Estate Development Business
- Overview
- Provides real estate development and consulting for effective utilization of land and assets.
- Competitiveness
- Development capabilities combining design and asset revitalization
- Customers
-
- Corporate customers
- Real estate investors
- Local governments
- Construction companies
- Asset management companies
- Financial institutions
- Developers
- Tenant companies
- Products
-
- Design apartment planning and development
- Land redevelopment consulting
- Land acquisition and development planning
- Asset value enhancement planning
- Rental property development
- Urban housing development
- Sustainable architecture design
Asset Revitalization Business
- Overview
- Supports improvement of profitability and value regeneration of existing assets.
- Competitiveness
- Abundant renovation track record and market environment analysis capabilities
- Customers
-
- Investment corporations
- Real estate owners
- Fund managers
- Asset management companies
- Leasing companies
- Products
-
- Asset regeneration planning
- Renovation support
- Rental management support
- Revenue maximization consulting
Rental and Other Businesses
- Overview
- Provides management and operation of rental properties and related services.
- Competitiveness
- Reliability through total management
- Customers
-
- Corporate tenants
- Individual renters
- Facility management companies
- Products
-
- Rental management services
- Facility maintenance
- Long-term management contracts
Competitive Advantage
Strengths
- Advanced design apartment development capabilities
- Regional community-based business foundation centered in Tokyo metropolitan area
- Strong expertise in asset revitalization
- Abundant real estate regeneration track record
- Strengthened financial base through capital alliances
- Flexible business development in response to market trends
- Highly specialized development team
- Product planning responsive to customer needs
- Good relationships with government offices
- Robust rental management services
Competitive Advantages
- High-value-added apartment designs matching market needs
- Strengthened financial constitution after regeneration procedures
- Differentiation from competitors through multifaceted asset utilization proposals
- Support from major shareholder Shinoken Group
- Sales track record and improved brand recognition in Tokyo metropolitan area
- High customer satisfaction through flexible and rapid development strategies
- Maximizes value of used properties through renovation technology
- Comprehensive sales channels to serve wide customer segments
- High regional affinity through planning considering local characteristics
Threats
- Risk of fluctuations in Tokyo metropolitan real estate market conditions
- Upward pressure on construction material prices
- Intensifying competition from new entrants
- Strengthening of legal and environmental regulations
- Fluctuations in funding environment
- Profit pressure from land price declines
- Potential demand contraction due to population decline
- Property damage from natural disasters
- Decline in purchase intent due to rising housing loan interest rates
Innovations
2023: Launch of dedicated service specialized in asset revitalization
- Overview
- Newly established comprehensive services to enhance profitability of existing real estate.
- Impact
- Contributes to improved customer satisfaction and revenue growth
2024: Introduction of environmentally considerate apartment designs
- Overview
- Promoting apartment designs that consider energy savings and reduced environmental impact.
- Impact
- Achieved high evaluations in environmental performance assessments
2022: Advanced renovation technology
- Overview
- Adopted renovation technology incorporating the latest equipment and designs.
- Impact
- Contributes to higher resale prices of used properties
2023: Strengthening of digital sales platform
- Overview
- Expanded sales channels utilizing the internet.
- Impact
- Improved contract rates and sales efficiency
Sustainability
- 省エネルギー設計のマンション開発推進
- 建築資材の環境配慮素材使用拡大
- 長寿命設計による建物のサステナビリティ向上
- 地域コミュニティ活性化への貢献
- 廃棄物削減とリサイクル意識の徹底
- 環境認証取得の積極的展開
- 再生可能エネルギー利用推進