YS Food

Basic Information

Stock Code
3358
Industry
Retail Industry
Category Detail
Restaurants
Prefecture
Fukuoka Prefecture
Establishment Year
May 1994
Listing Year
February 2005
Official Website
https://ys-food.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
Ramen and Chinese Cuisine Stores, Garden, Eat and Holdings, Maruchiyo Yamaoka House, Chikara no Minamoto Holdings, LIEH, Sairikiya, Kourakuen, Hayday Hidaka, Ringer Hut, Asian S, Gift Holdings, Forval R, Osho Food Service

Overview

YS Food is a retail company based in Fukuoka Prefecture, founded in 1994, operating multiple stores domestically and internationally as a ramen chain with its main brand Kyushu Chikuho Ramen Yamagoya.

Current Situation

YS Food recorded net sales of approximately 1.422 billion yen and net profit of approximately 37 million yen for the fiscal year ending March 2024. Operating from its head office in Tagawa District, Fukuoka Prefecture, it manages a total of 116 stores nationwide, including 4 directly operated stores and 112 franchise stores. Its main brand 'Kyushu Chikuho Ramen Yamagoya' has built strong local recognition while expanding internationally, including ingredient supply to Poland and other countries. With paid-in capital of 1.354 billion yen, it maintains a solid financial foundation and has strengthened its hygiene management system, such as obtaining ISO22000 certification in 2021. In the past, it pursued diversification through photo business subsidiary acquisition and overseas joint venture establishment, while also making strategic decisions like canceling partnership negotiations with Gyoza Plan. Moving forward, it is expected to focus on strengthening franchise expansion and sustainable management to achieve co-growth with local communities.

Trivia

Interesting Facts

  • Originated from Ramen Center Yamagoya, founded in 1970 by Ogata Masatoshi
  • Rare Japanese ramen chain with an equity-method affiliate in Poland
  • Operates diverse stores including those co-located with yakiniku restaurants
  • Holds ISO22000 and HACCP certifications at multiple locations
  • Relocated origin store to Michi-no-Eki Kōshun in Kōshun Town, Tagawa District, Fukuoka Prefecture

Hidden Connections

  • Deeply involved in the European Japanese food market through its Polish affiliate
  • Has cooperative relationships with local governments as a representative of regional ramen culture
  • Has history of business partnership negotiations with Gyoza Plan, exploring collaborations in the food service industry
  • Engages in cross-industry exchanges through sponsorship of auto race players

Future Outlook

Growth Drivers

  • Expansion of store base through increase in franchise stores
  • Sales growth through development of new overseas markets
  • Brand power enhancement through regional closeness
  • Customer acquisition through sustainable quality and hygiene management
  • Improved customer satisfaction through menu innovations

Strategic Goals

  • More than 150 franchise stores
  • Expand overseas business sales to over 300 million yen
  • Full rollout of ISO and HACCP certified stores
  • Improve utilization rate of regional ingredients to over 50%
  • Achieve enhanced regional economic contributions and sustainable growth

Business Segments

Ingredient Supply

Overview
Supplies unique ramen ingredients to domestic and international franchise stores and overseas locations.
Competitiveness
Unique ingredient development using local specialty raw materials
Customers
  • Franchise stores
  • Overseas ramen restaurants
  • Food manufacturers
  • Commercial ingredient wholesalers
Products
  • Ramen soup
  • Chashu pork
  • Bamboo shoots
  • Noodles

Overseas Business

Overview
Advances overseas expansion by supplying ingredients to the European market through joint ventures.
Competitiveness
Close collaboration with equity-method affiliates
Customers
  • Related company in Poland
  • Local restaurants
  • Exporters
Products
  • Frozen ramen raw materials
  • Processed ingredients

Diversification Business Support

Overview
Business division aimed at enhancing corporate value through diversification, previously made into a subsidiary.
Competitiveness
Service deployment closely tied to the region
Customers
  • Photo shooting business
  • Local companies
Products
  • Photo shooting services

Competitive Advantage

Strengths

  • Strong brand power rooted in the region
  • Balanced operation of directly operated and franchise stores
  • Sales channels for ingredient supply overseas
  • Thorough hygiene management with ISO22000 certification
  • Stable financial foundation

Competitive Advantages

  • High brand recognition as a representative of Kyushu Chikuho ramen
  • Abundant track record in franchise expansion
  • Global expansion through overseas joint ventures
  • Menu development tailored to local demand
  • Enhanced quality assurance through ISO and HACCP certifications

Threats

  • Intense competition in the food service industry
  • Pressure from fluctuating ingredient prices and rising labor costs
  • Market shrinkage risk due to domestic population decline
  • Impact of new infectious diseases on the food service industry
  • Political and economic risks in overseas markets

Innovations

2021: Obtained ISO22000 Certification

Overview
Acquired international food safety management system certification at the head office.
Impact
Achieved improvements in quality control and hygiene standards.

2020: Established Joint Venture in Poland

Overview
Established a joint venture to strengthen overseas ingredient supply infrastructure.
Impact
Improved access to the European market.

2022: HACCP Certification Obtained at 7 Directly Operated Stores

Overview
Cleared store hygiene management standards and obtained certification at 7 stores.
Impact
Contributes to enhanced customer trust.

2023: Developed New Brand Menus

Overview
Advanced development of new ramen menus leveraging regional characteristics.
Impact
Improved customer satisfaction and increased sales.

Sustainability

  • Enhanced consumer trust through international food safety certifications
  • Promotion of local production for local consumption by actively using regional ingredients
  • Maintenance of quality through strengthened store hygiene management
  • Optimization of supply chain management accompanying overseas sales expansion
  • Employee health management and creation of a comfortable work environment