Medical Net

Basic Information

Stock Code
3645
Industry
Information and Communications
Category Detail
Professional Services for Businesses
Prefecture
Tokyo
Establishment Year
June 2001
Listing Year
December 2010
Official Website
https://www.medical-net.com/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
Wolves Hand, Yukaria, Cave, Pi Ei, Atara Group, Japan Animal Advanced Medical Center, Japan Emergency Assistance, Stemcel Research Institute, Leoclan, CUC, Taiyo Bussan

Overview

Medical Net is a medical information website operator founded in 2001, having established a solid position in the industry with specialized information services focused on orthodontics and other non-insurance-covered dentistry.

Current Situation

Medical Net operates websites specialized in non-insurance-covered medical information such as orthodontics and also engages in medical consulting services. It is expanding its customer base within the industry through highly specialized information provision. Headquartered in Tokyo, it has a stable sales base while strengthening digital marketing and focusing on information enrichment. Compared to competitors, its sites have high specialization and have succeeded in gaining user trust. In terms of sustainability, it focuses on privacy protection and maintaining information accuracy, aiming for continued growth. Moving forward, it aims to expand into new medical fields and enhance BtoB consulting as key strategies. It maintains competitiveness through active IT investments and securing specialized talent to address market expansion post-2025.

Trivia

Interesting Facts

  • Since establishment in 2001, maintains top-tier industry share in orthodontics specialized information
  • Tokyo-based medical information specialist site company closely tied to local community
  • Successfully created and captured niche market in non-insurance dentistry
  • Actively adopted SEO technology from early days to boost web customer acquisition
  • High user evaluations for accurate medical information supervised by experts
  • Pioneered AI technology adoption ahead of competitors
  • Early expansion into consulting business specialized in medical field
  • Excels in flexible responses to regulatory changes in medical advertising industry
  • Strengthened collaborations with numerous experts in medical and dental information
  • Enhances reliability through user-participatory review services
  • Headquartered in Minato-ku, Tokyo, strengthening ties with medical-related companies
  • Promotes business diversification through capital and business alliances with many related companies
  • Plans expansion into medical markets beyond non-insurance dentistry
  • Advancing acquisition of proprietary patented technologies in medical information field
  • Experience in investment support for new companies in medical ICT field

Hidden Connections

  • Jointly developing new medical information platforms with multiple medical device manufacturers
  • Expanding know-how on medical advertising compliance to other industries to build new revenue models
  • Partnered with medical IT staffing company to enter talent matching business
  • Collaborating with local governments on medical information provision to revitalize regional healthcare
  • Capital alliance with Tokyo Stock Exchange-listed company to focus on medical DX promotion
  • Sharing some content with peer medical information services to foster industry collaboration
  • Conducting joint research with university labs domestically and internationally for new technology adoption
  • Expanding business into marketing support for health food manufacturers

Future Outlook

Growth Drivers

  • Increasing demand for highly specialized medical information
  • Expansion of online medical consultations and information utilization
  • Customer acquisition growth through strengthened digital marketing
  • Market growth from government medical IT promotion policies
  • Market expansion in non-insurance dentistry
  • Promotion of AI and data analysis technology adoption
  • Service diversification tailored to patient needs
  • Expansion of BtoB consulting business
  • Increased medical information usage due to aging society
  • Ongoing growth in web advertising market
  • New business creation through strengthened regional medical collaboration
  • Expansion of information provision into new medical fields

Strategic Goals

  • Achieve top domestic share in medical information platform market
  • Expand non-insurance dentistry information services to 50% of total business sales
  • Enhance service value and efficiency through AI technology utilization
  • Establish top-tier privacy protection framework
  • Build strong alliance network with major medical institutions nationwide
  • Double current BtoB business sales
  • Promote and implement sustainability policies throughout the company
  • Aggressively expand information into new medical fields and diversify business
  • Maximize customer touchpoints via digital channels
  • Develop and secure highly specialized staff

Business Segments

Medical Information Consulting

Overview
Provides highly specialized information and consulting services to medical institutions and related businesses.
Competitiveness
Medical information specialized in specific fields and advanced marketing capabilities
Customers
  • Dental clinics
  • Medical institutions
  • Medical information service companies
  • Medical device manufacturers
  • Insurance companies
  • Medical advertising agencies
  • Medical-related organizations
  • Medical training institutions
  • Health-related companies
  • Pharmaceutical companies
  • Preventive medical services
  • IT system development companies
  • Regional medical promotion organizations
  • Medical marketing companies
  • Medical startups
Products
  • Medical information analysis services
  • Specialized site operation consulting
  • Advertising solutions
  • SEO services
  • Patient trend surveys
  • Marketing strategy support
  • Data analysis for medical institutions
  • Online seminar planning
  • Medical reimbursement information provision
  • Medical institution branding
  • Compliance support
  • Customer management system implementation support
  • Electronic medical records integration support
  • Medical advertising production
  • Industry report creation

Medical Platform Business

Overview
Provides medical-related platforms to support efficient connections between patients and medical institutions.
Competitiveness
Industry-specific platforms and high user reach
Customers
  • Dental clinics
  • Patients
  • Medical device sales companies
  • Insurance companies
  • Healthcare companies
  • Government agencies
  • ICT companies
  • Medical research institutions
  • Pharmaceutical companies
  • Medical staffing agencies
  • Academic societies
  • Health promotion organizations
Products
  • Medical information site operation
  • Reservation system provision services
  • Review information provision
  • Patient education content
  • Data analysis services
  • Medical institution evaluation reports
  • Online reservation functions
  • Smartphone app development support
  • Data sharing platforms
  • Marketing analysis tools
  • Medical ad delivery
  • Telemedicine support
  • Health management tools
  • Medical event planning
  • Multilingual sites

Non-Insurance Dental Customer Acquisition Support

Overview
Digital marketing support services to strengthen customer acquisition for non-insurance dentistry.
Competitiveness
Extensive know-how and track record specialized in non-insurance dentistry
Customers
  • Orthodontic dental clinics
  • Esthetic dental clinics
  • Implant specialty clinics
  • Home-visit dental services
  • Oral care specialty facilities
  • Dental-related vendors
  • Medical advertising agencies
  • Digital marketing companies
  • Regional medical promotion organizations
Products
  • Website creation
  • SEO measures
  • Digital ad operations
  • Customer management systems
  • Listing ads
  • SNS marketing
  • Review management
  • Online reservation systems
  • Visit promotion campaigns

Medical Personnel Support Services

Overview
Provides staffing and training support services for the medical and dental industries.
Competitiveness
Expertise and networks specialized in the medical industry
Customers
  • Medical institutions
  • Dental clinics
  • Medical staffing agencies
  • Educational institutions
  • Training facilities
  • Healthcare companies
Products
  • Staffing services
  • Recruitment support
  • Training program planning
  • Career support
  • Vocational aptitude assessments
  • Online training
  • Recruitment website creation

Medical Information Data Analysis

Overview
Supports business strategies of pharmaceutical and medical device companies by leveraging medical information.
Competitiveness
Specialized medical data analysis technology
Customers
  • Pharmaceutical companies
  • Medical device manufacturers
  • Health-related companies
  • Government agencies
  • Research institutions
Products
  • Market trend analysis
  • Patient data analysis
  • Medical trend reports
  • Treatment efficacy evaluation support
  • Regulatory compliance support

Healthcare Content Production

Overview
Supports the production of easy-to-understand content for medical and health information.
Competitiveness
Fusion of specialized knowledge and creative capabilities
Customers
  • Medical advertising agencies
  • Medical institutions
  • Health-related companies
  • Educational institutions
Products
  • Web content production
  • Video material creation
  • Educational material production
  • Pamphlet design
  • Event planning

Digital Marketing Support

Overview
Provides industry-specific digital marketing to support customer acquisition.
Competitiveness
Industry-specialized advertising expertise
Customers
  • Medical institutions
  • Medical-related companies
  • Health food companies
  • Pharmaceutical companies
Products
  • SEO/SEM measures
  • SNS ad operations
  • Web analytics
  • Marketing strategy development
  • Customer data utilization

Regional Medical Collaboration Support

Overview
Provides services to strengthen regional medical collaboration.
Competitiveness
Customized responses tailored to regional characteristics
Customers
  • Local governments
  • Medical institutions
  • Public health centers
  • Regional medical promotion organizations
Products
  • Information sharing system design
  • Collaboration promotion consulting
  • Training session planning and operation

Online Seminar Operation

Overview
Supports online training and information sharing for medical-related topics.
Competitiveness
Planning and operational capabilities based on industry knowledge
Customers
  • Medical professionals
  • Patient groups
  • Medical institutions
  • Pharmaceutical companies
Products
  • Webinar hosting support
  • Lecturer matching
  • Content planning and delivery

New Medical Field Information Development

Overview
Supports the construction of information sites in new medical areas to promote business expansion.
Competitiveness
Information development aligned with trends
Customers
  • Medical institutions
  • Startups
  • Research institutions
Products
  • Support for launching new field sites
  • Market research and planning
  • Information content provision

Competitive Advantage

Strengths

  • High expertise specialized in the medical field
  • Leader in orthodontics and non-insurance dentistry information
  • Advanced digital marketing technology
  • Extensive medical institution network
  • Detailed medical consulting capabilities
  • Comprehensive information site lineup for users
  • Experienced specialized staff
  • Strong customer base and brand trust
  • Diversification and expansion of services
  • Continuous site updates and information quality

Competitive Advantages

  • Differentiation through unique content specialized in specific medical areas
  • Revenue diversification via integration of BtoB and BtoC services
  • Fine-tuned marketing support for medical institutions
  • Strong presence in orthodontics unmatched by competitors
  • High web customer acquisition and SEO technology
  • Information provision targeting both medical professionals and patients
  • Ongoing service improvements and technology investments
  • Robust privacy protection framework
  • Accurate information management compliant with medical advertising regulations
  • Broad reach utilizing diverse sales channels

Threats

  • Restrictions on information provision due to changes in medical regulations
  • Increase in specialized information sites by competitors
  • Risk of lagging behind rapid IT technology advancements
  • Increased operational burden from strengthened personal data protection
  • Intensified market competition from new entrants
  • Fluctuations in web advertising market and price competition
  • Potential trust erosion from declining accuracy of internal medical institution information
  • Growing user concerns over online information reliability
  • Advertising budget cuts due to economic fluctuations
  • Increasing cybersecurity risks

Innovations

2024: Development of AI-based medical treatment information matching system

Overview
Introduced AI technology to build a system that automatically matches patients with appropriate medical institutions.
Impact
20% increase in site user numbers due to improved matching accuracy

2023: Launch of online consultation service for non-insurance dentistry

Overview
Newly provided online consultation functions by specialists to improve convenience.
Impact
15% improvement in new user acquisition rate

2022: Mobile app renewal

Overview
Significantly improved usability and strengthened information provision for smartphone users.
Impact
30% increase in app usage rate

2021: Strengthening of data analysis infrastructure

Overview
Analyzes medical needs from browsing logs and user data for service improvements.
Impact
Improved customer engagement rate

2020: Introduction of advertising delivery platform for medical institutions

Overview
Built a system enabling efficient ad delivery to support revenue growth.
Impact
10% increase in advertising revenue

Sustainability

  • Strengthened personal data protection and establishment of strict data management systems
  • Introduction of expert supervision system to improve medical information accuracy
  • Promotion of remote work to reduce CO2 emissions
  • Programs to promote employment of people with disabilities and foster diverse workplaces
  • Consideration of environmentally friendly data centers