Trend Micro

Basic Information

Stock Code
4704
Industry
Information and Communications
Category Detail
Systems & Software
Prefecture
Tokyo
Establishment Year
October 1989
Listing Year
August 1998
Official Website
https://www.trendmicro.com/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
FRONTEO, Digital Arts, Soliton Systems, Zenmu Tech, Nexon, FFRI Security, JIG-SAW, Segue Group, Tobira Systems, Cyber Security Cloud, Cybertrust, Konami G

Overview

Trend Micro is a leading company in the information and communications industry founded in 1989, providing world-class cybersecurity products and services, characterized by high technological prowess and global expansion.

Current Situation

Trend Micro recorded consolidated sales of approximately 165 billion yen, ordinary income of approximately 39 billion yen, and net income of approximately 28 billion yen in fiscal 2019. It is a global information and communications company headquartered in Tokyo. Its flagship products are the VirusBuster series, with strengthened cloud security and network defense. It has development and marketing bases worldwide and maintains high market share both in Japan and abroad, though it has aspects of a foreign-owned company. In recent years, it has bolstered enterprise security through acquisitions like intrusion prevention systems. With the growing importance of cybersecurity, high growth is anticipated in this sector. It has faced risks such as data breaches in the past and has reinforced compliance and quality management. Moving forward, it will continue R&D investments to expand AI technology and cloud security.

Trivia

Interesting Facts

  • Founder Steve Chang is Taiwanese and started the company in the US.
  • Products and services are deployed in over 150 countries worldwide.
  • The VirusBuster series is a global brand beyond just Japan.
  • Was previously listed on NASDAQ but delisted in 2011.
  • R&D bases are distributed globally, with key divisions in Taipei and Dallas.
  • Has conducted multiple acquisitions in cybersecurity to expand product portfolio.
  • One of the few information and communications firms strong in cloud security.
  • Experienced a personal data leak incident in the past and improved response systems.
  • Once suspended product publication due to RootkitBuster vulnerability issue.
  • Leverages multi-language and multicultural strengths for competitive edge in international markets.
  • Focuses on proprietary AI development for advanced threat detection.
  • Involved in controversy with temporary app removal from Mac App Store.
  • Actively expanding business specialized in enterprise security.
  • Receives high ratings from major global security evaluation organizations.
  • Strengthening ESG responses across products and operations.

Hidden Connections

  • Founder is Taiwanese, possessing strong networks in Asia alongside Japan and the US.
  • Deep indirect connections with major game and IT companies through security provision.
  • Strong collaboration with government agencies on critical infrastructure security.
  • Expanding business by acquiring technologies from overseas startups through multiple acquisitions.
  • Trend Micro products are provided to enterprises and individuals via many telecom carriers.
  • Internal compliance significantly strengthened in response to past data leak incident.
  • VirusBuster boasts high recognition and market share in Japan's PC security market.
  • Multi-layer defense strategy highly evaluated by many IT infrastructure operators.

Future Outlook

Growth Drivers

  • Expanding security demand amid rising cyberattacks
  • Product competitiveness enhancement through AI and machine learning advancements
  • Growing importance of cloud security with cloud service proliferation
  • New market creation from 5G and IoT expansion
  • Increased compliance needs due to stricter regulations
  • Global business expansion
  • High-value addition to enterprise security services
  • Demand surge from accelerated digital transformation
  • Rising user awareness boosting consumer product demand
  • Improved social evaluation from sustainability efforts

Strategic Goals

  • Achieve over 150% growth in global sales
  • Raise AI-utilizing product ratio to 70%
  • Enter top 5 in cloud security market
  • Achieve carbon neutrality for environmental load reduction
  • Establish diverse and inclusive corporate culture
  • Fully cloudify product portfolio
  • Exceed 100 billion yen in new business sales
  • Build governance leading regulatory compliance
  • Maintain customer satisfaction above 90%
  • Expand global endpoint market share

Business Segments

Enterprise Integrated Security Services

Overview
Provides integrated cybersecurity services tailored to a wide range of industries, protecting customer information assets.
Competitiveness
Rapid threat countermeasures leveraging AI technology and global network
Customers
  • Large corporations
  • Medium-sized companies
  • Financial institutions
  • Government agencies
  • Manufacturing
  • Healthcare institutions
  • Educational institutions
  • Retail
  • Telecom providers
  • Cloud service providers
Products
  • Endpoint security products
  • Network intrusion prevention systems (IPS)
  • Cloud security platforms
  • Email security measures
  • Data leak prevention (DLP)
  • Threat intelligence
  • Security event management (SIEM)
  • Vulnerability management tools
  • Mobile security
  • Remote access security

Cloud Security Solutions

Overview
Multi-layer security solutions for cloud environments.
Competitiveness
Advanced threat detection and rapid response specialized for cloud
Customers
  • Cloud providers
  • Corporate IT departments
  • SaaS providers
  • Hybrid cloud users
Products
  • Trend Micro Cloud One
  • Workload Security
  • Container Security
  • Application Security
  • Cloud Network Security

Industrial Control Systems (ICS) Security

Overview
Security for control systems supporting safe operation of critical infrastructure.
Competitiveness
Specialized expertise in industry-specific threats
Customers
  • Energy companies
  • Manufacturing plants
  • Infrastructure operators
Products
  • ICS network monitoring
  • Operational continuity support
  • Incident response services

Mobile Security Solutions

Overview
Protection solutions addressing diverse mobile threats.
Competitiveness
Multi-device compatibility and quick response to latest threats
Customers
  • Telecom carriers
  • Corporate IT departments
  • Individual users
Products
  • Security apps for mobile devices
  • Mobile management services

Data Protection and Privacy Management

Overview
Data protection technologies supporting regulatory compliance and leak prevention.
Competitiveness
Advanced encryption technology and comprehensive management tools
Customers
  • Financial institutions
  • Healthcare institutions
  • Large corporations
  • Government agencies
Products
  • Data encryption services
  • Access control
  • Compliance management

Threat Intelligence and Analysis Services

Overview
Prevents and detects cyberattacks through advanced analysis.
Competitiveness
Utilization of extensive global threat data
Customers
  • Cybersecurity companies
  • Government agencies
  • Large corporations
Products
  • Threat analysis reports
  • Attack prediction services
  • Incident response support

IoT Security

Overview
Secure diverse IoT devices and manage risks.
Competitiveness
Strength in IoT-specific threat response
Customers
  • Smart home companies
  • Manufacturing
  • Automotive manufacturers
Products
  • IoT device protection
  • Network monitoring
  • Vulnerability management

Education and Training Services

Overview
Various educational support to raise cybersecurity awareness.
Competitiveness
Practical and effective training programs
Customers
  • Corporations
  • Public institutions
  • Educational institutions
Products
  • Cybersecurity training
  • Awareness campaigns
  • Phishing simulation

Managed Security Services (MSSP)

Overview
24/7 cybersecurity operations services.
Competitiveness
Rapid response and high expertise
Customers
  • Small and medium enterprises
  • Local governments
  • Healthcare institutions
Products
  • Security monitoring and operations
  • Threat response
  • Risk consulting

Incident Response and Forensics Services

Overview
Supports rapid investigation and recovery from cyberattacks.
Competitiveness
Advanced expertise and experienced team
Customers
  • Large corporations
  • Government agencies
  • Financial institutions
Products
  • Incident investigation
  • Damage mitigation
  • Risk reduction planning support

Risk Management Consulting

Overview
Comprehensive consulting to reduce security risks.
Competitiveness
Industry-leading analysis and proposal capabilities
Customers
  • Large corporations
  • Public institutions
  • Financial institutions
Products
  • Vulnerability assessment
  • Risk evaluation
  • Security policy development support

AI and Machine Learning Threat Detection Technology Development

Overview
Enhances real-time threat detection using cutting-edge technology.
Competitiveness
Implementation of patented AI technology
Customers
  • In-house products
  • Partner companies
Products
  • AI-based threat detection modules
  • Automated attack prediction systems

Competitive Advantage

Strengths

  • Global brand strength and high reliability
  • Diverse product portfolio and services
  • Advanced technology in cloud security
  • Global R&D infrastructure
  • Abundant threat intelligence
  • Robust customer support
  • Strong partnership network
  • Years of market experience and track record
  • Multi-language global services
  • Rapid vulnerability response
  • Industry-leading technology
  • Innovative defenses using AI
  • Multi-layer defense strategy implementation
  • High financial stability
  • Business expansion through active acquisitions

Competitive Advantages

  • Global network spanning over 150 countries
  • Advanced threat detection using AI and machine learning
  • Product lineup compatible with diverse platforms
  • Cloud-native security services
  • Integrated defense from endpoints to cloud
  • Ownership of proven intrusion prevention system (TippingPoint)
  • Rapid response via vast threat intelligence
  • Leadership in industry standards and compliance
  • Quick issue resolution by multinational team
  • Customizability for diverse customer needs
  • Commitment to continuous product improvement and new tech adoption
  • Strong customer trust and long-term relationships
  • Enhanced collaboration with major IT firms
  • Expansion strategy in mobile and IoT
  • Superior support and training programs

Threats

  • Sophistication and diversification of cyberattacks
  • Stricter international personal data protection regulations
  • Intensified competition from emerging vendors' innovations
  • Reduced investments due to global economic uncertainty
  • Brand damage from product defects or data leaks
  • Fierce competition for talent
  • Risk of rapid technology obsolescence
  • Impact of political regulations and export controls
  • Risks from increased reliance on cloud services
  • Challenges in addressing diversifying customer needs
  • Price competition with rivals
  • Supply chain disruption risks

Innovations

2023: Development of Next-Generation AI-Powered Threat Detection Technology

Overview
Enhanced real-time threat detection algorithms using AI and machine learning.
Impact
Improved detection accuracy and reduced false positives.

2022: Renewal of Cloud-Native Security Platform

Overview
Developed and launched multi-layer defense platform specialized for cloud environments.
Impact
Cloud customer base grew 20% year-over-year.

2021: Advancement of Threat Intelligence Platform

Overview
Strengthened global threat data collection and analysis for faster response.
Impact
Threat information sharing speed doubled.

2020: Launch of IoT Security Products

Overview
Released security product lineup for diverse IoT devices.
Impact
Successful entry into new market, building sales expansion base.

2024: Implementation of Next-Generation Endpoint Protection Technology

Overview
Developed advanced intrusion detection system combining behavior analysis and AI.
Impact
Improved customer satisfaction and market evaluation.

2023: Enhancement of Zero Trust Security Products

Overview
Developed zero trust model-compatible products for multi-layer security.
Impact
Contributed to increase in enterprise customers.

2022: Expansion of Cloud SIEM Services

Overview
Strengthened cloud-based security information and event management services.
Impact
Enhanced competitiveness through real-time visibility and analysis.

2021: Development of Cyber Attack Response Automation Tools

Overview
Released products automating incident response processes.
Impact
Succeeded in reducing operational costs.

2023: Mobile Security Enhancement

Overview
Introduced advanced app monitoring and phishing prevention technology.
Impact
Contributed to stronger smartphone user protection.

2024: Development of Supply Chain Security Products

Overview
Developed monitoring tools to prevent supply chain attacks.
Impact
Improved evaluation from major customers.

Sustainability

  • Introduction of energy-saving IT equipment to reduce environmental impact
  • CO2 emission reductions through promotion of remote work
  • Strengthening diversity and inclusion initiatives for employees
  • High-standard security compliance for customer data protection
  • Participation in IT education support for local communities
  • Building sustainable supply chains
  • Office initiatives to reduce plastic use
  • Regular publication of sustainability reports
  • Employee health and welfare improvement programs
  • Waste management and recycling promotion
  • Formulation and adherence to AI ethics guidelines
  • Introduction of global human rights policy