Tobira Systems

Basic Information

Stock Code
4441
Industry
Information and Communications
Category Detail
Systems & Software
Prefecture
Aichi Prefecture
Establishment Year
December 2006
Listing Year
April 2019
Official Website
https://tobila.com/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
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Overview

Tobira Systems is a leading company in the information and communications industry, established in 2006. It provides services to over 15 million people nationwide using fraud call filtering technology, as an advanced IT vendor.

Current Situation

Tobira Systems achieved sales of approximately 2 billion yen and net assets of 2.1 billion yen in 2023, deploying nuisance call filter services to major mobile carriers. Its main business is the rapidly growing nuisance information database operations, establishing market superiority with technology specialized in preventing fraud calls and SMS. The representative 'Tobira Phone' series supports both mobile and fixed lines, and cloud services are also provided. In 2021, it acquired an ad blocker app to strengthen Web ad countermeasures and expand services comprehensively. It maintains high-quality data through legal compliance and collaboration with the National Police Agency, striving to enhance security. In the future, it will focus on expanding corporate services and technological innovation, while exploring new business deployments in light of the 2024 service discontinuation. By establishing a Tokyo branch to strengthen urban area business and balancing regional contributions, it is a growth company aiming to increase its presence in the Prime Market.

Trivia

Interesting Facts

  • Grew from individual founding to Tokyo Stock Exchange Prime Market in just 15 years.
  • One of the few IT companies directly receiving data from the National Police Agency.
  • Services used by 15 million monthly, holding one of Japan's largest nuisance call databases.
  • Successfully expanded areas by making ad blocker app a subsidiary.
  • Nationwide IT vendor headquartered in Nagoya, Chubu region.
  • Founder Atsushi Akita serves as current president; founder-led management is a strength.
  • Nuisance call number analysis algorithm highly rated in the industry.
  • Adopted by multiple major telecom carriers.
  • Collaborating with related company Ageet Co., Ltd. to strengthen security.
  • Discontinued non-core service 'Phone Number .com' in 2024.
  • Rare in the industry for providing services supporting both mobile and fixed lines.
  • Database contributes to crime prevention with high social significance.
  • Significant improvement in corporate value and recognition through market upgrade.
  • High-accuracy nuisance call detection possible with National Police Agency data.
  • Team of 71 employees with high expertise.

Hidden Connections

  • Directly contributes to crime prevention through information provision from the National Police Agency.
  • Builds deep partnerships with major telecom carriers.
  • Covers not only nuisance calls but also ad countermeasures through 280blocker acquisition.
  • Strengthens technology collaboration through capital and business alliance with related company Ageet.
  • Deeply related to national policy support for spoofing call countermeasures.
  • Expands touchpoints with corporate and government customers nationwide via Tokyo branch.
  • Founder president's leadership shapes corporate culture.
  • Concentrating management resources on core business by transferring non-core business.

Future Outlook

Growth Drivers

  • Increasing demand for nuisance call countermeasures due to smartphone proliferation
  • Stable revenue base through strong ties with major carriers
  • Improved analysis accuracy and service differentiation via AI technology introduction
  • New market acquisition through expansion of corporate services
  • Business diversification into Web ad blocking
  • Heightened security awareness from strengthened regulations
  • Increased demand from digital transformation
  • Technology innovation promotion through collaboration with related companies
  • Strengthening leadership in domestic market
  • Improved social evaluation through sustainability efforts
  • Optimization and expansion of diverse sales channels
  • Exploration of global expansion possibilities

Strategic Goals

  • Expand monthly users to 20 million
  • Continue and expand contracts with major telecom carriers
  • Raise corporate sales ratio to over 50%
  • Further advance AI analysis technology and acquire patents
  • Achieve sustainable business operations with reduced environmental impact
  • Improve employee diversity and work-life balance
  • Diversify and stabilize revenue through new services
  • Strengthen compliance with domestic and international security regulations
  • Promote technology development contributing to social issue resolution
  • Maintain industry top-class customer satisfaction survey results

Business Segments

Solutions for Telecom Carriers

Overview
Provides nuisance call countermeasure systems and data to major telecom operators.
Competitiveness
High-precision data and analysis technology through collaboration with the National Police Agency
Customers
  • NTT Docomo
  • KDDI
  • SoftBank
  • MVNO Operators
  • Telecom Equipment Vendors
Products
  • Nuisance Call Database
  • Tobira Phone Biz
  • Call Filtering System
  • Cloud PBX Integration

Corporate Security Services

Overview
Deploys services to enhance corporate communications security.
Competitiveness
Customization capabilities to meet diverse needs
Customers
  • Large Corporations
  • Small and Medium Enterprises
  • Financial Institutions
  • Call Centers
  • Local Governments
Products
  • Nuisance Call Countermeasure Solutions
  • Call Management Tools
  • Security Consulting
  • Ad Blocker App

App and Mobile Solutions

Overview
Provides apps for smartphones to counter nuisance calls and ads.
Competitiveness
Data analysis based on user base and continuous improvements
Customers
  • Smartphone Users
  • Smartphone App Developers
  • MVNO Operators
Products
  • Tobira Phone Mobile App
  • 280blocker
  • Security Enhancement Features

Data Sales and Provision

Overview
Provides specialized nuisance information data to corporations.
Competitiveness
High-precision real-time update system
Customers
  • Financial Institutions
  • Advertising Agencies
  • Research Companies
  • Security Companies
  • Government Agencies
Products
  • Nuisance Call Number Dataset
  • Fraud SMS Analysis Data
  • Ad Link Blacklist

Consulting and Training

Overview
Education and support services to reduce risks related to nuisance calls.
Competitiveness
Practical curriculum aligned with industry trends
Customers
  • Government Agencies
  • Police
  • Corporate Information Security Personnel
  • Call Center Managers
Products
  • Nuisance Call Countermeasure Training
  • Risk Assessment Support
  • Security Policy Formulation Support

Competitive Advantage

Strengths

  • High-quality data possession through collaboration with the National Police Agency
  • Large user base of 15 million monthly users
  • Adoption record by three major telecom carriers
  • Ability to meet customer needs with diverse product lineup
  • Cutting-edge analysis algorithm technology
  • Deployment of enhanced products and cloud services for corporations
  • Expansion of nuisance Web ad blocking対応
  • Business rooted in the region and industry
  • Proprietary fraud call detection technology
  • Flexible customization capabilities
  • Organizational readiness to respond to rapid market expansion
  • Mechanisms for continuous data accuracy improvement
  • High brand reliability
  • Strong leadership led by founder management
  • Abundant industry knowledge and technical expertise

Competitive Advantages

  • Overwhelming coverage of nuisance information based on police data
  • High reliability and introduction track record with major carriers
  • Product development capabilities supporting diverse devices and lines
  • Execution power to enter ad blocking field and expand market
  • Provision of advanced security solutions for corporations
  • Operation of large-scale database with real-time updates
  • Improved accuracy using advanced user base analysis
  • Expansion of service lineup through technology development and acquisitions
  • Maintaining nationwide deployment strength based in Chubu region
  • User-friendly UI/UX design
  • Specialized value provision focused on telecom industry
  • Continuous customer support and relationship building
  • Market penetration through diverse sales channels
  • Organizational agility and responsiveness
  • Network of collaborations with specialized security companies

Threats

  • Possibility of competitors building similar databases
  • Increased operational costs due to strengthened regulations
  • Emergence of new fraud methods with technological evolution
  • Risk of in-house development by major mobile carriers
  • Risk of customer information leaks and loss of trust
  • System damage from cyber attacks
  • Price competition pressure from intensified market competition
  • Delay in overseas service expansion
  • Market changes due to emerging technologies and AI impact
  • Service restrictions from strengthened social communications regulations
  • Difficulty in securing staff and risk of talent outflow
  • Business continuity risks from natural disasters, etc.

Innovations

2021: Full Subsidiary Acquisition of 280blocker

Overview
Acquired nuisance Web ad blocker app to expand service areas.
Impact
Successfully entered the nuisance ad countermeasure market and expanded customer base.

2023: Advancement of Tobira Phone Cloud to Full Cloud

Overview
Launched cloud service for corporate business phones to improve convenience.
Impact
Contributed to expansion of corporate customers and increase in service revenue.

2024: Advanced Nuisance Call Analysis Algorithm

Overview
Introduced AI-utilizing nuisance call detection technology to improve judgment accuracy.
Impact
Achieved improved user satisfaction and reduced false positive rate.

2022: Strengthened Capital and Business Alliance with Ageet Co., Ltd.

Overview
Promoted technology collaboration in security field by making it a related company.
Impact
Contributed to strengthened new service development and market competitiveness.

2023: Transfer of Website Creation and Operation Support Business

Overview
Focused on core operations by selecting and concentrating non-core business.
Impact
Improved profitability by focusing on core business.

2020: Market Change to Tokyo Stock Exchange First Section

Overview
Achieved enhanced corporate brand and reliability through market category change.
Impact
Increased attention from investors and fundraising capabilities.

2024: Discontinuation of Phone Number .com Service

Overview
Ended non-priority service to promote management efficiency.
Impact
Concentrated management resources on nuisance information database business.

Sustainability

  • Advanced privacy protection for user data
  • Energy consumption optimization through business efficiency
  • Activities to raise security awareness in local communities
  • Establishment of social trust through legal compliance
  • Development of sustainable information and communications infrastructure
  • Focus on employee health and improved work environment
  • Consideration of promoting renewable energy use
  • Deployment of security awareness programs
  • Environmental burden reduction through paperless promotion
  • Thorough corporate ethics and code of conduct