Kyoshin
Basic Information
- Stock Code
- 4735
- Industry
- Services
- Category Detail
- Education
- Prefecture
- Kyoto Prefecture
- Establishment Year
- April 1981
- Listing Year
- October 1999
- Official Website
- https://www.kyoshin.co.jp/
- TSE Information
- TSE Information
- Yahoo! Finance
- Yahoo! Finance
- Other Companies
- Claudia, Ichishin HD, Meiko Network Japan, Riso Education, Waseda Academy, Tokyo Kobetsu, S Science, Sprix, Wizas, Nagase, Gakkyu-sha, Step
Overview
Kyoshin is a leading company founded in 1981 that operates comprehensive education, childcare, and nursing care businesses, with strengths in educational instruction and community-based services.
Current Situation
Kyoshin recorded consolidated sales of approximately 23.6 billion yen in the fiscal year ended May 2022, offering junior high school, high school, and university entrance exam preparation as well as individual tutoring, centered in Kyoto Prefecture and expanded nationwide. In language education, it provides English conversation services for children to adults. It is actively entering childcare and nursing care businesses, developing diverse regional services. It operates directly owned and franchise classrooms nationwide, building a high-quality education service network. It is also advancing overseas with bases in Germany, China, the United States, and elsewhere. In recent years, it has unified services and strengthened its brand, accelerating growth in childcare and nursing care. It aims for synergy creation through collaboration across diversified businesses and medium- to long-term performance expansion. As a social role, it focuses on regional education support and improving the quality of nursing care and welfare.
Trivia
Interesting Facts
- Originated from the 1975 cram school founded by founder Sadakuni Tatsuki.
- Deploys multiple education brands centered in Kyoto Prefecture.
- Partners with Yotsuya Otsuka for materials and implements advanced entrance exam guidance.
- Has multiple overseas bases including Germany, China, and the US.
- Actively entered childcare and nursing care fields since 2011.
- Provides wide-ranging life support services from education to welfare.
- Expands individual tutoring nationwide through franchises.
- Pioneering e-learning introduction in Japan's cram school industry.
- Strengthened overseas expansion of English conversation and Japanese education since 2018.
- Diversified nursing care business through acquisition of Sincerity Group.
- Handles meal services through subsidiaries.
- Refreshed brand names in 2023 to promote integrated services.
- Maintains high performance in major private junior/senior high exams in the prefecture.
- Improves outcomes through combination of video lessons and individual tutoring.
- Operates English conversation services in partnership with Universal Campus.
Hidden Connections
- Kyoshin utilizes regional education networks to develop joint educational initiatives with local governments.
- Overseas language schools partner with local educational institutions for practical lessons.
- Nursing care entry was a strategic diversification anticipating aging society measures.
- Nurseries provide services linked to local government child-rearing support initiatives.
- Individual tutoring School One promotes community-based management through FC system.
- Stable management with founding family serving as chairman and president.
- Overseas Japanese language schools balance international student attraction and educational effectiveness.
- Brand name changes enhance recognition and affinity of each service.
Future Outlook
Growth Drivers
- Countering declining birthrate and diversifying education needs
- Expansion of social demand in childcare and nursing care
- Providing efficient learning environments through ICT utilization
- Overseas market development and diversified business expansion
- Unification and expansion of service brands
- Acquiring broad customer base from children to elderly
- Business acceleration and expansion through franchises
- Increasing demand for qualification support and human development
- Strengthening and popularization of online education content
- Deepening community-based service model
- Strengthening response to nursing care needs in aging society
- Creating new services through inter-industry collaboration
Strategic Goals
- Achieving balanced growth in education, childcare, and nursing care businesses
- Improving brand trust in regional society
- Deepening fusion of online and offline education
- Securing overseas sales ratio over 20%
- Sustainable business operations and environmental impact reduction
- Flexible business deployment responding to diverse customer needs
- Significant improvement in qualification acquirers and employment rate
- Nationwide expansion of franchise stores
- Completion of IT introduction and DX promotion in education
- Further strengthening of social contribution activities
Business Segments
Guidance Services for Schools and Educational Institutions
- Overview
- Provides optimized learning guidance and materials for educational institutions.
- Competitiveness
- Extensive guidance channels and regional closeness
- Customers
-
- Elementary, junior high, and high schools
- Universities
- Public educational institutions
- Advancement cram schools
- Vocational schools
- Franchise schools
- Products
-
- Group entrance exam preparation guidance
- Individual tutoring programs
- e-Learning materials
- Exam preparation courses
- Advancement counseling
Nursery and After-School Care Management Support
- Overview
- Multifaceted support for nursery and after-school care management and operations.
- Competitiveness
- High-quality support based on industry knowledge
- Customers
-
- Nursery operators
- After-school care facilities
- Local governments
- Child-rearing support groups
- Products
-
- Nursery operation consulting
- Childcare worker training and development
- Facility operation support tools
- Parent-oriented services
Nursing Care Facilities and Welfare Services
- Overview
- Deploys nursing care facility operations and related services.
- Competitiveness
- Multi-regional deployment and integrated specialized services
- Customers
-
- Nursing care facilities
- Welfare organizations
- Local governments
- Medical institutions
- Products
-
- Elderly care facility operations
- Meal delivery services
- Care worker training
- Welfare equipment and supplies provision
Language Schools and Overseas Expansion Support
- Overview
- Provides global language education and international student support.
- Competitiveness
- Collaborative system with bases in various countries
- Customers
-
- Overseas language schools
- International students
- Overseas educational institutions
- Corporate training
- Products
-
- English conversation education programs
- Japanese language school operations
- Overseas base operation support
Career Support and Human Resource Development
- Overview
- Provides human resource development services centered on medical and welfare industries.
- Competitiveness
- Industry-specific practical programs
- Customers
-
- Childcare workers
- Care workers
- Education professionals
- Job changers
- Products
-
- Qualification acquisition support
- Employment and job change support services
- Training programs
Video Lessons and Online Learning Support
- Overview
- Video lessons and learning support utilizing the internet.
- Competitiveness
- Abundant learning content and delivery technology
- Customers
-
- Individual learners
- School corporations
- Cram school operators
- Corporate training
- Products
-
- Video lesson content
- Online learning platform
- Correspondence education services
Competitive Advantage
Strengths
- Long-standing community-based education expertise
- Revenue stability from diversified business operations
- Comprehensive network of directly operated and franchise classrooms
- Service system integrating education, childcare, and nursing care
- Global expansion through overseas bases
- High-quality materials and instructional capabilities
- Strong brand recognition and customer base
- Diversity of extensive educational programs
- Synergy from group subsidiary collaboration
- Proactive stance on new business development
- Leadership and stable workforce
- Online education deployment utilizing IT
- Integrated system from qualification acquisition to job support
- High trust and reputation in the region
- Comprehensive childcare and nursing care welfare services
Competitive Advantages
- Strong competitiveness in private junior/senior high entrance prep centered in Kyoto-Shiga
- Nationwide franchise network of individual tutoring School One
- Diverse service deployment in childcare and nursing care
- Diversification from English conversation to Japanese education and overseas language schools
- Strong customer base built on community closeness and trust since founding
- One-stop service provision through inter-business collaboration
- Establishment of new markets through active overseas expansion
- High-quality materials from in-house development and Yotsuya Otsuka partnership
- Quality assurance in education through training and human development business
- Rapid classroom expansion possible via franchises
- Enhanced learning efficiency and support through ICT utilization
- Diverse service lineup catering to wide customer segments
- Customized education programs tailored to regional characteristics
- Expansion of childcare and nursing care services leveraging brand trust
- Long-term management strategy and sustainable growth plan
Threats
- Risk of cram school market contraction due to declining birthrate
- Intensifying market competition from increasing competitors
- Risks to classroom operations and childcare from infectious disease outbreaks
- Rising costs in childcare and nursing care from stricter regulations
- Intense competition with online education companies
- Impact from political and economic instability in overseas markets
- Risk of service quality decline from talent acquisition difficulties
- Expansion constraints on regionally limited businesses
- Decline in education and welfare demand from deteriorating economic environment
- Increasing competition from new IT tech company entrants
- Adaptation to changes in educational policies due to social shifts
- Risk of facility damage from natural disasters
Innovations
2023: Service name unification and brand refresh
- Overview
- Unified childcare and nursing care service brand names to improve recognition.
- Impact
- Successfully improved customer recognition and strengthened brand image.
2022: Expansion of online learning platform
- Overview
- Strengthened content of video lesson service Kyoshin e Yobiko @will and expanded nationwide.
- Impact
- Contributed to new customer acquisition and revenue diversification.
2021: Strengthening of childcare worker qualification support business
- Overview
- Opened HOPPAS Career Design to provide support from qualification acquisition to job placement.
- Impact
- Accelerated human resource development and improved service quality.
2020: Strengthening of overseas base business foundation
- Overview
- Expanded language school operations in Asia and Western bases to aim for market growth.
- Impact
- Increased overseas sales and strengthened global expansion foundation.
Sustainability
- Fulfilling social responsibility through community-based nurseries and elderly facilities
- Supporting sustainable next-generation development through high-quality education
- Promoting energy conservation in facilities to reduce environmental impact
- Continuous implementation of measures to improve employee work-life balance
- Promoting education efficiency and paperless operations through ICT utilization
- Promoting diversity through diverse talent recruitment and development
- Advancing welfare improvement activities in collaboration with local residents
- Ensuring safety and peace of mind for employees and users through thorough safety and health management
- Expanding corporate citizenship responsibility through strengthened social contribution activities
- Adopting medium- to long-term strategies for sustainable business foundation
- Acquiring and maintaining quality certifications in education and nursing care
- Supporting regional communities through parent-child participation events