Tokyo Individual Tutoring School
Basic Information
- Stock Code
- 4745
- Industry
- Services
- Category Detail
- Education
- Prefecture
- Tokyo
- Establishment Year
- August 1985
- Listing Year
- March 2000
- Official Website
- https://www.kobetsu.co.jp/
- TSE Information
- TSE Information
- Yahoo! Finance
- Yahoo! Finance
- Other Companies
- Meiko Net, Riso Education, Waseda Academy, Jonan Shinken, Kyoshin, S Science, Sprix, FCE, Wizas, Nagase, Gakkyusha, Step
Overview
Tokyo Individual Tutoring School is a leading company in the individual tutoring cram school industry under Benesse HD, founded in 1985. It operates directly managed schools nationwide and provides high-quality educational services utilizing university student instructors.
Current Situation
Tokyo Individual Tutoring School recorded consolidated sales of approximately 22.2 billion yen and operating profit of approximately 1.6 billion yen for the fiscal year ending February 2025. It provides instruction to approximately 32,000 students across all 272 directly managed schools, with about 12,000 part-time instructors, strengthening its training system. Centered in the Greater Tokyo Area, it expands widely to Kansai, Tokai, and Kyushu, maintaining a solid market foundation. It actively incorporates instructor training and online instruction aligned with SDGs, and promotes human resource development through Partners Academy. Through collaboration with the Benesse Group, it secures business diversification and competitive advantages. Benesse HD accounts for 61.9% of the shareholder composition, featuring a stable management base. In the medium to long term, it aims to enhance education quality through community integration and IT utilization, projecting further expansion of locations and increase in student numbers by 2030. New president Shigeru Matsuo assumed office in 2024-25, rolling out new management strategies.
Trivia
Interesting Facts
- All branches are directly managed by headquarters with no franchises
- Instructors provide lessons wearing white lab coats as uniform
- Unique system where instructors autonomously run PDCA cycles
- Alumni organization established for former part-time instructors
- Instructor numbers exceed 12,000, one of the largest in the industry
- Instructs wide range from elementary students to graduates
- Strong backing from Benesse Group
- Early rollout of online individual tutoring 'CCDnet'
- Conducts leadership training for developing socially conscious talent
- Individual cram school with broad coverage in Tokyo, Kansai, Chubu, and Kyushu
- Founder is Nobuharu Baba
- Major shareholder Benesse Holdings with 61.9%
- All nationwide locations are directly managed with thorough control
- Basic format is 1-to-2 or 1-to-1 individual tutoring
- Ongoing activities contributing to SDGs principles since 2018
Hidden Connections
- Covers education domains horizontally as a subsidiary of Benesse Holdings
- Strengthened regional collaboration through integration from former Kyoto Individual Tutoring School to Kansai Individual Tutoring School
- Head office located in Nishi-Shinjuku Nomura Building, offering high business convenience
- 'TEACHERS' SUMMIT' is a proprietary system for instructor development through practical work
- Part-time instructors mainly university students, functioning also as a talent development field
- Online business CCDnet recognized as an advanced IT education model
- President change serves as catalyst for management strategy renewal
- Promotes diversified business through consolidated subsidiary HRBC Co., Ltd.
Future Outlook
Growth Drivers
- 対応 to diverse learning needs resilient to declining birthrate
- Customer base expansion through growth in online education
- Instructor development programs contributing to education quality improvement
- Strengthened collaboration leveraging Benesse Group strengths
- Operational efficiency via active adoption of educational ICT technologies
- Deepening of community-based services
- Effects of integrating new Shin Ken Zemi individual tutoring business
- Enhanced social evaluation through SDGs utilization
- Further improvement in brand recognition and trust
- Service expansion to diverse customer segments
- Strategic deployment adapting to changes in education policy
- Strengthened talent network utilizing instructor community
Strategic Goals
- Expansion to over 350 nationwide locations
- Increase online instruction users to 30% of total
- Prioritizing social responsibility evaluation through SDGs activities
- Strengthening talent competitiveness via continuous refresh of instructor development programs
- Stabilization and expansion of revenue base with reinforced new business development
- Maintaining and increasing customer satisfaction above 90%
- 30% improvement in operational efficiency through ICT utilization
- Advanced educational services through synergy with related companies
- Creation of new services addressing diverse learner needs
- Leadership role in Keidanren's SDGs promotion activities
Business Segments
School Support Business
- Overview
- Provides individual tutoring expertise to schools and educational institutions.
- Competitiveness
- High-trust educational support through collaboration with Benesse Group
- Customers
-
- Public and private schools
- Boards of education
- Cram school collaborative educational institutions
- Products
-
- Extracurricular instruction programs
- Teacher training support
- Learning progress management systems
Educational Services Outsourcing
- Overview
- Undertakes planning and operation of education-related services for diverse clients.
- Competitiveness
- Diverse instruction expertise and operational track record
- Customers
-
- Local governments
- Corporations
- Various organizations
- Products
-
- Online class outsourcing
- Human resource development programs
- Educational event planning and operation
Teaching Materials Development and Sales
- Overview
- Planning, development, and sales of effective teaching materials for individual tutoring.
- Competitiveness
- Practical curriculum and easy-to-understand material design
- Customers
-
- Educational institutions
- Tutoring schools
- Individuals
- Products
-
- Instructional teaching materials
- Online materials
- Practice problem collections
Instructor Development Program
- Overview
- Implements skill enhancement and career development support for instructors.
- Competitiveness
- Proprietary programs specialized in practical educational training
- Customers
-
- In-house instructors
- Instructors from other cram schools
- Educational organizations
- Products
-
- Leadership training
- Instructional skills improvement courses
- TEACHERS' SUMMIT
Competitive Advantage
Strengths
- Nationwide directly managed school network
- Expertise in recruiting and utilizing university student instructors
- Strong collaboration with Benesse Group
- Diverse service offerings and brand power
- Advanced instructor development program 'TEACHERS' SUMMIT'
- Comprehensive online individual tutoring system
- High student satisfaction and word-of-mouth reputation
- Quality maintenance through direct sales model
- Robust community-based operations
- Curriculum design based on extensive track record
- High accessibility due to numerous locations
- Strict internal controls in classroom operations
- Active SDGs initiatives
- Adaptability to technological innovations in education
- Differentiated instruction methods from competitors
Competitive Advantages
- Uniform education quality across all directly managed classrooms
- Strength in recruiting and training university student instructors
- Solid customer base backed by Benesse brand trust
- Early adoption of ICT-based online instruction
- High market coverage through broad regional expansion
- Instructional improvement via specialized instructor training programs
- One-stop provision of multifaceted educational services
- Customized individual curricula for each student
- Ongoing support through alumni network of graduated instructors
- Instructor growth promotion via Partners Academy
- Data-driven operations based on rich track record
- Agility in responding to market changes and flexible service deployment
- Prompt teaching material development attuned to educational site needs
- SDGs promotion activities emphasizing social responsibility
- Transparency through established corporate governance and audit systems
Threats
- Market shrinkage due to declining birthrate
- Entry of low-price services from other education companies
- Intensifying competition in online education
- Challenges in talent acquisition and risk of instructor quality decline
- Delays in responding to diversifying consumer education needs
- Strengthened legal and compliance regulations
- Reduced parental spending amid economic downturns
- Pressure for transformation from rapid advances in education technology
- Increasing social credit risks
- Classroom operation restrictions due to COVID-19 or other infectious diseases
- Impacts from changes in education policy
- Service disruption risks from IT system failures
Innovations
2025: Succession of Benesse's Shin Ken Zemi Individual Tutoring Classroom Business
- Overview
- Acquired key business from Benesse Corporation via company split to strengthen services.
- Impact
- Contributes to student number expansion and business diversification
2023: Reorganization of TKG Partners Academy
- Overview
- Expanded university student instructor development program and strengthened leadership education.
- Impact
- Improves instructor quality and promotes organizational growth
2022: Enhancement of Online Individual Tutoring 'CCDnet'
- Overview
- Expanded functions of online class platform incorporating AI technology.
- Impact
- Increases online users and improves satisfaction
2021: Strengthening Part-Time Instructor System
- Overview
- Instructor numbers reached record high of 12,000, expanding training initiatives.
- Impact
- Contributes to instruction quality and maintenance
2020: Launch of Human Resource Development Initiatives for SDGs Promotion
- Overview
- Introduced instructor education programs aligned with SDGs principles.
- Impact
- Enhances social evaluation and corporate value
Sustainability
- University student instructor development aligned with SDGs
- Promotion of community-based educational support activities
- Environmentally conscious administrative management to reduce burden
- Management system promoting women's empowerment and diversity
- Reduction in travel through promotion of online classes