SPRIX

Basic Information

Stock Code
7030
Industry
Services
Category Detail
Education
Prefecture
Tokyo
Establishment Year
January 1997
Listing Year
June 2018
Official Website
https://sprix.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
Seigakusha, Meiko Network Japan, Clip, Riso Education, Waseda Academy, Tokyo Individual Guidance College, S Science, Succeed, FCE, Wizas, Nagase, Gakkyusha, Step

Overview

SPRIX is a comprehensive education company founded in 1997, primarily operating individualized tutoring cram schools and developing educational programs, and continues to grow mainly in the Tokyo metropolitan area.

Current Situation

SPRIX recorded net sales of 31.86 billion yen and net profit of 500 million yen for the fiscal year ending September 2024, achieving stable growth. Its flagship individualized tutoring cram school 'Mori Juku' is expanding in the Kanto and Kansai regions, differentiating itself from competitors. It has strengths in educational programs and teaching material development, and is also rolling out programming education and reading education programs. A key feature is its aggressive entry into IT education through a joint venture with CyberAgent. It also emphasizes sustainability, developing and operating education industry-specific new graduate agents and online individualized tutoring. On the other hand, there were past issues with educational app operations, and recurrence prevention measures have been implemented. In the 2023 subsidiary server ransomware infection incident, an early response was taken. Moving forward, expanding digital education technologies and strengthening regional deployment will be key to growth. It is in a position to continue providing high-quality educational services while adapting to market changes.

Trivia

Interesting Facts

  • 'Mori Juku' is a pioneer individual tutoring cram school founded in Niigata in 1997.
  • Nationwide rollout of Grimm School reading education through alliance with Benesse.
  • Past SNS issues with educational app 'Goal Start'.
  • Subsidiary 'Shonan Seminar' suffered ransomware damage in 2023.
  • Programming Ability Certification is one of the advanced initiatives in education.
  • Company name origin from 'spring' and new stages through education.
  • Tokyo Dance Village is a pioneer in adult-oriented dance schools.
  • Franchise alliance with Meiko Network Japan for Independent Learning RED.
  • Education JAPAN New Graduate Agent is Japan's first education industry-specific new grad support.
  • Multifaceted business expansion through business alliances with numerous education-related companies.
  • Provides basic academic ability enhancement service using AI-equipped tablets.
  • 'QUREO' child programming classroom in cooperation with CyberAgent.
  • TOFAS International Basic Academic Ability Test is beginning global expansion.
  • Completed market change to Tokyo Stock Exchange Standard Market in October 2023.
  • Mid-sized education company with approximately 1,400 consolidated employees.

Hidden Connections

  • Built education industry network through strategic alliances with Benesse, CyberAgent, and Meiko Network Japan.
  • Teaching material development with Yoshimoto Kogyo pioneered introduction of entertainment education elements.
  • Programming Ability Certification aligns with government's educational reforms.
  • Subsidiary Shonan Seminar holds unique brand value within the education market.
  • Multiple internal scandals link to challenges in corporate culture and operations.
  • Tokyo Stock Exchange market change improved fundraising capabilities and market valuation.
  • International Basic Academic Ability Test TOFAS aims for collaboration with overseas education markets.
  • Conducts internships in collaboration with Sophia University for employee training.

Future Outlook

Growth Drivers

  • Expansion of efficient learning services through education IT and DX promotion.
  • Regional deployment strategy addressing declining birthrate and inter-regional disparities.
  • Increased demand from mandatory programming education.
  • Popularization of online education and hybrid classes.
  • Comprehensive service provision responding to diverse learning needs.
  • Educational quality improvement via AI and digital technologies.
  • Expansion of human resources service markets such as new graduate agents.
  • Enhanced overseas expansion of global education certification TOFAS.
  • Strengthening of sustainability-oriented business operations.
  • New customer acquisition through collaborations with partner companies.

Strategic Goals

  • Double the number of individual tutoring cram school locations domestically and internationally from current levels.
  • Achieve top 3 market share in programming and IT education fields.
  • Increase online education-related sales to over 50% of total sales.
  • Establish top position in education industry-specialized human resources services.
  • Launch 10 or more new services utilizing education DX technologies.
  • Establish sustainable operations framework targeting 2050 carbon neutrality.
  • Aggressively enter overseas education markets and achieve over 20% sales ratio.
  • Build remote education infrastructure to correct regional disparities.
  • Continuously develop and pilot next-generation educational programs.
  • Realize a pleasant work environment through employee satisfaction and diversity promotion.

Business Segments

Teaching Materials Provision to Schools

Overview
Provides teaching materials and CBT (computer-based test) systems to schools and educational institutions.
Competitiveness
High customizability and strengths in IT-integrated educational tools
Customers
  • Public Elementary and Junior High Schools
  • Private Schools
  • Tutoring Cram Schools
  • Boards of Education
Products
  • Foresta Materials
  • e-Foresta
  • SPRIX CBT Package
  • TOFAS Basic Academic Ability Test

Programming Education Support

Overview
Provides teaching materials and certification services for programming education support.
Competitiveness
Child-friendly ease of understanding and operation of government-certified certification
Customers
  • Public Schools
  • Private Schools
  • After-School Care
  • Municipalities
Products
  • QUREO Programming Materials
  • Programming Ability Certification

Business Support and Recruitment Services for Cram Schools

Overview
Provides recruitment and operational efficiency support services for educational institutions.
Competitiveness
Industry-specialized information network and customer base
Customers
  • Individual Tutoring Cram Schools
  • Franchise Headquarters
  • Educational Operators
Products
  • Juku Instructor JAPAN Job Site
  • Education JAPAN Agent
  • Lesson Preparation Net

e-Learning and Online Education

Overview
Internet-based educational programs and online instruction.
Competitiveness
Extensive teaching material lineup and accumulated expertise
Customers
  • Educational Institutions
  • Corporate Training
  • Individual Learners
Products
  • e-Foresta
  • Sora Juku Online Instruction
  • Goal Start (Past Service)

Dance School Operations

Overview
Operation of dedicated dance schools in urban areas.
Competitiveness
Diverse genres and excellent accessibility
Customers
  • General Adults
  • Beginners to Advanced
Products
  • Tokyo Dance Village Lessons

Competitive Advantage

Strengths

  • Comprehensive capabilities across diverse educational fields
  • IT-utilizing educational content development strength
  • Robust classroom network centered in the Tokyo metropolitan area
  • Pioneering adoption of programming education
  • Operation of education industry-specific recruitment services
  • Teaching material development through partnerships with affiliated companies
  • Product lineup addressing diverse educational needs
  • Accumulated educational know-how over many years
  • Expansion of online education services
  • Provision of comprehensive certification services
  • Broad customer base from children to adults
  • Stable financial foundation
  • High evaluations of various educational programs
  • Promotion of social contributions and sustainability
  • High-quality instruction by skilled instructors

Competitive Advantages

  • Established a strong market position centered on the individual tutoring cram school 'Mori Juku'.
  • Provision of IT education programs through a joint venture with CyberAgent.
  • Demonstrates superiority across a wide range of educational fields including reading education and programming materials.
  • Offers comprehensive solutions linked with abundant education-related services.
  • Rapid response to industry recruitment needs via education-specialized human resources services.
  • Aggressive development of AI-equipped teaching materials and online learning platforms.
  • Superiority of 'Foresta,' which holds 70% share in the regular test preparation materials market.
  • Achieves differentiation through fusion of education and entertainment in teaching material development.
  • Builds trust by providing advanced CBT packages to public education institutions.
  • Risk diversification and stable revenue base through multifaceted business expansion.
  • Market expansion power through partnerships with numerous major educational operators.
  • Long-term educational business vision and ongoing investment stance.
  • Balance of solid financial constitution and growth strategy.
  • Customer acquisition strength through strengthened regional expansion.
  • Talent development system via training and internship programs.

Threats

  • Risk of overall education market contraction due to declining birthrate.
  • Intensifying competition from rivals in individual tutoring cram schools and online education.
  • Impacts from changes in educational policies and systems.
  • Concerns over inability to keep pace with rapid advancements in IT-related technologies.
  • Potential brand image deterioration from past scandals.
  • Information security risks and cyberattack threats.
  • Uncertainty in outcomes of new educational content development.
  • Impact of education expense reductions due to economic downturns.
  • Rising personnel costs from intensifying talent acquisition competition.
  • Risk of lagging behind rapid shifts in customer needs.
  • Legal risks related to copyrights and intellectual property.
  • Impacts from external factors such as natural disasters or pandemics.

Innovations

2024: Brand Logo Renewal

Overview
Renewed the brand logo to refresh the corporate image.
Impact
Contributes to improved brand recognition and image refresh.

2023: Shonan Seminar Server Security Enhancement

Overview
Implemented IT infrastructure strengthening for subsidiary following ransomware infection incident.
Impact
Reduced information leakage risks and strengthened safety management system.

2022: Launch of Education JAPAN New Graduate Agent

Overview
Launched education industry-specialized new graduate employment support service.
Impact
Contributes to improved talent matching efficiency within the industry.

2021: SPRIX CBT Package Development

Overview
Began providing CBT services for basic academic ability and programming, etc., to schools.
Impact
Successfully captured share in the digital testing market.

2020: Launch of Online Individual Tutoring 'Sora Juku'

Overview
Started online individual tutoring service learnable via smartphone.
Impact
Contributed to acquiring new customers during the COVID-19 pandemic.

2020: Joint Venture Establishment with CyberAgent

Overview
Established 'QUREO' for child-oriented programming material development.
Impact
Strengthened foundation in programming education field.

2020: Expansion of Independent Learning RED and Business Alliance with Meiko Network

Overview
Advanced franchise expansion of self-directed learning cram schools.
Impact
Successfully expanded number of locations and customer base.

2020: Launch of Programming Ability Certification

Overview
Started certification exam measuring basic programming skills.
Impact
Contributes to dissemination of programming education evaluation in educational settings.

2024: Head Office Functions Relocation to Shibuya, Tokyo

Overview
Consolidated head office functions in Shibuya for improved management efficiency.
Impact
Achieved operational efficiency and enhanced organizational unity.

Sustainability

  • Enhancement of online instruction environment to equalize educational opportunities.
  • Promotion of regional education support activities.
  • Service operations prioritizing child safety and reassurance.
  • Introduction of environmentally friendly materials and paperless initiatives.
  • Continuous refinement of information security systems.
  • Promotion of women's active roles and diverse talent utilization.
  • Maintaining high-quality instruction through employee training.
  • Educational promotion activities in collaboration with local communities.
  • Deployment of IT literacy education for children.
  • R&D investments for sustainable growth.