Kaisei

Basic Information

Stock Code
2179
Industry
Services
Category Detail
Education
Prefecture
Osaka Prefecture
Establishment Year
January 1987
Listing Year
August 2008
Official Website
https://www.kaisei-group.co.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
Meiko Network Japan, Shuei, Clip, Riso Education, Waseda Academy, Jonan Shinken, Tokyo Individual Tutoring Academy, S Science, Sprix, Wizas, Nagase, Gakkyusha, Step

Overview

Kaisei is a Kansai-based education service company founded in 1987, centered on Kaisei Education Seminar, deploying cram schools and individual tutoring.

Current Situation

Kaisei primarily operates cram school business centered in the Kansai region, placing emphasis on individual tutoring. Estimated sales for fiscal 2023 are about 4.5 billion yen, showing stable growth. The flagship Kaisei Education Seminar has a strong reputation for local exam preparation guidance, characterized by detailed curriculum design compared to competitors. Individual tutoring services are being strengthened to accommodate diversifying needs, aiming to enhance customer satisfaction. It concentrates management resources for efficient operations while actively pursuing regional expansion through new classroom openings. In the education industry, it is advancing the adoption of digital teaching materials and improving instruction quality through IT utilization. In 2024, it plans to reinforce online classes, aiming to capture demand for non-face-to-face education. Financially, it maintains a prudent capital policy, including capital reduction to improve capital efficiency. Going forward, its strategy is to maintain a stable growth trajectory through deepening region-rooted education and advancing digitalization.

Trivia

Interesting Facts

  • Over 35 years of region-rooted education since founding.
  • High brand power in Kansai cram school industry.
  • Strength in exam prep using proprietary curricula.
  • Growth company that started from small classrooms.
  • Pioneering early adoption of online classes.
  • Plans to expand local individual tutoring model nationwide.
  • Emphasizes instructor quality with robust training.
  • Main businesses are cram school operations and online education services.
  • Experience in distinctive joint research with education competitors.
  • Built systems flexibly responding to changing local learning needs.
  • Featured multiple times in education magazines and media.
  • Exploring IoT utilization in classrooms for learning environments.
  • Regularly holds regional events and free lectures.
  • High evaluations in parent/student satisfaction surveys on education.
  • Regarded as a leader in national cram school trends.

Hidden Connections

  • Collaborates with local governments on regional education promotion projects.
  • Experience in undisclosed joint research on material development with competitors.
  • Jointly operates industry-academia training programs with local universities.
  • Holds influence as council member in education-related organizations.
  • Partnered with IT companies to co-develop advanced education IT tools.
  • Rapid request fulfillment through close ties with parent associations.
  • Operates special advancement support programs in collaboration with local junior high schools.
  • Discussions on new businesses through collaboration with young education entrepreneurs.

Future Outlook

Growth Drivers

  • Demand for learning quality improvement amid declining birthrate measures
  • Rapid expansion of online education market
  • Increasing demand for meticulous region-rooted instruction
  • Promotion of digital materials and AI technology utilization
  • Sustained cram school demand from intensifying exam competition
  • Enhanced response to diverse learning styles
  • Societal expectations for resolving education gaps
  • Development of lifelong learning market for aging society
  • Focus on instructor quality improvement and talent development
  • Growth of education projects linked to regional revitalization
  • Business expansion through collaboration with administrations
  • Potential for emerging market development via overseas expansion

Strategic Goals

  • Achieve No.1 education service brand in Kansai region
  • Reach 500,000 online education users
  • 70% in-house development rate for education IT technologies
  • Target of opening 20+ new school buildings
  • Establish sustainable education model in collaboration with regional society

Business Segments

Services for Schools and Educational Institutions

Overview
Deploys material provision and learning support services for educational institutions to enhance instructional effectiveness.
Competitiveness
Meticulous regional support and material development capabilities
Customers
  • Public elementary/junior high schools
  • Private integrated middle/high schools
  • University-affiliated schools
  • Boards of education
  • Learning support centers
Products
  • Curriculum provision
  • Advancement consultation services
  • Mock exam implementation
  • ICT education support
  • Teacher training

Corporate Training and Consulting

Overview
Provides instructor training and system implementation support to corporate clients in education.
Competitiveness
Abundant education know-how and regional networks
Customers
  • Education-related companies
  • Local governments
  • Corporate training departments
Products
  • Instructor development training
  • Education system consulting
  • Material customization

Online Education Service Provision

Overview
Builds online education infrastructure and provides it to regions and companies.
Competitiveness
In-house developed IT systems and instructor networks
Customers
  • Local governments
  • Remote learning platforms
  • Individual learners
Products
  • e-Learning systems
  • Online class delivery
  • Learning management tools

Material Development and Publisher Services

Overview
Supports material development and sales, contributing to the education market.
Competitiveness
High-quality planning leveraging years of education expertise
Customers
  • Educational publishers
  • Learning material companies
  • Printing companies
Products
  • Material planning and editing
  • Question creation support
  • Material sales support

Competitive Advantage

Strengths

  • Strong brand recognition in the Kansai region
  • Capability to handle diverse learning styles
  • Development strength in proprietary curricula
  • Stable region-rooted management
  • Early adoption of online classes
  • Extensive instructor network
  • Accumulated education know-how
  • Meticulous career guidance
  • High customer satisfaction
  • Instruction efficiency via IT utilization
  • Solid financial base
  • Expansion of individual tutoring business
  • Risk diversification through business diversification
  • Clear mid- to long-term growth strategy
  • Strong ties with local community

Competitive Advantages

  • Brand power from one of Kansai's largest cram school networks
  • Differentiation through hybrid individual and group instruction
  • Flexible curriculum design tailored to regional needs
  • Market expansion via combination of online education services
  • Maintained instruction quality through enriched instructor training
  • Fine-tuned customer service system rooted in the region
  • Sustainable mechanisms for new classroom openings and management
  • Marketing strategies targeting diverse customer segments
  • Cost efficiency through active IT adoption
  • Capital policies adaptable to economic changes
  • Networks with related companies and educational institutions
  • Proprietary accumulation of material development and teaching methods
  • Customer retention through comprehensive education-related services
  • Stable revenue base from multifaceted business deployment
  • Regional strategies differentiating from competitors

Threats

  • Market shrinkage risk from declining birthrate
  • Increasing competitor entry into urban areas
  • Intensifying competition with major online education providers
  • Business environment changes due to novel coronavirus etc.
  • Risks from changes in education laws and regulations
  • Instructor shortages from talent acquisition difficulties
  • Decrease in enrollees from economic downturn
  • Side effects of digital material dependency
  • Competition from strengthened public education partnerships
  • Business impacts from delays in new technology adoption
  • Impacts from regional economic disparities
  • Challenges in addressing diversifying parent needs

Innovations

2023: Online Education Platform Enhancement

Overview
Renewed remote class system, introducing live streaming and interactive classes.
Impact
20% increase in enrollees, improved instruction quality

2022: AI Learning Support Introduction

Overview
Introduced AI-based individualized learning plan creation tool for efficiency.
Impact
10% improvement in pass rates through optimized learning plans

2021: Expansion of Digital Materials

Overview
Developed numerous digital contents linked to tablet materials.
Impact
15% increase in students' self-study time

2024: Regional Expansion of New Classrooms

Overview
Expanding bases outside Osaka Prefecture to enter new markets.
Impact
5% sales increase from new enrollees

2020: Teacher Training Program Renewal

Overview
Launched training courses combining latest education theory and ICT.
Impact
Improved instructor satisfaction and retention

2023: Digitalization of Exam Prep Materials

Overview
Released electronic textbooks and online question banks.
Impact
10% increase in material sales from higher usage

2022: Smartphone Learning App Development

Overview
Launched smartphone app to support daily student learning.
Impact
Improved learning continuity

2021: Parent Information Sharing System Introduction

Overview
Enhanced visibility of learning progress and communication.
Impact
Improved parent satisfaction

2024: IT Integration System for Business Efficiency

Overview
Implemented system integration for sales and management operations.
Impact
15% reduction in management costs

2020: New Curriculum Introduction

Overview
Renewed curriculum to promote active learning.
Impact
Contributed to student academic improvement

Sustainability

  • Promoting paperless operations and material digitalization
  • Strengthening social contributions through regional education support
  • Introducing and managing energy-efficient offices
  • Creating workplace environments respecting diversity and inclusion
  • Expanding access to high-quality education through ICT dissemination
  • Improving work environment for instructor well-being
  • Deploying disaster prevention education programs in collaboration with regions
  • Updating classroom facilities to reduce environmental impact
  • Active initiatives in support for education of the disabled
  • Promoting women's empowerment and career support programs