RareJob

Basic Information

Stock Code
6096
Industry
Services
Category Detail
Education
Prefecture
Tokyo
Establishment Year
October 2007
Listing Year
June 2014
Official Website
https://www.rarejob.co.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
Disrupta, AKIBA, Sanko Sangyo, Bizmates, Proglit

Overview

RareJob is a pioneer in the online English conversation service industry, founded in 2007. It provides low-cost, high-quality English conversation services using Filipino instructors and has established a solid position in both corporate and individual markets.

Current Situation

RareJob achieved consolidated sales of approximately ¥3.6 billion in the fiscal year ending March 2019, with its corporate services introduced to about 3,100 companies. Its flagship service, 'RareJob English Conversation,' boasts over 150,000 cumulative members and is the leading Skype-based online English conversation service for individuals. The instructors, mainly around 3,000 graduates from Philippine universities, are recruited nationwide in the Philippines, enabling flexible lesson provision. The company is focusing on preventing recurrence of unauthorized access incidents and strengthening information security. In the medium to long term, under the vision of 'enabling 10 million Japanese to speak English,' it is working on sustainability and DX initiatives to expand the market and improve service quality. It is also strengthening external partnerships, such as a capital and business alliance with Mitsui & Co.

Trivia

Interesting Facts

  • Pioneer in online English conversation using Skype since 2007.
  • Cumulative members over 150,000, corporate adoptions exceeding 3,100 companies.
  • Thousands of main instructors are all highly educated residents in the Philippines.
  • Implemented information security enhancements following an unauthorized access incident.
  • Received investment from Mitsui & Co. and formed a capital and business alliance.
  • Lesson times expanded to 6 a.m. to 1 a.m.
  • One of the leading players in the online English conversation industry.
  • Developing systems beyond Skype to prepare for the next generation.
  • Support programs for English education for junior and senior high school students nationwide.
  • Gaining recognition not only in Japan but also in Southeast Asia.
  • Founded by two high school friends.
  • Withdrew from Chinese conversation service due to low demand.
  • Corporate services highly evaluated for instructor quality and pricing.
  • Registered user passwords were leaked in plain text.
  • Largest market share in Skype-based online English conversation services.

Hidden Connections

  • Progress in logistics and IT collaboration through capital and business alliance with Mitsui & Co.
  • Recruitment expertise for Philippine university graduates as competitive advantage.
  • Strengthened cooperation with the information security industry after the unauthorized access incident.
  • Corporate services contribute to global talent development for multiple major companies.
  • Led the early establishment of Japan's online English conversation market.
  • Enjoyed first-mover advantage by leveraging Skype's technological foundation.
  • Extensive partnerships for English learning support for corporations and educational institutions.
  • Successful customer base expansion through building diverse sales channels.

Future Outlook

Growth Drivers

  • Increasing demand for global talent development in the domestic corporate market
  • Ongoing user growth trend in the individual English conversation market
  • Improved learning efficiency through AI and DX technologies
  • Market expansion through multilingual and multicultural services
  • Growing societal interest in online education
  • Increasing language learning needs among digital native generations
  • Surging demand due to the spread of remote work since the 2020s
  • Service enhancement through synergies with partner companies
  • Quality assurance through advanced instructor education systems
  • Expansion of customized services for educational institutions
  • Building sustainable education service models
  • Strengthening global strategies for new market development

Strategic Goals

  • Double current corporate sales
  • Completion and practical implementation of AI-utilizing personalized learning system
  • Increase annual membership to over 500,000
  • Strengthen business development in overseas markets (mainly ASEAN)
  • Establishment of sustainability-conscious corporate management
  • Successful rollout of multilingual learning platform
  • Maintain satisfaction rate of 90% or higher for both instructors and students
  • Nationwide rollout of educational support programs for local communities
  • Acquisition of international information security certifications
  • Standardization of English proficiency for all employees and global talent development

Business Segments

Corporate Training Services

Overview
Online English conversation training services to support corporate global talent development.
Competitiveness
Stable quality and low cost provided by Filipino instructors
Customers
  • Large manufacturers
  • IT companies
  • Financial institutions
  • Educational institutions
  • Advertising agencies
  • Staffing companies
  • Medical corporations
  • Logistics companies
  • Restaurant chains
  • Trading companies
Products
  • Online English Conversation Corporate Plan
  • In-House English Training Curriculum
  • Management English Course
  • TOEIC Training Program
  • Sales English Conversation Enhancement
  • Customized Training
  • e-Learning Integrated Content
  • Global Talent Development Support
  • Multilingual English Conversation Support
  • Business Email Training

Educational Institution Partnership Support

Overview
Provides online English conversation and learning support tools for educational institutions.
Competitiveness
Curriculum and system integration optimized for educational settings
Customers
  • Universities
  • Vocational schools
  • High schools
  • Boards of education
  • Cram schools/prep schools
  • Online learning platforms
Products
  • Class-Integrated Online English Conversation
  • Supplementary Courses for Students
  • English Training for Teachers
  • Learning History Management System
  • Remote Class Support
  • Learning Progress Analysis Service

Platform Provision

Overview
Provides customizable English conversation platforms for partner companies.
Competitiveness
Flexible development capabilities to meet diverse needs
Customers
  • English learning app operators
  • Telecommunications companies
  • Online education service companies
  • IT startups
Products
  • API-Integrated English Conversation System
  • Instructor Matching Platform
  • Custom Lesson Development
  • Training Materials Provision

Overseas Market Expansion Support

Overview
Provides localized English education services for overseas corporations.
Competitiveness
Instructor network centered in the Philippines and understanding of Japanese corporate needs
Customers
  • Japanese companies expanding overseas
  • Global educational institutions
Products
  • Multilingual English Conversation Service
  • Overseas Instructor Dispatch Support
  • Training for Local Corporations

Competitive Advantage

Strengths

  • Low-cost, high-quality service by Filipino instructors
  • Cumulative membership base of over 150,000
  • Strong customer base in the corporate market
  • Extensive instructor network and recruitment expertise
  • Convenience through use of existing tools like Skype
  • Flexible lesson time slots
  • Partnership system with partner companies
  • Management foundation through capital and business alliances
  • Pioneering presence in the online learning market
  • Diverse lesson plans
  • Proven customer support system
  • Stable revenue base
  • Ongoing trend of increasing members
  • Largest domestic individual English conversation service
  • Strong focus on information security

Competitive Advantages

  • Provision of flat-rate plans allowing daily lessons at low prices
  • Customizable corporate training plans
  • High-quality instruction by highly educated instructors residing in the Philippines
  • Efficient instructor management system utilizing IT
  • Nationwide corporate sales channel network
  • Service design specialized for online
  • Strengthened integration with multilingual learning platforms
  • Industry-leading membership numbers as proof of reliability
  • Track record of partnerships with educational institutions and companies
  • Early market entry and brand recognition
  • Flexible lesson times meeting diverse customer needs
  • High reputation via word-of-mouth and SNS
  • Implementation of thorough instructor training programs
  • Stable instructor supply system
  • Business expansion potential through capital alliances

Threats

  • Intense competition with other online English conversation services
  • Price competition from new entrants
  • User privacy protection risks
  • Challenges in maintaining and improving instructor quality
  • Technology transition risk from Skype dependency
  • Ease of user fatigue with online learning
  • Instructor shortage risk due to talent outflow
  • Entry of major IT companies into education services
  • Potential business constraints from regulatory strengthening
  • Cost increases due to exchange rate fluctuations
  • Market fluctuations such as novel coronavirus
  • Decline in competitiveness if lagging in technological innovation

Innovations

2023: Enhanced learning support with AI chatbots

Overview
Introduced automatic conversation training functions using AI technology.
Impact
Improved learning efficiency for students and increased customer satisfaction

2022: Launch of proprietary online platform development

Overview
Promoting transition from Skype dependency to proprietary system.
Impact
Improved service stability and scalability

2021: Expansion of corporate online training

Overview
Added specialized English courses tailored to corporate needs.
Impact
Increased number of corporate customers and retention rate

2020: Initiation of multilingual learning service consideration

Overview
Research and development survey for foreign language learning services beyond English.
Impact
Foundation building for future service diversification

2024: Introduction of generative AI technology for automatic material creation

Overview
Incorporates the latest generative AI into material development to achieve personalized optimization.
Impact
Maximization of learning effectiveness and cost reduction

Sustainability

  • Business support for improving instructors' working environments
  • Contribution to CO2 reduction by reducing commuting through online learning
  • Promotion of inclusivity through diverse talent recruitment
  • Strengthening information security and thorough personal data protection
  • Implementation of educational support programs with local communities
  • Reduction of educational disparities through dissemination of online education
  • Optimization of digital systems to reduce environmental impact
  • Strengthening corporate ethics with sustainability awareness
  • Initiatives to increase the ratio of female managers
  • Continuous improvement of instructor training programs