PROGRIT

Basic Information

Stock Code
9560
Industry
Services
Category Detail
Education
Prefecture
Tokyo
Establishment Year
September 2016
Listing Year
September 2022
Official Website
https://www.progrit.co.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
Material G, Globy, RareJob, RI, BizMates

Overview

PROGRIT is an English learning service company established in 2016, a leading emerging firm in the industry that continues to grow primarily through English coaching services for business professionals.

Current Situation

PROGRIT recorded net sales of approximately 4.453 billion yen and operating profit of approximately 824 million yen for the fiscal year ending August 2024, establishing a stable revenue base. Its flagship English coaching service features one-on-one instruction and self-study management, earning strong support especially from business professionals. In recent years, it has strengthened subscription-based services and is rolling out new services such as the AI-powered English conversation app 'DiaTalk.' With its head office in Chiyoda-ku, Tokyo, it is pursuing aggressive business expansion and competing in the market against rivals like RareJob and BizMates. It listed on the Tokyo Stock Exchange Growth Market in September 2022, with paid-in capital of approximately 320 million yen and around 209 employees. Moving forward, it plans to expand corporate global talent development business, strengthen digital learning support, and promote partnerships. It aims for sustainable growth by continuously developing programs tailored to customer needs.

Trivia

Interesting Facts

  • Achieved Tokyo Stock Exchange Growth listing just 6 years after founding
  • Features self-study-focused English learning support rather than classroom instruction
  • Appointed celebrities like Keisuke Honda and Kosuke Kitajima as official ambassadors
  • Pioneering initiatives actively utilizing AI in English learning
  • Highly evaluated in corporate English training
  • Particularly supported by business professionals in the English education industry
  • Expands recognition to broad audience using diverse SNS
  • Delivers English learning videos and content via own YouTube channel
  • Leads educational DX through subscription services
  • Initially started English coaching under former name GRIT

Hidden Connections

  • Brand strengthening strategy through learning support for famous athletes
  • Utilizes high-level consulting skills for individualized learner strategy planning
  • Expands sales channels through synergies with portfolio group companies
  • External directors from education and IT industries introduce diverse perspectives
  • Actively participates in local revitalization events in Chiyoda-ku, Tokyo
  • Pioneering marketing using emerging media like SNS and video streaming
  • In-house R&D department for AI technology focused on proprietary development
  • Advances joint educational program development with related and peer companies

Future Outlook

Growth Drivers

  • Progress in DX of English learning and expanding AI utilization needs
  • Rising demand for global talent development
  • Increasing desire among business professionals to improve English skills
  • Establishment and growth of subscription models
  • Service expansion driven by growing remote learning demand
  • Strengthened expansion into regional and overseas markets
  • Potential application to other language learning programs
  • Sustained demand for English certification and test preparation services
  • Brand strengthening through diverse media utilization
  • Market expansion in corporate training and enhanced partnerships

Strategic Goals

  • Achieve over 10 billion yen in sales domestically and internationally
  • Advanced English learning platform using AI technology
  • Significant expansion of subscription customer base
  • Become market leader in corporate global talent development services
  • Enhance social credibility through education-related CSR activities
  • Business diversification into new languages and education fields
  • Improve brand value through global expansion
  • Strengthen employee satisfaction and diversity initiatives
  • Thorough implementation of environmental and social measures for sustainable management
  • Achieve industry-top-class customer satisfaction ratings

Business Segments

Corporate Global Talent Development

Overview
Provides various English training and global talent development services to corporate clients.
Competitiveness
Consultant-led guidance promoting self-study and diverse training programs
Customers
  • Mid-sized companies
  • Large companies
  • Foreign-affiliated companies
  • Consulting firms
  • IT companies
  • Manufacturing
  • Services
  • Educational institutions
Products
  • Business English Enhancement Program
  • Business English Practical Skills Program
  • Global Business Training
  • Customized Training
  • English Communication Training

English Learning Subscription Services

Overview
Suite of online learning services with flat-rate fees for continuous English improvement.
Competitiveness
Effective learning environment through fusion of AI technology and one-on-one guidance
Customers
  • Individual learners
  • Educational institutions
  • Language schools
  • Corporate welfare officers
Products
  • Shadoten
  • Spiful
  • DiaTalk
  • SUPIFUL

Competitive Advantage

Strengths

  • Detailed one-on-one instruction system
  • Learning effectiveness from fusion of AI technology and human guidance
  • High brand recognition in the English learning market
  • Ability to cater to diverse customer segments
  • Reliability as a Tokyo Stock Exchange Growth Market-listed company
  • Customer needs coverage through extensive course offerings
  • Strong customer loyalty
  • Rapid service development and deployment capabilities
  • Comprehensive online learning environment
  • Strong talent base in recruitment and development

Competitive Advantages

  • Individually optimized learning plans provided by consultants
  • High learning effectiveness from unique self-study-focused educational method
  • Stable revenue base established through subscription services
  • Active adoption and rollout of latest AI technologies
  • Broad business expansion through enhanced corporate English training services
  • Result management and feedback system based on high-quality data
  • Convenient central Tokyo location for head office
  • Customer base spanning young adults to business professionals
  • Enhanced fundraising capabilities through listing
  • Marketing strength utilizing diverse SNS and video media

Threats

  • Intensifying price competition from rivals
  • Changes in learning needs due to advances in English auto-translation technology
  • Risk of reduced training demand from social changes
  • Increasing new entrants from emerging IT firms
  • Cuts in personal and corporate education investment during economic downturns
  • Challenges in talent recruitment and retention
  • Risk of sales restrictions from new infectious diseases or disasters
  • Changes in laws, regulations, or industry rules
  • Impact of foreign exchange fluctuations on overseas expansion
  • Difficulty adapting to diversifying consumer learning formats

Innovations

2024: Launched AI English Conversation Service 'DiaTalk'

Overview
Developed an AI-powered English conversation learning service, realizing a new learning model integrated with individual instruction.
Impact
Contributes to improved user satisfaction and increased user numbers

2023: Launched subscription service 'Spiful'

Overview
Launched a flat-rate service specialized in speaking skills enhancement, contributing to continuous learning.
Impact
Established stable revenue base and expanded customer segments

2022: Initial listing on Tokyo Stock Exchange Growth Market

Overview
Conducted IPO to accelerate growth strategy, secure funding, and enhance corporate recognition.
Impact
Strengthened financial resources and improved credibility

2020: Launched Shadowing Learning Service 'Shadoten'

Overview
Launched service to efficiently support English listening and speaking enhancement.
Impact
Succeeded in acquiring new customers and diversifying services

Sustainability

  • Promoting paper resource reduction through online learning
  • Advancing diversity through employment of diverse talent
  • Ongoing educational support activities for local communities
  • Employee health and welfare improvement programs
  • Digitalization to reduce environmental impact
  • Workplace environment improvement through female leader development
  • Thorough transparent corporate information disclosure
  • Maintenance and strengthening of fair labor practices