Bizmates

Basic Information

Stock Code
9345
Industry
Services
Category Detail
Education
Prefecture
Tokyo
Establishment Year
July 2012
Listing Year
March 2023
Official Website
https://www.bizmates.co.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
Asia Q, Porters, RareJob, Cocorport, Progrit

Overview

Bizmates is a Tokyo-headquartered provider of online business English conversation services established in 2012, featuring strengths in high-quality one-on-one instructors and proprietary programs, and continues to grow in the education services industry.

Current Situation

Bizmates recorded consolidated sales of approximately ¥2.8 billion and net profit of approximately ¥200 million for the fiscal year ended December 2022, establishing a solid position in the online English conversation market. Its flagship business English conversation service uses Skype for one-on-one format, offering step-by-step learning tailored to levels and earning high praise from students. Instructors are limited to business professionals, with rigorous recruitment and continuous training systems in place. Moving forward, backed by rising demand for global talent development, it plans to focus on specialized programs and new business initiatives. Sustainability efforts have also begun, promoting social contributions through education. Recently, corporate client English training has been strengthened, successfully expanding the customer base. Listed on the Tokyo Stock Exchange Growth Market in March 2023, further business growth is anticipated through additional funding.

Trivia

Interesting Facts

  • Unique recruitment system limited to business-experienced instructors
  • Personalized optimal learning via detailed level and rank segmentation
  • Won E-learning Award in English conversation school category in 2013
  • Pioneer in Japan-originated online English conversation using Skype one-on-one lessons
  • Representative Director Nobuaki Suzuki serves as founder and CEO
  • Rapidly growing demand for corporate training centered in Japan and Asia
  • Controls instructor quality and supply via Philippine subsidiary
  • Established unique online communication education methodology

Hidden Connections

  • Provides English training for Bic Camera employees, a major client, to support inbound tourist services
  • Unlike competitor RareJob, specializes in recruiting business-experienced instructors
  • Philippine subsidiary streamlines overseas expansion and instructor procurement
  • Riding the expansion of corporate clients amid online English conversation industry growth

Future Outlook

Growth Drivers

  • Rising business English demand from globalization
  • Expansion of corporate training market
  • Advancement and adoption of online education technology
  • Customer base growth via diverse specialized programs
  • Post-COVID remote work reinforcement driving demand
  • Efficient services through educational DX

Strategic Goals

  • Achieve corporate customer ratio over 50%
  • Expand to 300 instructors
  • Launch overseas markets and reach ¥1 billion sales
  • Promote AI-driven personalized learning
  • Realize customizable multilingual online education services

Business Segments

Corporate English Training

Overview
Provides online English conversation and business English training programs to corporate clients.
Competitiveness
High-quality education delivered by instructors with extensive business experience is a key strength.
Customers
  • Corporate HR departments
  • Managers at mid-sized and large companies
  • Sales and overseas staff
  • Training coordinators
Products
  • Online Business English Conversation
  • Communication Skills Improvement Program
  • Specialized Skills Acquisition Courses

Online Education for Individuals

Overview
Delivers high-quality English education to individuals via an online platform.
Competitiveness
Supports student growth with optimal materials and rank settings.
Customers
  • Business professionals
  • Freelancers
  • Students
  • Language learners
Products
  • Business English Courses
  • Communication Skills Training
  • Level-Based Courses

Instructor Development Program

Overview
Conducts essential training for recruiting and developing business-experienced instructors.
Competitiveness
Features a 7-step recruitment process and regular training system.
Customers
  • Instructor candidates
  • Educational institutions
Products
  • Recruitment Process
  • Training Seminars
  • Evaluation System

Competitive Advantage

Strengths

  • High-quality instructors with business experience
  • Multi-stage level-based curriculum system
  • One-on-one lesson format
  • Convenience from online specialization
  • Expanding corporate training offerings

Competitive Advantages

  • Detailed student evaluation by specialist assessors
  • Programs tailored to global talent development needs
  • Practical materials specialized in business English
  • High quality maintained through continuous instructor training
  • Enhanced credibility from Tokyo Stock Exchange Growth listing

Threats

  • Intensifying price competition from increasing competitors
  • Emergence of new educational methods from technological innovations
  • Rise of new market entrants
  • Demand fluctuations due to global economic uncertainty

Innovations

2023: Listing on Tokyo Stock Exchange Growth Market

Overview
Conducted IPO to secure funding and enhance brand strength.
Impact
Successfully boosted corporate recognition and strengthened expansion foundation.

2022: Improvement of Level and Rank Assessment System

Overview
Expanded evaluation criteria by specialist assessors to enhance student satisfaction.
Impact
Achieved more precise material allocation and progress tracking.

2021: Expansion of Corporate Training Programs

Overview
Launched customized training services aligned with corporate needs.
Impact
Increased corporate client acquisitions, contributing to sales growth.

2020: Introduction of New Specialized Programs

Overview
Launched specialized English education for overseas trips, presentations, and conference calls.
Impact
Met users' specific needs, improving satisfaction.

Sustainability

  • Reducing environmental impact through remote education
  • Promoting diverse talent employment and training support
  • CO2 reduction from transportation via online classes
  • Participation in regional and corporate educational support activities
  • Advancing international understanding among students