Material Group

Basic Information

Stock Code
156A
Industry
Services
Category Detail
Advertising
Prefecture
Tokyo
Establishment Year
August 2014
Listing Year
March 2024
Official Website
https://materialgroup.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
Vrain S, Wolfhand, Members, Growth xP, CARTA HOLDINGS, Oro, User Local, Giftee, Speee, AnyMind Group, Genie, Macbee Planet, Urimono Net Advertising Society Group

Overview

Material Group is a growing company in the advertising industry founded in 2014, with PR consulting and digital advertising production as its core businesses, expanding new marketing support services.

Current Situation

Material Group listed on the Tokyo Stock Exchange in 2024 and is expanding sales centered on PR consulting services. It differentiates itself from competitors through digital advertising production and internet marketing support, with major clients being domestic companies based in Tokyo. Although competition in the industry is fierce, it is increasing its market share through advertising production utilizing the latest digital technologies. Estimated sales for fiscal 2023 are in the tens of billions of yen, with a focus on improving profit margins. Internally, it is promoting the development of creative talent and strengthening data analysis capabilities, while enhancing various SNS marketing and SEO services. From 2024 onward, it plans to enter overseas digital advertising markets and launch new services, aiming for sustainable growth. In terms of sustainability, it is strengthening resource-saving digital advertising and CSR activities, and actively contributing to local communities. In the future, it aims to advance AI-based advertising effectiveness analysis, targeting a 20% increase in sales both domestically and internationally by 2030.

Trivia

Interesting Facts

  • Fast-growing company that listed on TSE about 10 years after founding
  • Many young creators specialized in digital ad production
  • Can provide PR consulting and ad production seamlessly
  • Video ad business grew rapidly within 5 years of founding
  • Has in-house ad technology research team promoting innovation
  • AI utilization in ad effectiveness analysis highly evaluated as advanced
  • Rare company handling not only internet ads but also TV CM production
  • Actively conducts creative training with focus on talent development
  • Multiple bases mainly in Tokyo metropolitan area for nationwide coverage
  • Known within industry for SNS-based ad initiatives

Hidden Connections

  • Reportedly considering capital and business alliances with major ad agencies post-listing
  • Collaborates with startups strong in SNS marketing
  • In-house AI analysis technology jointly developed with university research institutions
  • Possesses one of Japan's largest creative teams for digital ad production
  • Multiple track records in PR strategy planning for local governments
  • Known as a gateway for young ad creators
  • Involved multiple times in formulating industry ad effectiveness measurement standards
  • Built ongoing partnerships with multiple prominent companies

Future Outlook

Growth Drivers

  • Expansion and sophistication of digital ad market
  • Promotion of AI and data analysis technology utilization
  • Increasing demand for SNS marketing
  • Growing needs from diversification of corporate PR strategies
  • Increase in online ads due to remote work prevalence
  • Rapid growth of video ad market
  • Rising demand for sustainable ads
  • Expansion of ad investments by regional companies
  • Entry opportunities into overseas digital marketing markets
  • Growing importance of ad effectiveness measurement technology
  • Strengthening brand communication for younger demographics
  • Deepening creative talent development

Strategic Goals

  • Double sales to enter top 10 in ad market
  • Complete digitalization of all services
  • Advanced ad effectiveness measurement via AI utilization
  • Aggressive expansion into overseas markets
  • Promotion of sustainable ad production and sustainability
  • Promotion of diverse talent development and work style reforms
  • Expansion of brand consulting business
  • Strengthened collaboration with local governments and public sector
  • Enhanced ad technology R&D system
  • Full compliance with ad ethics and regulations

Business Segments

Corporate PR Agency

Overview
Handles all corporate PR to improve brand image and reduce risks.
Competitiveness
Extensive media connections and specialized response capabilities
Customers
  • Large Manufacturers
  • IT Companies
  • Financial Institutions
  • Retailers
  • Local Governments
Products
  • PR Strategy Formulation
  • Media Press Release Distribution
  • Crisis Management Response
  • Brand Evaluation Reports

Internet Marketing Support

Overview
Provides comprehensive support from internet ad planning and management to effectiveness measurement to maximize lead generation.
Competitiveness
Operational know-how for diverse digital media
Customers
  • EC Operators
  • Ad Agencies
  • SMEs
  • Educational Institutions
Products
  • SEO Consulting
  • Listing Ad Management
  • SNS Marketing Support
  • Data Analysis Services

Ad Content Production

Overview
Handles planning to production of high-quality ad materials to advance customer brand value.
Competitiveness
Versatile media対応 and creative strength
Customers
  • Ad Agencies
  • TV Stations
  • Large Companies
  • SMEs
Products
  • TV CM Planning and Production
  • Digital Video Ad Production
  • Graphic Design
  • Copywriting

Data Analysis and Effectiveness Measurement

Overview
Provides verification of ad and marketing initiative effectiveness along with improvement proposals.
Competitiveness
Advanced analysis technology and expert team
Customers
  • Advertisers
  • Agencies
  • Market Research Firms
Products
  • Ad ROI Analysis
  • Customer Behavior Analysis
  • Market Trend Surveys

Event Planning and Operation

Overview
Plans and operates diverse events to strengthen customer touchpoints.
Competitiveness
Abundant planning and operational know-how
Customers
  • Manufacturers
  • Service Companies
  • Local Governments
Products
  • Product Launch Events
  • Trade Show Booth Production
  • Online Event Planning

System Development

Overview
Designs and develops systems to support efficient ad operations.
Competitiveness
Technology closely tied to ad operations
Customers
  • Ad Agencies
  • Marketing Companies
Products
  • Ad Delivery Platform
  • Data Management Tools
  • Automation Tool Development

Education and Training Services

Overview
Provides practical training services specialized in advertising and marketing fields.
Competitiveness
Comprehensive curriculum based on industry practices
Customers
  • Ad Companies
  • Corporate PR Departments
  • Local Governments
Products
  • Creative Training
  • Marketing Education
  • Digital Technology Training

Media Buying Agency

Overview
Maximizes ad effectiveness through optimal ad slot selection and budget management.
Competitiveness
Extensive media network
Customers
  • Advertisers
  • Agencies
Products
  • TV CM Slot Acquisition
  • Digital Ad Purchasing
  • Magazine Ad Placement

Brand Consulting

Overview
Provides specialized consulting for solid brand building.
Competitiveness
Fusion of strategic thinking and creativity
Customers
  • Emerging Companies
  • Ventures
  • Large Companies
Products
  • Brand Strategy Formulation
  • Naming Development
  • Brand Communication Design

Media Audit and Evaluation

Overview
Evaluates ad media quality and effectiveness to ensure transparency.
Competitiveness
Objective evaluation system
Customers
  • Advertisers
  • Industry Associations
Products
  • Ad Investment Effectiveness Assessment
  • Media Quality Audits

Creative Outsourcing

Overview
Efficiently supports ad production outsourcing to pursue quality improvement and cost reduction.
Competitiveness
Reliable creative staff
Customers
  • Ad Agencies
  • SMEs
Products
  • Production Assistance
  • Editing Support
  • Copy Creation Support

Sales Support Services

Overview
Provides sales support services for customer acquisition and sales promotion.
Competitiveness
Sales know-how leveraging industry knowledge
Customers
  • Ad Companies
  • Marketing Companies
Products
  • Sales Planning Support
  • Sales Agency
  • Customer Management System Provision

Competitive Advantage

Strengths

  • High expertise in PR strategy know-how
  • Technical strength in digital advertising
  • Diverse ad production track record
  • Extensive media network
  • Initiative improvements based on data analysis
  • Flexible service provision system
  • Creative talent development capabilities
  • Customer-oriented responsiveness
  • Introduction of latest digital technologies
  • Utilization of diverse sales channels
  • Rapid crisis response capabilities
  • Strategic brand building support
  • Customized responses per project
  • Abundant industry knowledge
  • Bases in major domestic cities

Competitive Advantages

  • Integrated provision of PR consulting and digital ad production
  • Comprehensive coverage from internet ads to CM production
  • Marketing utilizing latest SEO and SNS technologies
  • Possession of proprietary creative education programs
  • Maximized results through data-driven ad effectiveness measurement
  • Strength in PR risk management system
  • Diverse track record across wide industries
  • Segmented service lineup
  • Improved reliability from TSE listing
  • Flexible response to diverse customer needs
  • Operational efficiency via ad system development capabilities
  • Strategic linkage of online and offline ads
  • Proprietary brand value measurement technology
  • Long-term good relationships with various media
  • Strong partnerships with client companies

Threats

  • Intense competition in digital ad market
  • Price competition pressure from major ad agencies
  • Risk of obsolescence due to rapid technological evolution
  • Ad operation restrictions from strengthened regulations
  • Possibility of reduced ad budgets by client companies
  • Strengthened data privacy regulations
  • Impact of SNS platform fluctuations
  • Rise of innovative methods from emerging ventures
  • Overall ad market contraction due to economic downturn
  • Barriers to global market expansion
  • Increasing copyright and content usage restrictions
  • Intensified talent acquisition competition

Innovations

2024: Introduction of AI Ad Analysis System

Overview
Utilizes AI to achieve real-time ad effectiveness analysis.
Impact
Improved measurement accuracy and increased client satisfaction.

2023: Development of SNS Marketing Automation Tool

Overview
Developed a tool to support automation and optimization of SNS ad delivery.
Impact
Achieved ad operation cost reduction and efficiency improvement.

2022: Development of Brand Value Measurement Platform

Overview
Built a proprietary platform to quantitatively analyze brand awareness and image.
Impact
Enabled scientific brand strategy formulation.

2021: Introduction of Video Ad Production Efficiency Technology

Overview
Reduced production man-hours using video editing AI.
Impact
Shortened production periods for cost reduction and increased orders.

2020: Expansion of Digital Ad Platform

Overview
Strengthened proprietary platform capable of ad delivery across multiple media.
Impact
Expanded ad delivery network and improved management efficiency.

2024: Formulation of Sustainable Ad Production Guidelines

Overview
Introduced guidelines for ad material production considering environmental impact internally and externally.
Impact
Contributes to improved sustainability evaluation.

2023: Launch of Digital Marketing Training Program

Overview
Began providing latest marketing technology training for client companies.
Impact
Leads to higher customer satisfaction and contract renewal rates.

2022: Launch of Ad Delivery Automation Cloud Service

Overview
Launched cloud-based service automating ad bidding and placement.
Impact
Promotes ad utilization by SMEs.

2021: Enhancement of Multilingual Ad Production System

Overview
Strengthened multilingual ad production to support global expansion.
Impact
Succeeded in developing overseas clients.

2020: Development of AI Predictive Model for Ad Effectiveness Measurement

Overview
Built ad response prediction model based on past data.
Impact
Enabled optimal ad budget allocation.

Sustainability

  • Promotion of paper resource reduction through digital ads
  • Expansion of low-power data center usage
  • Production of promotional materials using sustainable materials
  • Joint environmental campaigns with companies
  • Strengthening internal systems for women's empowerment
  • Participation in local cleanups and environmental protection as CSR activities
  • Promotion of diversity and inclusivity in ad expressions
  • CO2 reduction through promotion of telework
  • Support for talent diversification via side jobs and concurrent positions
  • Implementation of internal eco-awareness programs
  • Increase in green power usage rate
  • Participation in building sustainable supply chains