Furyu

Basic Information

Stock Code
6238
Industry
Machinery
Category Detail
Commercial & Industrial Machinery
Prefecture
Tokyo
Establishment Year
April 2007
Listing Year
December 2015
Official Website
https://www.furyu.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
Tsuburaya Fields Holdings, Win P, Avist, Takao, Heiwa, SANKYO, Mars Group Holdings, Universal Entertainment, Oizumi, Daikoku Denki

Overview

Furyu is a comprehensive entertainment company established in 2007, holding the top domestic share in photo sticker booths and boasting strengths in gaming, anime, and prize businesses.

Current Situation

Furyu recorded consolidated sales of approximately 42.8 billion yen and operating profit of approximately 3.8 billion yen for the fiscal year ending March 2024, maintaining stable growth within the industry. It holds about 70% share in the domestic photo sticker booth market and has succeeded in acquiring repeat customers. It is diversifying into content production and smartphone games to expand revenue sources. It has entered anime production and is promoting the utilization of related IP. The colored contact lens mail-order business is scheduled to be transferred in March 2025 to focus management resources. It has a high awareness of sustainability, with expectations for growth in next-generation entertainment businesses. While addressing technological competition with competitors and market fluctuation risks, it is focusing on new developments and brand strengthening. In the future, it plans to actively pursue DX initiatives and overseas market development.

Trivia

Interesting Facts

  • Boasts approx. 70% domestic share in photo sticker booth market
  • Born from management buyout of Omron Entertainment
  • 'Pictlink' image sharing service has over 10 million members
  • Operates 17 photo sticker booth direct specialty stores nationwide
  • In-house character 'Nemuneko' also enjoys popularity
  • Handles game adaptations of diverse anime and comic IPs
  • Many popular titles participate in amusement prize 'Minna no Kuji'
  • Colored contact lens business scheduled for transfer in 2025
  • Diversified into home console and smartphone games
  • Actively participating in anime production and promoting related IP utilization
  • Established Girls Comprehensive Research Institute to analyze customer trends
  • Direct store 'collabo mignon' located in SHIBUYA109
  • Hobby EC site 'F:NEX' offers limited items for sale
  • Major shareholders include Furyu Shoji, trust banks, and employee stock ownership association
  • Known founder Yoshiro Tasaka

Hidden Connections

  • Management acquired 100% subsidiary of Omron and started independent operations
  • Entered 100-yen shop market through collaboration product development with Daiso
  • Actively develops brand collaborations with popular fashion models and talents
  • Co-produces works with multiple renowned anime production companies
  • Transitioned from First Section to Prime Market due to TSE market reclassification
  • Strengthens new businesses by acquiring all shares of Aldot
  • Strengthens ties with amusement equipment parts market beyond game software
  • Produces prize goods from prominent Sanrio characters

Future Outlook

Growth Drivers

  • Maintaining repeat demand in domestic photo sticker booth market
  • Expansion of image sharing services through digital shift
  • Diversified entertainment content development and IP utilization
  • Increasing demand in smartphone game market
  • Strengthening direct stores and EC sales channels
  • Synergy creation through expanded anime production committee participation
  • Growth in new business areas (hobby, licensing)
  • Business efficiency and cost reduction through DX promotion
  • Improvement in brand recognition domestically and internationally
  • Increase in collaboration and tie-up opportunities

Strategic Goals

  • Maintain and expand photo sticker booth market share
  • Promote new content development through strengthened IP collaboration
  • Achieve 15 million members in digital services
  • Double anime business sales
  • Advance and achieve ESG and sustainability standards
  • Expand number of direct stores and launch new formats
  • Strengthen competitiveness in new game markets
  • Concretize and deploy overseas market entry plans
  • Expand product innovations through AI and IoT technology introduction
  • Build sustainable business operations framework

Business Segments

Amusement Equipment Manufacturing and Sales

Overview
Manufactures and provides commercial game machines and peripherals, boasting top industry share.
Competitiveness
Differentiation through sensor technology and image management
Customers
  • Arcades
  • Gaming venue operators
  • Commercial facility operators
  • Distributors and agents
Products
  • Photo sticker booths
  • Prize items
  • Arcade game machine parts

Home Console Game Software Planning and Development

Overview
Develops diverse titles centered on anime IP-linked software.
Competitiveness
Broad IP utilization and development technology
Customers
  • Game distributors
  • Platform providers
  • Online game operators
Products
  • Home console game software
  • Portable game content
  • Smartphone game apps

Content Production and Video Packages

Overview
Participates in anime production and promotes content sales.
Competitiveness
IP collaboration through production committee participation
Customers
  • Anime production committees
  • Video distributors
  • Media companies
Products
  • TV anime production support
  • Video planning and production
  • DVD/BD packages

Character Licensing for Market

Overview
Plans and develops diverse character products and manages licenses.
Competitiveness
Strong licensing system with popular IPs
Customers
  • Toy manufacturers
  • Apparel companies
  • Miscellaneous goods manufacturers
  • Advertising agencies
Products
  • Character goods planning
  • Merchandising
  • Lottery prizes

Mail-Order Retail

Overview
Sells consumer products through direct sales and EC.
Competitiveness
Brand recognition and EC operation capabilities
Customers
  • General consumers
  • Retailers
  • Mail-order platforms
Products
  • Colored contact lenses
  • Hobby EC products
  • Photo sticker related products

Store Operations

Overview
Enhances customer experience and brand value through direct stores.
Competitiveness
Store brand power and planning capabilities
Customers
  • General customers
  • Event participants
  • Local communities
Products
  • Photo sticker booth direct store operations
  • Event hosting
  • Collaboration store expansion

Competitive Advantage

Strengths

  • Approx. 70% share in domestic photo sticker booth market
  • Diverse entertainment-related IP utilization capabilities
  • High technological prowess in products and image management technology
  • Strong brand and marketing capabilities
  • Diversified business portfolio
  • In-house participation in anime production and IP collaboration
  • Strengthened customer touchpoints through direct store operations
  • Sales network utilizing EC and direct sales
  • Maintains stable financial foundation
  • Reach to diverse customer segments

Competitive Advantages

  • Overwhelming share as the industry's sole major photo sticker booth operator
  • Unique product development possible through strong ties with entertainment IPs
  • Secures repeat customers via image sharing service 'Pictlink' operation
  • Synergy creation by combining diverse game and media businesses
  • Improved content creation capabilities through direct anime production participation
  • Deep understanding of female users via in-house Girls Comprehensive Research Institute
  • Expanded brand awareness through joint planning stores
  • Strong resilience to market fluctuations with multi-channel sales
  • Product design capabilities utilizing advanced sensor technology
  • Stable management structure under strong leadership team

Threats

  • Intensifying competition in smartphone game market
  • Uncertainty in consumer demand due to economic fluctuations
  • Market share fluctuations from competitors' new technology developments
  • Potential strengthening of copyright and licensing regulations
  • Business impacts from external factors like COVID-19 pandemic
  • Risk of delay in digitalization spillover for photo sticker booths
  • Risks in overseas market development
  • Challenges in talent acquisition and development
  • Risk of rising raw material costs
  • Potential difficulties in responding to rapid changes in consumer preferences

Innovations

2024: Launch of New Photo Sticker Booth 'KATY' Series

Overview
Equipped with as-is mode to prevent image reversal, improving user experience.
Impact
Contributes to share expansion and improved customer satisfaction.

2023: Expansion of Anime Business Production Committee Participation

Overview
Strengthens IP development by planning and producing anime works in-house.
Impact
Exhibits positive spillover effects on related goods sales and game linkages.

2022: Image Sharing Service 'Pictlink' Membership Exceeds 10 Million

Overview
Expands smartphone-linked service to create repeat customers among youth.
Impact
Establishes stable revenue base with paid membership rate over 15%.

2021: Acquisition of All Shares in Subsidiary Aldot

Overview
Acquires joint venture to strengthen group for new business creation.
Impact
Achieves business diversification and synergy expansion.

2020: Strengthened Deployment of Hobby EC Site 'F:NEX'

Overview
Expands character goods mail-order business to enhance market response.
Impact
Contributes to sales growth in e-commerce business.

Sustainability

  • Promotion of environmentally friendly photo sticker booth development
  • Waste reduction and recycling promotion activities
  • Cultural and educational support through collaboration with local communities
  • CO2 emissions reduction through power usage efficiency improvements
  • In-house initiatives for women's empowerment and diversity respect