Oizumi

Basic Information

Stock Code
6428
Industry
Machinery
Category Detail
Commercial & Industrial Machinery
Prefecture
Kanagawa Prefecture
Establishment Year
July 1974
Listing Year
October 2000
Official Website
https://www.oizumi.co.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
Enya Fields Holdings, Almetax, Fuue, Fujishoji, Placo, Heiwa, SANKYO, Mars Group Holdings, Universal Entertainment, Daikoku Denki, Daiun

Overview

Oizumi is a machinery manufacturer established in 1974, boasting high technological capabilities in the manufacturing and sales of pachinko and pachislot-related equipment within the industry, and engages in diversified business development.

Current Situation

Oizumi recorded consolidated net sales of approximately 12 billion yen and operating profit of approximately 1.56 billion yen for the fiscal year ended March 2020, maintaining steady business operations centered on pachinko and pachislot equipment. It leads the market in game machine counters and ball lending machines, entering the manufacturing and sales of pachislot machines from 2002. In 2023, it made Takao, a pachinko-specialized manufacturer, a wholly-owned subsidiary, strengthening the game machine division and advancing product diversification. The group includes game production, food, and pharmaceutical businesses, promoting a diversification strategy. While addressing social issues, it focuses on sustainable growth and investment in new technologies. It is developing the latest models such as new cabinets and smart slots, strengthening competitiveness for the future. Paid-in capital is approximately 1 billion yen, with 421 consolidated employees. In addition to domestic market trends, it is diversifying growth drivers through overseas expansion and entry into new business areas.

Trivia

Interesting Facts

  • Maintains top market share in pachislot medal counter market for many years.
  • Original character '1000-chan' is popular as the face of the company.
  • Developed the industry's first 2-reel pachislot machine, generating buzz.
  • Restructured as a pachinko manufacturer through Takao subsidiary.
  • Also operates solar power generation business in Kanagawa Prefecture.
  • Rare game machine manufacturer with group companies spanning multiple industries.
  • Operates restaurant chains as a wife-related business.
  • Established integrated production system from game machine parts to finished products.
  • Stably listed after market re-designation on Tokyo Stock Exchange.
  • Aggressively investing in latest smart slot technology.
  • Engages in game production and anime businesses beyond pachislot.
  • Strong trust from long-term customers.
  • Early adoption of proprietary IP operations in game machine industry.
  • Broad market coverage with diverse game machine lineup.
  • Actively participates in local industrial promotion and environmental activities.

Hidden Connections

  • Representative Director and President Hideji Oizumi is a major shareholder with strong influence over management.
  • Synergy with subsidiary Takao enables product deployment in both pachinko and pachislot markets.
  • Diversified resource utilization advancing through links with food and pharmaceutical group companies.
  • Solar power business with Kanagawa Prefecture serves both regional contribution and new revenue.
  • Rebuilt content strategy through past transfers and reorganizations of anime-related subsidiaries.
  • Unique industry technologies like 2-reel machines establish exclusive positions in niche markets.
  • Product designs adapted to intensified game machine regulations differentiate from competitors.
  • Chairman Representative Director's personal donation issue impacts local politics and corporate image.

Future Outlook

Growth Drivers

  • New demand creation in game machine market through smart slot technology
  • Sales boost in pachinko market via Takao subsidiary
  • Brand strengthening and content business expansion leveraging proprietary IPs
  • Revenue stabilization and synergies from diversified group
  • Improved sustainability through environmentally considerate manufacturing processes
  • New product development and market expansion in food and pharma fields
  • Product innovation through IoT and digitalization technology adoption
  • Flexible product development adapting to domestic and international regulations
  • Established diverse sales channels responsive to customer needs
  • Strengthened business base leveraging regional ties
  • Revenue growth from IP utilization in game and anime businesses
  • Long-term growth foundation through overseas market development

Strategic Goals

  • Achieve 30% share in smart slots within game machine business
  • Reach 5 billion yen in pachinko machine sales via Takao brand
  • Group-wide sales exceeding 20 billion yen with revenue diversification
  • Achieve carbon neutrality and standardize eco-friendly manufacturing
  • Shorten product development cycles through digital technology utilization
  • Expand market share in food and pharma fields and create new businesses
  • Enhance international brand recognition alongside local social contributions
  • Maintain market competitiveness through new IPs for game machines
  • Strengthen organizational capabilities via multicultural and diversity promotion
  • Sustain stable financial base and ongoing shareholder value enhancement

Business Segments

Amusement Facility Equipment Sales

Overview
Provision of equipment for the pachinko and pachislot industry along with maintenance services.
Competitiveness
High-performance counting technology and industry-wide reliability
Customers
  • Pachinko hall operators
  • Game machine dealers
  • Pachislot industry suppliers
  • Equipment management companies
  • Game center operators
Products
  • Medal counters
  • Card systems
  • Money changers
  • Pachislot machines
  • Pachinko machines

Game Production and Content Planning

Overview
Handles content creation and distribution, expanding markets through IP utilization.
Competitiveness
Production capabilities for diverse content and overseas networks
Customers
  • Game development companies
  • Animation production studios
  • Media companies
  • Advertising agencies
  • Entertainment license holders
Products
  • Game localization
  • Animation production
  • Content design
  • IP management
  • Digital marketing

Food Manufacturing and Sales Business

Overview
Manufacturing and sales of foods and related products, as well as restaurant operations.
Competitiveness
Regionally rooted production bases and broad customer base
Customers
  • Retailers
  • Restaurant chains
  • Mail-order businesses
  • Food processors
  • Health food companies
Products
  • Konjac products
  • Processed foods
  • Beverages
  • Liquor
  • Health foods

Real Estate Leasing and Management

Overview
Provides leasing and management services for owned real estate.
Competitiveness
Long-term stable operations contributing to performance stability
Customers
  • Commercial facility operators
  • Office users
  • Investors
  • Local communities
  • Real estate management companies
Products
  • Office leasing
  • Commercial facility management
  • Maintenance services
  • Development consulting
  • Tenant support

Competitive Advantage

Strengths

  • Industry-leading technology in pachislot medal counting
  • Diversified group businesses and stable capital base
  • Strong brand recognition and customer base rooted in the industry
  • Product lineup expansion through Takao subsidiary
  • Content business leveraging proprietary IPs
  • Established diverse sales channels and distribution networks
  • Ongoing long-term product development and new technology investments
  • Regionally rooted business operations based in Kanagawa Prefecture
  • Business diversification from game machines to food and medical-related fields
  • Stable shareholder composition and solid financial foundation
  • Patent and technological development capabilities in game machines
  • Information sharing and standards compliance through industry association membership
  • Effective marketing strategies and customer support
  • Business synergies utilizing diverse subsidiaries
  • Sound management structure with audit committee governance

Competitive Advantages

  • Differentiation from competitors through superior pachislot counter technology
  • Achieved product diversification by entering pachinko machine field via Takao subsidiary
  • Provides unique game machine content through abundant IP license agreements
  • Risk diversification via group companies spanning wide industries
  • Long-term trust and brand power in domestic market contribute to customer retention
  • Maintains good relationships with industry associations in a regulated environment
  • Addresses new content creation with proprietary game production know-how
  • Enhanced competitiveness in smart slot market through new cabinet technology
  • Maximizes customer touchpoints with multi-layered sales channels
  • Diversification strategy in food and pharma stabilizes revenue base
  • Integrated customer response including maintenance services improves satisfaction
  • Rapid product improvement capabilities adapted to new industry entry regulations
  • Strengthened corporate governance fosters shareholder trust
  • Implements environmental and social measures for sustainable operations
  • Secures customer loyalty through high-quality product supply

Threats

  • Stricter business environment due to enhanced game machine regulations
  • Intensified competition from technological innovations by new entrants
  • Risk of sales decline from shrinking domestic game machine market
  • Decline in corporate image from delayed sustainability responses
  • Increased product development costs due to regulatory changes
  • Risk of fluctuating material procurement costs from economic conditions
  • Potential impact on corporate image and transactions from political issues
  • Growth constraints from overseas expansion limits and international competition
  • Concerns over declining product competitiveness from lagging technological innovation
  • Risk of failing to adapt to changing customer preferences
  • Fluctuations in imported parts costs due to exchange rate changes
  • Risk of development delays in adapting to new technologies like smart slots

Innovations

2023: Made pachinko-specialized manufacturer Takao a wholly-owned subsidiary

Overview
Acquired Takao under civil rehabilitation plan, fully entering the pachinko machine market.
Impact
Expanded game machine product lineup and contributed to revenue diversification.

2024: Smart slot (smart pachislot) new cabinet development

Overview
Developed and began early market launch of smart slot models equipped with latest technology.
Impact
Strengthened competitiveness within the industry and acquired new customers.

2020: New IP '1000-chan' character business expansion

Overview
Promoted merchandise sales and events utilizing original character.
Impact
Successfully improved brand recognition and expanded fan base.

2022: Group diversification into food and pharmaceutical fields

Overview
Advanced into non-game machine fields by making Shimonita Bussan, Takeuchi Seiyaku, etc., subsidiaries.
Impact
Contributed to revenue base stabilization and new market development.

2021: Product quality improvement through new cabinet 'Xechs' introduction

Overview
Introduced new pachislot cabinet to enhance operability and performance effects.
Impact
Contributed to improved user evaluations and sales promotion.

2024: Launch of Oizumi's first pachinko machine 'P Dream Cruise ULTIMATE'

Overview
Released first pachinko machine as offensive into new business areas.
Impact
Successfully secured new growth source in game machine business.

2023: Enhanced IT integration in latest card systems

Overview
Implemented digitalization and security enhancements for amusement facility card systems.
Impact
Achieved improvements in customer convenience and safety.

2022: Revitalization of 2-reel pachislot machines

Overview
Launched unique 2-reel machines in market using proprietary technology.
Impact
Contributed to developing new fan segments.

2024: Expanded investment in game and animation production

Overview
Strengthened production funding for subsidiaries like Red Entertainment.
Impact
Contributed to improved quality and market expansion in content business.

2021: Introduction of environmentally considerate manufacturing processes

Overview
Updated to energy-efficient factory equipment and began CO2 emission reductions.
Impact
Contributed to reduced environmental impact and improved sustainability.

Sustainability

  • Energy-saving initiatives at factories aimed at reducing environmental impact
  • Waste recycling rate improvements and industrial waste reduction activities
  • Sustainable management through collaboration with local communities
  • Environmentally considerate design across entire product life cycles
  • Ensuring transparency through regular CSR report issuance
  • Promoting women's empowerment and diversity in corporate culture
  • Expanding environmental and social contribution activities in subsidiaries
  • Environment protection through resource-saving packaging development
  • Comprehensive enhancement of environmental awareness via employee training
  • Support for local environmental protection activities and volunteer participation
  • Group-wide CO2 emission reduction targets
  • Promotion of sustainable financing and financial strategies