Tsuburaya Fields Holdings

Basic Information

Stock Code: 2767
Industry: Wholesale
Category Detail: Commercial & Industrial Machinery
Prefecture: Tokyo
Establishment Year: June 1988
Listing Year: March 2003
Official Website: https://www.tsuburaya-fields.co.jp/
TSE Information: TSE Information
Yahoo! Finance: Yahoo! Finance
Other Companies: Migaro HD, Furyu, Fujishoji, Heiwa, SANKYO, Mars Group Holdings, Universal Entertainment, Oizumi, Daikoku Denki

Overview

Tsuburaya Fields Holdings is a leading domestic company founded in 1988, based on wholesale business, centering on pachinko and pachislot operations, and also engaged in content production.

Current Situation

Tsuburaya Fields Holdings achieved solid performance in the fiscal year ended March 2023, with consolidated net sales of approximately ¥117.1 billion and operating profit of approximately ¥10.9 billion. Its core business is the planning, development, and sales of pachinko and pachislot machines, and it has also entered the fields of licensing management and digital content production. The group includes subsidiaries such as Fields and Tsuburaya Production, developing multifaceted entertainment businesses. In recent years, it has made Sofia, a game machine manufacturer, a wholly-owned subsidiary to strengthen its business foundation, while focusing on diversification into film production and digital technology innovation. Aiming for sustainable corporate management, it is promoting operational efficiency and brand power enhancement. In the future, while considering intensifying competition in the domestic market, it sets growth through overseas expansion and content business strengthening as strategic goals. Building a system for quick response to market environment changes and improving product development capabilities through cutting-edge technology introduction are also important aspects.

Trivia

Interesting Facts

Holds the IP rights to Tsuburaya Production's representative work 'Ultraman'.
Holds multiple prominent brands in the pachinko and pachislot industry under its umbrella.
Achieves efficient group management through holding company structure.
Unique business model balancing video production and gaming machine development.
One subsidiary is Digital Frontier, specializing in 3D CG production.
Actively investing in technological innovation for gaming machines in recent years.
Head office located in Shibuya Garden Tower, Shibuya-ku, Tokyo.
Strengthened gaming machine manufacturing know-how through Sofia acquisition.
Pioneering digital technology introduction in the pachinko industry.
Possesses group of subsidiaries spanning diverse industries.
Expanding into entertainment content production.
As of September 2024, consolidated employees number 1,516.
Expanding business foundation through active M&A.
One of the central companies driving technological evolution in the pachinko industry.
Selected as a constituent of Japan's mid- and small-cap stock index.

Hidden Connections

Holds strong influence in the industry through pachinko machine gaming rights management.
Holds multiple video and content production companies under its umbrella, with high IP utilization capabilities.
Strengthens competitiveness through sharing of technology and IP within the group.
Builds unique revenue sources through synergy between IP and gaming machine businesses.
Advances stabilization of parts procurement through collaboration with subsidiary Ace Denken.
Expanding corporate group through domestic and international M&A.
Also engages in game center business, expanding markets beyond gaming machines.
Active in cultural promotion activities in collaboration with local communities.

Future Outlook

Growth Drivers

Advanced gaming machines utilizing digital technology
Expansion of content business in domestic and international markets
Strengthening solutions for existing customer base
Creation of attractive content through new IP acquisitions
Business portfolio expansion using M&A
Sustainable management considering environment and society
Utilization of online distribution platforms
Response to diversifying consumer needs
Full-scale entry into overseas markets and collaboration promotion
Expectations for market recovery with gaming machine regulation easing
New product development aimed at enhancing customer experience
Thorough creation of group synergies

Strategic Goals

Achieve over 30% share in domestic gaming machine market
Double revenue in overseas content distribution business
Strengthen social contributions led by sustainability business
Complete digital and DX promotion across the group
Establish industry-leading R&D framework
Optimize services for diverse customer segments
Maximize sustainable corporate value
Continuous product innovation through new technology introduction
Improve employee diversity and job satisfaction
Dramatic improvement in brand recognition domestically and internationally

Business Segments

Planning and sales support for gaming machine manufacturers

Overview

Provides comprehensive planning support and IP management to gaming machine manufacturers, supporting market introduction.

Competitiveness

Broad IP holdings and strong planning capabilities

Customers

Gaming machine manufacturers
Sales agencies
Store operators

Products

Pachinko and pachislot new model planning
IP licensing
Market analysis services

Content production and digital services

Overview

Provides integrated services from planning to production and distribution of video and digital content.

Competitiveness

High technological capabilities and broad content portfolio

Customers

Broadcasters
Game developers
Advertising agencies
Digital distribution operators

Products

Video production
CG production
Electronic publishing and distribution

Related business services

Overview

Forms a stable revenue base through diverse business areas.

Competitiveness

Diverse business portfolio and collaboration capabilities

Customers

Fitness club operators
Real estate management companies
Machinery manufacturers

Products

Fitness gym operations
Real estate management services
Gaming machine parts manufacturing

Competitive Advantage

Strengths

Strong IP holdings and brand assets
Diversification through wide range of subsidiaries
Technological strength in gaming machine development
Solid financial base and high profitability
High share in domestic market
Advanced content production technology
Diverse sales channels
Clear strategy by management
Medium- to long-term business development plans
Quick market response capabilities
Preparation for multicultural overseas expansion
Strength in licensing business
Efficient control through holding company structure
Long-term value of brands
High user evaluation of game machines

Competitive Advantages

Achieves differentiation from competitors by holding popular characters from Tsuburaya Pro
Accelerates product development and improves quality through wholly-owned gaming machine manufacturer
Reduces economic fluctuation risks through diverse business segments
Strengthens market competitiveness of gaming machines through latest technology introduction
Maximizes content value through collaboration between video production and game development
Management with rich industry experience promotes stable operations
Possesses strong customer base and sales network
Balances efficient IP management and promotion of global expansion
Demonstrates synergy effects across the group through holding company structure
Growth potential in digital distribution business
Cost competitiveness through integrated procurement and sales
Marketing strategies leveraging regional characteristics
Business expansion through active M&A
Strengthens trust and brand power within the industry
Comprehensive ESG (Environment, Society, Governance) initiatives

Threats

Risk of intensified domestic gaming market regulations and demand contraction
Customer dispersion due to emergence of new alternative entertainment services
Impact of economic fluctuations on consumer spending
Need for rapid product development accompanying technological progress
Legal risks related to IP management
IT security risks and personal information leaks
Cultural barriers in overseas market expansion
Revenue instability due to exchange rate fluctuations
Risks from changes in major customer trends
Competitors' aggressive technology investments
Intensified market competition from new entrants
Cost increases due to strengthened environmental regulations

Innovations

2024: Technology strengthening through full acquisition of Sofia

Overview: Made gaming machine manufacturer Sofia a wholly-owned subsidiary, strengthening product development framework.
Impact: Contributes to improved product quality and expanded market share

2023: Expansion of 3D CG technology by Digital Frontier

Overview: Introduced advanced 3D CG production technology, promoting content diversification.
Impact: Strengthens competitiveness in video production and gaming fields

2022: Completion of transition to holding company structure

Overview: Introduced holding company system to achieve efficient group management.
Impact: Improves management decision-making speed and transparency

2021: Expansion of content distribution services

Overview: Strengthened smartphone-targeted electronic publishing and distribution business.
Impact: Develops new customer segments and diversifies revenue

Sustainability

Promotion of product design reducing environmental impact
Educational and cultural support activities for local communities
Efforts to improve energy efficiency within the group
Thorough compliance with laws and corporate ethics
Promotion of sustainable content production
Enhancement of diversity and inclusivity within the company
Active introduction of recycled materials
Comprehensive employee health and safety management
Promotion of collaboration with local governments
Implementation of highly transparent information disclosure
Initiatives for resource-saving office operations
Continuous investment in social contribution activities