Cube

Basic Information

Stock Code
7112
Industry
Retail
Category Detail
Specialty Stores & Drugstores
Prefecture
Tokyo
Establishment Year
December 1994
Listing Year
October 2022
Official Website
https://www.cube-co.com/ja/index.html
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
Alpen, Golf Do, Asahi, Sharing Innovations, Asia Quest, Livin Technologies, Daiwa Cycle, Himalaya, Zebio Holdings

Overview

Cube is a golf apparel specialist manufacturer established in 1994 with its headquarters in Minato-ku, Tokyo. It develops its own brands such as MARK & LONA and is expanding its business both domestically and internationally.

Current Situation

Cube Co., Ltd. is a golf apparel specialist company with 98 employees and sales of approximately 800 million yen as of 2021. It develops its main brand MARK & LONA, along with HORN GARMENT and gravis golf, demonstrating a strong presence in the luxury golf wear market. It maintains sales channels through domestic department stores, specialty stores, and online EC, and listed on the Tokyo Stock Exchange Growth Market in October 2022. It is also advancing overseas expansion, including wholesale operations in Asia and the West, as well as overseas stores. It has appointed celebrity Takuya Kimura as brand ambassador to enhance market exposure. Moving forward, it aims to strengthen competitiveness through expanded digital marketing and advancements in quality and design innovation, while pursuing sustainability initiatives and further growth in overseas business. Industry competitors include Alpen and Zebio Holdings, with differentiation and market expansion posing key challenges.

Trivia

Interesting Facts

  • Started operations in Hiratsuka City, Kanagawa Prefecture at founding
  • Rare Tokyo-listed company specializing solely in golf apparel brands
  • Gained attention by appointing Takuya Kimura as brand ambassador
  • Aggressively expanding overseas wholesale to grow into a global company
  • MARK & LONA highly acclaimed as a fashion golf wear brand
  • Previously established a subsidiary in Hawaii, USA, focusing on overseas expansion
  • Strengthening online sales through EC sites in the mail order division
  • Conducts promotional activities in collaboration with local golf events and tournaments
  • Present in major Japanese department stores to boost brand recognition
  • Expanding into sports goods wholesale to create diversified revenue structure

Hidden Connections

  • Has an exclusive distribution rights agreement with Korea's JC FAMILY CO., LTD., building overseas partnerships
  • Contracts with prominent golfers to strengthen brand image
  • Mail order channel development gained industry attention starting around 2013
  • Advancing urban-centric management by relocating headquarters from Jingumae, Shibuya-ku to Akasaka
  • Conducted organizational restructuring through repeated establishment and liquidation of related companies just before listing in 2020
  • MARK & LONA originally served as the starting point for officially distributing a popular overseas golf brand in Japan
  • Significant improvement in fundraising and corporate recognition following listing on Tokyo Stock Exchange Growth Market
  • Main sales channels include department stores, specialty stores, and EC, with diversification efforts

Future Outlook

Growth Drivers

  • Increasing golf population and market expansion domestically and internationally
  • Growth in demand for high-value-added golf apparel
  • Sales channel expansion through EC and digitalization
  • Improved recognition through brand ambassador appointments
  • Revenue diversification via overseas wholesale expansion
  • Rising demand for sustainability-compliant products
  • Development of comfort-focused products for aging society
  • Brand penetration and sales promotion in emerging markets
  • Premium strategies such as made-to-order services

Strategic Goals

  • Expand global sales ratio to over 30%
  • Achieve over 50% ratio of sustainable materials
  • Raise EC sales ratio to over 40% of total
  • Strengthen collaboration with brand ambassadors and contracted players
  • Build and expand sales networks in new markets
  • Differentiate competitiveness through product innovation
  • Expand CSR activities to reduce environmental impact
  • Continuously expand social contribution activities and regional collaborations

Business Segments

Wholesale to Retail and Specialty Stores

Overview
Engages in wholesale to golf goods stores and fashion specialty stores, supporting market expansion.
Competitiveness
Provides high-value-added products through proprietary brands and superior design capabilities
Customers
  • Sports goods stores
  • Golf shops
  • Department store golf sections
  • Select shops
  • Online specialty stores
Products
  • Golf wear
  • Golf accessories
  • Seasonal goods
  • Limited collaboration products
  • Promotional samples

Overseas Agents and Wholesale

Overview
Expands wholesale of proprietary brand products to overseas agents and retailers.
Competitiveness
Strategic expansion to enhance brand recognition among overseas customers
Customers
  • Asia region agents
  • Europe and America region agents
  • Specialty retail chains
  • Overseas online sellers
Products
  • MARK & LONA brand products
  • Accessories
  • Seasonal limited items

Support for Events and Promotions

Overview
Provides event goods and sponsorship items to support promotions.
Competitiveness
Planning and product strengths that contribute to brand awareness expansion
Customers
  • Sports event organizers
  • Golf tournament operators
  • Sponsor companies
  • Brand event planning companies
Products
  • Event wear
  • Novelty goods
  • Collaboration projects

Competitive Advantage

Strengths

  • High recognition of proprietary brands
  • Advanced design and quality control capabilities
  • Aggressive expansion into overseas markets
  • Marketing strength through brand ambassadors
  • Fundraising capabilities from Tokyo Stock Exchange Growth Market listing

Competitive Advantages

  • Niche market dominance through golf apparel specialization
  • Secured diverse sales channels (specialty stores, department stores, EC, etc.)
  • Global対応 through establishment of overseas wholesale mechanisms
  • Enhanced brand value through celebrity endorsements
  • Differentiation via unique design sense and luxury feel

Threats

  • Intensifying competition in the sports apparel market
  • Demand fluctuations due to changing consumer trends
  • Exchange rate risks in overseas markets
  • Price competition pressure from emerging brands and major companies
  • International supply chain issues

Innovations

2024: Expansion of Overseas Wholesale Business

Overview
Launched wholesale operations in Italy, the US, and Korea to advance global expansion.
Impact
Contributes to expansion of overseas sales and enhanced brand recognition.

2023: Opening of MARK & LONA Aoyama Store

Overview
Opened a new store in Aoyama, Tokyo, to strengthen luxury store expansion.
Impact
Achieved improved brand image and expanded customer touchpoints.

2022: Listing on Tokyo Stock Exchange Growth Market

Overview
Enhanced fundraising capabilities and market recognition, revolutionizing the business foundation.
Impact
Realized improved corporate credibility and secured funds for business expansion.

2020: Launch of Global Online Store

Overview
Launched a global EC site for MARK & LONA to diversify sales channels.
Impact
Contributed to expansion of overseas customer base and sales growth.

2024: Initiation of Enhanced Digital Marketing Measures

Overview
Actively utilizes SNS and online advertising to develop new customers.
Impact
Promotes brand penetration among younger demographics.

Sustainability

  • Expansion of environmentally friendly materials for sustainable product development
  • Promotion of waste reduction and recycling activities
  • Workplace environment improvements prioritizing employee health and safety
  • Implementation of social contribution activities through collaboration with local communities
  • Practice of transparent supply chain management