TEIN
Basic Information
- Stock Code
- 7217
- Industry
- Transport Equipment
- Category Detail
- Auto Parts
- Prefecture
- Kanagawa Prefecture
- Establishment Year
- February 1985
- Listing Year
- April 2002
- Official Website
- https://www.tein.co.jp/
- TSE Information
- TSE Information
- Yahoo! Finance
- Yahoo! Finance
- Other Companies
- Landix, Daito Chemix, Toami, Iwabuchi, Kikukawa Enterprise, NCN, EFTEC, Sakurai Manufacturing, Yorozu, Car Mate, Yashima Kizai, Nepon
Overview
TEIN is an automotive suspension manufacturer founded in 1985, leading the industry in manufacturing and sales of high-performance shock absorbers backed by support from motorsports both domestically and internationally.
Current Situation
TEIN recorded consolidated sales of approximately 5.2 billion yen and net profit of approximately 500 million yen in the fiscal year ended March 2023, achieving steady growth. Its core automotive suspension manufacturing and sales business receives high acclaim in both domestic and international markets, offering a wide lineup of products compatible with various vehicle types. The company upholds technological innovation as its corporate philosophy, having acquired ISO 9001 certification and established an advanced quality management system. In the motorsports sector, it actively participates in rally championships worldwide to enhance brand value. Since the 2010s, it has established multiple subsidiaries overseas to strengthen global expansion. It is also focusing on environmentally friendly products and electronically controlled suspensions. The company continues efforts toward sustainable development and quality improvement to maintain competitive advantages. Moving forward, it aims to bolster its growth foundation by capitalizing on the expansion of motorsports markets domestically and internationally, as well as the diversifying needs of vehicles.
Trivia
Interesting Facts
- Company name derived from initials of 'Technical Innovation.'
- Founder and executives have active motorsports racer experience.
- First in Japan to commercialize electronically controlled dampers operable from inside the vehicle.
- Multiple overseas subsidiaries in the US, UK, China, and Thailand.
- Acquired ISO 9001 certification across all business sites in 2002.
- Provides products to championships worldwide in motorsports.
- Mascot character 'Damper Patch' modeled after shock absorber.
- Covers classic and minor vehicle models with one-off production.
- Listed on Tokyo Stock Exchange Standard Market with stable financial base.
- Achieved series wins in multiple rally championships including Europe starting in 2013.
Hidden Connections
- Management executives have top motorsports race experience directly linked to technology development.
- Supplies OEM parts to domestic automakers, strengthening industry competition.
- Mascot character design determined by in-house contest and beloved by fans.
- Deeply involved in World Rallycross Championship, enhancing international brand power.
- Holds numerous patents domestically and internationally for electronic control technology.
- Overseas bases cover key Asian and Western markets with localized production and sales.
- Promoting product development contributing to reduced environmental impact and improved fuel efficiency.
- Collaborates with prominent rally drivers, emphasizing technology development and feedback.
Future Outlook
Growth Drivers
- Increasing demand for high-quality suspensions due to vehicle high-performance trend
- International expansion of motorsports market
- Acceleration of eco-friendly product development compliant with environmental regulations
- Expansion of sales networks and local production in overseas markets
- Advancement and普及 of electronically controlled suspension technology
- Growing demand for one-off products for classic and special vehicles
- Aftermarket expansion from spread of high-performance cars
- Improved product development efficiency through digitalization
Strategic Goals
- Double global sales to approx. 10 billion yen
- Make electronically controlled suspensions a mainstay product
- Achieve over 70% ratio of environmentally considerate products
- Triple production capacity of overseas subsidiaries
- Global expansion of motorsports support business
- Establish sustainable manufacturing processes and acquire certifications
- Improve customer satisfaction with one-off production
- Innovate design and development using digital technology
- Increase cumulative patents to over 50
- Develop lightweight suspensions using next-generation materials
Business Segments
Supply to Automakers
- Overview
- Supplies high-performance and highly durable suspensions to automakers.
- Competitiveness
- High-precision manufacturing leveraging motorsports technology
- Customers
-
- Domestic automakers
- Overseas automakers
- Motorsports teams
- Special vehicle manufacturers
- Products
-
- High-performance shock absorbers
- Electronically controlled suspension systems
- Dedicated rally suspension kits
- OEM mass-produced parts
Motorsports Support Services
- Overview
- Provides product supply and technical support tailored to motorsports sites.
- Competitiveness
- On-site needs understanding by management with active racer experience
- Customers
-
- Rally teams
- Dirt trial teams
- Tuning shops
- Race event organizers
- Products
-
- Height adjustable suspension
- Technical support
- Custom development
- Parts supply
Overseas Market Sales
- Overview
- Specializes in products for overseas markets with strong local sales networks.
- Competitiveness
- Rapid service and market response through local subsidiaries
- Customers
-
- North American dealers
- European automotive market
- Sales agents in Asian countries
- Exporters
- Products
-
- EnduraPro series
- EDFC electronically controlled dampers
- High-performance rally suspension
- Custom height adjustable
Aftermarket Parts Sales
- Overview
- Provides high-quality replacement parts for automotive enthusiasts.
- Competitiveness
- Reliable brand and diverse product lineup
- Customers
-
- Car accessory specialty stores
- Online shoppers
- Car enthusiasts
- Custom car fabricators
- Products
-
- Height adjustable suspension
- Shock absorbers
- Height plates
- Accessories
Competitive Advantage
Strengths
- High technological capabilities and quality management system
- Proven track record and brand power in motorsports
- Extensive product lineup and customization capabilities
- Global sales and production network
- On-site understanding from management with active racer experience
- ISO 9001 certification for quality assurance
- Development capabilities in electronic control technology
- Rapid technical support system
- Strong domestic and international customer base
- Compatibility with diverse vehicle types
- Product durability and reliability
- OEM production capabilities
- Product evolution responsive to market needs
- Local responsiveness through overseas subsidiaries
- High awareness of sustainability
Competitive Advantages
- High-performance technology honed in motorsports applicable to general vehicles
- Abundant product range compatible with wide vehicle types and uses
- Strong market response through local subsidiaries in overseas expansion
- High-quality and rapid manufacturing via integrated production system
- Accurate grasp of customer needs due to active experienced management
- Differentiation through advanced electronic control suspension technology
- Capable of niche market expansion via one-off production
- High quality assurance with ISO 9001 certification
- Enhanced brand recognition in global markets
- More diverse product lineup than major competitors
- High technical support and customization capabilities
- International sales network via consolidated subsidiaries
- Trust building through motorsports support
- Excellent balance of product performance and durability
- Comprehensive after-sales service for customers
Threats
- Burden of adapting to electrification and new technologies in automotive market
- Intense price competition with domestic and international rivals
- Risk of raw material price fluctuations
- International policy risks such as US-China trade friction
- Potential contraction of motorsports market
- Profit fluctuations due to exchange rate changes
- Intensified competition from emerging manufacturers in developing countries
- Product design changes required by stricter environmental regulations
- Increased investment burden for new technology adoption
- Risk of concentrated production bases
- Trend toward in-house production by customers
- Supply chain disruption risks
Innovations
2023: EnduraProPLUS Shock Absorber Launch
- Overview
- New stock-shape shock absorber achieving high durability and excellent ride comfort.
- Impact
- Enhances customer satisfaction and competitive edge.
2022: EDFC ACTIVE PRO Electronic Control System Development
- Overview
- Advanced electronic control suspension with front-rear-left-right G sensors for automatic damping adjustment.
- Impact
- Improves competitiveness in motorsports and luxury vehicle markets.
2021: Expansion of Overseas Production Bases
- Overview
- Strengthened global supply system by expanding production capacity of manufacturing subsidiary in Jiangsu Province, China.
- Impact
- Achieves cost reduction and shorter delivery times.
2020: Expanded Adoption of High-Performance Lightweight Materials
- Overview
- Introduces carbon composite materials, etc., to reduce weight and improve durability of products.
- Impact
- Contributes to enhanced product competitiveness.
Sustainability
- Promotion of material development to reduce environmental impact of products
- Improvement of energy efficiency in production processes
- Activities to improve waste recycling rate
- Strengthening compliance with environmental and labor standards in supply chain
- Support for environmental education to coexist with local communities