Broadmind

Basic Information

Stock Code
7343
Industry
Insurance
Category Detail
Insurance
Prefecture
Tokyo
Establishment Year
January 2002
Listing Year
March 2021
Official Website
https://www.b-minded.com/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
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Pixsta, Rivin T, Agent Insurance Group, Japan Sohken, Chuo International Group, Aireek Corporation, FP Partner, Advance Create, Gix, Hourai

Overview

Broadmind is a major player in the insurance industry, established in 2002, that operates a financial partner business and grows through multifaceted financial consulting services.

Current Situation

As of 2022, Broadmind employs 244 consolidated employees, has agency contracts with numerous insurance companies, and provides one-stop services including insurance sales, home loans, and asset management. It listed on the Tokyo Stock Exchange Growth Market in March 2021 and entered into a capital and business alliance with Credit Saison in the same year to strengthen its business foundation. Through its proprietary financial education program 'Brokkori,' it supports the financial well-being of corporate employees and creates social value. In 2023, it made the marriage agency Innocent a subsidiary to diversify its business. Moving forward, it aims for sustainable growth by leveraging digital technology to expand customer touchpoints and improve efficiency. While focusing on sustainable management, financial education, and well-being support, it secures diverse revenue sources through registration as a financial product intermediary and bank agency business. Challenges include differentiation in a fiercely competitive environment and improving labor productivity. Strategically, it expects revenue diversification through expansion of its customer base and integration strengthening of subsidiary businesses.

Trivia

Interesting Facts

  • Established as a comprehensive insurance agency with agency contracts from multiple insurance companies
  • Advanced company providing financial education programs
  • Growth company listed on Tokyo Stock Exchange Growth Market
  • Promoting business diversification by making marriage agency a subsidiary
  • Deploys diverse services with approximately 244 employees
  • Increased trust through capital alliance with Credit Saison
  • Extensive track record in handling home loan cases
  • Customer response capabilities both online and offline
  • Handles wide range of financial products as financial product intermediary
  • Head office located in Ebisu, Shibuya-ku, Tokyo
  • Attracting attention as a financial well-being promotion company
  • Entered marriage field through 2023 subsidiary acquisition
  • Pursuing customer acquisition through diverse marketing strategies
  • One of the young growth companies in the financial industry
  • Developed corporate labor productivity improvement programs

Hidden Connections

  • Relationship aiming for mutual expansion of financial services through capital and business alliance with Credit Saison
  • Achieved approach to new customer segments through subsidiary acquisition of marriage agency Innocent
  • Financial education programs closely linked with corporate talent development needs
  • Strengthened product competitiveness through agency contracts from multiple insurance companies
  • Plays role in broadening fundraising scope as Tokyo Stock Exchange Growth Market listed company
  • Capable of responding to wide customer needs through multifaceted handling of financial products
  • Synergy formation between real estate/home loan services business and insurance business
  • Online consultation services contributed to new customer expansion during COVID-19

Future Outlook

Growth Drivers

  • Customer response efficiency improvement through digital technology introduction
  • Expansion of corporate demand for financial education programs
  • Market expansion of home loan services
  • Business diversification and synergy creation from subsidiary businesses
  • New service development through capital and business alliances
  • Improved convenience of online consultation services
  • Customer base expansion through financial product diversification
  • Increasing demand for talent development emphasizing well-being
  • Business deployment responding to legal amendments and regulatory changes
  • Strengthening of ongoing marketing strategies
  • Enhanced approach to new customer segments
  • Increase in financial demand accompanying domestic and international economic recovery

Strategic Goals

  • Achieve top market share in corporate financial education programs
  • Realize stable growth and revenue diversification as a listed company
  • Maximize synergy through integration with subsidiary businesses
  • Strengthen and expand customer touchpoints through digitalization
  • Achieve 25% productivity improvement through business efficiency gains
  • Achieve nationwide deployment of home loan services
  • Enrich and expand regional social contribution programs
  • Significantly expand financial product lineup
  • Create collaboration opportunities through new capital alliances
  • Promote management considering Environment, Society, and Governance (ESG)

Business Segments

Insurance Agency Services

Overview
Sells diverse insurance products as an agency, responding to customer needs.
Competitiveness
Diverse product offerings through partnerships with multiple insurance companies
Customers
  • Individual Customers
  • SMEs
  • Large Corporations
Products
  • Life Insurance
  • Casualty Insurance
  • Medical Insurance
  • Cancer Insurance
  • Income Protection Insurance

Financial Product Intermediation

Overview
Intermediates sales of a wide range of financial products including stocks, bonds, and investment trusts.
Competitiveness
Broad product lineup and expert advice
Customers
  • Individual Investors
  • Corporate Investors
  • Financial Institutions
Products
  • Investment Trusts
  • Stocks
  • Bonds

Home Loan Services

Overview
Consulting and referral for all aspects of home loans.
Competitiveness
Service capabilities tailored to customer needs with specialized knowledge
Customers
  • Home Buyers
  • Real Estate Companies
  • Financial Institutions
Products
  • Home Loan Refinancing
  • New Loan Contracts

Financial Education Program Provision

Overview
Operates programs to improve financial literacy for employees.
Competitiveness
Practical educational content utilizing games
Customers
  • Corporate Executives
  • HR Departments
  • Employees
Products
  • Financial Education Workshops
  • Online Learning Tools

Real Estate Transactions & Consulting

Overview
Provides a wide range of services for real estate buying/selling and asset management.
Competitiveness
Specialized services leveraging real estate license
Customers
  • Individual Investors
  • Real Estate Companies
  • Corporate Owners
Products
  • Land/Housing Buying/Selling Brokerage
  • Asset Utilization Proposals

Marriage Consulting Business

Overview
Marriage support business through the marriage agency Innocent.
Competitiveness
Specialized services from marriage consulting subsidiary
Customers
  • General Customers
  • Single Users
  • Couples
Products
  • Marriage Consulting
  • Matching Services
  • Event Planning

Financial Strategy Consulting

Overview
Services supporting corporate financial improvement and accounting optimization.
Competitiveness
Comprehensive consulting capabilities in financial operations
Customers
  • Corporate Executives
  • Finance Staff
  • Accounting Firms
Products
  • Fundraising Consultation
  • Accounting Efficiency Support

Subsidiary Management Support

Overview
Implements management efficiency and growth support for group subsidiaries.
Competitiveness
Synergy through strengthened group management collaboration
Customers
  • Consolidated Subsidiaries
  • Group Companies
Products
  • Management Support
  • Synergy Creation Consulting

Online Consultation Services

Overview
Deploys remote consulting and support.
Competitiveness
Improved convenience through non-face-to-face services
Customers
  • Individual Customers
  • Corporate Customers
  • Remote Users
Products
  • Web Consultations
  • Chat Support

Marketing Partner Business

Overview
Conducts marketing activities in collaboration with partner companies.
Competitiveness
Extensive network and partnership track record
Customers
  • Other Companies
  • Financial Institutions
  • Insurance Companies
Products
  • Joint Marketing
  • Promotion Support

Financial Services for Seniors

Overview
Provides financial services considering elderly care and inheritance.
Competitiveness
Specialized programs for seniors
Customers
  • Senior Individuals
  • Welfare Organizations
Products
  • Post-Retirement Asset Formation
  • Inheritance Consultation

Welfare Support for SMEs

Overview
Provides support for designing welfare systems for SMEs.
Competitiveness
Flexible proposals tailored to company size
Customers
  • SMEs
  • Labor Unions
Products
  • Insurance Introduction Support
  • Welfare Programs

Competitive Advantage

Strengths

  • Extensive agency contract network with multiple insurance companies
  • Proprietary one-stop financial consulting
  • Development and provision of financial education programs
  • Capital strength and credibility as a listed company
  • Multifaceted financial service deployment
  • Enhanced sales and support capabilities with increased employees
  • Aggressive capital and business alliance strategy
  • Business diversification utilizing subsidiaries
  • Enthusiasm for introducing latest digital technologies
  • Product diversification through financial product intermediation registration
  • Comprehensive home loan and real estate services
  • Established risk management system
  • Improved expertise of finance staff
  • Corporate well-being promotion capabilities
  • Online consultation service operations

Competitive Advantages

  • Comprehensive agency network handling diverse insurance products
  • Strong relationship building with companies through financial education
  • Service system capable of one-stop support up to real estate and home loans
  • Optimal allocation of management resources through subsidiary business alliances and collaboration
  • Access to capital markets and fundraising capabilities as a listed company
  • Product provision and sales expansion capabilities for wide customer segments
  • Construction of sales system fusing digital and face-to-face
  • Revenue diversification leveraging financial product intermediation license
  • New customer touchpoints gained through addition of marriage agency business
  • Efficient customer acquisition possible through marketing collaborations
  • Provision of corporate support programs aimed at improving labor productivity
  • Service deployment considerate of beginners and seniors
  • Creation of added-value services fusing real estate and finance
  • Brand enhancement and trust acquisition through capital and business alliances
  • Advanced risk management and strengthened compliance system

Threats

  • Intense competition and price competition in the insurance industry
  • Risk of delayed response to rapid changes in financial technology
  • Uncertainty in business environment due to regulatory changes
  • Possibility of market share capture by new entrants
  • Shrinkage of customer insurance and financial needs due to deteriorating economic conditions
  • Decline in home loan demand due to macroeconomic fluctuations
  • Burden of responding to strengthened customer preference for digital services
  • Risk of unstable subsidiary business profitability
  • Possible impact from management status of capital alliance partners
  • Increasing cybersecurity risks
  • Challenges in talent acquisition and development
  • Risk of increased insurance payouts due to natural disasters

Innovations

2023: Release of Financial Well-Being Education Program 'Brokkori'

Overview
Developed and launched an education program aimed at improving financial literacy of corporate employees.
Impact
Received strong support from corporate customers, contributing to improved talent productivity.

2023: Subsidiary Acquisition of Innocent Co., Ltd.

Overview
Implemented large-scale M&A to expand marriage agency business and diversify customer base.
Impact
Successfully expanded new customer channels.

2022: Capital and Business Alliance with Credit Saison

Overview
Alliance for joint service development and customer base sharing.
Impact
Diversification of services and strengthened brand power.

2021: Listing on Tokyo Stock Exchange Growth Market

Overview
Implemented stock public offering as part of corporate growth strategy.
Impact
Improved fundraising capabilities and social credibility.

2020: Establishment of Consolidated Subsidiary MIRAI Co., Ltd.

Overview
Established subsidiary aimed at new business development and future-oriented service deployment.
Impact
Expected expansion of business areas.

Sustainability

  • Promoting individual self-reliance support through dissemination of financial knowledge
  • Promoting improvement of corporate employee well-being
  • Active deployment of financial education activities for local communities
  • Service provision responding to needs of diverse customer segments
  • Thorough compliance and risk management
  • Business efficiency improvement through digitalization
  • Exploration of environmentally considerate business operations
  • Implementation of work style reforms and productivity improvement measures
  • Utilization of group synergy with subsidiaries
  • Participation in and support for social contribution activities
  • Improved customer satisfaction through financial product diversification
  • Efforts in nurturing next-generation talent