Weds

Basic Information

Stock Code
7551
Industry
Transportation Equipment
Category Detail
Building Materials, Electrical Equipment & Metal Wholesalers
Prefecture
Tokyo
Establishment Year
October 1965
Listing Year
September 1997
Official Website
https://www.weds.co.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
Echo TD, SPK, Muraki, Dream Bed, Chuo Automotive Industries, AMG HD

Overview

Weds is a specialized wholesaler that centers on aluminum and steel wheels for automobiles, founded in 1965, and possesses competitive strength in the industry through product development linked to motorsports.

Current Situation

Weds recorded consolidated sales of approximately ¥36.5 billion and operating profit of approximately ¥2.5 billion for the fiscal year ended March 2023, maintaining a stable revenue base. Its mainstay aluminum and steel wheel business is supported by diverse customer segments both domestically and internationally, and it strengthens its brand through participation in motorsports. By acquiring subsidiaries such as Super Star and Tokyo Wheel, it has expanded its business portfolio and is advancing diversification. In line with market reorganization, it listed on the Tokyo Stock Exchange's Standard Market and is working to strengthen its management foundation. Moving forward, it will focus on developing environmentally friendly wheels and lightweighting technology, promoting sustainable product development. It is also emphasizing diversification of sales channels to meet customer needs, strengthening sales through specialty stores and e-commerce. While addressing risks such as intensifying industry competition and fluctuations in raw material prices, it is advancing strategies aimed at medium- to long-term growth.

Trivia

Interesting Facts

  • It is the company that sold Japan's first aluminum forged 3-piece wheel.
  • Serves as sponsor for SUPER GT's RACING TEAM BANDOH.
  • Originally named Nippon Hoso Co., Ltd. at founding.
  • Specializes in 3-piece wheel manufacturing through subsidiaries.
  • Has a history of employing numerous famous talents as campaign girls.
  • Transitioned from Tokyo Stock Exchange Jasdaq Market to Standard Market.
  • Established position as domestic specialized wholesaler with annual sales over ¥36 billion.
  • Head office in Omori Kita, Ota-ku, Tokyo, with multiple manufacturing sites.
  • Active import/export business for Japan and Asian markets.
  • Advancing diversified business strategy in collaboration with wide range of industry-related companies.

Hidden Connections

  • Contributes to young engineer development through motorsports participation.
  • Subsidiary Logix plays a key role in wheel parts manufacturing.
  • Chuo Seiki Co., Ltd. holds significant influence as major shareholder.
  • Baden stores serve as core customer touchpoints for sales enhancement.
  • Subsidiary Super Star possesses strong brand power in the high-end wheel market.
  • Overseas base Wiz Trade (Ningbo) Co., Ltd. is foothold for China market entry.
  • Conducts technology verification through collaboration with RACING PROJECT BANDOH.
  • Leverages logistics network in Ota-ku, Tokyo, for rapid product supply.

Future Outlook

Growth Drivers

  • Expansion of aluminum wheel market due to rising demand for vehicle lightweighting.
  • Brand awareness improvement through motorsports-related business.
  • Acquisition of new customer segments via specialty stores and EC.
  • Development of enhanced environmental performance products and government regulations.
  • Sales expansion in overseas markets utilizing trade networks.

Strategic Goals

  • Increase ratio of environmentally friendly products compatible with decarbonized society to over 50%.
  • Increase sales to over ¥50 billion.
  • Technology innovation and market development through motorsports collaboration.
  • Promotion of sales channel digitalization and customer experience enhancement.
  • Optimization of diversified business portfolio and profitability enhancement.

Business Segments

Automotive Parts Wholesale

Overview
Business segment wholesaling automotive-related parts and goods to diverse customers.
Competitiveness
High product development capability through motorsports collaboration
Customers
  • Automobile Manufacturers
  • Dealers
  • Auto Repair Shops
  • Car Goods Retailers
  • Car Shops
  • Custom Shops
  • Motorsports Teams
  • Exporters
  • Logistics Companies
  • Maintenance Shops
Products
  • Aluminum Wheels
  • Steel Wheels
  • Wheel Accessory Parts
  • Export Automotive Parts
  • Automotive Goods
  • Maintenance Equipment
  • Custom Parts
  • Safety Parts
  • Eco-Friendly Parts
  • Racing Wheels

Motorsports Support

Overview
Provides specialized parts and goods to racing teams and related businesses, offering technical support.
Competitiveness
Abundant track record of close collaboration with racing teams
Customers
  • Racing Teams
  • Circuit Operators
  • Motorsports Goods Stores
  • Event Planning Companies
  • Vehicle Maintenance Shops
  • Amateur Racers
  • Racing Mechanics
  • Car Event Participants
  • Motorsports Fans
  • Parts Development Companies
Products
  • Racing Wheels
  • Motorsports Accessories
  • High-Performance Nuts and Bolts
  • Race-Dedicated Parts
  • Team Sponsor Support Goods
  • Circuit-Compatible Tires
  • Safety Equipment
  • Maintenance Supplies
  • Custom Dress-Up Goods
  • Custom Steel Wheels

Import/Export Trade Business

Overview
Conducts import/export and sales of automotive-related parts utilizing a global trade network.
Competitiveness
Strength in extensive trade network centered on Asia
Customers
  • Overseas Automotive Parts Sellers
  • International Logistics Providers
  • Overseas Car Goods Stores
  • Import/Export Brokers
  • Overseas Agents
  • Imported Car Modifiers
  • Local Parts Wholesalers
  • International Trading Companies
  • Overseas Motorsports Organizations
  • Overseas Custom Parts Manufacturers
Products
  • Overseas Aluminum Wheels
  • Imported Steel Wheels
  • Overseas Custom Parts
  • Import/Export Related Services
  • Trade Procedure Support
  • Logistics Services
  • Overseas Market Research
  • Custom Parts Procurement
  • Tariff-Compliant Goods
  • Sea Freight Packaging Materials

Dealer and Service Support

Overview
Supplies diverse genuine parts and sales promotion goods to automotive dealers and service providers.
Competitiveness
Wide lineup of genuine parts and rapid delivery network
Customers
  • Domestic Auto Dealers
  • Service Shops
  • Sales Stores
  • Maintenance Shops
  • New Car Stores
  • Car Accessory Shops
  • Repair Shop Affiliates
  • OEM Suppliers
  • Regional Sales Agents
  • Used Car Stores
Products
  • Genuine Replacement Wheels
  • Genuine Repair Parts
  • Dealer Dress-Up Goods
  • Custom Accessories
  • Service Tools and Equipment
  • Maintenance Parts
  • Vehicle Protection Goods
  • In-Store Sales Promotion Items
  • Vehicle Registration Goods
  • Car Security Products

Custom Car Specialized Wholesale

Overview
Wholesales parts and accessories specialized for the custom car market.
Competitiveness
Rich custom product lineup and close industry support
Customers
  • Custom Car Shops
  • Car Accessory Stores
  • Tuning Shops
  • Motorsports Shops
  • Online Custom Sales
  • Vehicle Body Modifiers
  • Car Event Planners
  • Aero Parts Stores
  • Car Style Media
  • Special Parts Wholesalers
Products
  • Custom Wheel Parts
  • Aero Parts
  • Carbon Products
  • Custom Lights
  • Racing Seats
  • Body Reinforcement Parts
  • Customization Accessories
  • Decoration Parts
  • High-Performance Parts
  • Custom Decorations

Logistics and Distribution Services

Overview
Supports customers' supply chains through efficient logistics system construction and operation.
Competitiveness
Abundant track record and know-how in logistics management
Customers
  • Automotive Parts Manufacturers
  • Retailers
  • Online Shops
  • Overseas Traders
  • Regional Sales Agents
  • Distribution Centers
  • Warehousing Companies
  • Store Chains
  • Logistics Carriers
  • OEM Manufacturers
Products
  • Logistics Management System
  • Product Storage Service
  • Delivery Service
  • Warehouse Operation Management
  • Inventory Optimization
  • Order Management System
  • Picking and Packing
  • International Logistics Support
  • Import/Export Related Operations
  • Returns Processing Management

Vehicle Maintenance Supplies Wholesale

Overview
Provides wholesale of equipment and supplies needed at maintenance sites.
Competitiveness
Broad product range and proposals tailored to maintenance sites
Customers
  • Auto Maintenance Shops
  • Car Dealers
  • Car Goods Retailers
  • Maintenance Supplies Manufacturers
  • Workshops
  • Mechanics
  • Inspection Providers
  • Car Lease Companies
  • Used Car Stores
  • Repair Shops
Products
  • Maintenance Tools and Equipment
  • Cleaners and Maintenance Supplies
  • Tire Changers
  • Wheel Balancers
  • Repair Kits
  • Lubricants
  • Vehicle Protection Goods
  • Maintenance Cloths
  • Repair Parts
  • Tire Racks

OEM and Contract Manufacturing Business

Overview
Deploys manufacturing support and technical services for other companies' brands.
Competitiveness
High-quality manufacturing and flexible response based on in-house technology
Customers
  • Automakers
  • Parts Manufacturers
  • Custom Parts Companies
  • Overseas Brands
  • Car Goods Brands
  • Design and Development Companies
  • Motorsports-Related Companies
  • New Entrants
  • Technology Development Companies
  • Materials Procurement Companies
Products
  • Aluminum Wheel Manufacturing
  • Steel Wheel Manufacturing
  • Custom Parts Manufacturing
  • Technology Development Support
  • Quality Management System
  • Product Design Collaboration
  • Mass Production Line Operation
  • Technology Consulting
  • Inspection and Testing Services
  • Custom Parts Manufacturing

Recycling and Environmental Response Business

Overview
Promotes waste material recycling and eco products to reduce environmental impact.
Competitiveness
Industry-leading recycling track record and environmental technology
Customers
  • Dismantlers
  • Recyclers
  • Automakers
  • Environmental Groups
  • Local Governments
  • Recycled Resources Companies
  • Waste Processors
  • Environmental Consultants
  • Sustainability Promotion Companies
  • Logistics Companies
Products
  • Used Wheel Collection
  • Recycled Material Supply
  • Eco-Friendly Products
  • Waste Reduction Support
  • Reuse Materials
  • Environmental Management Support
  • Waste Processing System
  • Material Analysis Service
  • Eco Product Development Collaboration
  • Sustainable Technology Introduction

Construction and Industrial Machinery Parts Wholesale

Overview
Wholesales parts related to construction and industrial machinery, supporting a wide range of industries.
Competitiveness
Diverse industry knowledge and parts supply network
Customers
  • Construction Companies
  • Industrial Machinery Manufacturers
  • Heavy Equipment Stores
  • Maintenance Shops
  • Farm Equipment Stores
  • Logistics Companies
  • Factory Maintenance Companies
  • Public Works Groups
  • Infrastructure Companies
  • Parts Trading Companies
Products
  • Industrial Machinery Wheels
  • Construction Machinery Parts
  • Farm Equipment Parts
  • Heavy Equipment Accessories
  • Maintenance Supplies
  • Repair Parts
  • Safety Device Parts
  • Hydraulic Machinery Parts
  • Industrial Materials
  • Supply Parts

Technical Consulting and R&D Support

Overview
Provides technical support to enhance product competitiveness.
Competitiveness
Technical know-how leveraging motorsports experience
Customers
  • Manufacturers
  • Custom Parts Manufacturers
  • Automotive Technology Research Institutes
  • University Research Institutions
  • Environmental Technology Groups
  • Motorsports Technology Departments
  • New Entrants
  • Design Offices
  • Test Labs
  • Patent Management Companies
Products
  • Product Development Support
  • Quality Management Consulting
  • Materials Research
  • Performance Testing Services
  • Environmental Technology Proposals
  • New Technology Evaluation
  • Technology Seminars
  • Motorsports Technology Exchange
  • Market Research
  • Patent Research

Education and Talent Development Services

Overview
Provides training services aimed at improving technical skills and business capabilities of stakeholders.
Competitiveness
Practical training by instructors with rich industry track record
Customers
  • Industry Associations
  • Manufacturers
  • Technical Training Institutions
  • Universities
  • Vocational Schools
  • Mechanics Associations
  • Customer Support
  • Sales Departments
  • Logistics Managers
  • New Employee Training
Products
  • Technical Training Programs
  • Sales Skills Enhancement Training
  • Safety Education
  • Quality Management Education
  • Motorsports-Related Training
  • Product Knowledge Courses
  • Logistics Management Training
  • Materials Management Education
  • Customer Response Enhancement
  • Management Development Programs

Competitive Advantage

Strengths

  • High technical capability in aluminum forged wheel manufacturing
  • Brand strength through motorsports collaboration
  • Wholesale network to diverse customer segments
  • Business diversification through multiple subsidiaries
  • Long industry track record and trust
  • Broad domestic and international sales channels
  • Solid financial base
  • Advanced product design capability
  • Comprehensive customer support system
  • Development of safety and eco-friendly products

Competitive Advantages

  • Technological pioneering with Japan's first aluminum forged 3-piece wheel sales
  • High recognition and trust as sponsor of SUPER GT teams
  • Precise response to market needs with extensive product lineup
  • Strengthened manufacturing and sales through group companies
  • Global sales system including import/export
  • Secured wide distribution network from specialty stores to EC
  • Promotion of sustainable product development and environmental technology
  • Clear differentiation points against industry leaders
  • Building long-term partnerships with customers
  • Continuous innovation for product improvement

Threats

  • Sharp rise in raw material prices
  • Price competition due to intensifying competition
  • Increased manufacturing costs from stricter environmental regulations
  • Impact from fluctuations in automotive market demand
  • Replacement risk from emerging technologies
  • Import/export cost fluctuations from exchange rate changes
  • Unstable international trade environment
  • External shocks such as novel coronavirus
  • Decline in development capability due to engineer shortage
  • Delayed response to diversifying customer needs

Innovations

2024: Development of Lightweight High-Durability Aluminum Wheels

Overview
Developed high-durability aluminum wheels 20% lighter than conventional using new materials.
Impact
Contributes to both fuel efficiency improvement and driving performance.

2023: Introduction of Environmentally Friendly Manufacturing Process

Overview
Adopted CO2 emission reduction technology in manufacturing processes to improve production efficiency.
Impact
Achieved simultaneous reduction in manufacturing costs and environmental impact.

2022: Launch of New Wheel Series for Motorsports

Overview
Developed and launched high-performance wheels custom-designed for SUPER GT entry vehicles.
Impact
Improved race performance and strengthened brand image.

2021: Enhancement of EC Sales Platform

Overview
Expanded functions of direct-sales EC site to broaden customer touchpoints.
Impact
Increased direct sales to individual customers and improved satisfaction.

2020: Trial Introduction of 3D Printing Technology

Overview
Utilized 3D printers in prototyping stage to shorten development period.
Impact
Achieved efficiency and cost reduction in product development.

Sustainability

  • Promotion of energy-saving in manufacturing processes
  • Active use of recycled materials
  • Implementation of waste reduction programs
  • Operation of environmental management system
  • Strengthened environmental audits of supply chain