Dream Bed

Basic Information

Stock Code
7791
Industry
Other Products
Category Detail
Daily Necessities & Household Products
Prefecture
Hiroshima Prefecture
Establishment Year
July 1957
Listing Year
June 2021
Official Website
https://dreambed.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
Hotman, ZOA, Lobtex, Eblen, Sun Life H, Nanshin, Amifa, Hiraga, Eidai Kako, Kensho

Overview

Dream Bed is a bedding manufacturer established in 1957, earning high trust as a leading Japanese company in the manufacturing and sales of beds, mattresses, and sofas.

Current Situation

Dream Bed recorded sales of approximately 9.77 billion yen and net profit of approximately 250 million yen for the fiscal year ended March 2024. Leveraging license agreements with multiple domestic and international brands, it diversifies manufacturing and sales of beds, mattresses, and living room sofas. It is improving product quality and customer experience through expanded factory equipment and showroom installations. With a competitive product lineup and diverse sales channels including direct sales, specialty stores, and e-commerce, it strives for market expansion. In 2023, it opened a Tokyo branch to strengthen sales in the metropolitan area. It also focuses on environmentally friendly manufacturing processes and community contribution activities. Moving forward, it aims for further growth through higher-value product development responsive to market needs and brand strengthening.

Trivia

Interesting Facts

  • Founded in the 1950s by repairing beds disposed by Allied forces.
  • Multiple exclusive license agreements for RUF-BETT brand in Japan.
  • Ongoing exclusive license agreements with U.S. Serta and French Ligne Roset.
  • Multiple factories in Hiroshima Prefecture, strong in domestic production.
  • Multiple showrooms in Tokyo, Nagoya, and Osaka to secure customer touchpoints.
  • Jointly developed anti-bedbug mattress with Teijin to meet hotel demand.
  • Listed on the Tokyo Stock Exchange Second Section in 2021 to strengthen funding.
  • Bedding specialist manufacturer with over 70 years of history since founding.
  • One of Japan's leading bedding manufacturers in scale for both manufacturing and sales.
  • Also handles locally focused electric beds for welfare.
  • Striving to improve customer satisfaction through showroom renovations.
  • Gained industry trust with product lineup excelling in anti-bedbug and comfort.
  • Actively conducts OEM supply, manufacturing products for many brands.
  • Maintains high profitability as a mid-sized company with 363 employees.
  • Strengthening response to metropolitan market with new Tokyo branch.

Hidden Connections

  • Unique historical background developed from bed repair business of Allied forces surplus.
  • Anti-bedbug mattress shows deep technological collaboration with Teijin.
  • Revival of license agreement with West German RUF-BETT influenced by international relations changes.
  • Showroom deployment strategically balanced between urban and regional areas.
  • Exclusive Japan licenses for multiple overseas brands create unique industry position.
  • Nationwide business expansion characteristic of a local Hiroshima mid-sized company.
  • In-house manufacturing and sales with advanced brand management system.
  • Technology partnerships in anti-bedbug and medical bedding exemplify inter-industry collaboration.

Future Outlook

Growth Drivers

  • Increasing demand for high-end bedding in domestic and international hotel markets
  • Promotion of functional bedding普及 in medical and nursing care fields
  • High market evaluation of environmentally friendly products and anti-bedbug technology
  • New customer acquisition through e-commerce channel expansion
  • Furniture demand in home renovation market
  • Expansion of sales channels for overseas brand license products
  • Demand for improved bedding quality amid wellness orientation
  • Cost reduction and quality improvement through production technology innovation
  • Enhanced brand trust through collaboration with local communities
  • Expansion of care bedding market accompanying aging society

Strategic Goals

  • Increase domestic production capacity by 30% to strengthen supply
  • Raise e-commerce sales ratio to 25%
  • Expand environmentally friendly products sales to 50% of total
  • Expand market share in medical and care bedding
  • Acquire new overseas brand licenses
  • Improve employee diversity and work environment
  • Implement 10 or more collaboration projects with local communities
  • Build manufacturing system with over 90% recycling rate
  • Achieve annual sales of ¥15 billion
  • Establish R&D system for next-generation bedding technology

Business Segments

Hotel & Inn Supplies

Overview
Provides products combining durability and comfort for the lodging industry.
Competitiveness
High-function products and reliable delivery system
Customers
  • Luxury hotels
  • Business hotels
  • Ryokans
  • Resort facilities
  • Minpaku operators
Products
  • Hotel mattresses
  • Commercial beds
  • Linen products
  • Anti-bedbug mattresses

Medical & Care Facility Products

Overview
Supplies safe and functional bedding for medical and welfare sites.
Competitiveness
Response to specialized needs and customization capabilities
Customers
  • Hospitals
  • Nursing homes
  • Welfare facilities
  • Rehabilitation centers
  • Nursing homes
Products
  • Electric reclining beds
  • Care mattresses
  • Anti-pressure ulcer mattresses
  • Disinfectable bedding

Commercial Facilities & Office Furniture

Overview
Provides furniture harmonizing with facility and office spaces.
Competitiveness
Design appeal and diverse product range
Customers
  • Office furniture dealers
  • Commercial facility managers
  • Showroom operators
  • Design firms
Products
  • Reception sofas
  • Lobby furniture
  • Design furniture
  • Display interiors

OEM & License Supply

Overview
Manufactures products for other brands in Japan specifications to achieve high quality.
Competitiveness
Advanced production technology and license management capabilities
Customers
  • Domestic and international bedding brands
  • Retail chains
  • Furniture manufacturers
Products
  • Mattress manufacturing consignment
  • Sofa manufacturing consignment
  • Brand license deployment

Logistics & Delivery Services

Overview
Supports safe delivery and installation of products in one stop.
Competitiveness
Nationwide network and flexible responsiveness
Customers
  • E-commerce businesses
  • Retailers
  • Logistics companies
Products
  • Furniture delivery
  • Installation services
  • Returns management

For Construction & Renovation Industry

Overview
Proposes and supplies furniture and bedding for homes and commercial facilities.
Competitiveness
Comprehensive proposal capabilities and attentive customer service
Customers
  • Architectural design firms
  • Renovation contractors
  • Home builders
Products
  • Interior coordination
  • Furniture proposal and delivery
  • Interior material supply

Furniture for Educational Institutions & Public Facilities

Overview
Supplies furniture optimized for educational institutions and public facilities.
Competitiveness
Durability-focused design and compliance with safety standards
Customers
  • Schools
  • Libraries
  • Public halls
  • Government facilities
Products
  • Study chairs
  • Conference furniture
  • Multi-purpose sofas

Competitive Advantage

Strengths

  • High manufacturing technology and quality control
  • Diverse product range from multi-brand license agreements
  • Strengthened customer touchpoints through domestic and international showrooms
  • Solid financial base and stable sales structure
  • Strength of concentrated production bases in local Hiroshima
  • Specialized customer support system
  • Reliability based on long history
  • Utilization of diverse sales channels
  • Expansion into growing hotel and medical/nursing care markets
  • Environmentally considerate product development and resource-saving activities

Competitive Advantages

  • Exclusive license rights in Japan for multiple overseas brands
  • Customization capabilities responsive to customer needs
  • Comprehensive product lineup covering wide markets
  • One-stop logistics and delivery services
  • Customer experience through enriched showrooms
  • Expertise in specialized bedding for hospitals and care facilities
  • Expanding factory production capacity and latest equipment
  • Local sales network and service system
  • Interior proposal capabilities suited to wide living scenes
  • Cost management through stable raw material procurement network

Threats

  • Risk of demand contraction due to domestic population decline
  • Cost increase pressure from rising raw material prices
  • Intensifying competition with overseas brands
  • Fierce price competition accompanying online sales expansion
  • Potential production cost increases from stricter environmental regulations
  • Market fragmentation risk from new entrants
  • Fluctuations in import component costs due to exchange rate changes
  • Risk of lagging response to diversifying customer needs
  • Risk of production base damage from natural disasters
  • Decline in production efficiency due to labor shortages

Innovations

2023: Expansion of Hiroshima Factory and Introduction of Latest Equipment

Overview
Implemented equipment renewal and production capacity expansion at Yachiyo and Chiyoda factories.
Impact
Achieved 15% improvement in production efficiency and shortened delivery times.

2022: Joint Development of Anti-Bedbug Mattress

Overview
Collaborated with Teijin to develop mattress excelling in bedbug countermeasures.
Impact
Gained high evaluation in hotel industry and expanded sales.

2021: Grand Reopening of Tokyo Showroom

Overview
Provides comfortable customer experience as core Serta brand store.
Impact
Contributed to sales promotion and brand strengthening in metropolitan area.

2024: Enhancement of E-commerce Sales Platform

Overview
Promotes customer acquisition through expanded online sales channels.
Impact
Achieved 10% sales increase and customer base expansion.

2023: Adoption of Environmentally Friendly Materials

Overview
Added lineup of bedding products using recycled materials.
Impact
Contributes to sustainability improvement and enhanced environmental awareness.

Sustainability

  • CO2 reduction through energy-saving production processes
  • Promotion of waste recycling
  • Active use of low-environmental-impact materials
  • Cleanup activities in collaboration with local communities
  • Establishment of sustainable procurement standards
  • Implementation of employee environmental education programs
  • Adoption of environmentally friendly packaging materials
  • Environmental awareness activities at showrooms
  • Introduction of environmental impact assessments for new product development
  • Compliance with proper industrial waste treatment