MrMaxHD

Basic Information

Stock Code
8203
Industry
Retail
Category Detail
Specialty Stores & Drugstores
Prefecture
Fukuoka Prefecture
Establishment Year
December 1950
Listing Year
April 1986
Official Website
https://www.mrmax.co.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
Sane, Jason, ZOA, Pan Pacific International Holdings, PLANT, Olympic Group, Makiya

Overview

MrMax Holdings is a leading retail company established in 1950, based in Fukuoka Prefecture, operating discount stores nationwide.

Current Situation

MrMax Holdings achieved consolidated sales of 126.9 billion yen and operating profit of 6 billion yen in 2021, maintaining solid management. Its core discount store business operates 57 stores mainly in Kyushu, with affordable private brand products as the source of competitiveness. Starting from home appliance sales, it now focuses on collaboration with food supermarkets and shopping center operations. It is enhancing customer convenience through cashless payments like PayPay and strengthened online sales. By operating regionally integrated shopping centers, it maintains a stable customer base. In the medium to long term, it aims to expand revenue through new store openings and PB reinforcement. It is actively pursuing personnel changes, DX initiatives, and building foundations for sustainable growth.

Trivia

Interesting Facts

  • History dates back to 1925 radio sales operations
  • Discount stores with regional focus centered on Kyushu
  • PayPay introduction as regional pioneer
  • Store name features hiragana 'MrMax'
  • Promotes multi-industry collaboration in shopping center format
  • 25 stores particularly in local Fukuoka City
  • Acquired naming rights at some train stations to deploy brand logo
  • Handles national brands comparable to electronics retailers
  • Deploys numerous PB products for price competitiveness
  • Fully entered discount business in 1978
  • Expanding stores to Kanto, Sanyo beyond Kyushu
  • Nation's first holding company transition via store absorption-type split
  • Issuing video content via official YouTube channel
  • Testing PC software and appliance rental services
  • First shopping center opened in 1994 in Kitakyushu, Kyushu

Hidden Connections

  • Acquired sub-station names at multiple Heisei Chikuho Railway stations to strengthen regional brand
  • Major shareholders include local Kitakyushu/Fukuoka banks and Japan Custody Bank
  • Collaborates with peers Makiya and Sane to advance regional ties
  • Actively handles Fukuoka local products to contribute to regional economy
  • Leads cashless proliferation in region via PayPay introduction as key retailer
  • Deploys low-price lines for in-house PB home appliances like LCD TVs
  • Strengthens IT collaboration with local firms via DX, contributing to regional digitalization
  • Contributes to community building via multi-industry shopping center operations

Future Outlook

Growth Drivers

  • Store expansion strategy centered on large regional stores
  • Further diversification of private brand products
  • Customer management and efficiency via DX
  • Strengthening cashless and online sales
  • Store operations tailored to needs in declining population areas
  • 普及 of eco-products and green stores
  • Stable supply chain via regional collaboration
  • Promotion of next-gen appliances and daily goods
  • Multi-industry cooperation in shopping centers
  • Employee skill enhancement and better workplace
  • Brand awareness via reinforced advertising
  • Cost reduction and speed via logistics automation

Strategic Goals

  • Achieve 10% sales growth in Kyushu and key expansion areas
  • Raise private brand ratio above 30%
  • Complete cashless payments in all stores
  • Renew to energy-saving stores halving environmental load
  • Expand customer base via digital marketing
  • Raise logistics automation to 80% for efficiency
  • Newly establish 20 co-creation shopping centers
  • Build workplace with 90%+ employee satisfaction
  • Achieve 80%+ employee participation in regional contributions
  • Institutionalize and publish sustainability reports

Business Segments

Store Operation Support

Overview
Provides services to support efficient store operations and sales growth for retail stores.
Competitiveness
Utilizes regionally focused store operation expertise for advanced support
Customers
  • Retail Stores
  • Shopping Centers
  • Distributors
  • Discount Stores
Products
  • Store Operation Know-how
  • POS System Implementation Support
  • Shelf Allocation Proposals
  • Promotional Tool Sales
  • Store Design Consulting

Product Supply & Logistics

Overview
Builds stable product supply and high-efficiency logistics to support extensive partners.
Competitiveness
Reliable logistics network centered on Kyushu is a strength
Customers
  • Own Stores
  • Partner Supermarkets
  • Wholesalers
  • External Retailers
Products
  • Product Procurement
  • Logistics Management
  • Delivery Services
  • Inventory Management System
  • Quality Inspection

Private Brand Development

Overview
Business involving planning, development, and sales support for low-price, high-quality PB products.
Competitiveness
Integrated system from planning to sales achieves cost competitiveness
Customers
  • Own Stores
  • Regionally Specialized Retailers
  • E-commerce Operators
Products
  • PB Product Planning
  • Manufacturing Collaboration
  • Quality Control
  • Marketing
  • Sales Promotion

IT & Digital Solutions

Overview
Promotes digital transformation for stores and companies.
Competitiveness
Flexible IT implementation support leveraging regional business characteristics
Customers
  • Own Stores
  • Partner Companies
  • New Entrants
Products
  • Cashless Payment Implementation
  • Store Management System
  • Digital Marketing
  • Customer Analytics Service
  • DX Promotion Support

Advertising & Promotion

Overview
Plans sales promotion activities to enhance brand awareness.
Competitiveness
Deploys targeted measures utilizing regional characteristics
Customers
  • Manufacturers
  • External Retailers
  • Own Subsidiaries
Products
  • In-store Promotion Planning
  • Campaign Planning & Operation
  • Digital Ad Delivery
  • Event Management
  • Brand Strategy Support

Regional Collaboration & CSR

Overview
Develops various initiatives to support sustainable regional development.
Competitiveness
Strong regional ties starting from local Fukuoka
Customers
  • Local Governments
  • NPOs
  • Regional Companies
Products
  • Regional Event Sponsorship
  • Community Building Support
  • Environmental Conservation Projects
  • Education Support Programs
  • Regional Revitalization Consulting

Competitive Advantage

Strengths

  • Strong brand recognition in Kyushu region
  • Private brand rollout across wide product range
  • Regional shopping center operation capabilities
  • Stable logistics network
  • Early adoption of cashless payments
  • Scale advantages from abundant stores
  • 対応 to diverse sales channels
  • Financial stability
  • Accumulated home appliance sales expertise
  • High employee retention rate
  • Strategic business alliances
  • Efficient management via holding company structure
  • Abundant energy-saving products like LED lighting
  • Operational efficiency via DX promotion
  • Active regional social contribution activities

Competitive Advantages

  • Establishes competitive edge with numerous large regional stores centered on Kyushu
  • Achieves price competitiveness with diverse PB products, gaining customer support
  • Improves payment convenience and satisfaction via latest IT adoption
  • Builds extensive distribution and sales network with Fukuoka as hub
  • Promotes customer attraction through multi-industry collaboration in shopping centers
  • Leverages good relations with local banks for funding strength
  • Enhances management efficiency through group integrated operations
  • Responsive product planning and manufacturing collaboration to consumer needs
  • Aggressively shifts to eco-friendly products, gaining social recognition
  • Brand trust via close communication with regional community
  • Continuous investment in employee training and development
  • High operational efficiency from multi-store management experience
  • Competitive edge via effective advertising and promotion strategies
  • Expands sales channels by integrating with online mail order
  • Customer retention via advanced digital marketing

Threats

  • Risk of demand decline due to regional economic fluctuations
  • Intensifying price competition with peers
  • Declining store traffic from changes in consumer buying behavior
  • Talent shortages and rising labor costs
  • Cost increases from tech/IT investments
  • Damage to stores/logistics from natural disasters
  • Risks from delays in regulatory/labor environment responses
  • Upward pressure on procurement costs for raw materials/products
  • Intensifying competition in online mail order market
  • Population decline and aging between regions
  • Price fluctuations in imports due to exchange rates
  • Business halt risks from inadequate disaster measures/BCP

Innovations

2023: PayPay Cashless Payment System Introduction

Overview
Introduced PayPay payments in all stores to improve convenience.
Impact
Successfully improved customer satisfaction and payment speed.

2022: Sales Management System Renewal via DX Promotion

Overview
Advanced sales data analysis to optimize product deployment.
Impact
Contributed to sales growth and inventory efficiency.

2024: Private Brand Product Line Expansion

Overview
Strengthened PB products in home appliances, food, and daily goods.
Impact
Increased customer acquisition via improved price competitiveness.

2021: Online Shopping Site Renewal

Overview
Improved UI/UX to enhance purchasing experience.
Impact
Contributed to increased mail order sales.

2023: Eco-friendly Store Introduction

Overview
Developed store model with energy-saving lighting and recycling promotion.
Impact
Reduced operating costs and improved CSR evaluation.

2020: Logistics Center Automation Equipment

Overview
Introduced automated warehouse inventory system for efficiency.
Impact
Achieved logistics staff reduction and time savings.

2024: Marketing Enhancement via Customer Data Analysis

Overview
Optimized targeted ads using big data.
Impact
Achieved higher customer repeat rate.

2022: Regional Limited PB Product Development

Overview
Launched limited products leveraging regional characteristics.
Impact
Improved local customer support.

2021: Employee Business Support App Introduction

Overview
Improved communication and work efficiency.
Impact
Contributed to higher employee satisfaction.

2023: Energy-saving Appliance Series Expansion

Overview
Increased lineup of environmentally friendly appliances.
Impact
Expanded support from eco-conscious customers.

Sustainability

  • Promoting power reduction via energy-saving LED lighting
  • Improving sales management to reduce food waste
  • 積極 adoption of recyclable packaging materials
  • Regional revitalization support by prioritizing local products
  • Work-life balance initiatives for employees
  • Logistics efficiency for reduced environmental impact
  • Plastic reduction campaigns in stores
  • Renewable energy utilization promotion plan
  • Transparency via CSR reports
  • Community-involved environmental conservation events
  • CO2 reduction via eco-driving promotion
  • Establishment of sustainable supply chain management