Makiya

Basic Information

Stock Code
9890
Industry
Retail
Category Detail
Specialty Stores & Drugstores
Prefecture
Shizuoka Prefecture
Establishment Year
August 1953
Listing Year
October 1990
Official Website
https://www.makiya-group.co.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
Jason, ZOA, Environmental Management, Pan Pacific International Holdings, PLANT, Mr. Max Holdings, Olympic Group, Fujii Industry

Overview

Makiya is a retailer founded in 1953, based in eastern Shizuoka Prefecture, deploying a multi-store and multi-brand strategy to lead regionally focused retail operations.

Current Situation

Makiya operates on a scale of approximately 64.4 billion yen in sales and about 2,600 employees for fiscal 2023, developing multiple store brands such as Espot, POTATO, and Mammy. Primarily based in eastern Shizuoka Prefecture, it has expanded into Saitama, Kanagawa, and Yamanashi prefectures through operating Business Super stores. In recent years, it has focused on the used goods sector by franchising Hard Off stores. It strengthens customer retention through point cards and is proactive in human resource investments such as wage increases for employees. Compared to competitors, its strengths lie in regionally integrated services and diversified product offerings. Moving forward, it is promoting initiatives to expand EC business and aim for 100 billion yen in sales, while focusing on improving treatment for full-time and part-time employees. Backed by stable management, it plans to continue contributing to the local economy, viewing market fluctuations and labor shortages as challenges.

Trivia

Interesting Facts

  • Makiya was founded as a hardware store in the 1800s and has over 150 years of history.
  • The discount store Espot has high recognition in the region.
  • Formerly operated electronics retailer 'Yabe Denki' but fully withdrew in the 2010s.
  • Strong brand power among local consumers through regionally focused multi-banner multi-store strategy.
  • Makiya Group point card has been in operation since 2004, contributing to customer retention.
  • Hard Off franchise expansion is a rare model in the industry in eastern Shizuoka.
  • Espot brand started from joint ventures with Hinoya.
  • Used goods recycle business is an important pillar of group revenue.
  • Successful multi-location joint store models.
  • Operates Business Super regional franchises widely in Tochigi, Saitama, and Kanagawa.
  • A mid-sized Tokyo Stock Exchange Standard-listed company among locally focused retailers.
  • In the 2020s, strengthening EC as central to management strategy.
  • Focused on wage increases for part-time and full-time employees to create better work environments.
  • Successful market share expansion through multiple brands.
  • Actively holds unique events in collaboration with local shopping streets.

Hidden Connections

  • Hinoya, absorbed and merged in 2011, was essential to Espot brand development.
  • After establishing Tokai Tech Land, withdrew from electronics retail and shifted focus to Business Super.
  • Business Super stores in Yamanashi and Kanagawa serve as regional franchise bases for other prefectures.
  • Makiya Group point card double points days balance environmental considerations and customer rewards.
  • Makiya group companies play a central role in commercial development in eastern Shizuoka Prefecture.
  • Carves out unique position as discount store between small local retailers and major chains.
  • Even after ending Yabe Denki, applies its electronics retail know-how to used goods circulation.
  • Local-focused management fosters long-term employee retention and trust in the community.

Future Outlook

Growth Drivers

  • Acquiring new customer segments through EC business expansion
  • Further strengthening multi-brand rollout
  • Area expansion centered on Business Super
  • Revenue diversification via used goods recycle business
  • Service quality improvement through human capital investment
  • Enhanced community-focused product assortment and customer loyalty building

Strategic Goals

  • Establish growth by achieving 100 billion yen in sales
  • Expand Business Super franchise rollout to major regions nationwide
  • Raise EC sales ratio to over 20%
  • Deepen sustainable store operations and environmental initiatives
  • Improve employee satisfaction and realize diverse work styles
  • Establish trusted brand through community collaboration
  • Achieve over 500,000 point card members

Business Segments

Logistics and Product Supply for Retailers

Overview
Business providing wide-ranging product supply and logistics support to retailers.
Competitiveness
Regionally focused rapid logistics network
Customers
  • Discount Store Operators
  • Supermarket Operators
  • Business Super Franchisees
  • Franchise Stores
Products
  • General Food
  • Household Goods
  • Daily Sundries
  • Used Goods Circulation Services

Franchisee and Franchise Support

Overview
Business supporting franchisees with operations and sales promotion.
Competitiveness
Years of store expansion expertise
Customers
  • Franchise Affiliates
  • Recycle Shop Operators
  • Local Retailers
Products
  • Franchise Store Operation Know-How
  • Promotional Tool Provision
  • Sales Support Systems

Regional Retail Business Development

Overview
Planning and promotion of retail businesses aimed at regional economic revitalization.
Competitiveness
Strong local collaboration framework
Customers
  • Local Governments
  • Local Shopping Associations
  • Local Companies
Products
  • Store Development Consulting
  • Product Planning Support
  • Community-Focused Marketing

Used Goods Resale Market

Overview
Supporting sustainable circulation through buying and reselling used goods.
Competitiveness
Trusted appraisals and wide-area sales network
Customers
  • Recycle Shop Operators
  • Used Goods Buyers
  • General Consumers
Products
  • Used Appliances
  • Used Furniture
  • Used Electronics

Point Card and Electronic Payment Services

Overview
Payment services aimed at enhancing customer loyalty.
Competitiveness
Community-focused customer retention system
Customers
  • Store Customers
  • Store Operators
Products
  • Point Services
  • Electronic Money Integration
  • Customer Management Systems

Competitive Advantage

Strengths

  • Regionally integrated multi-store expansion
  • Flexibility of multi-brand operations
  • Wide product categories
  • Robust customer points system
  • Franchise expansion experience
  • Stable financial base
  • Proactive investment in employee wage increases
  • Product composition specialized in daily essentials
  • High brand recognition in the region
  • Capability in used goods circulation
  • Sales base spanning multiple prefectures
  • Synergies between brands
  • Comprehensive customer service
  • Strengthened partnerships with competitors
  • Abundant store operation know-how

Competitive Advantages

  • Regionally focused management centered on eastern Shizuoka Prefecture as a strength
  • Multi-brand approach for diversified market coverage
  • Market expansion through Business Super via regional franchise system
  • Revenue diversification via franchise of used recycle business
  • Enhanced customer loyalty through proprietary point card system
  • Ensuring a comfortable work environment through employee treatment improvements
  • Product selection and promotions leveraging regional characteristics
  • Enhanced competitiveness through store relocations and renovations
  • Brand power improvement through collaboration with local community
  • Broad customer appeal via diversified sales channels
  • Accumulated know-how from long years in retail operations
  • Cost-efficient operations compared to competitors
  • Stable position in regional market due to prudent management style
  • Scale advantages from multi-store expansion including Business Super
  • Agility to respond quickly to environmental changes

Threats

  • Labor shortages challenging store operations
  • Risk of reduced consumption due to sluggish regional economy
  • Market share expansion by major competitor chains
  • Impact of rising prices and raw material costs
  • Impact of changes in consumer purchasing patterns
  • Risks to logistics and store operations from natural disasters
  • Intensified competition for traditional retail from e-commerce growth
  • Impact of strengthened regulations and industry rule changes
  • Increased operational costs for point card system
  • Risk of procurement price fluctuations from supplier changes
  • Changes in used goods market supply-demand balance
  • Intensifying inter-regional competition

Innovations

2024: Accelerated investment for EC business expansion

Overview
System investments aimed at enhancing online sales platforms.
Impact
Contributes to sales growth and diversified customer touchpoints

2023: Expansion of Hard Off and Off House franchise stores

Overview
Strengthening used goods circulation business by adding franchise stores.
Impact
Establishes revenue base in used goods market

2023: Point card system overhaul

Overview
Complete redesign and functional upgrade for improved customer convenience.
Impact
Contributes to membership growth and enhanced customer loyalty

2022: Store renovations and new formats

Overview
New Espot stores and renewals of POTATO and Mammy.
Impact
Achieves improved customer satisfaction and sales growth

2021: Logistics improvement project for regional franchisees

Overview
Efficiency improvements in delivery systems and inventory management.
Impact
Achieves cost reductions and service quality improvements

Sustainability

  • Paid plastic bags at checkout with point incentives to reduce plastic use
  • Introduction of food loss reduction programs at stores
  • Recycling promotion activities in collaboration with local community
  • Promotion of energy-saving store designs and LED lighting
  • Employee training programs to raise environmental awareness