Marusan Securities

Basic Information

Stock Code: 8613
Industry: Securities, Commodity Futures Trading
Category Detail: Securities
Prefecture: Tokyo
Establishment Year: January 1910
Listing Year: May 1986
Official Website: https://www.marusan-sec.co.jp/
TSE Information: TSE Information
Yahoo! Finance: Yahoo! Finance
Other Companies: Daiwa Securities Group Inc., Nomura Holdings, Okasan Securities Group, Toyo Securities, Tokai Tokyo Financial Holdings, Mito Securities, Traders Holdings, Kyokuto Securities, Iwai Cosmo Holdings, Aizawa Securities Group

Overview

Marusan Securities is a mid-sized securities firm founded in 1910, with strong ties to Nippon Life, and operates multiple branches nationwide along with online trading services.

Current Situation

Marusan Securities achieved consolidated revenue of approximately 16.5 billion yen and net profit of approximately 792 million yen in the fiscal year ended March 2020, maintaining a stable business foundation. Leveraging its network and customer base in the mid-tier securities market, it offers a variety of financial products through 29 branches nationwide and online trading services. Through its cooperative relationship with Nippon Life, it has secured a stable capital base and customer trust. The company is focusing on IT infrastructure development and strengthening its online trading service 'Marusan Trade.' With a regionally focused sales approach, it addresses local customer needs and provides financial education and asset management support. In 2013, it relocated its head office to Kojimachi to promote efficient business operations. Moving forward, it aims for growth by deepening digitalization and diversifying services to respond to intensifying competition in the securities market. It pays close attention to market fluctuation risks and regulatory changes, striving to ensure sustainable earnings.

Trivia

Interesting Facts

Origin of company name 'Marusan' from initial capital.
Maintains long-term friendly relations with Nippon Life Insurance.
Employs online trading mascot character 'Marusan.'
Used a triple circle with three lines in the original shop mark.
Branches span from Hokkaido to Kyushu.
History of establishing and liquidating a London subsidiary.
Swift response to customer data leak incident, efforts to restore trust.
Relocated head office from Nihonbashi to Kojimachi for efficiency.
History of actively hiring university graduates since the 1960s.
Publishing 'Marusan Report' research magazine since 1949.

Hidden Connections

Stable relationship with Nippon Life Insurance as major shareholder.
Collaborative or competitive relations with other mid-sized securities firms.
Continued on Tokyo Prime even after delisting from Osaka Stock Exchange Part 1.
Focuses on financial support for local companies and governments.
Expands real estate and financial services through subsidiaries.
Strong audit contract with Deloitte Touche Tohmatsu.
Online trading system 'Marusan Trade' is proprietary development.
Deploys unique management strategy as a mid-sized player in the securities industry.

Future Outlook

Growth Drivers

Expansion of online trading market and broadening customer base.
Strengthening customer loyalty through regionally focused sales.
Advanced asset management support using AI and big data.
Stability from strengthened partnership with Nippon Life.
Flexible response to financial product diversification and service expansion.
New customer development amid growing investment interest among younger generations.
Enhanced asset inheritance and testamentary services for aging society.
Improved sales efficiency through fusion of digital and physical channels.
New business opportunities from spread of sustainability and ESG investments.
Enhanced corporate trust through regulatory compliance and risk management.

Strategic Goals

Double online trading customers to expand revenue.
Efficient maintenance of regional branch network and promote digital shift.
Strengthen new financial product development through collaboration with Nippon Life.
Advance asset management services using AI.
Focus on ESG and sustainable investments to improve market competitiveness.

Business Segments

Corporate Asset Management Support

Overview

Provides consulting and operational support for asset management to companies and various corporations.

Competitiveness

Close customer relationships and regionally focused proposal capabilities

Customers

Small and Medium Enterprises
Medical Corporations
Educational Corporations
Local Governments
Public Interest Corporations

Products

Pension Asset Management
Asset Management Consulting
Risk Management Services

Trading and Market Making

Overview

Operates market liquidity provision and trading activities.

Competitiveness

Stable market making and customer network

Customers

Institutional Investors
Proprietary Trading Departments
Market Participants

Products

Stock Trading Commissions
Market Liquidity Provision
Commodity Futures Trading

Securities System Services

Overview

Provides IT solutions for securities firms.

Competitiveness

Technology and expertise specialized in securities operations

Customers

Mid-sized Securities Firms
Financial Service Providers

Products

System Development
IT Operations Support
Security Measures

Competitive Advantage

Strengths

Long history and stable business foundation
Strong partnership with Nippon Life
Nationwide branch network
Comprehensive online trading services
Regionally focused customer support
Governance system with board of auditors
Diverse lineup of financial products
Management transparency and trust building
Sound financial position
High expertise of employees

Competitive Advantages

Stable capital backing as an independent securities firm
Strong customer base in the mid-tier securities market
IT utilization and improved customer convenience via Marusan Trade
Local customer acquisition through branches closely tied to diverse regions
Unique sales strategy in collaboration with Nippon Life
High-quality customer service and asset management proposal capabilities
Flexible market response and risk management system
Stable earnings through trust built in specific regions
Long-term vision of management and sustainable growth strategy
Diversified sales channels including online trading

Threats

Earnings fluctuations due to financial market volatility
Intensifying competition from major securities firms and online brokers
Stricter regulations and increasing compliance costs
Delayed adaptation to rapid advancements in digital technology
Shrinking customer base due to low domestic market growth and population decline
Increasing cybersecurity risks
Earnings pressure from low interest rate environment
Changes in competitive landscape due to entry of emerging fintech firms
Business continuity risks from natural disasters and other external factors
Reputation damage risks such as customer data leaks

Innovations

2023: Marusan Trade System Renewal

Overview: Significant enhancement of the online trading platform functions.
Impact: Improved usability and increased customer trading volume

2022: Launch of AI-Powered Asset Management Advisory Service

Overview: Introduced AI analysis-based customer asset portfolio proposals.
Impact: Improved customer satisfaction and operational efficiency

2021: Enhanced Security and Internal Management Systems

Overview: Comprehensive strengthening of cyberattack countermeasures and audits.
Impact: Reduced information leak risks and improved reliability

2020: Promotion of Digitalization in Branch Operations

Overview: Expanded hybrid sales system combining online and branches.
Impact: Improved sales efficiency and expanded customer touchpoints

Sustainability

Promoting digital paperless operations to reduce environmental impact
Conducting financial education support activities for local communities
Improving employee environment through work-style reforms and diversity promotion
Thorough compliance enhancement for corporate ethics adherence
Active participation in local events and social contribution activities