Mito Securities

Basic Information

Stock Code
8622
Industry
Securities, Commodity Futures Trading
Category Detail
Securities
Prefecture
Tokyo
Establishment Year
April 1921
Listing Year
April 1989
Official Website
https://www.mito.co.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
Daiwa Securities Group, Nomura Holdings, Okasan Securities Group, Marusan, Toyo Securities, Tokai Tokyo Financial Holdings, Traders Holdings, Kyokuto Securities, Iwai Cosmo Holdings, Aizawa Sec G

Overview

Mito Securities is an independent securities firm founded in 1921, with a strong network of branches centered in Ibaraki Prefecture and across the Kanto region, specializing in local stock sales as a mid-sized securities company.

Current Situation

Mito Securities recorded net sales of approximately 15.3 billion yen and operating profit of approximately 2.8 billion yen in the fiscal year ended March 2021, maintaining a solid financial base. As an independent securities firm originating from Ibaraki Prefecture, it excels in regionally focused stock sales and operates a network of 25 branches across the Kanto region. Its primary customer base consists of individual investors, emphasizing face-to-face services while actively contributing to the community as a sponsor of local governments and sports teams. In recent years, it has registered for investment advisory and agency business as well as investment management business under the Financial Instruments and Exchange Act, offering investment trusts and fund wrap products to promote diversification. While pursuing operational efficiency, it has strengthened its unique regional strategy, relocating its head office to Koishikawa, Bunkyo-ku in 2022 to begin operations in a state-of-the-art environment. Despite a competitive landscape with rivals, it aims for stable growth by maintaining its customer base and expanding investment services. Moving forward, it will accelerate IT utilization and flexible responses to customer needs to strengthen its medium- to long-term management foundation.

Trivia

Interesting Facts

  • Long-established independent securities firm originating from Mito City, Ibaraki Prefecture
  • Celebrated 100th anniversary in 2021
  • Uses Mito Komon character in TV commercials
  • Sponsor of Ibaraki Robots and Mito HollyHock
  • Withdrew from Tokai region etc. after bubble collapse
  • Representative Director Katsunori Kobayashi has long tenure
  • Major shareholders include Nomura Research Institute and Konwa Bank
  • Maintains mid-tier independence despite TSE Section 1 listing
  • Over 700 employees
  • 25 branches across Kanto region
  • High recognition as regionally focused securities firm
  • Comprehensive disclosure of management metrics in securities reports
  • Various registrations under Financial Instruments and Exchange Act
  • Capital of approximately 12.2 billion yen for stable finances
  • Head office relocated to state-of-the-art facility in Bunkyo Ward

Hidden Connections

  • Close capital ties with Ibaraki Bank and Konwa Bank
  • Promotion campaigns rooted in local culture using Mito Komon character
  • Strengthens fundraising support for SMEs in collaboration with local companies
  • Strong ties to local community through sports team sponsorship
  • Maintains advanced compliance system via Financial Instruments and Exchange Act registration
  • Exploring business partnerships with mid-tier securities like Iwai Cosmo and Marusan
  • One of the few major independent firms outside foreign securities
  • Core strategy centers on value-added services focused on investment advice

Future Outlook

Growth Drivers

  • Expansion of online trading market
  • Increasing asset management needs in aging society
  • Enhanced differentiation through regionally focused face-to-face sales
  • Customer base expansion via diversified financial products
  • Operational efficiency and customer service improvement via IT
  • Flexible response to changing financial regulatory environment
  • Strengthened financial services for local SMEs
  • Revenue model diversification through expanded investment advisory and management
  • Advancement of sustainability-focused management
  • New customer acquisition and stable retention of existing customers
  • Response to growing awareness of customer asset protection
  • Enhanced digital services for better customer experience

Strategic Goals

  • Strengthen regionally focused services by expanding branch network in Kanto
  • Increase total assets by 20% from current levels
  • Expand online brokerage trading to over 50% of total sales
  • Establish sustainability-oriented management structure
  • Double sales from investment advisory and fund wrap business
  • Strengthen regional economic support through collaboration with local companies and governments
  • Improve customer response speed via digital technology
  • Intensify acquisition of younger customers
  • Expand lineup of diverse financial products
  • Maintain corporate competitiveness through talent development and workstyle reform

Business Segments

Services for Individual Investors

Overview
Deploys securities brokerage services specialized for individual investors with a regional focus.
Competitiveness
Face-to-face sales and regionally oriented services
Customers
  • Individual Shareholders
  • High-Net-Worth Investors
  • SME Owners
  • Seniors
Products
  • Stock Trading Brokerage
  • Investment Trust Sales
  • Fund Wrap
  • Financial Product Brokerage

Financial Support for SMEs

Overview
Provides financial support for SME growth and fundraising.
Competitiveness
Consulting expertise in local economy
Customers
  • Local SMEs
  • Startup Support Companies
  • Business Succession Companies
  • Local Financial Institutions
Products
  • Fundraising Support
  • IPO Support
  • M&A Advisory
  • Fund Management

Asset Management Services

Overview
Implements long-term asset protection guidance.
Competitiveness
Fine-tuned responsiveness rooted in the region
Customers
  • Asset Management for Seniors
  • Corporate Asset Management
  • Pension Funds
  • Local Governments
Products
  • Fund Wrap
  • Investment Advisory Services
  • Asset Portfolio Construction

Financial Product Development and Sales Support

Overview
Provides product lineups and sales support to financial institutions.
Competitiveness
Expertise in introducing products suited to regional needs
Customers
  • Local Financial Institutions
  • Investment Trust Management Companies
  • Insurance Companies
Products
  • Financial Product Brokerage
  • Sales Support System Provision

Competitive Advantage

Strengths

  • Regionally focused branch network
  • High customer trust as an independent securities firm
  • Personalized services through face-to-face sales
  • Diversification via registration for investment advisory and management
  • Stable financial base
  • Long-standing knowledge of local economy
  • Brand strength from supporting local sports teams
  • Experienced investment advisory staff
  • Diverse financial product lineup
  • Fiscal year-end March aligns with market reporting
  • Includes local financial institutions among major shareholders
  • Trusted audit by Deloitte Touche Tohmatsu
  • Credit as a historic securities firm
  • Abundant customer relationships
  • Regional events to maintain customers

Competitive Advantages

  • Regional closeness with 25 branches across Kanto
  • Management independence free from external capital influence
  • Differentiation through specialized investment advisory services
  • Reliability from Financial Instruments and Exchange Act investment management registration
  • Customer convenience from hybrid online and face-to-face
  • Brand recognition rooted in Mito, Ibaraki
  • Broad lineup of investment trusts and fund wraps
  • Customer touchpoints via diverse sales channels
  • Multifaceted sales through SME support
  • Long-term stable management by representative
  • Customer base linked with local banks like Konwa Bank
  • Enhanced corporate image through regional contributions
  • High compliance adherence based on FSA registration
  • Market credibility from TSE Section 1 listing
  • High-quality service by experienced employees

Threats

  • Intensifying competition with major securities firms
  • Fee competition from online-only brokers
  • Cost increases from strengthened financial regulations
  • Demand to adapt to diversifying investor behaviors
  • Impact of local economic downturn
  • Profit squeeze from low interest rates
  • Lag in digital technology adoption
  • Store operation risks from natural disasters
  • Difficulty in talent acquisition
  • Increasing market volatility
  • Share pressure from rising competitors
  • Credit risks from investment scams etc.

Innovations

2022: Head Office Relocation to Bunkyo Garden and Operational Efficiency

Overview
Relocated head office to state-of-the-art facility, refreshing IT environment to improve operational efficiency.
Impact
Improved employee work environment and faster business operations

2021: Expansion of Investment Advisory and Agency Business

Overview
Expanded operations into investment advisory and agency under Financial Instruments and Exchange Act.
Impact
Strengthened investment support services for customers

2020: Launch of Mito Fund Wrap

Overview
Launched individual asset management advisory service 'Mito Fund Wrap'.
Impact
Customer retention through high-value-added services

2023: Introduction of Online Trading Platform

Overview
Introduced online stock trading tool with enhanced stability and convenience.
Impact
Improved customer satisfaction and increased new customers

2024: Regional Financial Collaboration Enhancement Project

Overview
Launched asset management and operation support services in collaboration with local financial institutions.
Impact
Strengthened financial services for local SMEs

Sustainability

  • 店舗
  • ネット取引プラットフォーム
  • 電話取引
  • 顧客訪問営業
  • 金融商品説明会
  • オンライン相談
  • コールセンター
  • 地域イベント