House Freedom

Basic Information

Stock Code
8996
Industry
Real Estate
Category Detail
Real Estate & Housing
Prefecture
Osaka Prefecture
Establishment Year
March 1995
Listing Year
February 2006
Official Website
https://www.housefreedom.co.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
Tama Home, W.T.L. Corporation Berhad, Sumitomo Forestry, Sekisui House, KG Information, Open House Group, Iida Group Holdings, Ie Grand, K.I. Star Realty, Sekisui Chemical, Senba, Fuji Housing, Nac

Overview

House Freedom is a Kansai-based residential development company founded in 1995 in the real estate industry, with strengths in new detached house sales and real estate brokerage.

Current Situation

House Freedom recorded consolidated sales of approximately ¥11.8 billion, operating profit of approximately ¥690 million, and net profit of approximately ¥340 million for the fiscal year ending December 2023. Centered in the Kansai region, it mainly engages in the sale of new detached houses and real estate brokerage, while also handling construction contracting and damage insurance agency services. Through multiple subsidiaries, it provides remodeling and interior construction services to meet local housing needs. It has actively opened a Fukuoka branch to strengthen its business base in the western Japan market. It maintains stable earnings through cost management and efficient sales organization, and in 2022, it changed its listing to the Tokyo Stock Exchange Standard Market. In the future, it will promote digital marketing enhancement and business efficiency through IT utilization. It aims for sustainable growth by expanding environmentally friendly housing and community-focused services. It is strengthening market competitiveness through high value-added products and improved customer satisfaction. It is also focusing on improving the work environment and talent development to ensure business continuity.

Trivia

Interesting Facts

  • One of the established companies with long-standing strength in real estate brokerage in the Kansai area.
  • Successfully expanded market in Fukuoka despite small scale.
  • Rare company operating composite business of real estate and damage insurance agency.
  • Expanded business areas by making a remodeling company a subsidiary in 2013.
  • Drew attention for using comedian Hiroshi Inui in TV commercials.
  • Head office building in Matsubara City, Osaka, deeply rooted in the local community.
  • Changed market from Fukuoka Stock Exchange to Tokyo Stock Exchange Standard in 2022.
  • Provides one-stop services from housing design to sales and insurance.

Hidden Connections

  • Closely collaborates with local small and medium-sized construction companies to promote joint projects.
  • Damage insurance agency business linked with real estate operations forms a unique business model.
  • Conducts community contribution activities in collaboration with educational institutions in Osaka Prefecture.
  • Subsidiary's remodeling business supports customer retention for housing construction.

Future Outlook

Growth Drivers

  • Expansion of housing demand in Kansai and western Japan areas
  • Promotion of energy-saving and environmentally friendly housing
  • Customer acquisition enhancement through digital marketing
  • Stable increase in construction and remodeling demand
  • Cross-selling expansion through insurance business

Strategic Goals

  • Expansion of detached house sales share in Kansai and western Japan
  • Improvement of new environmentally friendly housing ratio to 50%
  • Full introduction and strengthening of digital sales promotion tools
  • Promotion of one-stop housing-related services
  • Nationwide rollout of community-focused CSR activities

Business Segments

Residential Wholesale / Sales Agency

Overview
Provides housing sales and construction contracting services to real estate companies and construction firms.
Competitiveness
Strong local detached house supply capacity
Customers
  • Real Estate Companies
  • Construction Firms
  • Housing Sales Agencies
  • Local Governments
Products
  • Detached House Sales
  • Housing Construction Contracting
  • Remodeling Services

Construction Materials Supply

Overview
Provides materials procurement and contracting services for construction sites.
Competitiveness
Efficient procurement routes and construction management capabilities
Customers
  • Construction Companies
  • Materials Dealers
  • Local Builders
Products
  • Construction Materials Procurement
  • Construction Contracting
  • Maintenance Services

Damage Insurance Agency Business

Overview
Conducts damage insurance agency services for housing and facilities.
Competitiveness
Enhanced proposal capabilities through linkage with real estate business
Customers
  • Home Buyers
  • Real Estate Owners
  • Construction Businesses
Products
  • Fire Insurance
  • Earthquake Insurance
  • Damage Insurance Products

Competitive Advantage

Strengths

  • Strong foundation in the Kansai region
  • Business focused on detached house sales
  • Diverse housing-related services
  • Linkage strength utilizing multiple subsidiaries
  • Credibility from Tokyo Stock Exchange Standard listing

Competitive Advantages

  • Strength in community-focused housing sales and brokerage
  • Abundant construction contracting experience and technical capabilities
  • One-stop provision of housing-related damage insurance
  • Efficiency in sales and marketing
  • Market responsiveness through multiple branches

Threats

  • Declining demand due to population decrease in provincial cities
  • Risk of fluctuations in construction material prices
  • Impact of strict housing loan lending criteria
  • Intensifying price competition from competitors
  • Damage impact from natural disasters

Innovations

2023: Introduction of IT Systems for Sales Efficiency

Overview
Introduced customer management and sales support tools using digital platforms to promote business efficiency.
Impact
Improved customer response speed and contract conversion rate

2022: Fukuoka Branch Opening to Strengthen Western Japan Expansion

Overview
Established a branch in Fukuoka City to expand sales base in western Japan and increase market share.
Impact
Accelerated sales growth in Fukuoka area

2021: Launch of Environmentally Friendly Housing Development

Overview
Began development of eco house series with energy-saving structures and high-efficiency equipment.
Impact
Improved customer satisfaction and brand strengthening

2020: Integration and Efficiency of Remodeling Business

Overview
Integrated remodeling business of group subsidiaries to improve operational efficiency.
Impact
Improved profitability and service quality

Sustainability

  • Promotion of environmentally friendly building materials
  • Strengthening sales of energy-saving homes
  • Participation in greening activities in collaboration with local communities
  • Promotion of construction waste recycling
  • Employee environmental education programs