Vision

Basic Information

Stock Code
9416
Industry
Information and Communications
Category Detail
Telecommunications Services
Prefecture
Tokyo
Establishment Year
December 2001
Listing Year
December 2015
Official Website
https://www.vision-net.co.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
Soracom, Market E, Miq, AI Cross, AIR-U, Japan Communications, NTT, KDDI, SoftBank, Okinawa Cellular Telephone, FiberGate, Rackland, SoftBank Group

Overview

Vision is an information and communications company established in 2001, a leading industry player primarily engaged in mobile Wi-Fi router rentals and communication service subscription agency.

Current Situation

Vision recorded consolidated sales of 16.6 billion yen in 2020 and continues expanding its business in the communications services sector. In its core mobile Wi-Fi rental business, it maintains competitive advantages while deploying brands using diverse trademarks. Financially, it sustains a slim operating profit while posting a net loss, and is advancing improvement initiatives. CSR activities mindful of sustainability have been ongoing since 2007, contributing to building industry trust. In the medium to long term, it aims to strengthen BtoB agency services and expand operations through collaboration with related subsidiaries. It actively pursues business innovation via latest technologies and partnerships with affiliated groups, targeting profit growth in the latter half of the 2020s. Leveraging tailwinds from heightened demand in the communication rental market amid the COVID-19 pandemic, it seeks to expand market share in communication equipment sales and agency segments.

Trivia

Interesting Facts

  • Began environmental activities in 2007 as a participant in Team Minus 6%
  • Holds numerous trademarks and pursues multifaceted brand strategy
  • Pioneer in the mobile Wi-Fi rental industry
  • Licensed as a secondhand dealer by Tokyo Metropolitan Public Safety Commission
  • High transparency with detailed performance disclosures in securities reports
  • Strong industry network through numerous affiliated organizations
  • 616 consolidated employees (2020 data), mid-sized scale
  • Owns brands specialized in corporate mobile sales agency
  • Operates multiple EC sites for broad customer touchpoints
  • Track record in telecommunications service agency since limited company days in Fujinomiya City

Hidden Connections

  • Unlike major competitors in the same communication agency industry, strong in rental services with unique positioning
  • Has footholds in overseas expansion such as Korean market via affiliates
  • Founder Kenichi Sano serves as major shareholder and president, directly influencing management
  • Diversifies customer base using multiple rental brands like Global WiFi
  • Participates in policy advocacy through affiliations like New Economy Federation, enhancing industry influence
  • Also supports logistics businesses with delivery networks, offering service extensibility
  • Intersects with other industries via IT hardware sales like Copier .com
  • Advances diverse service deployments in collaboration with holding company-like affiliates

Future Outlook

Growth Drivers

  • Increasing communication needs from inbound foreign tourists
  • Strengthening cloud対応 for corporate infrastructure
  • Expansion of 5G and next-gen communication equipment rental demand
  • Sales growth from EC enhancements like online instant contracts
  • Competitive edge from environmentally conscious services

Strategic Goals

  • Achieve 30% market share in domestic and international mobile communication rentals
  • Target over 10 billion yen annual sales in corporate agency business
  • Enhance corporate value through environmental burden reduction and strengthened CSR
  • Expand overseas operations via affiliate collaborations
  • Innovate service quality with cutting-edge communication technologies

Business Segments

Communication Equipment Sales and Leasing

Overview
Sales and leasing of communication-related equipment to corporate customers.
Competitiveness
Broad product lineup and extensive sales track record
Customers
  • Corporate enterprises
  • Sales agents
  • ISP operators
  • Distributors
Products
  • Fixed communication equipment
  • Mobile Wi-Fi routers
  • Line subscription rights
  • Copiers

Communication Service Subscription Agency

Overview
Agency business supporting communication carriers in acquiring service contracts.
Competitiveness
Proven contract track record and agency expertise
Customers
  • Corporate customers
  • Individual agents
  • Sales channel partners
Products
  • Fiber optic line agency
  • Mobile communication agency
  • ISP contract agency

Rental Business Support

Overview
Rental and management of communication devices for short-term use.
Competitiveness
Flexible services and nationwide coverage
Customers
  • Rental users
  • Travel agencies
  • Corporate event groups
Products
  • Mobile Wi-Fi rental
  • Short-term communication device rental

IT-Related Equipment Sales and Support

Overview
Sales of IT equipment to companies and implementation support.
Competitiveness
Local responsiveness and customer needs alignment
Customers
  • Small and medium enterprises
  • Educational institutions
  • Government offices
Products
  • PCs and OA equipment
  • Copiers
  • Printers

Competitive Advantage

Strengths

  • Nationwide rental communication service network
  • Brand deployment via diverse trademarks
  • Established subscription agency expertise
  • Proven long-term customer retention
  • Public-private partnership approvals and permissions
  • Extensive corporate customer base
  • Flexible short-term rental plans
  • Abundant mobile device lineup
  • Diverse sales channel network
  • Rapid customer support

Competitive Advantages

  • Strong brand recognition in the industry
  • Enhanced customer touchpoints via broad mail-order and direct sales channels
  • Improved reliability through affiliated group collaborations
  • Market niche capture using multiple trademarks
  • Service capabilities for both corporate and individual customers
  • Flexible and prompt service delivery system
  • Customer trust backed by long track record
  • Pioneering history in rental services
  • Thick trust from carriers due to abundant agency experience
  • Broad portfolio of products and services

Threats

  • Intensifying competition from direct sales by major carriers
  • Profit margin erosion from fierce price competition
  • Service model shifts due to technological innovation
  • Market saturation and increasing new entrants
  • Business constraints from regulatory changes
  • Need to adapt to rapid communication infrastructure evolution
  • Rising risks from customer concentration

Innovations

2021: Introduction of New Mobile Wi-Fi Models

Overview
Launched rental of next-generation high-speed Wi-Fi routers.
Impact
Improved communication speeds boost customer satisfaction

2022: Enhanced Corporate Subscription Agency Services

Overview
Revamped and expanded corporate-exclusive plans and support systems.
Impact
Contributes to corporate customer base expansion

2023: Development of Online Instant Contract System

Overview
Built EC site system enabling same-day contract completion.
Impact
Significantly improves customer convenience and sales efficiency

2024: Introduction of SDGs-Compliant Recycling Program

Overview
Implemented mechanisms for collecting and reusing used devices.
Impact
Contributes to environmental burden reduction and corporate image enhancement

2020: Overhaul of Mobile Device Management System

Overview
Modernized IT system for managing rental devices.
Impact
Operational efficiency improved by 20%

Sustainability

  • Participation in Team Minus 6% (Challenge 25) for greenhouse gas reduction
  • Implementation of equipment recycling and waste reduction programs
  • Green IT promotion for energy efficiency improvements
  • Promotion of fair employment leveraging general worker dispatching business license
  • Ongoing CSR activities for coexistence with local communities