Greenland Resort

Basic Information

Stock Code: 9656
Industry: Service Industry
Category Detail: Leisure & Recreation Facilities
Prefecture: Kumamoto Prefecture
Establishment Year: January 1980
Listing Year: November 1991
Official Website: https://www.greenland.co.jp/
TSE Information: TSE Information
Yahoo! Finance: Yahoo! Finance
Other Companies: Oriental Land, ＳＨＩＮＰＯ, Kyowa Kogyosho, フルテック, Izu Shaboten Resort, 日本フェンオール, デイトナ, 興研, リヒトラブ, ルックホールディングス, ベルパーク

Overview

Greenland Resort is a major service industry company centered on one of Kyushu's largest amusement parks, established in 1980, and operates a wide range of leisure facilities as a subsidiary of the Saibu Gas Group.

Current Situation

Greenland Resort recorded consolidated sales of approximately 5.7 billion yen and operating profit of approximately 760 million yen for the fiscal year ending December 2022, maintaining solid performance. Its main amusement park business features one of Japan's largest numbers of attractions and a vast site area, boasting around 3 million visitors annually. Post-COVID, starting in 2024, it introduced 22 annual closure days to improve operational efficiency and employee working conditions. With support from the Saibu Gas Group, it operates hotels, hot springs, and golf courses, promoting a comprehensive resort model. It actively introduces new attractions and renovates existing facilities to enhance customer satisfaction. It emphasizes safety measures, applying lessons from past accidents through thorough inspections. Aiming for contributions to the local economy and sustainable growth, it continues to focus on strengthening visitor attraction and improving facility appeal.

Trivia

Interesting Facts

Kyushu's largest amusement park with 81 attractions.
Features the domestically largest-class Ferris wheel Rainbow.
A regional landmark visited by around 3 million people annually.
Once fondly known as 'Mitsui Greenland.'
Thorough safety operations reinforced after past accidents.
Frequently used as a filming location for TV programs as a representative local amusement park.
Belongs to the Saibu Gas Group with a stable management base.
Well-equipped with in-park transportation like road trains.
Has experience operating Ultraman Land during its boom.
Actively holds events in collaboration with the local community for regional revitalization.

Hidden Connections

Achieves stable management with support from the Saibu Gas Group.
Management refresh advanced through stock transfer from former Mitsui Mining lineage to Saibu Gas Group.
Relocates some attractions from Kasii Kaen, utilizing rides within the region.
Leverages long years of operational know-how to support tourism for local governments and others.
As Kyushu's largest amusement park, significantly contributes to the economy of adjacent areas.
Famous as a filming location for the movie 'Ozuland: The Smile Wizard.'
Once held the unique record for the largest number of roller coasters in Kyushu.
Operates and collaborates with Greenland Amusement Park in Hokkaido through subsidiaries.

Future Outlook

Growth Drivers

Recovery and expansion of domestic tourism demand.
Strengthening revenue base through diversification of resort facilities.
Visitor attraction boost via new attraction introductions.
Expanded use of digital marketing.
Enhanced utilization of tourism resources through regional collaboration.
Brand value enhancement through safe and reassuring facility provision.
Customer support expansion through environmentally considerate operations.
Service quality improvement through enhanced employee work-life balance.

Strategic Goals

Achieve 3.5 million annual visitors.
Improve per-visitor spending and increase repeat visit rate.
Promote digitalization and smartization of all facilities.
Complete energy-saving upgrades to accelerate reduction in environmental impact.
Strengthen collaboration with regional communities.
Diversify revenue through development of new business areas.
Achieve industry-leading safety measures.
Expand services tailored to diverse customer segments.
Establish management system aligned with SDGs goals.
Realize employee satisfaction rate of over 90%.

Business Segments

Leisure Facility Operation Support

Overview

Provides operational support services to amusement park and resort facility operators.

Competitiveness

Safety and visitor attraction expertise based on long years of operation

Customers

Local Governments
Private Amusement Parks
Theme Park Operators
Event Planning Companies
Tourism Associations

Products

Facility Management Expertise Provision
Safety Management Consulting
Ride Maintenance Support
Visitor Attraction Marketing Support
Event Hosting and Operation Support

Facility-Related Supplies Provision

Overview

Provides various supplies necessary for facility operations to support stable functioning.

Competitiveness

Procurement channels through a wide network of partners

Customers

Amusement Parks
Hotels
Golf Courses
Food Service Providers
Retail Stores

Products

Attraction Parts
Safety Management Supplies
Facility Equipment
Promotional Goods
Consumables

Tourism-Related Business Consulting

Overview

Consulting services to maximize revenue for tourism facilities.

Competitiveness

Proven track record and expertise in region-specific operations

Customers

Local Governments
Tourism Development Companies
Hotel Operators
Regional Revitalization Groups

Products

Tourism Visitor Attraction Strategy Planning
Facility Renovation Planning
Market Analysis
Promotion Planning Support

Competitive Advantage

Strengths

Kyushu's largest-scale amusement park operation track record
Abundant variety of attractions
Stable financial base from Saibu Gas Group
Vast site and comprehensive resort development
Strong local customer support
High safety management standards
Diverse sales channels
Brand power from long history
Richness of linked facilities
Employee technical expertise

Competitive Advantages

Overwhelming market share in the Kyushu region
Abundant number of roller coasters and unique attractions
Utilization of group synergies centered on Saibu Gas
Enhanced visitor attraction through multifunctional facilities
Trust building through long-term stable management
Strong regional collaboration framework
Strict adherence to safety standards
Ability to serve a wide customer base
Sustainable operation system
Continuous investment in customer satisfaction improvement

Threats

Intensifying competition in the tourism industry
Risk of facility damage from natural disasters
Decrease in visitors due to resurgence of new infectious diseases
Changes in consumer behavior due to economic fluctuations
Rising operational costs from labor shortages
Renovation burdens from facility aging
Population decline in surrounding areas
New investments and expansions by competitors
Increased operational burdens from strengthened regulations
Cybersecurity threats

Innovations

2024: Introduction of Annual Closure Days

Overview: Ending 24/7 operations since 1966 by setting 22 annual closure days to improve employee working conditions.
Impact: Contributes to improved operational efficiency and strengthened safety inspections.

2025: Introduction of Wave Swinger GURUGURU

Overview: Introducing a new 18.6m diameter thrill ride to boost visitor attraction.
Impact: Contributes to increased visitors from younger demographics.

2022: Multiple New Kid-Friendly Attractions Introduced

Overview: Relocation and addition of attractions like Dacks and Lady Bird to strengthen family appeal.
Impact: Achieves expansion of customer base and extended stay times.

2023: Enhanced Safety Management System

Overview: Comprehensive review of safety inspections and operations in response to past accidents.
Impact: Reduces accident incidence and increases customer trust.

Sustainability

Active participation in local environmental conservation activities
Promotion of switching to energy-saving equipment in facilities
Thorough waste sorting and recycling activities
Strict management of safety and hygiene standards
Continuous contributions to the local economy