Creo

Basic Information

Stock Code
9698
Industry
Information and Communications Industry
Category Detail
Systems & Software
Prefecture
Tokyo
Establishment Year
March 1974
Listing Year
September 1990
Official Website
https://www.creo.co.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
Proship, Systems D, eBASE, Avantage Group, Money Forward, freee, Oracle Japan, Obic Business Consultants, Showa System, Toami, PCA, TKC, Miroku Information Service

Overview

Creo is a system integrator in the information and communications industry founded in 1974, with strengths in corporate software development and providing a variety of IT services.

Current Situation

Creo has achieved consolidated sales of approximately 10.3 billion yen and operating profit of approximately 300 million yen in recent years, deploying specialized IT services focused on core systems for corporations. It has enriched DX promotion tools such as the business automation service "CREO-RPA," AI-OCR "CREO-OCR," and management analysis app "Success Mark," responding to needs for business efficiency improvement. As an affiliate of Amano, it maintains a stable financial base and is advancing partnerships with Vietnamese IT companies with overseas expansion in mind. Collaborating with numerous subsidiaries, it focuses on cloud services and network construction. While keeping pace with rapid changes in the IT field, it continuously undertakes organizational restructuring and product development to pursue sustainable growth. In 2021, it launched the business brand "Method of DX" to expand DX support, and plans to further increase its share of cloud services in the latter half of the 2020s.

Trivia

Interesting Facts

  • One of Japan's longstanding independent system integrators
  • Listed on the Tokyo Stock Exchange in 1990 with over 30 years of history
  • Once owned consumer brands such as Fudemame
  • Early adoption of RPA and AI-OCR to promote business efficiency
  • Built an international development base through collaboration with Vietnamese IT companies
  • Became an Amano affiliate to secure a stable management base
  • Continuously developing proprietary tools specialized in business automation
  • Strong in enterprise DX services
  • Owns many consolidated subsidiaries for broad IT business expansion
  • Rare in the industry for specialized development in accounting and HR payroll fields

Hidden Connections

  • Has stable customer base and funding capabilities due to capital ties with Amano Group
  • Advances technological exchange in IT field through capital and business alliance with Yahoo
  • Retains know-how in related software development even after selling Fudemame brand
  • Promotes international joint development framework in collaboration with Vietnam's Ominext JSC
  • Call center services expanded to multiple industries with sales support operations
  • Product technologies from Tokai Create era utilized in current contract development base
  • Active in internal IT education for smooth introduction of new technologies
  • Head office in Shinagawa-ku, Tokyo, in a highly convenient location for the IT industry

Future Outlook

Growth Drivers

  • Increased demand for core systems due to rising DX promotion needs
  • Expanding penetration of RPA and AI technologies in customer companies
  • Promotion of migration to and new adoption of cloud services
  • Strengthened development capabilities and improved cost competitiveness through Vietnam collaboration
  • Diversification of IT support services and rapid response to customer needs
  • Expanding demand for automation technologies to address labor shortages
  • 対応 to expansion of IT services for government and public institutions
  • Strengthened IT support for SMEs
  • Service expansion corresponding to new work styles such as telework
  • Demand for strengthened compliance in response to regulatory changes

Strategic Goals

  • Achieve sales of 15 billion yen
  • Enter top 3 in Japan for corporate DX services
  • Establish industry leadership in AI and automation technologies
  • Expand overseas development bases and maximize global resource utilization
  • Promote sustainable management and environmentally considerate IT services
  • Provide one-stop services for diverse customer needs
  • Strengthen organizational capabilities through talent development and diversity promotion
  • Achieve over 50% ratio of cloud services
  • Strengthen compliance with laws and information security frameworks
  • Fulfill corporate social responsibility through collaboration with local communities

Business Segments

Core System Development

Overview
Undertakes design, development, and maintenance of core business systems across a wide range of industries.
Competitiveness
High-quality system delivery based on extensive industry knowledge and years of development experience
Customers
  • Manufacturing
  • Services
  • Distribution
  • Financial Institutions
  • Public Institutions
  • Medical Institutions
  • Educational Institutions
  • Retail
  • Logistics
  • IT Companies
Products
  • Accounting Systems
  • HR Payroll Systems
  • Business Process Management Software
  • ERP Packages
  • Management Analysis Tools

IT Service Management and Operations Support

Overview
Provides ITIL-compliant service management solutions and operations support services.
Competitiveness
Flexible service design reflecting on-site operational challenges and proven track record
Customers
  • Large Enterprises
  • Mid-sized Enterprises
  • Government Agencies
  • Educational Institutions
  • Financial Institutions
Products
  • IT Service Management Tools
  • Call Center Services
  • Operations Automation Solutions
  • Telemarketing Support

Cloud-based DX Promotion Support

Overview
Provides cloud-based services aimed at improving corporate business efficiency and promoting DX.
Competitiveness
Achieves improved customer satisfaction through consistent DX support
Customers
  • Mid-sized Enterprises
  • Large Enterprises
  • IT Departments
  • Corporate Planning Departments
  • HR Departments
Products
  • Enterprise Payroll Cloud
  • Accounting Cloud
  • RPA Tools
  • AI-OCR Services

System Contract Development

Overview
Performs diverse IT system development and implementation support tailored to customer needs.
Competitiveness
Flexible development structure and utilization of cutting-edge technologies
Customers
  • Small and Medium Enterprises
  • IT Startups
  • Local Companies
  • Educational Institutions
  • Non-profits
Products
  • Business Application Development
  • Web System Construction
  • Mobile App Development
  • Custom Software

Sales Support Services

Overview
Provides customer contact support services using telephone and mail.
Competitiveness
Rapid response to customer needs and extensive track record
Customers
  • Mail Order Businesses
  • Large Enterprises
  • Retail
  • Marketing Companies
Products
  • Telemarketing
  • DM Shipping Agency
  • Call Center Operations
  • Promotion Campaign Support

Internet Service Operations

Overview
Operates diverse IT services leveraging the internet.
Competitiveness
Stable operations framework and adoption of latest technologies
Customers
  • Corporate Customers
  • End Users
Products
  • Cloud Services
  • Web Content Management
  • Online Support

Competitive Advantage

Strengths

  • High technological capabilities specialized for corporations
  • Comprehensive provision of diverse IT services
  • Stable management base and group collaboration
  • Accumulated industry experience and know-how over many years
  • Multilingual and multinational development capabilities
  • Flexible system construction and customization
  • Abundant contract development track record
  • Services adaptable to a wide range of industries
  • Active partnerships with overseas IT companies
  • Product development expertise specialized in DX promotion
  • Reliability in cloud service operations
  • Compliance and information security management

Competitive Advantages

  • High reliability in core system development
  • Innovative service deployment integrating RPA and AI-OCR
  • Stable funding capabilities through capital and business alliances
  • Customer base expansion via group synergy with Amano
  • Broad customer response through diverse subsidiary network
  • Long-term DX promotion brand strategy
  • Expertise and track record in cloud accounting and HR areas
  • Efficient project operations through internal process optimization
  • Comprehensive support structure and high customer satisfaction
  • Enhanced reach to regional customers
  • High-quality product development by advanced engineers
  • Rapid market response and trend awareness

Threats

  • Intensifying competition from major IT companies
  • Risks of failing to keep up with the speed of technological innovation
  • Intensified competition for foreign engineers
  • Intensifying price competition in cloud services
  • Increase in cyber security attacks
  • Risk of market share decline due to new entrants
  • Impacts from changes in laws and regulations
  • Trends toward reduced IT budgets by customers
  • Impacts from overseas economic conditions
  • Risk of talent outflow

Innovations

2021: Launch of Business Brand "Method of DX"

Overview
Established a new brand strategy to support corporate DX initiatives and strengthen customer appeal.
Impact
Increased DX project acquisitions and improved brand recognition

2020: Launch of Enterprise Payroll Cloud "ZeeM Cloud HR"

Overview
Improved convenience of HR payroll operations as a cloud service.
Impact
Acquired new customer segments and expanded sales

2021: Sales Launch of Accounting Cloud Service "ZeeM Cloud AC"

Overview
Provides a cloud platform to promote digitization of accounting operations.
Impact
Improved customer satisfaction and strengthened DX promotion

2022: Expansion of AI-OCR Service "CREO-OCR"

Overview
Enhanced AI technology to increase recognition accuracy and supported form types.
Impact
Greater business efficiency improvement effects

2023: Expansion of Capital and Business Alliance with Vietnamese IT Company

Overview
Strengthened global development framework to improve talent acquisition and cost competitiveness.
Impact
Improved development speed and enhanced competitiveness

Sustainability

  • Promotion of energy-efficient IT infrastructure operations
  • CO2 reduction through telework promotion
  • Enhanced environmental awareness through internal education
  • Active promotion of employment for people with disabilities
  • IT education support through collaboration with local communities
  • Building trust through strengthened information security
  • Thorough compliance with laws and regulations
  • Creating a workplace that respects diversity
  • Promotion of waste reduction and recycling
  • Support for work style reforms through ICT