Lib Work

Basic Information

Stock Code
1431
Industry
Construction
Category Detail
Real Estate & Housing
Prefecture
Kumamoto Prefecture
Establishment Year
August 1997
Listing Year
August 2015
Official Website
https://www.libwork.co.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
Tama Home, Syncreyer, Hammock, Kudo Construction, YTL Corporation Berhad, Sumitomo Forestry, Sekisui House, Open House Group, Iida Group Holdings, K. A. Star Estate, Sekisui Chemical, Fuji Housing, Nac

Overview

Lib Work is a construction company founded in 1997 and based in Kumamoto Prefecture. It specializes in the planning, construction, and sales of custom-built homes utilizing web marketing, and operates in the Kyushu and Kanto regions.

Current Situation

Lib Work recorded consolidated sales of approximately ¥14.2 billion and operating profit of approximately ¥300 million for the fiscal year ended June 2023, expanding custom home sales centered in Kumamoto Prefecture, northern Kyushu, and Kanto. It achieves efficient customer development through unique web marketing and customer proposals using CG and VR technologies. It is strengthening product development by making group subsidiaries and collaborating with other industries. In 2018, it acquired the naming rights for Fujisakidai Ballpark to promote regional contributions. Moving forward, it aims for growth through 3D printer house development and strengthening bases in northern Kyushu and Kanto. It maintains a stable management base with capital exceeding ¥1 billion and 302 employees.

Trivia

Interesting Facts

  • First company in Kumamoto Prefecture to sell homes using CG and VR
  • Holds naming rights for Fujisakidai Ballpark
  • Conducting pioneering test sales of 3D printer housing
  • Numerous cross-industry collaborations with MUJI, Belle, etc.
  • Custom home sales model specialized in online customer acquisition
  • Founded in 1974, incorporated in 1997 with a established presence
  • Built system for timber processing and procurement via subsidiaries
  • Strong focus on YouTube-based marketing
  • Business expansion from Kumamoto to Kyushu and Kanto areas
  • Achieves efficient customer acquisition without housing showrooms

Hidden Connections

  • Strengthened regional ties by acquiring naming rights for Fujisakidai Prefectural Ballpark
  • Developed fusion products with other industries through collaborations with Belle and MUJI
  • Internalized timber procurement routes and quality control through subsidiary
  • Dramatically improved order proposal capabilities by introducing VR technology in home construction
  • Boosted awareness among younger demographics via YouTube channel housing information dissemination
  • Lib Work Lab at former Yamaga City Yamano Elementary School site collaborates with the region
  • Opened new sales channels for housing by partnering with mail-order businesses
  • Suppresses labor and store costs with business model centered on online orders

Future Outlook

Growth Drivers

  • Increased new customer acquisition through web marketing utilization
  • Cost reductions and differentiation via 3D printer adoption
  • Sales expansion through Kanto area market development
  • Enhanced product value through cross-industry collaborations
  • Strengthened response to growing demand for energy-saving homes
  • Development of region-specific specialized brands
  • Deepening of online sales and proposal methods
  • Strengthened supply network in collaboration with subsidiaries
  • Expansion of home equipment and renovation businesses
  • Construction efficiency improvements via digital technologies

Strategic Goals

  • Achieve sales exceeding ¥30 billion
  • Full-scale rollout of 3D printer housing
  • Establish brand in Kanto market
  • Energy-saving and eco-friendly housing ratio over 50%
  • Nationwide rollout of regionally rooted housing services
  • New product development leveraging cross-industry collaborations
  • Achieve over 80% web acquisition ratio
  • Continuation and utilization of Fujisakidai Ballpark naming rights
  • Establishment of sustainable building material procurement system
  • Housing renovation-related sales exceeding ¥5 billion

Business Segments

Building Materials Wholesale and Sales

Overview
Segment handling supply and wholesale of high-quality building materials for custom homes.
Competitiveness
Supports high-durability housing by adopting proprietary reinforced sugi lumber
Customers
  • Local Builders
  • Home Construction Companies
  • Construction Material Traders
  • Local Retailers
Products
  • Domestic Timber
  • Teijin Reinforced Sugi Lumber
  • Earthquake-Resistant Structural Materials
  • Insulation Materials
  • Energy-Saving Building Materials

Design and Construction Management Support

Overview
Provides design proposals and construction management support utilizing web, CG, and VR technologies.
Competitiveness
Enhanced customer communication through advanced technologies
Customers
  • Construction Companies
  • Design Offices
  • Real Estate Developers
Products
  • CG Proposal Service
  • VR Home Experience System
  • Construction Management Support

Cross-Industry Collaboration Product Development

Overview
Jointly develops new housing products in collaboration with companies like Belle and MUJI.
Competitiveness
Collaboration capabilities with cross-industry partners
Customers
  • Fashion Brands
  • Mail-Order Companies
  • Furniture Manufacturers
Products
  • Fashion Collaboration Housing
  • Mail-Order Channel Sales
  • Original Housing Brands

Real Estate Brokerage Business

Overview
Handles land referrals and rental property management for custom home clients.
Competitiveness
Integrated solutions linked with housing business
Customers
  • Home Buyers
  • Investors
Products
  • Land Referral Service
  • Rental Management

Renovation and Maintenance

Overview
Conducts home renovation work and periodic maintenance for B2B.
Competitiveness
High-quality construction leveraging in-house building expertise
Customers
  • Homeowners
  • Owners' Associations
Products
  • Renovation Work
  • Repair Maintenance

Competitive Advantage

Strengths

  • Efficient customer acquisition utilizing web marketing
  • Advanced customer proposal capabilities using CG and VR
  • Regionally rooted base expanding mainly in northern Kyushu
  • Active collaborations with other industries
  • Cutting-edge technology development such as 3D printer housing
  • Stable financial base and secured growth funds
  • Diverse custom home brand lineup
  • Regional contributions via naming rights for Fujisakidai Ballpark
  • Stable management with capital exceeding ¥1 billion
  • Proven construction track record by over 300 specialized personnel
  • Strengthened supply chain through subsidiaries
  • Optimized personnel costs with focus on online orders

Competitive Advantages

  • Reduced acquisition costs through proprietary web marketing utilization
  • Improved order conversion rates by revolutionizing customer experience with CG and VR technologies
  • Differentiated product rollout via collaborations with other industry brands
  • Market expansion with bases in both northern Kyushu and Kanto areas
  • Innovative housing development using 3D printer technology
  • Regional brand awareness via Fujisakidai Ballpark naming rights
  • Enhanced timber procurement and construction capabilities through subsidiaries
  • High on-site construction capabilities with 302 employees
  • Stable financial base backed by capital and equity
  • Efficient sales channel construction led by marketing

Threats

  • Intensifying regional housing market competition leading to price pressure
  • Rising costs from fluctuations in raw timber prices
  • Increased construction risks due to labor shortages in construction
  • Risk that cross-industry collaboration products may not be accepted by the market
  • Risk of investment recovery for new technology housing development
  • Increased risks across the construction industry due to natural disasters
  • Costs to adapt to changes in laws and regulations
  • Impact of international situations on material procurement
  • Decline in customer purchase intent due to rising home loan interest rates
  • Emergence of new construction technologies and competitors

Innovations

2023: Launch of Test Sales for 3D Printer Housing

Overview
Began sales of test housing models using soil-based 3D printer technology.
Impact
Achieves differentiation with advanced technology and increases attention.

2023: Opening of Lib Work Lab

Overview
Promotes 3D printer housing manufacturing and R&D based at a repurposed abandoned school site.
Impact
Contributes to advanced R&D structure and manufacturing technology.

2022: MUJI Collaboration Housing Rollout

Overview
Co-developed simple, functional custom homes with MUJI.
Impact
Successfully enhanced brand value and expanded customer base.

2022: Co-Development of Mail-Order Channels with Belle

Overview
Built mail-order sales channels for custom homes in collaboration with a mail-order company.
Impact
Achieved new customer acquisition and diversified sales channels.

2020: Strengthening Timber Procurement via Subsidiary

Overview
Stabilized material procurement by making Sachinokuni Mokuzai Kogyo Co., Ltd. a subsidiary.
Impact
Secured cost reductions and procurement stability.

Sustainability

  • CO2 reduction through promotion of energy-saving homes
  • Promotion of local production for local use via regional timber utilization
  • Promotion of environmentally friendly materials
  • Reduction of building material waste through 3D printer utilization
  • Environmental protection activities in collaboration with local communities