Ishin

Basic Information

Stock Code
143A
Industry
Services
Category Detail
Internet Site Operations
Prefecture
Tokyo
Establishment Year
April 2005
Listing Year
March 2024
Official Website
https://ishin1853.co.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
Manabi Aid, Lifull, ITmedia, Cookpad, Iore, Kakaku.com, M3, Ateam Holdings, MarkLines, Sharing Technology, Eyes, Bengoshi.com, Kamakura Shinsho

Overview

Ishin is an internet site operation company founded in 2005 with its head office in Tokyo. It is a growing marketing services company with strengths in marketing support for companies and local governments.

Current Situation

Ishin raised funds through its IPO in March 2024 and is promoting business expansion. Its main business is marketing support for companies and local governments, providing internet advertising services such as SEO, listing ads, and SNS marketing. It also engages in new businesses that bridge major companies and domestic and international startups. Competitors include information service companies such as M3, Kakaku.com, and Bengoshi.com. It also handles BtoB segments such as sales support and corporate training, as well as promotional operations like call centers and telemarketing. The company is based in Tokyo and has established a unique position in the internet-related services sector. In the future, it aims to strengthen local government marketing and diversify services through cross-industry collaborations, expanding its revenue base along with market growth. It is expected to continue securing talent and investing in technology, focusing on maintaining competitiveness and improving performance. It is also strengthening its business foundation through new third-party allotment of shares.

Trivia

Interesting Facts

  • Founded in 2005, a relatively new IT services company.
  • High specialization in local government marketing support.
  • Focuses on bridging major companies and startups.
  • Established unique position with multi-channel ad support.
  • Systematically deploys diverse internet ad techniques.
  • Broad business scope including call center operations.
  • Listed on growth stock market in March 2024.
  • Tokyo-based, covering wide metropolitan market.
  • Specialized info site operations heavily reliant on marketing.
  • Many employees are marketing and IT professionals.
  • Actively supports digital local government initiatives.
  • Development of local government PR tools is a key business.
  • Strength in ad effect measurement using latest tech.
  • New business development centered on startup collaborations.
  • Contributes to talent development through specialized training and education.

Hidden Connections

  • Collaborates with some major ad agencies for joint event planning and operations.
  • Numerous track records of collaboration with administrative agencies on digital shift.
  • Built unique network through platform connecting domestic and international startups.
  • Participates in local revitalization projects using SNS marketing.
  • Collaborates with Tokyo IT community for talent recruitment and tech development.
  • Mutual complementary sales support relationships with some related companies.
  • Deepening collaborations with SNS influencers to improve customer ad effectiveness.
  • Movements to share technology with other companies via online education platform.

Future Outlook

Growth Drivers

  • Acceleration of local government digital transformation
  • Continuous growth and diversification of internet ad market
  • New business creation through expanded startup support programs
  • Increasing demand for hybrid online-offline events
  • Expanding marketing support needs from corporate DX promotion
  • Service sophistication through AI and data analysis evolution
  • Expansion of talent development and education services with work-style reform
  • Creating new consumer touchpoints via SNS
  • Strengthened collaborations with local governments for regional revitalization
  • Customer satisfaction improvement through advanced ad effect measurement
  • Advancement of multi-language support and global market entry
  • Strengthened management strategies aiming for sustainable society

Strategic Goals

  • Top national share in local government marketing support
  • Achieve annual sales of ¥10 billion
  • Improve AI utilization ratio in digital ad operations to over 80%
  • Expand domestic and international startup collaboration network
  • Strengthen fusion deployment of online and offline event operations
  • Achieve 50,000 annual training participants
  • Establish sustainability-considerate business operations
  • Maintain new business sales ratio over 20%
  • Further sophistication of information security management
  • Strengthen community collaborations and expand social contributions

Business Segments

Local Government Marketing Support

Overview
Supports local government PR and regional revitalization through digital and events.
Competitiveness
Abundant specialized know-how for local governments
Customers
  • Local Governments
  • Municipal Staff
  • Tourism Associations
  • Regional Promotion Groups
  • Public Facility Operators
  • Administrative Planning Departments
  • Regional Revitalization Groups
Products
  • Regional Promotion Planning
  • Digital Marketing Support
  • Event Planning and Operation Support
  • Policy Information Dissemination Platform
  • Resident Communication Support

Corporate Marketing Support

Overview
Comprehensive service supporting corporate promotions using diverse channels.
Competitiveness
New initiatives leveraging startup collaborations
Customers
  • Major Company Marketing Departments
  • Startups
  • Ad Agencies
  • Business Development Departments
  • Sales Departments
  • Promotion Staff
Products
  • Online Ad Management
  • SEO and Web Production
  • SNS Marketing
  • Data Analysis Services
  • Content Production

Startup Support Business

Overview
Promotes matching between major companies and startups.
Competitiveness
Industry-crossing network and coordination capabilities
Customers
  • Domestic Startups
  • Overseas Ventures
  • Investors
  • Accelerators
Products
  • Business Collaboration Coordination
  • Information Platform Provision
  • Fundraising Support
  • Business Strategy Consulting
  • Promotion Support

Call Center and Sales Support

Overview
Sales and customer service support through diverse outsourced operations.
Competitiveness
Flexible response tailored to customer needs
Customers
  • Corporate Sales Departments
  • Mail-Order Companies
  • Service Industries
  • Telecom Industries
Products
  • Telemarketing Operations
  • Customer Response Agency
  • Promotional DM Dispatch
  • Customer Data Management
  • Sales System Development

Training and Education Services

Overview
Provides education services to promote corporate talent development.
Competitiveness
Customized training directly linked to practical work
Customers
  • Corporate HR Departments
  • Training Staff
  • Managers
  • Adult Education Institutions
Products
  • Leadership Training
  • New Employee Training
  • Online Education Programs
  • Specialized Technical Training
  • Skill-Up Seminars

Data Analysis and Marketing Technology Development

Overview
Supports marketing efficiency with cutting-edge technology.
Competitiveness
Accumulated AI and big data utilization technology
Customers
  • Marketing Departments
  • Planning and Development Departments
  • IT Companies
  • Ad Agencies
Products
  • Data Analysis Tool Provision
  • Marketing R&D
  • AI Analysis Model Development
  • Market Research Services
  • Ad Effect Measurement

Content Production and Media Operations

Overview
Supports customer brand value enhancement through diverse content.
Competitiveness
High-quality content production leveraging marketing expertise
Customers
  • Advertisers
  • Media Companies
  • SNS Operators
  • Corporate PR Departments
Products
  • Video Production Services
  • Article Content Production
  • SNS Operation Support
  • Media Planning
  • Brand Building Support

Event Planning and Operation Support

Overview
Supports corporate and regional promotion events from planning to operations.
Competitiveness
Operation know-how across multiple genres
Customers
  • Major Company Promotion Departments
  • Local Governments
  • Sports Organizations
  • Entertainment Industry
Products
  • Trade Show Planning
  • Sports Ad Sponsorship
  • Live Event Operations
  • Online Streaming Support
  • Safety Management Consulting

Global Collaboration and Overseas Business Support

Overview
Provides mediation and business promotion support connecting domestic and international.
Competitiveness
Multinational network and coordination capabilities
Customers
  • Overseas Startups
  • Domestic Company Overseas Expansion Departments
  • Venture Capital
  • Overseas Business Promotion Companies
Products
  • Business Collaboration Coordination
  • Overseas Market Research
  • Local Partner Introduction
  • Overseas Expansion Support
  • Global Event Planning

Ad Technology and Adtech Development

Overview
Technology development and provision for maximizing ad effectiveness.
Competitiveness
Advanced latest ad technology utilization
Customers
  • Ad Agencies
  • Media Companies
  • Advertisers
  • Marketing Staff
Products
  • Adtech Platform Development
  • Search-Linked Ad Technology
  • Retargeting Technology
  • Ad Effect Measurement Tools
  • Data Integration Platform

Information Security and Personal Data Protection Support

Overview
Support services for information management and legal compliance.
Competitiveness
Latest regulatory compliance know-how
Customers
  • Corporate Information Management Departments
  • IT Departments
  • Audit Departments
  • Legal Departments
Products
  • Security Audits
  • Personal Data Management Consulting
  • Education and Training
  • Risk Assessment
  • Response Guidance

Competitive Advantage

Strengths

  • Specialization in local government and corporate marketing
  • New business promotion through startup collaborations
  • Diverse internet ad know-how
  • Broad BtoB service deployment
  • Strong operational structure for sales support
  • Accumulated industry knowledge over years
  • Convenience of Tokyo base
  • Unique specialized information site operations
  • Customer-oriented call center operations
  • Multi-channel ad対応
  • Proven event planning and operations
  • Active investment in growth markets
  • Comprehensive training and education services
  • Data analysis and AI technology utilization
  • Diverse customer base and wide trading partners

Competitive Advantages

  • Expertise and track record in local government marketing support
  • Broad network connecting startups and major companies
  • Total ad support including SEO, SNS, listing ads
  • Flexibility to meet customer needs through diverse BtoB services
  • Efficient customer development support via robust sales structure
  • Strengthened customer touchpoints through specialized info sites
  • Event operation capabilities fusing online and offline
  • Advanced data analysis and marketing tech using AI
  • Product lineup adaptable to local government digitalization
  • Support for corporate talent development with comprehensive training
  • Multi-channel sales and broad customer acquisition
  • Continuous competitiveness enhancement through new business investment
  • Excellent access from Tokyo center and regional understanding
  • High-quality provision of outsourced services like call centers
  • Service lineup adaptable to diverse industries

Threats

  • Service diversification and price competition from rivals
  • Volatile digital ad market and rapid tech evolution
  • Budget cuts risk from local governments and public agencies
  • Business collaboration risks from startup trend changes
  • Increased operational burden from strengthened personal data regulations
  • Potential intensification from new entrants
  • Ad budget reductions due to economic fluctuations
  • Intensified talent acquisition competition and rising labor costs
  • Event cancellation risks from social conditions or pandemics
  • System failure risks from tech dependency
  • Need to adapt services to communication infrastructure changes
  • Investment restraint from global economic uncertainty

Innovations

2024: Implementation of Third-Party Allotment

Overview
Completed third-party allotment to strengthen financial base for business expansion.
Impact
Improved business expansion speed through enhanced funding

2023: Introduction of Digital Platform for Local Governments

Overview
Developed and launched marketing support platform for local governments.
Impact
Contributes to expanded transactions with local governments and operational efficiency

2022: Development of AI-Powered Ad Effect Analysis Tool

Overview
Developed and deployed AI tool for marketing data analysis.
Impact
Improved ad effect measurement accuracy and customer satisfaction

2021: Launch of Online Event Streaming Support Service

Overview
Launched online event support service in response to COVID-19.
Impact
Maintained touchpoints with remote customers

2020: Strengthening of Startup Collaboration Program

Overview
Expanded initiatives to promote collaborations with domestic and international startups.
Impact
Expanded new businesses and built diverse networks

Sustainability

  • Promoting paperless through digitalization advancement
  • Promoting work-style reform and flexible telework environment
  • Strengthening information dissemination and communication to local communities
  • Implementing long-term talent development programs for sustainable corporate growth
  • Promoting event operations considering environmental load reduction
  • Strengthening personal data protection and information security
  • Promoting gender equality and diversity-respecting workplace
  • Expanding social contribution activities in collaboration with local governments and companies
  • Proposing and implementing sustainable ad strategies
  • Improving energy efficiency through cloud service utilization
  • Promoting paperless meetings and electronic contracts
  • Planning and developing environmentally considerate products and services