Pacific Net

Basic Information

Stock Code
3021
Industry
Services
Category Detail
Leasing & Rental
Prefecture
Tokyo
Establishment Year
July 1988
Listing Year
February 2006
Official Website
https://www.prins.co.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
Fancri G, MIT, Muromachi Chemical, Universal Engeisha, Koyu Rentia, INFORICH

Overview

Pacific Net, founded in 1988, is a leading industry player centered on IT equipment leasing and rentals, providing services up to operations, maintenance, and data erasure.

Current Situation

Pacific Net maintains a stable sales foundation in its latest financial results and has successfully expanded its market share in the IT equipment rental sector. In addition to its core OA equipment and office supplies leasing, it offers data erasure and operational support services, striving to enhance customer satisfaction. To differentiate from competitors, it strengthens security-focused and eco-friendly leasing services. It also promotes environmental load reduction through efficient collection and reuse of rental items. On the personnel front, it continues to bolster staffing and develop specialized talent, focusing on maintaining and improving service quality. Adapting to industry trends, it expands business and actively develops new IT and communications equipment services. Formulating strategies incorporating digitalization promotion for sustainable growth, it aims in the medium to long term to enhance market competitiveness through environmental impact reduction and service diversification.

Trivia

Interesting Facts

  • Data erasure on returned equipment features top-class technology in Japan.
  • Over 30 years of track record in the information equipment leasing market since founding.
  • In-house brand IT asset operation support receives high evaluations.
  • Over 80% of end-of-lease equipment is reused or recycled.
  • Certified as an important IT partner company by Tokyo Metropolis.
  • Female manager ratio exceeds industry average.
  • Multiple maintenance service bases nationwide.
  • Multiple awards at IT specialty exhibitions.
  • Corporate long-term contract rate over 80%.
  • Services characterized by balancing security and environmental consideration.

Hidden Connections

  • Long-term collaboration with government agencies in IT equipment leasing, contributing to public projects.
  • Involved in supplying rental equipment to major telecom carriers.
  • Collaborates with environmental groups to promote used equipment recycling activities.
  • Rich track record of collaboration with educational institutions such as university information management system construction.
  • Technology alliance with security-related venture companies.
  • In-house talent development program attracting attention as industry standard.
  • Track record of free IT equipment provision to specified non-profit organizations.
  • Joint environmental conservation projects with multiple local governments.

Future Outlook

Growth Drivers

  • Increasing IT equipment demand from DX promotion
  • Demand for IT cost optimization for SMEs
  • Reuse market expansion from stricter environmental regulations
  • Increasing data erasure demand from heightened security awareness
  • Expansion of peripheral services with cloud infrastructure growth
  • Expansion of 5G/IoT equipment rental demand
  • Activation of IT investments by government and educational institutions
  • Increase in sustainability-oriented companies
  • Customer base expansion through diversified lease contracts
  • Promotion of AI/automation technology service introductions
  • Promotion of medium- to long-term workstyle reforms
  • Corporate needs for asset management efficiency

Strategic Goals

  • Increase IT equipment lease contracts by 20%
  • Maintain 100% data erasure completion rate
  • Environmental load reduction business sales ratio over 50%
  • Increase revenue from cloud/IoT-related services
  • Maintain customer satisfaction over 90%
  • Expansion and optimization of reused equipment sales
  • Acquire industry-leading security certifications
  • Improve employee diversity and strengthen talent development
  • Expand share in major domestic markets
  • Establish sustainable business model

Business Segments

OA Equipment Leasing & Rental Business

Overview
Provides OA equipment leasing/rental and operations/maintenance services to companies and government agencies.
Competitiveness
Provides integrated management services from operation to disposal
Customers
  • Small and Medium Enterprises
  • Large Corporations
  • Government Agencies
  • Educational Corporations
  • Medical Institutions
  • Financial Institutions
  • IT Companies
  • Retailers
  • Manufacturers
  • Logistics Companies
  • Service Companies
  • Real Estate Companies
Products
  • Notebook PC Rental
  • Multi-function Device Rental
  • Printer Rental
  • Monitor Rental
  • Network Equipment Rental
  • IT Asset Management Support
  • Data Erasure Service

IT Asset Management & Maintenance Service

Overview
Supports corporate business improvements centered on IT asset operations, monitoring, and maintenance.
Competitiveness
High-security response and rapid failure response system
Customers
  • Large Corporations
  • Small and Medium Enterprises
  • Public Institutions
  • Educational Institutions
  • IT Vendors
  • Financial Institutions
  • Retail Businesses
Products
  • IT Operations & Maintenance
  • Data Erasure Guarantee
  • Asset Management System
  • Network Monitoring

IT Equipment Reuse & Recycling Business

Overview
Deploys environmentally considerate business by regenerating and selling end-of-lease equipment.
Competitiveness
High-standard data erasure technology and environmental response
Customers
  • Corporate Customers
  • Used Equipment Dealers
  • Environmental Companies
  • General Consumers
Products
  • Refurbished Used PCs
  • Used Servers
  • Used Printers
  • Data Erasure Reuse

Network Equipment Service

Overview
Supports stable operations with communications equipment rental and maintenance services.
Competitiveness
Wide equipment compatibility and rapid support
Customers
  • IT Companies
  • Telecom Carriers
  • Government Agencies
  • Large Corporations
Products
  • Communications Equipment Rental
  • Network Monitoring
  • Maintenance Support

Cloud & Digital-Related Services

Overview
Promotes cloud environment construction support and digital asset management.
Competitiveness
Adaptability to latest technologies and flexible service formats
Customers
  • IT Companies
  • Software Development Companies
  • Small and Medium Enterprises
  • Startups
Products
  • Cloud Infrastructure Equipment Rental
  • Digital Asset Management
  • IT Consulting

Competitive Advantage

Strengths

  • Comprehensive management system for IT equipment leasing
  • Advanced data erasure technology
  • Extensive customer network
  • Eco-friendly reuse business
  • Comprehensive maintenance and operations services
  • Rapid customer response capability
  • Proven track record in diverse IT equipment rentals
  • Compliance with laws and security awareness
  • Flexible contract formats
  • Stable financial base
  • Stable revenue from long-term contracts
  • Specialized personnel development
  • Robust IT asset management system
  • Diverse sales channels
  • Abundant monitoring and support infrastructure

Competitive Advantages

  • Integrated IT equipment lifecycle management technology
  • Immediate secure data erasure guarantee upon return
  • Sustainability-focused business model
  • Customization capability for wide industries
  • Superior leased item quality control system
  • Trust building through corporate specialization
  • Rapid response to latest communications equipment
  • Service expansion linked to digital asset management
  • Proven track record in long-term customer relationships
  • Robust information security system
  • Thorough compliance with laws and guidelines
  • Promotion of energy savings and environmental load reduction
  • High reuse rate of collected equipment
  • Abundant network equipment lineup
  • Locally rooted support system

Threats

  • Shortening lease periods due to equipment technological evolution
  • Intensifying price competition from rivals
  • Fluctuations in IT equipment market demand
  • Increasing information security risks
  • Stricter environmental regulations
  • Fluctuations in reuse market
  • Increasing direct sales from overseas manufacturers
  • Service quality decline due to labor shortages
  • Supply disruptions from natural disasters
  • Adaptation risks to new technologies
  • Business environment changes from regulatory strengthening
  • Decline in corporate demand due to deteriorating economic conditions

Innovations

2024: Introduction of Advanced Data Erasure Technology

Overview
Adopts latest encryption technology for data erasure on returned equipment to enhance security.
Impact
Increased contracts due to improved customer reassurance

2023: Development of IoT Management System for Rental Equipment

Overview
Introduced remote management system for leased equipment operation status using IoT.
Impact
20% improvement in operational efficiency and maintenance cost reduction

2022: Launch of Eco-Friendly Reuse Program

Overview
Strengthened used equipment regeneration and utilization program to reduce waste.
Impact
Environmental load reduction and improved corporate image

2021: Expansion of Cloud-Linked Asset Management Service

Overview
Commercialized IT asset management solution on the cloud.
Impact
Improved customer convenience and new transaction expansion

2020: Strengthening of Network Equipment Rental

Overview
Nationwide rollout of 5G-compatible communications equipment rental service.
Impact
Acquisition of new customer segments and sales growth

Sustainability

  • 100% thorough data erasure on returned equipment
  • Promotion of waste reduction through reuse
  • Promotion of leasing energy-efficient equipment
  • Selection of low-environmental-impact materials
  • Environmental awareness activities for customers
  • In-house paperless promotion
  • Utilization of renewable energy
  • Strengthened environmental management of supply chain
  • Participation in local cleanup activities
  • Enhanced employee environmental education