INFORICH

Basic Information

Stock Code
9338
Industry
Services
Category Detail
Leasing & Rental
Prefecture
Tokyo
Establishment Year
September 2015
Listing Year
December 2022
Official Website
https://inforich.net/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
Pacific Net, Technologies, ZETA, Universal Engeisha, Koyu Rentia, Tokyo Communication G

Overview

INFORICH is a Tokyo-based leasing and rental company established in 2015, specializing as an emerging service firm with smartphone charger rentals and advertising delivery as its core businesses.

Current Situation

Since its recent listing, INFORICH has been expanding its business centered on smartphone charger rental services. Fiscal 2023 sales are estimated at approximately 3 billion yen, with revenue secured through dual pillars of rental operations and advertising income. Within the industry, it is promoting high-density installations in urban areas to boost user numbers. On the technology front, it pursues enhanced user convenience via app integration and is exploring diversification of rental products. It aims to expand into advertising agency operations, strengthening its sales foundation while targeting revenue growth. For environmental considerations, it rigorously promotes product reuse and advances sustainable business practices. Looking ahead, it envisions nationwide expansion through strengthened partnerships with local governments and transportation companies. In its latest capital policy, it implemented capital reduction to improve its financial structure and establish a foundation for stable management. Amid rising competition, it emphasizes service differentiation and brand strengthening to pursue sustainable growth.

Trivia

Interesting Facts

  • Top-class domestic market share in smartphone charger rental market.
  • Achieved Tokyo Stock Exchange listing in 7 years from founding.
  • Pioneer revolutionizing the industry with ad-linked rental devices.
  • Offers a wide range of mobile rental products.
  • App charger management function becoming industry standard.
  • Swiftly implemented capital reduction for financial base strengthening.
  • Numerous installation points at major urban transportation hubs.
  • High evaluations for corporate maintenance services.
  • Expanding partner ad agencies with proprietary ad delivery technology.
  • Proven track record of speedy new service launches.
  • Strong analytical capabilities from user data collection via app integration.
  • Entered bicycle rental business to address urban mobility.
  • No overseas expansion yet, but steadily growing in major domestic urban areas.
  • Workforce mainly composed of IT and service industry veterans.
  • Flexible and innovative management led by young leadership.

Hidden Connections

  • Deep ties with advertising agencies, functioning as a test market for new ad technologies.
  • Smartphone charger lending started on a scale of dozens of units.
  • Capital reduction was part of financial restructuring, smoothly progressed with shareholder agreement.
  • No parent company or major shareholders disclosed; operates autonomously as independent firm.
  • President Hiroaki Akiyama has IT industry background with cross-industry expertise.
  • Over 50% installation share particularly in Tokyo's 23 wards.
  • Experience in joint projects with public transportation operators.
  • Utilizes advanced IT systems for efficient rental equipment recovery logistics.

Future Outlook

Growth Drivers

  • Expansion of mobile rental demand in urban areas
  • High-growth market for ad-linked services
  • Technological innovation in F2C platforms
  • Increasing environmentally conscious consumers
  • Strengthened collaboration with transportation infrastructure
  • Accelerated rollout to provincial cities
  • Overall growth in mobile sharing market
  • Expanding demand for maintenance services
  • Opportunities linking to smart city initiatives
  • Market introduction of new devices and services
  • Service sophistication through enhanced data analysis
  • Diversification and strengthening of B2B customer base

Strategic Goals

  • Double installation bases in major cities
  • Elevate ad-linked revenue to 50% of total sales
  • Achieve 100% sustainable products with 30% reduced environmental impact
  • Triple corporate service sales from current levels
  • Realize multi-functional sharing platform
  • Complete 100 collaboration projects with local governments
  • Establish data-driven ad effectiveness system as domestic standard
  • Surpass 10 million annual service users
  • Strengthen IT security and data privacy to international standards
  • Expand non-smartphone mobile device rental ratio to 40%

Business Segments

Mobile Device Rental Business

Overview
Provides short- to medium-term mobile device rentals and management services for corporations.
Competitiveness
Comprehensive maintenance network for multi-item mobile devices and app integration
Customers
  • Restaurants
  • Event venues
  • Commercial facilities
  • Transportation operators
  • Corporate offices
  • Hotels
  • Department stores
  • Airports
  • Theme parks
  • Local governments
Products
  • Smartphone charger rental
  • Wi-Fi router rental
  • Tablet rental
  • Mobile accessory rental

Advertising Delivery Business

Overview
Deploys advertising delivery and promotions linked to rental devices.
Competitiveness
Targeting ad technology leveraging real-time user data
Customers
  • Retailers
  • Advertising agencies
  • Event organizers
  • Transportation companies
  • Commercial facilities
  • Local governments
  • Restaurant chains
  • Real estate companies
  • Educational institutions
  • Manufacturers
Products
  • Smartphone charger-linked advertising
  • Digital signage advertising
  • Internet-linked promotions

Rental Equipment Maintenance and Management Services

Overview
B2B service supporting centralized management and maintenance of rental equipment.
Competitiveness
Advanced remote monitoring system and effective maintenance framework
Customers
  • Rental companies
  • Retail chains
  • Logistics companies
  • IT service companies
  • Corporate asset management departments
Products
  • Integrated equipment management system
  • Maintenance and inspection services
  • Data management tools

Sharing Platform Provision

Overview
Provides systems and services supporting diverse rental businesses.
Competitiveness
Flexible API integration and scalable server infrastructure
Customers
  • Sharing economy companies
  • Local governments
  • Transportation operators
  • New business development companies
Products
  • Mobile device rental platform
  • Payment integration system
  • Customer management tools

Logistics Support Services

Overview
Logistics support services for delivery and storage of rental items.
Competitiveness
Nationwide logistics network and efficient operations
Customers
  • Logistics companies
  • Manufacturers
  • E-commerce operators
  • Leasing companies
Products
  • Rental item delivery management
  • Warehouse management system
  • Tracking services

Data Aggregation and Analysis Services

Overview
Provides collection and analysis of mobile service usage data.
Competitiveness
Real-time analysis and detailed user profiling
Customers
  • Advertising agencies
  • Marketing companies
  • Retailers
  • Transportation operators
Products
  • Usage trend analysis
  • Advertising effectiveness measurement
  • Customer analysis tools

Commercial Facility Solutions

Overview
Solutions integrating on-site rentals and advertising for facility customers.
Competitiveness
Collaboration experience with diverse stores and localization capabilities
Customers
  • Commercial facility operators
  • Large store owners
  • Event planning companies
Products
  • Rental station installation support
  • Customer guidance app
  • Promotion integration tools

Services for Tourism and Travel Industry

Overview
Specialized mobile rental services for tourists.
Competitiveness
Region-specific focus and multi-language support for enhanced convenience
Customers
  • Travel agencies
  • Tourism associations
  • Hotel operators
Products
  • Mobile rentals for travelers
  • Region-specific ad delivery
  • Multi-language compatible devices

Event Support Business

Overview
Mobile device rental support and advertising services for large events.
Competitiveness
Flexible equipment supply and targeting responsiveness
Customers
  • Event organizers
  • Trade show operators
  • Concert planners
Products
  • Short-term intensive rentals
  • Dedicated equipment installation services
  • Promotion-linked advertising

Services for Educational Institutions

Overview
Device rentals and ICT support for educational settings.
Competitiveness
Devices and content tailored to learning needs
Customers
  • School corporations
  • Vocational schools
  • Training institutions
Products
  • Educational tablet rentals
  • Online learning support tools
  • On-campus network support

Corporate Events and Promotions

Overview
Supports corporate trade shows and promotional activities.
Competitiveness
Diverse customization and responsive services
Customers
  • Major corporations
  • Advertising agencies
  • PR companies
Products
  • Tablet rentals for corporate exhibitions
  • Linked ad delivery
  • Digital devices for campaigns

Competitive Advantage

Strengths

  • Expertise in smartphone chargers and rental equipment
  • High convenience through app integration
  • High-density installation network in urban areas
  • Technological strength in ad data integration
  • Agile response to new customer acquisition
  • Expansion capabilities across industries
  • Strengthened financial base from recent listing
  • User usage data utilization capabilities
  • Corporate maintenance services offered
  • Adoption of environmentally friendly products

Competitive Advantages

  • Comprehensive rental services across multiple mobile device categories
  • App integration enables visualization of usage and ad effectiveness measurement
  • Strong installation network in urban transportation and commercial facilities
  • Dual revenue model from charger rentals and advertising
  • Flexible service deployment tailored to customer needs
  • Stable revenue from B2B maintenance and management services
  • Financial improvement and growth investments via capital reduction
  • Strength in short-term rentals for events
  • Advanced ad targeting technology
  • Scalability through sharing platform

Threats

  • Increasing new entrants in similar rental businesses
  • Expansion pressure from major rental companies
  • Risk of reduced usage due to smartphone charging technology advancements
  • Potential strengthening of administrative regulations for public facility installations
  • Revenue impact from advertising market fluctuations
  • IT security risks and personal data protection burdens
  • Decline in usage due to social changes like COVID-19
  • Intensifying price competition from rivals
  • Market share loss from delayed technological innovation
  • Rising hardware procurement costs
  • Expanding user choices for alternative services
  • Slow expansion in rural areas due to low brand awareness

Innovations

2022: Enhanced Smartphone Charger App Integration

Overview
Revamped dedicated app for visualizing rental device usage, improving convenience.
Impact
20% increase in usage rate, improved ad effectiveness

2023: Launch of Multi-Type Mobile Rental Service

Overview
Introduced systems for diverse rental items like umbrellas and bicycles, promoting business diversification.
Impact
Successfully acquired new customer segments

2021: Development of Corporate Maintenance Management Service

Overview
Launched comprehensive maintenance and management services for rental equipment targeted at corporations.
Impact
Contributed to stable revenue

2024: Advanced Ad Targeting Technology

Overview
Introduced real-time ad delivery technology linked to usage data, strengthening effectiveness measurement.
Impact
15% increase in ad revenue

2020: Expansion of Environmentally Friendly Product Line

Overview
Began development of chargers and umbrellas using recycled materials, expanding product lineup.
Impact
Acquired environmentally conscious customer base

Sustainability

  • Thorough reuse and recycling of rental products
  • Expansion of low-environmental-impact materials
  • Operational efficiency gains through paperless operations
  • Active introduction of energy-saving technologies
  • Promotion of eco-friendly usage through customer education
  • Regular participation in local cleanup activities
  • Employee environmental awareness programs
  • Strengthened environmental audits of supply chain
  • Promotion of sustainable ad operations
  • Setting of CO2 emission reduction targets