Koyou Rentia

Basic Information

Stock Code
7081
Industry
Services
Category Detail
Leasing & Rental
Prefecture
Tokyo
Establishment Year
October 1970
Listing Year
February 2020
Official Website
https://www.koyou.co.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
Pacific Net, KTK, Elitz HD, Universal Engeisha, Kyoei Securi, INFORICH

Overview

Koyou Rentia is a pioneer in the comprehensive equipment rental business founded in 1970, providing a diverse range of rental services for construction sites and corporate events as an industry leader.

Current Situation

Koyou Rentia recorded consolidated sales of approximately 31.9 billion yen and solid operating profit of about 2.1 billion yen in the fiscal year ending December 2024. Its core rental business offers a wide range of FF&E products for construction sites, events, and offices, securing a high market share in the industry. The company is expanding ICT-related services and solar power system rentals while promoting environmentally friendly services. Through its unique 3R strategy (Reduce, Reuse, Recycle), it focuses on resource circulation and contributes to a sustainable society. It operates a nationwide network of sales offices and reuse shops called 'Rista.' Since 2022, it has pursued further business expansion through organizational restructuring and participation in Mitsubishi Estate's Eco-Furniture business. Moving forward, it will strengthen DX initiatives and investments in environmentally considerate products to pursue sustainable growth.

Trivia

Interesting Facts

  • Founded as Hiroto Lease in 1970 with over 50 years of history.
  • Highly regarded in the industry for construction site office rental business.
  • Provides Japan's first carbon offset rental service.
  • Multiple branches and sales offices nationwide covering a wide area.
  • Excels in maintaining reuse product quality through proprietary maintenance technologies.
  • Listed on the Tokyo Stock Exchange JASDAQ market in 2020.
  • Offers total corporate office relocation services.
  • Actively reduces environmental impact through distinctive 3R strategy.
  • Integrates ICT solutions and cloud services into rentals.
  • Operates multiple reuse shops across the country.
  • Company name derives from Confucian scholar Hirose Tansō from Oita Prefecture.
  • Participates in Mitsubishi Estate's Eco-Furniture business to strengthen environmental considerations.
  • Early launch of solar power system rentals.
  • Participates in the UN Global Compact in the rental industry.
  • Launched private box rental 'HACO BOOTH' in 2021.

Hidden Connections

  • Adopted company name 'Hiroto' from Hirose Tansō's 'Kyūdō no Shi' poem and reflected in corporate philosophy.
  • Participates in Mitsubishi Estate's Eco-Furniture business, collaborating with major real estate firm on environment.
  • Positioned as an environmental leader with industry-first carbon offset services.
  • Strengthening group functions through subsidiary integration and name changes.
  • Numerous long-term transactions with major domestic construction companies and event organizers.
  • Contributes to SDGs achievement through environmental impact reduction and reuse promotion.
  • Strengthened financial base and expanded funding through TSE JASDAQ listing.
  • Realizes reduced customer rental operation burden through ICT integrated management.

Future Outlook

Growth Drivers

  • Increasing demand from reconstruction and redevelopment in domestic construction industry
  • Recovery and expansion of corporate event and promotion demand
  • Growing rental demand due to diversification and flexibility of office environments
  • Growth in environmentally friendly and renewable energy businesses
  • Business efficiency and service innovation through DX promotion
  • Strengthening resource circulation model through reuse business expansion
  • Market area expansion through sales strengthening at local bases
  • Development of new services through ICT integration
  • Increasing demand for environmentally compliant products due to regulations
  • Enhanced solution proposal capabilities tailored to customer needs
  • Expansion of collaboration systems with partner companies
  • Gaining support from rising emphasis on social responsibility and ESG

Strategic Goals

  • Achieve consolidated sales exceeding 50 billion yen
  • Expand ratio of environmentally friendly rental products to over 70%
  • Aim for annual reuse product sales exceeding 5 billion yen
  • Further develop sales bases in major cities nationwide
  • Improve service efficiency by 40% through IoT and DX utilization
  • Nationwide rollout of disaster response service system
  • Maximize customer touchpoints through strengthened partner collaborations
  • Provide one-stop services for diverse corporate customer needs
  • Enhance social recognition of CSR and SDGs activities
  • Aggressive investment and expansion into new business fields

Business Segments

Construction Site Rental

Overview
Provides rentals and related construction necessary for construction site offices and work environments.
Competitiveness
Nationwide rapid delivery and site-focused services
Customers
  • Construction companies
  • General contractors
  • Construction site workers
  • Design offices
Products
  • Site office furniture
  • Temporary fixtures
  • Communication equipment rental
  • Interior construction services

Event & Corporate Promotion Rental

Overview
Provides equipment rentals and space design for corporate events and international conferences.
Competitiveness
Improved convenience through diverse equipment and one-stop management
Customers
  • Event planning companies
  • Corporate PR departments
  • Trade show organizers
  • Concert operators
Products
  • Audio & video equipment rental
  • Exhibition display fixtures
  • Tents & partitions
  • Digital signage

Office Rental & BPO Services

Overview
Rental of office environments and business process outsourcing support.
Competitiveness
Total services from one-stop rental to relocation
Customers
  • Corporate customers
  • Partner companies
  • Call centers
  • IT companies
Products
  • Office furniture rental
  • Telephone extension installation
  • Office supplies rental & sales
  • Office relocation support services

Solar & ICT Rental

Overview
Next-generation rental services utilizing environmental and ICT technologies.
Competitiveness
Advanced IoT integration and environmentally friendly product lineup
Customers
  • Renewable energy operators
  • Telecommunications companies
  • Environmentally conscious companies
  • Municipalities
Products
  • Solar power system rental
  • IoT cloud services
  • ICT solutions
  • Battery remote monitoring

Reuse Product Distribution Services

Overview
Designs reuse of used items and environmentally considerate distribution.
Competitiveness
High-quality maintenance through proprietary technologies
Customers
  • Corporate users
  • Reuse shop operators
  • Environmental conservation groups
  • Construction industry
Products
  • Used furniture sales
  • Maintenance services
  • Resource recycling support
  • Reuse product distribution promotion

Competitive Advantage

Strengths

  • Extensive FF&E rental product lineup
  • Nationwide network of sales offices and branches
  • Environmentally circular business model through unique 3R approach
  • Early adoption of environmentally friendly products
  • Long-standing industry track record and reliability
  • Customer retention through diversified service offerings
  • Service innovation utilizing ICT technologies
  • Strong relationships with corporate customers
  • Flexible office relocation support system
  • Proven track record in solar power system rentals
  • Promotion of resource circulation through reuse shop operations
  • Ability to serve diverse customer segments
  • Rapid logistics and transportation system
  • Powerful network with partner companies
  • Management philosophy emphasizing sustainability

Competitive Advantages

  • Diversified revenue through rental operations in multiple fields such as construction sites, events, and offices
  • Maintains high quality of reuse products through proprietary maintenance technologies
  • Improved operational efficiency via remote monitoring with IoT cloud service Rentia Cloud
  • Strengthened environmentally friendly projects through participation in Mitsubishi Estate's Eco-Furniture business
  • Broad customer base supported by nationwide sales network and reuse shop operations
  • Enhanced customer convenience with one-stop provision of diverse products and services
  • High ESG ratings based on environmental policies
  • Strong responsiveness and proposal capabilities to flexible customer needs
  • Differentiation from competitors through corporate office relocation services
  • Enhanced integration of logistics and ICT services through establishment of in-house subsidiaries

Threats

  • Risk of fluctuations in event demand due to pandemics
  • Increased rental costs from rising raw material prices
  • Intensified price competition from rivals
  • Increased burden of capital investment due to stricter environmental regulations
  • Decline in competitiveness if unable to adapt to technological changes
  • Risk of logistics and supply chain disruptions during disasters
  • Impact of corporate investment cuts during economic downturns
  • Decline in operational efficiency due to labor shortages
  • Information security risks such as data breaches
  • Quality control challenges in used product sales
  • Increased operational costs related to Green Purchasing Law
  • Market share erosion from new competitor entries

Innovations

2024: Expansion of IoT Cloud Service 'Rentia Cloud'

Overview
Enhanced IoT service enabling remote monitoring of solar power batteries.
Impact
Significantly improves operational efficiency and customer satisfaction

2023: New Entry into Renewable Energy Business

Overview
Participated in Mitsubishi Estate's Eco-Furniture business to strengthen environmentally friendly services.
Impact
Enhances environmental responsiveness and leads to new customer acquisition

2022: Organizational Restructuring and Subsidiary Name Change

Overview
Integrated and renamed related subsidiaries for efficient management and business strengthening.
Impact
Optimizes management resources and improves service quality

2021: Launch of Private Box 'HACO BOOTH' Rental

Overview
Launched private room rental service as a new office environment concept product.
Impact
Broadens range of customer needs and contributes to revenue growth

2020: Expansion of Carbon Offset Rental Services

Overview
Promoted services to reduce environmental impact using CO2 credits.
Impact
Contributes to raising customer environmental awareness and enhancing corporate value

Sustainability

  • Introduction and expansion of carbon offset services
  • Active procurement of products meeting Green Purchasing Law standards
  • Promotion of unique 3R (Reduce, Reuse, Recycle)
  • Resource circulation promotion through nationwide reuse shop expansion
  • Rental provision of environmentally friendly solar power systems
  • Compliance with environmental laws and continuous improvement activities
  • Employee awareness enhancement through in-house environmental education
  • Proper waste management and reduction target setting
  • Introduction of resource recycling and waste reduction technologies
  • Development and supply system for environmentally considerate products
  • Promotion of mid- to long-term strategies for sustainable society realization
  • Collaboration with local communities on environmental conservation activities