Horii Food Service

Basic Information

Stock Code: 3077
Industry: Retail
Category Detail: Restaurants
Prefecture: Ibaraki Prefecture
Establishment Year: March 1983
Listing Year: April 2007
Official Website: https://www.horiifood.co.jp/
TSE Information: TSE Information
Yahoo! Finance: Yahoo! Finance
Other Companies: Yakiniku Sakai Holdings, DD Group, Kaifan, Chimney, Eternal Hospitality Group, SFP Holdings, Yoshix Holdings, Oki Health, Kushikatsu Tanaka Holdings, Yoshitake, Soken Corporation, Watami, Daisho

Overview

Horii Food Service is a leading restaurant chain founded in 1983, specializing in private-room dining restaurants with "Shinobiya" as its flagship brand in the food service industry.

Current Situation

As of 2024, Horii Food Service is expanding nationwide centered on private-room dining and maintaining stable performance. Annual sales are around 8 billion yen, with strengths in izakaya formats. To differentiate in the competitive food service industry, it focuses on comfortable private rooms and regionally adapted menu development. In response to the COVID-19 pandemic, it has expanded takeout sales and delivery services, acquiring new customer segments. Financially, it aims for sustainable growth through capital increases and stock issuances to facilitate funding. It also addresses sustainability by reviewing ingredient procurement and reducing environmental impact. Going forward, it positions digital transformation and balancing low-price to high-value products as key strategies, with a store expansion plan through 2027. In human resources, it promotes talent development and improved working conditions to enhance corporate value.

Trivia

Interesting Facts

"Shinobiya" is a popular brand in the private-room dining industry.
Offers diverse region-limited menus.
One of the first food service companies to introduce delivery format.
Advancing innovative management through younger executive team.
Active in IT system development with high in-house development ratio.
Actively implements shareholder return measures.
Headquartered in Ibaraki Prefecture, adhering to regionally rooted management.
Regularly hosts study sessions and events in the food service industry.
Successfully increased female customer ratio in recent years.
"Shinobiya Cafe" is gaining support from younger demographics.
Features many long-term employees and high retention rate.
Sets strict standards for food safety and security.
Strengthening ties with own farms and contracted farmers.
Actively participates in regional revitalization projects.
Focusing on development of health-oriented menus.

Hidden Connections

Direct partnerships with local agricultural producers to promote local sourcing.
Collaboration with IT companies to develop proprietary reservation management system.
Contributes to community revitalization as sponsor of local events.
Collaborates with beverage manufacturers to offer limited cocktails.
Close ties with staffing agencies to support store operations.
Transactions with major food manufacturers through food safety certifications.
Cooperates with venture companies to advance new business format development.
Strong regional ties, including participation in disaster drills with local government.

Future Outlook

Growth Drivers

Customer segment expansion from increasing demand for private rooms
Growth in takeout and delivery market
Operational efficiency improvements through IT utilization
Expansion of health-oriented menus
Brand power enhancement through strengthened regionally rooted services
Corporate value improvement via sustainability efforts
Intensified capture of younger and female demographics
Increase in franchisee numbers
Recovery of dine-in demand post-COVID
Revenue source diversification through multi-format expansion
Marketing effectiveness maximization via data analysis
Profit margin improvement through logistics cost reductions

Strategic Goals

Expand stores to over 100 locations
Increase delivery sales ratio to 30%
Maintain employee retention rate above 90%
Achieve sales of 15 billion yen
Reduce environmental impact by 30%
Expand social contributions through strengthened regional collaborations
Improve productivity by 10% through IT system integration
Achieve 50% sales ratio for health-oriented products
Diversify and strengthen CSR activities
Support performance stabilization for franchise stores

Business Segments

Restaurant Operation Services

Overview

Provides store operation support and services to franchise stores and food service-related companies.

Competitiveness

Expertise in private-room dining and multi-store expansion experience

Customers

Franchise franchisees
New store owners
Food service-related companies
Local businesses

Products

Store operation know-how provision
Menu development support
Customer attraction marketing
Human resource training programs

Food Procurement and Logistics

Overview

Stably supplies high-quality ingredients to restaurants and streamlines logistics.

Competitiveness

Locally focused procurement network and quality control technology

Customers

Store operators
Food service companies
Local restaurant chains

Products

Ingredient import and domestic procurement
Frozen food logistics
Quality control systems

IT Solutions for Restaurants

Overview

Provides IT systems to support restaurant operational efficiency and customer management.

Competitiveness

Food service industry-specific IT expertise and rapid service deployment

Customers

Own stores
Franchise franchisees
Food service industry overall

Products

Reservation management system
Customer analytics tools
Delivery integration platform

Competitive Advantage

Strengths

Brand power of private-room dining restaurants
Nationwide franchise network
Abundant menu development capabilities
Utilization of diverse sales channels
Accumulated know-how in human resource development and store operations
Stable financial base
Flexible marketing strategies
Regionally rooted management
Efficient logistics system
Promotion of digital technology adoption
Strong customer base
Track record in new business formats
Prompt service response
Sustainable ingredient procurement
Strong brand image

Competitive Advantages

Provides differentiated customer experience from competitors through private-room focused strategy
Benefits from scale advantages through multi-store expansion
High capability in menu development tailored to regional needs
Secures multifaceted revenue sources including delivery and takeout
Maintains service quality through effective personnel training
Able to continue growth investments due to stable funding
Advancing operational efficiency with IT solutions
Enhancing marketing through customer data utilization
Swift management decisions capturing food service trends
Improving social credibility with environmentally considerate ingredient procurement
Strong support system for franchisees
Rapid operational establishment for new stores
Strengthened customer attraction via events and campaigns
Building brand trust through regional community collaboration
Numerous initiatives for overall customer satisfaction improvement

Threats

Intensifying competition and increasing new entrants in food service
Cost increase risks from raw material price fluctuations
Decline in store visitors due to social changes like pandemics
Service impacts from labor shortages and deteriorating work environments
Operational restriction risks from stricter regulations
Market shifts due to changing consumer preferences
Unstable customer traffic due to poor weather
Digital security risks
Impacts on store operations from disasters
Intensifying competition in new formats like delivery
Conflicts with franchisees
Growth slowdown due to deteriorating funding environment

Innovations

2023: Opening of Delivery-Specialized Stores

Overview: Opened new format stores specialized in takeout and delivery in multiple cities.
Impact: Succeeded in sales growth and acquiring new customer segments

2022: Introduction of IT Reservation Management System

Overview: Introduced in-house developed reservation system across all stores to improve operational efficiency.
Impact: Reduced reservation management workload by 30%

2024: Expansion of Environmentally Considerate Menus

Overview: Added dozens of menus focusing on local sourcing and reduced environmental impact.
Impact: Enhanced sustainable brand image

2021: Overhaul of Franchisee Support Program

Overview: Significantly updated training programs and management support services to improve franchisee satisfaction.
Impact: Contributed to reducing franchisee churn rate

2020: Introduction of Enhanced Hygiene Measures for COVID-19

Overview: Immediately implemented in-store disinfection and contactless services as pandemic countermeasures.
Impact: Improved customer reassurance and ensured business continuity

2024: Launch of Mobile Ordering System

Overview: Enabled contactless customer ordering to improve customer experience.
Impact: Improved store turnover rate by 5%

2023: Trial Introduction of New Format "Shinobiya Cafe"

Overview: Launched cafe format targeting younger demographics in several urban stores.
Impact: Successfully acquired new customer segments

2022: Establishment of Food Loss Reduction Program

Overview: Promoted sales forecasting accuracy improvements and effective use of surplus ingredients.
Impact: Reduced food waste per store by 40%

Sustainability

Active adoption of local ingredients
Sales efficiency improvements for food waste reduction
Promotion of plastic usage reduction
Introduction of energy-saving store operations
Employee work environment improvements and health promotion
Strengthened collaboration with social contribution activities
Environmental awareness campaigns for customers
Cooperation in sustainable fishing practices
Store recycling rate improvement measures
Consideration and introduction of eco-delivery