Bike King & Company

Basic Information

Stock Code
3377
Industry
Wholesale
Category Detail
Automobile Retailers
Prefecture
Tokyo
Establishment Year
September 1998
Listing Year
June 2005
Official Website
https://www.8190.co.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
Takahashi Wall, Apple International, KTK, Nexstage, Trust, Cosmo Bio, Aucnet, U.S.S., Up Garage Group, Wellbeing Group, IDOM, Optimus Group, Key Holdings

Overview

Bike King & Company is Japan's largest used motorcycle buyer and seller, founded in 1998, with nationwide operations and leading the industry through multifaceted services.

Current Situation

Bike King & Company recorded consolidated sales of approximately 34 billion yen and operating profit of approximately 286 million yen in the fiscal year ending November 2024, achieving stable growth. Its core used motorcycle buying and selling business operates 79 stores nationwide with a broad customer base, supplemented by parts sales, rental services, and insurance agency operations. Since 2019, it has enhanced competitiveness through official dealer agreements with Italian manufacturers and expansion of specialty stores like the new brand 'Beat & C'. The company is focusing on strengthening compliance to restore trust after the self-operated price comparison site issue. It is proactive in regional contributions, such as logistics center awards and advertising landscape cooperation awards, to enhance brand value. It is promoting business diversification through expanded digital sales channels, franchise operations, and entry into house cleaning to build a mid-to-long-term growth foundation. Going forward, it aims for stable earnings and brand strengthening in the latter half of the 2020s, driven by new brand launches and official dealer network expansion.

Trivia

Interesting Facts

  • Has built Japan's largest used motorcycle buyback chain.
  • Has thoroughly improved transparency since the 2011 price comparison site self-operation issue.
  • Operates 79 stores nationwide with strong local presence.
  • Early adopter of official LINE account for motorcycles.
  • Operates Harley-Davidson used bike specialty store 'Beat & C'.
  • Boosted recognition through TV commercials featuring celebrities.
  • Also runs used car and branded goods franchises via subsidiaries.
  • Logistics center awarded as excellent operator by Ministry of Land, Infrastructure, Transport and Tourism.
  • Excels in advertising strategy, including Advertising Landscape Cooperation Award.
  • Strong support from bike enthusiasts aged 50 and above.
  • Recently expanding official dealer contracts to tap premium bike market.
  • Founded by joint investment from Akihiko Ishikawa and Yoshihiro Kato.
  • Brand name '8190' derived from Bike Day (August 19).
  • Nationwide used parts sales building maintenance support base.
  • Expanding fan base via motorcycle specialty program on Radio Nikkei.

Hidden Connections

  • Business and capital alliance with U.S.S. to strengthen used car auctions.
  • Capital and business alliance with G-7 Holdings' Bike World for enhanced collaboration.
  • Repurposed former Toyota Mobility site as Setagaya head office store, linking with auto industry.
  • Multiple celebrities in CMs contributing to brand recognition.
  • Collaboration with leading used car buyback Rabbit Network via franchise.
  • Actively participated in regional recovery after Great East Japan Earthquake.
  • Brand social recognition expanded via proprietary legal consultation TV program.
  • Supporting member of National Two-Wheel Goods Association, leveraging industry networks.

Future Outlook

Growth Drivers

  • Resilient domestic demand for used motorcycles
  • Expansion of high-value markets via more specialty brand stores
  • Younger customer acquisition through strengthened digital channels
  • Nationwide franchise business expansion
  • Further increase in official dealer contracts
  • Revenue base diversification
  • Deepening of locally focused services
  • Brand image enhancement via sustainable store operations
  • Improved corporate trust through thorough compliance
  • Cost competitiveness via logistics optimization
  • Used parts market growth and new service creation
  • Strengthened collaboration with used car brands

Strategic Goals

  • Expand network to over 100 stores nationwide
  • Achieve sales over 50 billion yen
  • Double the number of official dealer brands
  • Strengthen regionally focused franchise business
  • Realize low environmental impact and sustainable management
  • Maintain and improve customer satisfaction above 90%
  • Achieve over 30% digital sales ratio
  • Complete legal compliance and governance
  • Systematic promotion of community contribution activities
  • Revenue diversification through new businesses and services

Business Segments

Used Motorcycle Wholesale

Overview
Provides wholesale of used motorcycles and parts, along with auction operations.
Competitiveness
Utilization of auction networks and extensive distribution channels
Customers
  • Two-Wheel Dealers
  • Motorcycle Repair Shops
  • Auction Participants
  • Vehicle Maintenance Companies
  • Corporate Users
  • Rental Companies
Products
  • Used Motorcycle Vehicles
  • Custom Bikes
  • Used Parts
  • Sales Agency
  • Parts for Repair Services

Retail Store Services

Overview
Provides multifaceted support for retail stores' sales and services.
Competitiveness
Broad range of products handled and brand networks
Customers
  • Retail Sales Stores
  • Service Shops
  • Insurance Agencies
  • Parts Suppliers
Products
  • Motorcycle Parts Wholesale
  • Insurance Agency
  • Sales Support Tools
  • Maintenance Supplies

Parking Business Support

Overview
Former subsidiary business providing parking equipment and operational support.
Competitiveness
Integration of equipment technology and operational expertise
Customers
  • Parking Operators
  • Logistics Companies
  • Retail Stores
  • Apartment Facility Management
Products
  • Parking Equipment Manufacturing and Sales
  • Operations Consulting
  • Maintenance Services

House Cleaning Franchise

Overview
House cleaning business deployed through franchise agreements.
Competitiveness
Locally focused service rollout and extensive customer management
Customers
  • General Households
  • Offices
  • Commercial Facilities
Products
  • Home Cleaning Services
  • Commercial Regular Cleaning
  • Cleaning-Related Products

EC Platform Operations

Overview
Provides sales channels and information dissemination via online platforms.
Competitiveness
Motorcycle-specialized EC network
Customers
  • Individual Customers
  • Retail Partners
  • Brand Owners
Products
  • Used Motorcycle EC Site
  • Parts Sales Platform
  • Digital Advertising Services

Maintenance and Repair Business

Overview
Provides maintenance services at nationwide stores with attached repair shops.
Competitiveness
High-quality service network with resident mechanics
Customers
  • Individual Customers
  • Corporate Users
  • Sales Stores
Products
  • Motorcycle Maintenance
  • Custom Services
  • Parts Installation

Competitive Advantage

Strengths

  • Nationwide largest-scale used motorcycle store network
  • Stable revenue from diversified service offerings
  • High brand recognition
  • Extensive product lineup and specialty stores
  • Established digital sales channels
  • Robust franchise system
  • Trust recovery through enhanced compliance
  • Acquisition of specialized official dealer contracts
  • Locally focused service deployment
  • Comprehensive customer support system
  • High expertise in used motorcycle distribution
  • Strong adaptability to diverse customer segments
  • Continuous advertising and brand strengthening
  • Effective business and capital alliances
  • Long years of industry experience and track record

Competitive Advantages

  • Dominant market share in used motorcycle buying and selling
  • Strong relationships with official dealer networks
  • Customer retention through multiple specialty brands and stores
  • Efficient distribution via proprietary auctions and logistics centers
  • Enhanced customer satisfaction with broad service lineup
  • Sales and marketing powered by latest digital technologies
  • Trust recovery via strengthened legal compliance
  • High convenience from nationwide store network
  • Business scale expansion through franchises
  • Secured diverse revenue streams like insurance and rentals
  • Improved brand image through regional contributions and social recognition
  • Strengthened management base via strategic capital alliances
  • High influence in specific markets via specialty store brands
  • Strong penetration in used parts market
  • Marketing strategies leveraging customer database

Threats

  • Intensifying price competition in used motorcycle market
  • Operational restrictions from strengthened regulations
  • Decline in personal consumption due to economic downturn
  • Lagging behind competitors in digitalization
  • Spread of EV automobiles and alternative mobility
  • Long-term market shrinkage from population decline
  • Heightened competition from new entrants
  • Exchange rate fluctuations and raw material price instability
  • Brand damage risk from scandals
  • Damage to stores and logistics from natural disasters
  • Impacts from used vehicle circulation law revisions
  • Share loss from declining customer satisfaction

Innovations

2022: Launch of Multi-Brand Franchise Business

Overview
Franchise agreements with used car buyback brand 'Rabbit' and branded goods buyback 'K-Brand Off'.
Impact
Contributes to business diversification and revenue base strengthening.

2023: Italjet Official Dealer Agreement

Overview
Obtained official dealer certification for Italian scooter brand 'Italjet' and began sales.
Impact
Diversifies product lineup and strengthens brand competitiveness.

2023: Husqvarna Official Dealer Opening

Overview
Opened official 'Husqvarna Motorcycles' store in Iwaki City, Fukushima Prefecture.
Impact
Advances market share expansion with premium brand sales.

2021: Launch of EC Site Operations

Overview
Established official EC site 'Bike King Direct' to strengthen online sales.
Impact
Successfully acquired younger customers and expanded sales channels.

2020: Nationwide Rollout of Repair Shop-Attached Stores

Overview
Expanded composite stores with resident mechanics nationwide to improve service quality.
Impact
Contributes to higher customer satisfaction and repeat business.

2023: Establishment of Corporate Compliance Office

Overview
Newly established legal compliance office in response to price comparison site self-operation issue to strengthen governance.
Impact
Improves corporate trustworthiness and ensures thorough legal compliance.

2022: Entry into House Cleaning Business

Overview
Began house cleaning business via subsidiary through franchise agreements.
Impact
Secures new revenue sources in different industries.

2024: Expansion of Official Dealer Agreements

Overview
Expanding official sales store agreements with overseas bike brands like KTM and Indian.
Impact
Strengthens competitiveness in high-value markets.

Sustainability

  • Strengthened legal compliance and governance
  • Contributions to local communities and job creation
  • Business operations mindful of reducing environmental impact
  • Promotion of sustainable bike distribution and resource recycling
  • Safe driving awareness activities and traffic safety cooperation
  • Paper resource reduction through digitalization
  • Employee-friendly environment and diversity respect
  • Standardization of environmentally considerate store operations
  • Brand strategy emphasizing social responsibility
  • Customer information protection and privacy management
  • Local community support through CSR activities
  • Building sustainable partner networks