Goodcomasset

Basic Information

Stock Code
3475
Industry
Real Estate
Category Detail
Real Estate & Housing
Prefecture
Tokyo
Establishment Year
November 2005
Listing Year
December 2016
Official Website
https://www.goodcomasset.co.jp/
TSE Information
TSE Information
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Overview

Goodcomasset is a growing company in the real estate industry, founded in 2005, primarily based in Tokyo, engaged in the planning, development, sales, and management of new investment-use condominiums.

Current Situation

Goodcomasset achieved consolidated sales of approximately ¥59.8 billion and operating profit of approximately ¥5.4 billion in the fiscal year ending October 2024, maintaining stable performance growth. Its flagship investment-use new condominium brand 'GENOVIA' is popular mainly in Tokyo's 23 wards and the surrounding three prefectures. The main customer base consists of local government employees and individual Chinese investors, with sales strengthened through unique sales methods utilizing mailing lists. Management flexibly responds to market changes and is expanding its position in the capital markets, such as listing on the Fukuoka Stock Exchange Main Market. In the competitive investment condominium market, it differentiates itself through customer-oriented planning and enhanced management systems. Moving forward, it aims to expand revenue through strengthened property supply and comprehensive service deployment utilizing subsidiaries. It also focuses on strengthening its financial base and engaging in community-rooted corporate activities to promote sustainable growth.

Trivia

Interesting Facts

  • Achieved listing on the Tokyo Stock Exchange Prime Market in just 10 years since founding.
  • Main customers are local government employees, with telephone sales using mailing lists as a key feature.
  • In-house brand 'GENOVIA' has high recognition for investment condominiums in central Tokyo.
  • Company listed on multiple markets including Fukuoka Stock Exchange Main Market.
  • Strengthens customer satisfaction through multifaceted service deployment via subsidiaries.
  • Stable management continued by the same family management team.
  • Secured unique position in Tokyo's 23 wards where many real estate competitors gather.
  • Achieves efficient management with 186 employees.
  • Solid capital base with approximately ¥1.6 billion in capital.
  • Telephone solicitation sales known as a characteristic method in the investment real estate industry.
  • Market strategy fusing community focus and investment orientation.
  • High management unity with majority shareholders being the president and family.
  • Achieved stepwise market changes from growth market to Prime Market.
  • Established competitiveness through linkage of condominium development and management operations.
  • Deploys growth strategy actively utilizing capital markets.

Hidden Connections

  • Provides integrated insurance and investment advisory services for investment condominiums through subsidiaries.
  • Local government employee sales channel is part of niche market strategy backed by regional administrative networks.
  • Listing on Fukuoka Stock Exchange suggests strengthened business expansion in Kyushu region.
  • Major shareholders are the founding family, maintaining stable control.
  • Clear competitive relationships with peers, but differentiates through unique brand.
  • Telephone solicitation sales is a sales method with both praise and challenges within the industry.
  • Established unique positioning in central Tokyo investment condominium market.
  • Engaging in localized business alliances with quasi-major real estate developers.

Future Outlook

Growth Drivers

  • Sustained increase in rental demand in central Tokyo and surrounding areas
  • Real estate investment enthusiasm from domestic and international individual investors
  • Diversification of housing needs due to spread of telework
  • Growing demand for advanced real estate management and operations
  • Improved fundraising environment from capital markets
  • Expectations for asset value increase accompanying rising land prices
  • Revenue expansion in service areas through subsidiaries
  • Efficiency improvements in sales and management through IT and digitalization
  • Increased demand for energy-saving properties due to strengthened environmental regulations
  • Expansion of foreign investors entering Japanese real estate market
  • Increased real estate demand for inheritance planning
  • Response to changes in investment property preferences across regions

Strategic Goals

  • Expand supply capacity for investment-use new condominiums by 20%
  • Strengthen local market development centered on Fukuoka Stock Exchange
  • Increase sales ratio from related subsidiary services by 30%
  • Achieve 50% development ratio for energy-saving and environmentally considerate properties
  • Target 40% sales ratio from digital sales channels
  • Continuous enhancement of service quality for customer satisfaction improvement
  • Build flexible response system for diversifying customer needs
  • Achieve top ESG ratings as sustainable management
  • Begin expansion in major provincial cities in addition to Tokyo's 23 wards
  • Increase annual sales units to 1.5 times current levels

Business Segments

Real Estate Development

Overview
Provides integrated planning, development, and sales of revenue-generating properties for corporate and individual investors.
Competitiveness
Strong supply capacity for conveniently located properties in central Tokyo
Customers
  • Real estate investors
  • Asset management companies
  • Corporate investors
  • Real estate funds
  • Banks and financial institutions
Products
  • Planning and sales of investment-use new condominiums
  • Property development consulting
  • Asset management advice
  • Real estate investment seminars
  • Market analysis reports

Asset Management and Operation Services

Overview
Deploys specialized services to support management of investment real estate and enhancement of asset value.
Competitiveness
Extensive property management track record and stable revenue generation capabilities
Customers
  • Real estate management companies
  • Investment trust operators
  • Pension funds
  • Individual asset owners
  • Fund managers
  • Trust banks
Products
  • Rental management services
  • Asset value enhancement consulting
  • Tenant procurement
  • Risk management
  • Long-term holding support

Insurance and Guarantee Services

Overview
Provides insurance and guarantee services aimed at reducing risks for investment real estate.
Competitiveness
Specialized insurance response capabilities through subsidiaries
Customers
  • Owners of investment real estate
  • Real estate management companies
  • Real estate sales agents
Products
  • Rent guarantee services
  • Building liability insurance
  • Risk assessment
  • Incident response support

Sales Agency Services

Overview
Provides support and sales efficiency services for sales agencies.
Competitiveness
Sales channel development capabilities and customer management expertise
Customers
  • Real estate sales companies nationwide
  • Sales agents
  • Real estate brokers
Products
  • Sales support systems
  • Sales training
  • Marketing tool provision
  • Lead management

Investment Advisory Services

Overview
Provides advice and solutions for real estate investment to maximize investment efficiency.
Competitiveness
Market-rooted know-how and extensive property information
Customers
  • Individual investors
  • Institutional investors
  • Asset management companies
Products
  • Portfolio proposals
  • Asset valuation analysis
  • Market trend reports
  • Investment consulting

Real Estate Consulting

Overview
Supports planning and operation of real estate projects to improve profitability.
Competitiveness
Specialized analytical and planning capabilities
Customers
  • Developers
  • Financial institutions
  • Government agencies
  • Commercial facility operators
Products
  • Market research
  • Revenue analysis
  • Development support
  • Project management

Property Maintenance Services

Overview
Provides building maintenance services to support asset value preservation.
Competitiveness
Rapid response capabilities based on management expertise
Customers
  • Condominium management associations
  • Real estate management companies
  • Investors
Products
  • Periodic cleaning
  • Equipment inspections
  • Emergency repairs
  • Renovation proposals

Marketing and Sales Support

Overview
Improves sales efficiency through marketing strategy and promotional activity support.
Competitiveness
Precise promotional planning utilizing sales data
Customers
  • Real estate development companies
  • Sales agents
  • Brokers
Products
  • Advertising strategy planning
  • Customer acquisition support
  • Promotion planning
  • Sales data analysis

Real Estate Information System Provision

Overview
Contributes to business efficiency by providing information systems tailored to the real estate industry.
Competitiveness
Industry-specific IT solutions
Customers
  • Real estate management companies
  • Sales agents
  • Investors
Products
  • Property management systems
  • Customer management tools
  • Sales support software
  • Data analysis services

Training and Education Services

Overview
Supports talent development for industry professionals to improve service quality.
Competitiveness
Practical instruction by experienced instructors
Customers
  • Real estate sales staff
  • Management staff
  • Agent affiliates
Products
  • Sales skills improvement training
  • Management operations training
  • Investment knowledge courses
  • Legal compliance education

Risk Management Services

Overview
Systematically provides measures to reduce risks in real estate investment.
Competitiveness
Comprehensive capabilities through collaboration with insurance specialist subsidiaries
Customers
  • Asset management companies
  • Investors
  • Real estate management companies
Products
  • Asset risk evaluation
  • Countermeasure proposals
  • Insurance advice
  • Trouble response support

Competitive Advantage

Strengths

  • Property development expertise focused on central Tokyo
  • Powerful sales network based on proprietary customer lists
  • Comprehensive service system through diverse subsidiaries
  • Stable financial base and high credit in capital markets
  • Extensive property planning and market know-how
  • Aggressive market expansion strategy
  • Mature customer service system
  • Improved brand recognition
  • High management quality and tenant response
  • Rapid market response capabilities
  • Extensive market knowledge of management team
  • Strengthened property supply capabilities
  • Specialization of sales team
  • Community-rooted services
  • Integrated response to corporate and individual investors

Competitive Advantages

  • Highly evaluated by investors for strategic property deployment concentrated in Tokyo's 23 wards
  • Efficient sales record through multifaceted customer solicitation methods including telemarketing
  • Differentiation from competitors through trust and recognition of in-house brand 'GENOVIA'
  • One-stop services from property management to insurance and investment advisory via subsidiary collaboration
  • Improved fundraising capabilities through listing on Fukuoka Stock Exchange Main Market, a key market
  • Stable management base secured by major shareholders
  • Extensive sales track record in investment one-room condominium market
  • Product planning and sales channel optimization based on market trends
  • Strength in targeting specific customer segments such as local government employees
  • Planning emphasizing location and design to prioritize asset value
  • Rapid response to competitors and flexible management strategy
  • Asset management support through stable rental operation know-how
  • Improved sales efficiency through introduction of latest marketing technologies
  • Sales expansion through utilization of diverse sales channels
  • After-sales service system pursuing customer satisfaction

Threats

  • Risk of demand contraction due to real estate market economic fluctuations
  • Intense price competition from competitors and new entrants
  • Long-term demand decline due to population decrease and urban population dynamics changes
  • Impact of strengthened regulations and real estate investment restrictions
  • Increased investment costs and fundraising burden due to rising interest rates
  • Risk of property value decline due to natural disasters
  • Increased economic uncertainty from COVID-19 and similar events
  • Risk of investor trust decline due to scandals
  • Changes in investment environment due to tax system revisions
  • Real estate investment contraction due to financial market turmoil
  • New sales channel development by competitors
  • Cost increases due to rising construction material prices

Innovations

2024: Listing on Fukuoka Stock Exchange Main Market

Overview
Listed on the Fukuoka Stock Exchange Main Market on April 3, 2025, to strengthen fundraising capabilities.
Impact
Strengthens capital base and contributes to property supply expansion.

2023: Customer Acquisition Strategy through Enhanced Digital Marketing

Overview
Introduced new strategy utilizing online advertising and customer data analysis to improve sales efficiency.
Impact
Sales volume increased 15% year-over-year through efficient customer acquisition.

2023: Service Sophistication through Subsidiary Collaboration

Overview
Integrates insurance and investment advisory services with subsidiaries to improve customer satisfaction.
Impact
Succeeded in improving customer repeat rate and developing new customers.

2022: Energy-Saving and Environmentally Considerate Condominium Development

Overview
Deploys condominium planning incorporating energy-saving technologies to reduce environmental impact.
Impact
Succeeded in improving tenant satisfaction and differentiation.

2021: Introduction of IT-Based Rental Management Efficiency System

Overview
Promotes digitalization of management operations to achieve cost reduction and service improvement.
Impact
Operational efficiency improved by 20%, contributing to personnel cost reduction.

2020: Construction of Non-Face-to-Face Sales Channels

Overview
Introduced web consultations and VR viewings to strengthen remote sales promotion.
Impact
Contributed to maintaining sales performance even during the COVID-19 pandemic.

Sustainability

  • Planning and promotion of environmentally considerate condominiums
  • Promotion of energy-saving technology adoption
  • Sustainable development emphasizing collaboration with local communities
  • Expansion of green building materials usage
  • Environmental awareness activities for tenants
  • Promotion of resource recycling and waste reduction
  • Setting and management of CO2 emission reduction targets
  • Introduction of sustainable management indicators
  • Employee health maintenance including work-style reforms
  • Continuous implementation of social contribution activities and local support
  • Power usage efficiency improvement and renewable energy utilization
  • Improvement of customer satisfaction and ESG ratings