United & Collective

Basic Information

Stock Code
3557
Industry
Retail
Category Detail
Restaurants
Prefecture
Tokyo
Establishment Year
July 2000
Listing Year
February 2017
Official Website
https://www.united-collective.co.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
Yakiniku Sakai Holdings, J Group, DD Group, Kaifan, Chimney, Eternal Hospitality Group, SFP Holdings, Yoshix Holdings, Kushikatsu Tanaka Holdings, Alfax, Watami, Daisho

Overview

United & Collective was founded in 2000 and primarily operates restaurant businesses centered in Tokyo, managing the chicken izakaya chain 'Teketeke' and the hamburger chain 'The 3rd Burger'. It is a growing company.

Current Situation

United & Collective recorded net sales of approximately 6.168 billion yen and operating profit of approximately 52 million yen in the fiscal year ending February 2024. Its flagship chicken izakaya 'Teketeke' operates 91 stores mainly in Tokyo, offering affordable yet high-quality cuisine with an average check of about 2,400 yen. It also operates the health-conscious hamburger format 'The 3rd Burger' targeting women, advancing brand diversification. All stores are directly managed, achieving uniform taste and service through efficient cooking methods. In terms of funding, it raised about 300 million yen through its 2017 Tokyo Stock Exchange Mothers listing and is investing in store expansion. It plans to accelerate openings in Tokyo, aiming for 200 stores by the fiscal year ending February 2021. It maintains strong ties with external financial institutions, ensuring a stable business foundation. Despite strong market competition, it differentiates through operations-focused management and brand strength.

Trivia

Interesting Facts

  • Founded in 2000, grown as a company specialized in restaurant operations.
  • 'Teketeke' is the flagship brand with over 90 stores mainly in Tokyo.
  • The hamburger chain 'The 3rd Burger' is highly popular with female customers.
  • Achieves uniform quality and service through all directly managed stores.
  • Gained attention at listing as a chicken restaurant coinciding with the Year of the Rooster.
  • Mid-sized company with capital of approx. ¥600 million and about 200 employees.
  • Head office in Ark Hills Mori Building in Akasaka, strong presence in central Tokyo.
  • Features include in-store baked health-conscious buns and refrigerated meat patties.
  • Transactions with major banks including Mizuho Bank for funding.
  • Insists on on-site cooking without central kitchens.
  • New store funding covered by listing proceeds.
  • President aims for 200 stores in the future.

Hidden Connections

  • Strong relationships with major banks such as Mizuho, Sumitomo Mitsui, and Mitsubishi UFJ.
  • Received investment from Suntory Liquor through third-party allotment.
  • Share registry managed by Sumitomo Mitsui Trust Bank.
  • Improved liquidity through stock split, successfully expanding shareholder base.
  • Competitors include Watami and SFP Holdings.
  • One related stock is Alfax Food System.
  • Akasaka Ark Hills Mori Building, where stores are located, is a business hub for multiple listed companies.
  • Builds ties with local communities through community-focused store strategy.

Future Outlook

Growth Drivers

  • Increasing dining demand in urban areas centered on Tokyo
  • Growth in fast food sector due to rising health consciousness
  • Service quality improvement and brand strengthening through all direct management
  • Efficiency gains from digitalization in restaurant industry
  • Acquisition of diverse customer segments through new format development
  • Aggressive store expansion enabled by strengthened funding base
  • Recovery in dining-out market and trends promoting eating out
  • Improvements in food safety and quality management technologies
  • Stabilized customer base through community-focused store operations
  • Expansion of digital marketing utilization in the industry
  • Product and service innovations for differentiation from competitors
  • Enhanced talent acquisition through improved work environment

Strategic Goals

  • Achieve 200 stores in Tokyo
  • Strengthen multi-brand rollout and regional expansion in restaurant formats
  • Establish sustainable management and reduce environmental impact
  • Promote store operation efficiency using digital technology
  • Achieve over 50% repeat rate through improved customer satisfaction
  • Continuously improve employee satisfaction and build talent development system
  • Enter top 10 in brand recognition within dining-out industry
  • Diversify sales through expansion into new business areas
  • Address market needs with health-conscious menus
  • Establish stable financial base and sustain profit growth

Business Segments

Restaurant Operations Support

Overview
Provides services to support restaurant openings and operations, improving store management efficiency.
Competitiveness
Extensive store operations experience and on-site responsiveness
Customers
  • Store operators
  • Food and beverage businesses
  • Franchise partners
Products
  • Store design and operations know-how
  • Menu development support
  • Ingredient procurement support
  • Sanitation management consulting

Ingredient Procurement

Overview
Provides stable supply of high-quality ingredients to own and external restaurants.
Competitiveness
Freshness control and cost reduction through proprietary routes
Customers
  • Own stores
  • Partner restaurants
  • Food manufacturers
Products
  • Chicken
  • Processed foods
  • Seasonings

Business Format Development and Brand Planning

Overview
Plans and develops new business formats and brands to enhance competitiveness.
Competitiveness
Trend-sensitive planning capabilities
Customers
  • Own planning division
  • Restaurant chains
Products
  • New business format planning
  • Brand development
  • Marketing support

Competitive Advantage

Strengths

  • Thorough quality control through all directly managed stores
  • Unique cooking techniques and menu development capabilities
  • Strong brand presence centered in the Gangnam area
  • Expertise in chicken cuisine formats and market recognition
  • Diverse portfolio of restaurant brand formats
  • Customer-focused pricing and service
  • Maintaining freshness and taste through in-store cooking
  • Robust funding network
  • Growth-oriented management structure

Competitive Advantages

  • Provides high-quality service through thorough on-site management at all directly operated stores
  • Strength in menu rollout incorporating health consciousness, especially for female customers
  • High brand recognition with multiple stores in central Tokyo
  • Cooking system emphasizing freshness and taste without using central kitchens
  • Achieves risk diversification and customer base expansion through multi-format operations
  • Efficient store operations based on proprietary know-how
  • Stable funding through strong relationships with financial institutions
  • Regional needs response via community-focused store openings
  • Market adaptability through proactive new format development
  • Flexible product lineup responding to customer needs

Threats

  • Intense price competition amid numerous competitors
  • Risk of fluctuating raw material prices
  • Instability in the dining-out market due to novel infectious diseases
  • Difficulty in quickly adapting to changing consumer preferences
  • Rising store operation costs due to labor shortages
  • Risk of operational restrictions from strengthened regulations
  • Decline in dining-out demand during economic downturns
  • Brand image damage from food safety issues

Innovations

2024: Introduction of Digital Ordering System

Overview
Introduced QR code-based self-ordering system in stores to improve customer convenience.
Impact
30% improvement in ordering efficiency and increased customer satisfaction

2023: Cost Reduction through Production Process Efficiency

Overview
Reduced store operation costs by reviewing and rationalizing cooking processes.
Impact
Improved profitability through 10% reduction in store operation costs

2022: Customer Base Expansion through New Format Development

Overview
Aggressively expanded the women's health-conscious burger format 'The 3rd Burger'.
Impact
5% sales increase through acquisition of new customers

2021: Fresh Buns Introduced in All Directly Managed Stores

Overview
Upgraded quality by using in-store baked fresh buns in all burger stores.
Impact
Enhanced brand image and customer satisfaction

2020: Enhanced Store Staff Training Program

Overview
Strengthened skill-up training for on-site staff to standardize service quality.
Impact
15% increase in customer repeat rate

Sustainability

  • Strengthened efforts to reduce food loss
  • Promotion of material reuse to reduce environmental impact
  • Establishment of sustainable procurement routes
  • Measures to improve employee work environment
  • Environmental conservation activities in collaboration with local communities