E-Seikatsu

Basic Information

Stock Code: 3796
Industry: Information and Communications
Category Detail: Systems & Software
Prefecture: Tokyo
Establishment Year: January 2000
Listing Year: February 2006
Official Website: https://www.e-seikatsu.info/
TSE Information: TSE Information
Yahoo! Finance: Yahoo! Finance
Other Companies: Primex, Fixstars, Technomasema, Habix, Japan System Techniques, Base, Cresco, TDC Soft, Alpha Systems, ToKeiDensan, CEC, NSW, NSD

Overview

E-Seikatsu is a cloud solutions company founded in 2000 and is a leading company in the industry with a proven track record in providing information systems specialized for the real estate sector.

Current Situation

E-Seikatsu recorded consolidated net sales of approximately 2.7 billion yen and net profit of approximately 160 million yen for the fiscal year ended March 2023, demonstrating strengths in cloud-based system provision for the real estate industry. Its core business is cloud services for real estate property information management, with its customer base expanding to over 4,500 stores nationwide. Specifically, it deploys rental and sales property management systems, sales support tools, and applications for owners and tenants. On the technology front, it has acquired ISO27001 and ISO27017 certifications, placing emphasis on security. In recent years, it has advanced the introduction of new technologies such as AI-utilizing services and web customer engagement tools, achieving digital transformation (DX). In terms of social responsibility, it has earned certification as a superior entity for health management and is committed to contributing to local communities. Going forward, backed by growing digitalization needs in the market, it aims for growth through customer base expansion and new service development.

Trivia

Interesting Facts

One of Japan's first providers of dedicated real estate cloud systems
Service provision track record to over 4,500 real estate companies nationwide
Advanced information security company holding ISO27001 and ISO27017 certifications
Pioneered early introduction and dissemination of SaaS for the real estate industry
Multiple founder group members listed as major shareholders

Hidden Connections

Strategic business partnership with Yahoo Japan since early founding stage for information collaboration
Collaborations with major telecom firms like NTT Technocross to build wide-area system integration
Forms unique network connecting management companies and tenants through owner app rollout
Accelerated growth with public support as Ministry of Economy, Trade and Industry IT Introduction Subsidy target service

Future Outlook

Growth Drivers

Increasing cloud adoption accompanying DX in the real estate industry
Surging demand for sales efficiency via AI and big data utilization
Expansion of tenant and owner services through smartphone apps
Business expansion through collaborations with municipalities and financial institutions
Demand for energy-saving IT services compliant with environmental regulations

Strategic Goals

Achieve 50% share in nationwide real estate cloud market
Fully automate sales support via AI platform
Double inter-business distribution site usage to over 10,000 stores
Establish leadership in environment and health management fields
Internationalize technology base with multinational expansion in view

Business Segments

IT Solutions for Real Estate Companies

Overview

Provides systems and business efficiency support via cloud to various real estate industry companies.

Competitiveness

Strengths lie in industry-specific know-how and a large number of implementation records.

Customers

Real estate brokerage companies
Rental management companies
Owner companies
Leasing companies
Rental guarantee companies
Housing management companies
Real estate portal site operators
Regional banks
Foreign real estate companies
Management associations

Products

Rental and sales property information management systems
Sales support and customer management tools
Mobile apps for owners and tenants
Inter-business distribution site 'E-Seikatsu Square'
Payment and direct debit services
Web customer engagement video call service
API integration tools
Electronic contract integration
Cloud website creation tools
Business outsourcing support services

Competitive Advantage

Strengths

Specialized in cloud services for the real estate industry
Large customer base (over 4,500 stores)
High security with ISO27001/27017 certifications
Operation of robust inter-business distribution platform
Provision of diverse business support tools
Strong partnerships with clients
Powerful suite of sales support tools
Development of apps for owners and tenants
Local branch network and support system
Stable financial foundation
Continuous service updates and expansions
Cloud-focused development capabilities
High adaptability to legal and regulatory changes
Rich customer data analysis infrastructure
Responsive customer support system

Competitive Advantages

Deep market understanding and close engagement due to real estate specialization
Industry-first property information management conversion function
Comprehensive cloud-based sales support and management tools
Efficient market connectivity via inter-business distribution site
Reliability and security guaranteed by high-level certifications
Strengthened collaborations with major firms like NTT Group
Abundant API integrations and seamless external service connections
Active adoption of AI technology to drive business efficiency
Nationwide coverage
Phased digital transformation initiatives
Expanding customer network including regional banks and rental guarantee companies
Deep integration of business know-how and cloud technology
Enhanced corporate value through proactive health management certifications
Strengthened services aligned with trends like web customer engagement
Strong responsiveness to diverse customer needs

Threats

Intensifying technological innovation competition from rival system vendors
Risks from fluctuations in real estate industry's DX adoption pace
Data security and privacy risks
Impacts from changes in laws and regulations or invoice systems
Threat of substitution by emerging IaaS/PaaS services
Intensifying price competition in the cloud market
Uncertainty in customers' IT investment budgets
Pressure from external entrants in AI and automation technologies
Risk of infrastructure disruptions from natural disasters
Challenges in talent acquisition and technology succession
Dependence on internet reliability
Potential market entry by major platform companies

Innovations

2024: Introduction of Multi-Factor Authentication Option

Overview: Released multi-factor authentication (MFA) to enhance security for real estate cloud services.
Impact: Significantly improved user authentication security

2023: Addition of AI-Powered Follow-Up Support Function

Overview: Equipped sales support tools with new AI features to improve customer follow-up efficiency.
Impact: Sales efficiency improved by 20%, customer satisfaction enhanced

2022: Launch of Web Customer Engagement Video Call Service

Overview: Released 'Video Talk', a cloud video call service for web customer engagement and IT important matter explanations.
Impact: Improved remote sales capabilities and expanded customer touchpoints

2021: DX Certification Acquired

Overview: Acquired DX certification from the Ministry of Economy, Trade and Industry and designated as eligible for IT Introduction Subsidy, enhancing social trust.
Impact: Accelerated sales promotion and customer base expansion

2020: Major Upgrade to Rental Management System

Overview: Released 'ES Ii Bukken One Website Flex' to strengthen website creation tools.
Impact: Contributed to customers' web customer acquisition capabilities

Sustainability

Certified as Health Management Excellence Corporation for three consecutive years
Promotion of IT education support activities for local communities
Advancement of energy-saving operations for cloud services
Strengthened support for employee work-life balance
Ongoing acquisition and renewal of security ISO certifications