Pass

Basic Information

Stock Code
3840
Industry
Information and Communications
Category Detail
Daily Necessities & Household Products
Prefecture
Tokyo
Establishment Year
May 1990
Listing Year
March 2007
Official Website
https://www.pathway.co.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
Shiseido, Mandom, KOSÉ, Harbor Institute, POLA ORBIS HOLDINGS, NOEVIR HOLDINGS, Premier Anti-Aging, Liberta, Aksia, TB Group, Access HD, House of Rose, UNBANK

Overview

Pass is an advanced specialized company in the information and communications industry, founded in 1990 and based in Tokyo, primarily engaged in mail-order sales centered on beauty and health-related products for women.

Current Situation

Pass mainly focuses on mail-order sales of beauty and health-related products targeted at women as its core business. Based in Tokyo, it has maintained a stable market share by leveraging the convenience of mail-order sales since its establishment. Recently, it has expanded its offerings to include cosmetics and skincare products, health foods, and over-the-counter drugs. Through powerful mail-order channels, it has broadened its customer base nationwide. It has strengthened collaborations with related companies and conducted third-party allotment capital increases for fundraising, demonstrating an aggressive stance toward business expansion. Competitors include major players like Shiseido and KOSÉ, making technological development and brand strengthening crucial for differentiation. From a sustainability perspective, it pursues the production of highly safe products and improved customer satisfaction, aiming to balance performance growth with social responsibility. Moving forward, it plans to strengthen digital marketing and new product development, with customer base expansion as a strategic goal. Centered on mail-order sales, it strives to maintain competitiveness in the industry through diverse channel utilization and enriched product lineups.

Trivia

Interesting Facts

  • Specializes in women's mail-order sales with over 20 years of track record
  • Deploys beauty and health products nationwide from Tokyo base
  • Rare in the mail-order industry for also operating payment processing business
  • Major competitors include Shiseido and KOSÉ
  • Strengthening fundraising through third-party allotments
  • Diverse product lineup via mail-order channels
  • Provides B2B mail-order sales platforms
  • Strong product development responsive to regional women's needs
  • Contributes to convenience improvement with abundant payment services
  • Actively participating in sustainability activities
  • Handles health foods and OTC drugs centered on cosmetics
  • Expanding market deployment in cooperation with partner companies
  • Advanced IT utilization initiatives in the mail-order industry
  • Stable growth supported by rising women's health awareness
  • Integrates online and offline sales channels

Hidden Connections

  • Strengthening collaboration through capital and business alliances with multiple related companies
  • Payment processing business in mail-order field collaborates with financial services industry
  • Compared to cosmetics competitors, establishes unique channels despite mid-sized scale
  • Significantly improves operational efficiency through latest IT technology in mail-order industry
  • Early adoption of eco-friendly packaging, gaining attention in the industry
  • Joint research with beauty medical professionals in women's product development
  • Deploys region-limited brands and practices region-rooted marketing
  • Advancing digital data integration in logistics and customer management

Future Outlook

Growth Drivers

  • Demand expansion from rising women's health and beauty awareness
  • Acceleration of digital shift in mail-order market
  • Sophistication of online marketing technology
  • Service expansion due to payment diversification needs
  • Market growth in health foods and beauty products
  • Synergy effects with related companies
  • Expansion of consumption emphasizing sustainability
  • New product development and swift response to market needs
  • Introduction of new payment technologies
  • Cost reduction through logistics efficiency
  • Deepening of customer data utilization
  • Multi-channel sales strategy

Strategic Goals

  • Expand mail-order sales to annual 30 billion yen scale
  • Achieve over 50% ratio for EC and digital channels
  • Expand sustainable product lines and improve ratio
  • Complete nationwide deployment of payment platform
  • Become a leading IT service provider in the industry
  • Maintain customer satisfaction over 90%
  • Promote new product development for aging society
  • Expand market share in women's market product development
  • Standardize environmental burden reduction and social contribution activities
  • Maximize synergy through strengthened group company collaboration

Business Segments

Corporate Mail-Order Sales Platform

Overview
Provides comprehensive platform services for mail-order businesses, supporting operational efficiency and customer satisfaction improvement.
Competitiveness
Solution provision specialized in the industry with extensive track record
Customers
  • Mail-order companies
  • Beauty-related businesses
  • Health food businesses
  • Cosmetics manufacturers
  • Retailers
  • Wholesalers
  • Logistics companies
  • Marketing companies
  • Advertising agencies
  • IT companies
  • Digital content providers
  • Financial service providers
Products
  • Mail-order management system
  • Payment processing services
  • Customer management software
  • Digital marketing services
  • Logistics optimization solutions
  • Data analysis tools
  • CRM platform
  • Mobile app development
  • EC site construction tools
  • Customer support chatbots
  • Payment security systems
  • Multilingual services

Payment and Financial Services

Overview
Deploys precise and secure payment processing services nationwide to meet diverse payment needs.
Competitiveness
Highly reliable payment platform operation with superior security
Customers
  • Mail-order businesses
  • Fintech companies
  • Consumer finance institutions
  • Electronic money operators
  • Credit card companies
  • Mobile payment platforms
  • Convenience stores
  • Sole proprietors
  • Small and medium enterprises
  • Individual consumers
Products
  • Credit card payment processing
  • Electronic money payment processing
  • Convenience store payment services
  • Direct debit services
  • Smartphone payment apps
  • Remittance services
  • Credit management systems
  • Fraud detection services
  • Fund collection agency
  • Multi-currency payment systems

Media & Content Business

Overview
Delivers diverse information through publications and digital media specialized in hobbies and specific fields.
Competitiveness
Diverse media deployment and precise target analysis capabilities
Customers
  • Publishers
  • Advertising agencies
  • Digital media companies
  • Individual consumers
  • Corporate PR departments
  • Event planning companies
  • Marketing organizations
Products
  • Specialized field book publishing
  • Magazine publishing
  • Digital content distribution
  • Online event hosting
  • Marketing support tools
  • Advertising content production
  • Original DVD production

Corporate Consulting

Overview
Provides multifaceted advisory services aimed at resolving corporate management challenges.
Competitiveness
Cross-disciplinary expertise and broad industry experience
Customers
  • Small and medium enterprises
  • Venture companies
  • Listed companies
  • Financial institutions
  • Non-profit organizations
Products
  • Management strategy formulation support
  • Financial advisory
  • M&A intermediation services
  • Legal and tax support
  • Risk management
  • Organizational reform support

Logistics & Delivery Support Services

Overview
Provides optimization solutions for logistics and delivery to smoothly support mail-order operations.
Competitiveness
Efficient logistics system construction utilizing IT technology
Customers
  • Mail-order retailers
  • Retailers
  • Wholesalers
  • Logistics companies
  • Manufacturers
Products
  • Inventory management systems
  • Delivery tracking services
  • Warehouse management systems
  • Optimal delivery planning tools
  • Delivery quality management
  • Logistics consulting

Health & Beauty Product Planning Support

Overview
Provides consistent support from product planning to sales strategy in the health and beauty fields.
Competitiveness
Practical proposal capabilities based on market-in perspective
Customers
  • Cosmetics manufacturers
  • Health food companies
  • Mail-order businesses
  • Marketing companies
Products
  • Product planning consulting
  • Trend analysis reports
  • Product packaging design
  • Quality management support
  • Market research
  • Sales strategy formulation

Digital Marketing Services

Overview
Provides advanced digital initiatives aimed at customer acquisition and brand enhancement.
Competitiveness
High-precision analysis using the latest tools and results-oriented approach
Customers
  • Mail-order companies
  • Beauty-related companies
  • Health food companies
  • General companies
Products
  • SNS ad operations
  • SEO consulting
  • Email marketing
  • Content marketing
  • Website analysis
  • Digital campaign planning

Customer Support Services

Overview
Provides comprehensive support systems for improving customer experience.
Competitiveness
Fusion of advanced IT integration and human expertise
Customers
  • Mail-order businesses
  • Beauty & health product companies
  • Retailers
  • Service providers
Products
  • Order management systems
  • Customer response chatbots
  • Inquiry response outsourcing
  • Customer satisfaction surveys
  • Follow-up services
  • Complaint management

Data Analysis & AI Utilization Business

Overview
Supports business efficiency and sales growth using the latest AI technology.
Competitiveness
Customization capabilities by expert teams
Customers
  • Mail-order companies
  • Marketing companies
  • Beauty & health industry
  • Financial institutions
Products
  • Customer analysis tools
  • Sales forecasting systems
  • AI chatbots
  • Behavioral targeting
  • Market trend analysis
  • Demand forecasting models

Education & Training Services

Overview
Provides practical talent development programs specialized in mail-order sales.
Competitiveness
Instructors rich in industry knowledge and site-linked education
Customers
  • Corporate HR departments
  • Sales teams
  • Customer support
  • Marketing staff
Products
  • Mail-order sales training
  • Product knowledge training
  • Customer service skills training
  • Digital marketing training
  • Leadership development
  • New employee training programs

Event Planning & Promotion

Overview
Plans and executes diverse events to enhance brand awareness.
Competitiveness
Flexible planning tailored to customer needs
Customers
  • Product manufacturers
  • Mail-order companies
  • Advertising agencies
  • Beauty-related organizations
Products
  • Product exhibition planning
  • Experience events
  • Online event operations
  • Promotion strategy formulation
  • SNS-linked campaigns
  • Media collaboration planning

Environment & Sustainability Support Services

Overview
Specialized services supporting corporate environmental burden reduction and fulfillment of social responsibilities.
Competitiveness
Highly effective measure proposals based on extensive track record
Customers
  • Companies in general
  • Manufacturers
  • Retailers
  • Logistics providers
Products
  • Environmental impact assessment
  • Sustainability reporting support
  • Energy-saving consulting
  • Recycling promotion plans
  • Environmental regulation compliance support
  • Sustainable material procurement

Competitive Advantage

Strengths

  • Specialized mail-order capabilities for women's beauty and health products
  • Diverse product lineup
  • Strengthened EC and mail-order channels
  • Strong fundraising capabilities and stable financial base
  • Business expansion through collaborations with related companies
  • Comprehensive customer support
  • Region-rooted product development
  • Digital marketing technology
  • Diversified B2B service deployment
  • Flexible product planning capabilities
  • Efforts to build high brand recognition
  • Reliable quality control system
  • Consulting capabilities by industry experts
  • Comprehensive customer management system
  • Rapid response to market changes

Competitive Advantages

  • Long track record in specific markets and customer trust in mail-order
  • Wide range of sales channels and distribution networks
  • In-house financial payment services for cost optimization
  • Enhanced marketing power utilizing digital technology
  • Integrated system from product development to sales
  • Market expansion through collaboration with broad network of partner companies
  • Diverse B2B services leveraging specialized knowledge
  • Growth promotion through swift fundraising methods
  • Flexible product planning responsive to customer needs
  • Repeat customer securing through attentive customer service
  • Efforts toward promoting sustainable product deployment
  • Product quality management system with high safety standards
  • Technological superiority in digital payment platforms
  • Strategic product deployment based on market research
  • Omni-channel customer touchpoint optimization

Threats

  • Intense competition with major cosmetics manufacturers
  • High price competition pressure in the market
  • Rapid changes in consumer preferences
  • Increased compliance costs due to strengthened regulations
  • Impact of advertising and mail-order regulations
  • Instability in raw material prices
  • Profit pressure from rising logistics costs
  • Increasing cyber security risks
  • Rise in new entrants
  • Consumption decline due to economic downturn
  • Logistics disruptions from natural disasters
  • Market environment deterioration from pandemic spread

Innovations

2024: Introduction of Next-Generation AI Customer Support

Overview
Introduced AI-powered customer response chatbots to improve response quality.
Impact
Inquiry processing efficiency improved by 30%, enhancing customer satisfaction

2023: Refresh of Cosmetics Line with New Beauty Ingredients

Overview
Developed and launched skincare product lineup incorporating advanced natural beauty ingredients.
Impact
15% sales increase and improved brand evaluation by customers

2022: Enhanced Payment Platform Functions

Overview
Diversified electronic money and convenience store payments to improve convenience.
Impact
Payment usage rate increased by 20%

2021: Development of Digital Marketing Analysis Tool for Mail-Order

Overview
Strengthened customer behavior analysis to maximize marketing effectiveness.
Impact
New customer acquisition efficiency improved by 25%

2020: Eco-Friendly Product Packaging Improvements

Overview
Promoted reduction in plastic usage and shift to renewable materials.
Impact
Reduced environmental impact and improved corporate image

Sustainability

  • Reducing environmental impact of products and promoting recycling
  • Thorough fair trade and ethical procurement
  • Energy-saving office operations
  • Enhanced customer information protection
  • Sustainable business development in coordination with local communities