Premier Anti-Aging

Basic Information

Stock Code: 4934
Industry: Chemicals
Category Detail: Daily Necessities & Household Products
Prefecture: Tokyo
Establishment Year: December 2009
Listing Year: October 2020
Official Website: https://www.p-antiaging.co.jp/
TSE Information: TSE Information
Yahoo! Finance: Yahoo! Finance
Other Companies: Booking Resort, PAS, Creema, Yukes, Shiseido, Mandom, KOSE, Harbor Research Institute, POLA ORBIS HOLDINGS, Noevir Holdings, LibertA, Axegea, Moi, POPER, Trace on Product, House of Rose, Japan M&A Solution, Emimen, Media Research Institute

Overview

Premier Anti-Aging is an anti-aging specialist company established in 2009 and based in Tokyo, developing cosmetics, health foods, and recovery wear.

Current Situation

Premier Anti-Aging recorded consolidated sales of approximately 20.3 billion yen and operating profit of approximately 1.4 billion yen for the fiscal year ending July 2024. Its flagship skincare brand DUO has exceeded 50 million units shipped cumulatively, boasting strong brand power in the market. The business is diversified into the manufacturing and sales of skincare, haircare, inner care products, and recovery wear. Listed on the Tokyo Stock Exchange Growth Market, it has built a growth foundation. It is actively promoting digital technology and overseas market development through strategic partnerships with China's major Tencent and investments in AI skin diagnosis technology. Environmentally, it develops products containing CBD ingredients and stem cell culture supernatant, focusing on sustainability. It has obtained three-star certification under the Act on Promotion of Women's Participation and Advancement and certification as a Health Management Excellence Corporation, enhancing corporate value and social evaluation. From 2025 onward, it plans to launch new brands and strengthen existing ones, aiming for overseas expansion and introduction of new technologies by 2030.

Trivia

Interesting Facts

DUO cleansing balm has maintained top ratings for over 10 years since launch.
Cumulative 50 million units shipped is among the best in the industry.
Acquired proprietary stem cell culture technology through joint research with University of Tokyo.
Formed strategic partnership with China's major Tencent.
Continuously obtaining women's advancement three-star certification and Health Management Excellence Corporation certification.
Strengthened brand power by appointing numerous celebrities as brand ambassadors.
Pioneering entry into CBD-infused products as a Japanese company.
Investing in online medical services to focus on beauty medicine.
Hair care product clayence achieved No. 1 sales in coloring category.
Stem cell skin care brand Reinca highly evaluated as high-value-added product.
Recovery wear VENEX supported by consumers for fatigue recovery effects.
Bases in Japan and China with active cross-border e-commerce expansion.
Effective advertising strategy using celebrities in TV commercials.
DUO also offers men's brand, acquiring users beyond gender.
Major functional enhancements in 15th anniversary renewal.

Hidden Connections

Partnership with Tencent enables sales strategy leveraging China's largest SNS.
Stem cell research with University of Tokyo applied to dermatology for differentiation.
Health Management Excellence Corporation certification boosts employee satisfaction and corporate evaluation.
Launch of CBD-infused Ko brand acquires new segments in health care market.
Full subsidiary of Venex Co., Ltd. strengthens recovery wear business.
AI skin diagnosis technology introduction forms basis for personalized cosmetics proposals.
Major brands each target unique segments, covering broad market.
Diverse brand ambassadors contribute to advertising value and recognition.

Future Outlook

Growth Drivers

Expansion of anti-aging demand in aging society
Aggressive expansion in Asian markets centered on China
Deepening utilization of digital marketing and AI technology
Promotion of commercialization of new technologies like high-function ingredients and stem cells
Revenue diversification through recovery wear market growth
Expansion of diverse sales channels and strengthened global deployment
Strengthening of ESG management foundation including health management
Brand value enhancement through celebrity endorsements
Acceleration of shift to low-environmental-impact products

Strategic Goals

Achieve overseas sales ratio of over 40%
Expansion of stem cell-utilizing skin care products
Promotion of digitalization including AI skin diagnosis services
Doubling of recovery wear business sales
Acquire social recognition as model company in health management

Business Segments

OEM Supply of Cosmetics and Health Foods

Overview

Provides integrated OEM services from product development to manufacturing for client brands.

Competitiveness

Flexible response capabilities through cutting-edge technology and diverse product lineup

Customers

Domestic Cosmetics Manufacturers
Overseas Beauty Brands
Health Food Companies
Retail Chains

Products

Skin Care OEM
Health Food Planning and Development
Product Design Support
Manufacturing Equipment Technology Services

Corporate Sales of Recovery Wear

Overview

Provides high-function clothing to corporations, supporting health promotion initiatives.

Competitiveness

Fatigue recovery effects backed by proprietary technology

Customers

Sports Gyms
Rehabilitation Facilities
Health Promotion Providers

Products

VENEX Recovery Wear
Functional Material Clothing
Proposals for Commercial Facilities

Technology Licensing and Joint Research

Overview

Leverages cutting-edge R&D technology in collaboration with industry, government, and academia.

Competitiveness

Ownership of exclusive license agreements

Customers

Pharmaceutical Companies
Cosmetics Industry Research Institutions
Universities and Research Institutions

Products

DDS Technology Licensing
Stem Cell Culture Fluid Research
Advanced Beauty Technology Collaboration

Support for Overseas Market Expansion

Overview

Partners with Tencent to support sales expansion in the Chinese market.

Competitiveness

Market penetration power through collaboration with major IT companies

Customers

Overseas Sales Providers
Cross-Border E-commerce Operators
Multinational Corporations

Products

China-Focused E-commerce Services
Brand Promotion
Product Localization

Competitive Advantage

Strengths

Strong brand power and recognition
Rich product lineup
Marketing leveraging AI and big data
Market expansion through strategic overseas partnerships
Technology development capabilities and patent licenses
Social recognition in women's advancement and health management
Sales foundation through multi-channel distribution
Unique products utilizing stem cell culture supernatant
Introduction of digital diagnostic technology
Pioneer in high-function recovery wear market
Ongoing cumulative shipments and customer loyalty
Advertising effectiveness from celebrity endorsements
Product development targeting diverse age groups
Sense of security from domestic production
Abundant domestic and international sales channels

Competitive Advantages

Cleansing balm with over 50 million units shipped
Cross-border e-commerce strengthening via strategic partnership with Tencent China
Stem cell-related technology from joint research with University of Tokyo
Investment and promotion of AI skin diagnosis technology
Launch of organic CBD-infused skin care brand
First-mover advantage in recovery wear market
Brand value enhancement through Health Management Excellence Corporation certification
Broad product categories and gender-specific brands
Investment in collaboration with online medical services
Brand image strengthening through diverse celebrities
Ownership of exclusive DDS technology licenses
Extensive sales network across distribution channels
Advanced promotional activities and customer communication
High-value-added products utilizing stem cell culture supernatant
Maintained product competitiveness through constant renewals

Threats

Emergence of new products and brands from competitors
Stricter cosmetics regulations and quasi-drug approvals
Regulatory risks and cultural differences in overseas markets
Rising raw material costs due to exchange rate fluctuations
Rapid changes in consumer trends
Intensifying online sales competition
Supply chain disruption risks
Fast-tracking of beauty medical market
Risk of social credit issues
Patent infringement or technology leakage risks
Domestic market shrinkage due to population decline
Intensifying competition and quality issues in health foods

Innovations

2021: Investment in AI Skin Diagnosis Technology

Overview: Invested in Beauty×AI company Novera to acquire AI-utilizing skin diagnosis technology.
Impact: Improved product recommendation accuracy and customer satisfaction.

2022: Implementation License Agreement for DDS Technology DehydraTECH

Overview: Concluded exclusive implementation license agreement with Lexaria Bioscience Corp. to advance product development using new technology.
Impact: Enhanced product efficacy and differentiation.

2022: Launch of CBD-Infused Skin Care Brand 'Ko'

Overview: Launched new brand with CBD as core ingredient to aim for market expansion.
Impact: Successfully acquired health-conscious consumer segment.

2023: Monde Selection Gold Award

Overview: Two SINTO liposome series products awarded gold by international quality evaluation organization.
Impact: Improved brand reliability and market evaluation.

2024: Cumulative Shipments Exceed 50 Million Units

Overview: DUO cleansing balm series surpassed 50 million units, expanding market share.
Impact: Strengthened consumer base and brand continuity.

2025: DUO Series Renewal

Overview: Marking 15th anniversary, major series updated with functional improvements and relaunched.
Impact: Enhanced product competitiveness and customer reactivation.

2024: Launch of Stem Cell Culture Supernatant Skin Care 'Reinca'

Overview: Launched skin care brand co-developed with University of Tokyo containing stem cell extract.
Impact: Enabled high-value-added product rollout through advanced ingredients.

2023: Investment in Online Medical Service

Overview: Invested in online medical service company aiming for integration of medicine and beauty.
Impact: Expanded business scope by entering new field.

2024: Adoption of New Nano-Platinum Base Material

Overview: Launched new VENEX series 'VITALISE' with enhanced functionality.
Impact: Product differentiation and new customer segment development.

2023: Formulation of Medium-Term Management Plan '2024-2027 +Beyond'

Overview: Formulated strategic management plan to strengthen growth foundation for sustainable growth.
Impact: Improved management transparency and investor trust.

Sustainability

Obtained three-star certification under Act on Promotion of Women's Participation and Advancement
Consecutive Health Management Excellence Corporation certifications for 2023, 2024, 2025
Efforts to reduce environmental impact through domestic manufacturing
Active use of organic ingredients
Product packaging recycling promotion program
Well-being promotion including social contribution activities
Strengthened corporate governance and audit systems